Apple is holding a media event on September 5th to announce new products. News sites across the web will cover every announcement in detail, while Apple's site will be updated with any new products announced.
The event takes places on September 5th, 2007 at 10AM Pacific time and we will provide links to live coverage.
Some readers prefer watching the keynote themselves without knowing the outcome. Unfortunately, there is no live video feed for the keynote. Instead, Apple will likely post a recorded Quicktime stream (usually) a few hours after the event completes.
For those individuals, we've posted this news story which will be updated with the link to 'The Beat Goes On' event once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.
You can also subscribe to our notification list which will send out an email when the keynote is posted online. The mailing list will only be used for notifications for these spoiler free announcements and you may unsubscribe at any time.
Tuesday January 28, 2025 11:48 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Monday January 27, 2025 11:17 am PST by Juli Clover
Apple regularly releases new firmware for the AirPods, AirPods Pro, and AirPods Max, but the company has historically provided limited information on how to initiate an update. That changed today, and Apple updated its AirPods firmware support page with more specific instructions.
Prior to today, here's what Apple said on the subject:
Firmware updates are delivered automatically while your...
Monday January 27, 2025 10:00 am PST by Juli Clover
Apple today released tvOS 18.3, the newest version of the tvOS 18 operating system that came out in September. tvOS 18.3 comes more than a month after Apple released tvOS 18.2, and it is available for the Apple TV 4K and the Apple TV HD models.
tvOS 18.3 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software....
Monday January 27, 2025 4:25 am PST by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Today we're tracking a few iPad discounts on Amazon, including the new iPad mini 7, M2 iPad Air, and M4 iPad Pro. These deals include multiple all-time low prices on Apple's tablets, matching the prices we tracked over the holiday season in many cases.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us...
Wednesday January 29, 2025 4:00 am PST by Tim Hardwick
This year, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Air," so-called because of its thin profile.
Below is a compilation of every rumor and leak we have registered from reputable sources thus far about Apple's new entry in its flagship smartphone lineup.
iPhone 17 "Air"?
About the Name
There has been some uncertainty...
Tuesday January 28, 2025 1:49 pm PST by Juli Clover
The upcoming iPhone SE 4 will feature a notch instead of the Dynamic Island, respected display analyst Ross Young said today. The device will have a "notch like the iPhone 14," according to Young, which contradicts a recent leak that depicted a Dynamic Island.
Earlier this month, leaker Evan Blass shared images said to feature the iPhone SE 4's design, but those images featured an iPhone...
