Last week, Apple instituted new limits on iPhone sales, reportedly in an effort to limit unlocking/resale of the iPhone.

Apple is no longer accepting cash for iPhone purchases and now limits sale of the cell phone to two per person. The policy was enacted on Thursday according to an Apple spokeswoman.

"Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift," Kerris said. "We're requiring a credit or debit card for payment to discourage unauthorized resellers."

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