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Earthlink/Apple Ads?

Friday May 19, 2000 4:26 am PDT by Arnold Kim

Apparently, Earthlink's Advertising account has been very promiscuous over the past few years... switching agencies regularly. They are now on their 4th Ad Agency - and guess who? TBWA-Chiat-Day - Yes - Apple's own.

According to this AdWeek Online article:

"sources said was a centralization of ad duties resulting from the "alliance" earlier this year of Apple Computer and Earthlink."

Centralizing a $50 million account because of Earthlink's alliance with Apple? I didn't realize they were so close... I guess we should expect some Apple/Earthlink ads in the future.

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