Apple's CEO Soap Opera - MacRumors
Skip to Content

Apple's CEO Soap Opera

Forbes posts a brief history of Apple's CEO Soap Opera as well as a poll which asks "Which CEO did the most damage to Apple during his tenure?".

From John Sculley through Steve Jobs, Forbes provides a small blurb of the tenure of each of the recent CEOs of Apple. With Apple's recent improvements, Forbes obviously provides a positive review of Steve Jobs' current reign.

Popular Stories

Apple Skipping iPhone 18 This Year

Apple Skipping iPhone 18 Launch This Year

Wednesday August 12, 2026 6:59 am PDT by
Apple supplier Pegatron today indirectly confirmed that the standard iPhone 18 model will not be released until next year, according to a new report. Subscribe to the MacRumors YouTube channel for more videos. Pegatron held an earnings call for the second quarter of 2026 today. On the call, Taiwan's Economic Daily News said Pegatron indicated that one of its customers will be changing its...
iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Apple Event Logo

Apple Working on All-New Operating System

Tuesday August 11, 2026 1:11 pm PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a recent report, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition, the...