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Apple's Retail Plans

Thursday August 7, 2003 1:10 am PDT by Arnold Kim

ThinkSecret reports on an internal presentation from an Apple Store meeting from June 2003.

ThinkSecret's notes from the meeting detail Apple's plan to continue their retail expansion, expand their retail staff, and increase sales to small business customers.

Part of the purpose of this aggresive growth is to increase marketshare.

Apple first opened their retail stores in late 2001 with the slogan "5 down. 95 to go." -- referring to marketshare percentage.

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