Apple in Europe - MacRumors
Skip to Content

Apple in Europe

This Interview with one of Apple's European managers, Pascal Cagni, details some of Apple's European market position.

Notably, there are no current plans for Apple Stores in Europe... Cagni admits Apple Europe isn't competing for the sub $800 market, but is selling a complete solution for the $1000+ market.

Cagni, himself, apparently hadn't been a Mac-guy until he got this job in 4/2000.

Popular Stories

Apple Event Logo

Apple to Release These 20 New Products Across Rest of 2026 and 2027

Sunday June 21, 2026 7:42 am PDT by
Apple's annual WWDC developers conference is in the rearview mirror, but there is still a lot to look forward to over the next year and beyond. In his Power On newsletter today, Bloomberg's Mark Gurman listed around 20 products that he expects Apple to release across the remainder of 2026 and 2027. Now that the more intelligent and personal version of Siri has finally arrived in beta, a...
watchos 27

watchOS 27 Is Wiping Four Apps From Your Apple Watch

Monday June 22, 2026 8:17 am PDT by
Apple's watchOS 27, previewed at this month's WWDC, removes four built-in apps from all supported Apple Watch models, folding three of them into a single Find My app and dropping Walkie-Talkie entirely, based on the first developer beta released this month. The largest change affects Find My. watchOS 27 developer beta 1 replaces the separate Find Devices, Find People, and Find Items apps...
Apple Logo Spotlight Blue

Apple Unveiled These Five New Apps Last Week

Saturday June 20, 2026 8:00 am PDT by
Apple last week unveiled five new apps, with four announced at WWDC 2026 alongside its upcoming fall software updates, one released in beta for developers, and one released independently by its subsidiary Claris. Siri AI App One of the biggest announcements of WWDC 2026 was Siri AI, a ground-up rebuild of Apple's voice assistant that for the first time comes with a dedicated standalone...