Kristin Sloan is profiled in the New York Observer. Sloan was featured in one of the early iPhone commercials in which she relays her experiences updating her blog with the iPhone.
Her blog saw an immediate burst in traffic from 2,000 hits a day up to 48,000 on the first day of the ad. Traffic has since settled down to 15,000 hits/day. Sloan does not reveal how she was chosen for the ad.