iPodLounge notes that Pepsi has recently purchased 600 Exo Cases from Lajo.
According to the Lajo, "this marks the beginning of companies like Pepsi using exo and exo2 to represent their company colors or to carry their logo in 2004, a year of iPod giveaways."
Few other details available. Pepsi and Apple have already announced plans to give away 100 million iTunes Songs in specially marked Pepsi products starting February 1st, 2004.