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Gateway vs. Apple

Monday August 26, 2002 9:51 am PDT by Arnold Kim

CNet reports that Gateway is taking on the iMac head on with a series of new TV ads:

Gateway's TV ad parodies earlier iMac ads and two short Pixar trailers. The Pixar trailers have featured an iMac jumping around the screen, something the Profile 4 does in the new Gateway ads. As a narrator touts Profile 4's advantage over Apple's computer, Gateway's all-in-one PC does flips and backflips over three iMacs.

Meanwhile, USA Today reports demand of the 17" iMac exceed supply, with long waits for prospective customers.

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