Seems Apple is protecting their new ad pitch in the
form of a domain name...
href="http://www.ripmixburn.com">http://www.ripmixburn
is their href="http://www.networksolutions.com/cgi-bin/whois/w
hois?!RIPMIXBURN-DOM&id=0">newest addition
to their domain name collection... registered on March
8, 2001.
As we all know, Apple's collected a lot of domain
names in the past... including the curious, and unused
collection of href="http://www.iphone.org/">iphone.org, and href="http://www.ikids.com">ikids.com... perhaps
just pet projects at Apple - it's always fun to speculate.