This week in Sydney the Vice President of Technology for Sony Computer Entertainment Europe, Paul Holman and I discussed the possibility of Apple entering the games market." [...] Another Sony Computer Entertainment executive said "We have known for some time of Apple's interest in the games market however it will be tough for them up against Sony and Microsoft and of late Nintendo. We believe that they will come into the games market late in 2007 but not with a pure gaming console. We are told that they are looking at a pretty powerful media centre with a big gaming capability.".
According to Smarthouse, Apple has faced initial setbacks with IBM and Sony on getting their hands on the latest game-console CPU technology, which they may want to use in order to allow developers to seamlessly transition their games over to Apple's new platform. Instead of a dedicated gaming console, Apple may instead integrate gaming as an extension of a more general media center.
Jesse Tortora claimed earlier this week that Apple's move into the living room with the "iTV" would be met with fierce competition from console-game makers, which may force Apple to add gaming capability to its solutions. From his research note:
Ultimately, we think Apple's decision to enter the video game market could depend on its need to defend its position against the competition in the battle over the digital home. Microsoft introduced new video download features with its latest Xbox 360 update. We believe that both Microsoft and Sony will eventually add full-length downloadable movies to their catalogs (especially since Sony owns a movie studio). There are no technical limitations to this capability, and Microsoft is already aggressively wooing the movie studios.
Initially, Tortora's comments appeared to be based on educated speculation, but the report from Smarthouse appears to corroborate the claims. However, readers should note that the Smarthouse article does have some glaring inaccuracies, notably a claim that Microsoft's XBox 360 CPU is made by Intel (it is in fact made by IBM).
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.
We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!
iPhone 17 ...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...