BBC News reports that the iPod is "flying off shop shelves" with demand clearly outstripping supply.
Some British shops have been left to take post-Christmas sales despite Apple "doing all it could to increase production".
This echos consumer and retailer experiences in the United States with many locations selling out of the popular Apple peripheral. An AdAge article (pay content) had previously noted that Apple executives had predicted that they would sell out its iPod inventory this holiday season, suggesting that Apple was unable to further ramp up production.
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