MacRumors

Phillips today announced an expansion of its Hue line of lights, adding the new Philips Hue Wireless Dimming Kit and Philips Hue white bulb. The dimming kit requires no installation and it integrates seamlessly with existing Hue products, letting customers change the brightness of up to 10 Philips Hue white bulbs at the same time.

Each dimming kit includes one Philips Hue white light bulb and a portable battery operated dimming switch, with additional white bulbs available as a separate purchase. Using the dimming kit is as simple as plugging in one of the Philips bulbs. The switch can be fixed to the wall, much like the Hue Tap, or used as a remote control.

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Getting ambiance at home has never been so simple; just screw in your bulb and press the dimmer switch to create your own personal dimmable glow. You can use the dimmer switch as a normal wall switch, or take it from the base plate and use it as a remote control for optimal convenience as it can be easily placed anywhere you desire. Plus, you don't have to get off the sofa to dim the lights anymore when watching your favorite TV show; you can even lower the lights from the warmth of your bed.

Philips promises no flickering or buzzing with its dimmer kit, which is a common problem with traditional LED dimming solutions. With the ability to control up to 10 bulbs with one switch, it's possible to adjust an entire room's lighting at once.

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According to Philips, the new Hue Wireless Dimming Kit can connect to existing Philips Hue compatible products through the Philips Hue bridge, so the dimmer switch can be used to control smartphone-connected bulbs like the standard Hue and the Hue Lux.

The Philips Hue wireless dimming kit is priced at $39.95, while Philips Hue white bulbs are priced at $19.95. The dimming kit will be available in stores in North America beginning in September of 2015.

Apple today seeded Xcode 7 beta 6 to registered developers, more than two weeks after releasing Xcode 7 beta 5 alongside the fifth beta of iOS 9.

Xcode 7 beta 6 can be downloaded from the software update mechanism in the Mac App Store or through the Apple Developer Center.

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Xcode 7 is designed to accompany Apple's next-generation operating systems: iOS 9, OS X 10.11 El Capitan, and watchOS 2, all of which will be released to the public in the coming weeks. Xcode 7 supports Swift 2.0 and includes new features like user interface testing and updated playgrounds.

Tag: Xcode

With just over two weeks to go until September 9, the expected date for Apple's next iPhone event, there's been some speculation that Apple might be planning to hold the event at the Bill Graham Civic Auditorium in San Francisco.

As outlined by San Francisco news site Hoodline, the auditorium is booked for a private event through September 13, with SFPD officers and private security guards patrolling the perimeter of the building.

Documents filed with the San Francisco Planning Department say the event is a "trade show" set to run from September 4 until September 10, which lines up with the timeline when Apple is expected to hold its event, but there are some potential red flags that make it unclear whether Apple is the company booking the event space at the auditorium.

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In investigating the documents filed with the Planning Department, MacRumors learned the space is being used by a company known as "Adams and Associates," which has no known ties to Apple. Additionally, there are very detailed documents that describe the removal of four window panels to accommodate an "exterior wall mounted star graphic sign." The star is depicted in two different ways in separate documents -- both as a standard star shape and as an oddly-shaped star with points at unusual angles.

As Hoodline suggests, it's possible the star-shaped logo is a placeholder for an Apple logo, but a structural document supplied by an engineer on the project includes detailed, specific calculations and drawings for the star shape that cast doubt on the theory that it could be a placeholder logo.

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In past years, Apple has held its iPhone-centric September event at several different locations around the Bay Area, so it would not be unusual for the company to choose a previously unused event spot. Its 2014 event was at the Flint Center in Cupertino, while its 2011 and 2013 events were held at its own campus. In 2010 and 2012, the events were held at the Yerba Buena Center For the Arts.

It's not yet known if Apple is preparing the Bill Graham Civic Auditorium for its September 9 event, but with only 16 days to go until that date rolls around, we should be getting confirmation on Apple's plans in the form of media invites in the very near future.

Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.

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One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.

One to One will help you do more than you ever thought possible with your Mac. First, we'll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we'll work with you to create a curriculum tailored to your goals, learning style, and experience level.

Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

iPhone-6-batteryBritish power technology company Intelligent Energy has developed an iPhone 6 prototype with a built-in fuel cell that supports hydrogen cartridges delivering up to a week's worth of battery life, according to The Telegraph. It also demonstrated a hydrogen-powered MacBook Air.

The patented fuel cell system, reportedly poised for its first major commercial deployment in cell towers across India over the next few weeks, creates electricity based on the chemical reaction of combining hydrogen and oxygen, which produces only small amounts of water vapor and heat as waste.

Intelligent Energy also introduced a hydrogen-powered iPhone charger called Upp based on the same technology last year, but its latest breakthrough has seen it fit the fuel cell portion of the technology alongside an iPhone 6 battery pack without altering the size or shape of the smartphone.

Henri Winand, CEO of Intelligent Energy:

To our knowledge this has never been done before. We have now managed to make a fuel cell so thin we can fit it to the existing chassis without alterations and retaining the rechargeable battery. This is a major step because if you are moving to a new technology you have to give people a path they are comfortable with.

The only cosmetic difference on the iPhone 6 prototype is the addition of rear vents allowing a small amount of water vapor to escape. The Telegraph reports the device it saw at the company's Loughborough, United Kingdom headquarters also had a modified headphone socket for refuelling hydrogen gas, although likely only because it was a prototype.

Intelligent Energy plans to sell a disposable cartridge that will attach to the bottom of a smartphone and provide enough hydrogen-releasing powder "for a week of normal use," and the company's corporate finance chief Mark Lawson-Statham vaguely mentions having a "partner" on board -- speculated to be Apple, although both companies declined to comment as expected.

Nevertheless, the rumours and clues are overwhelming. Apple has a series of patents around fuel cell technology on public record. In recent research on Intelligent Energy, Zeus Capital analyst Dr Tom McColm wrote that he believes it is working closely with Apple.

The iPhone 6 and iPhone 6 Plus are powered by 1,810 mAh and 2,915 mAh lithium-ion batteries respectively.

Related Forum: iPhone

IPSWApple has stopped signing iOS 8.4 for compatible iPhone, iPad and iPod touch models, meaning that users can no longer upgrade or downgrade to that version using iTunes. Apple is now signing iOS 8.4.1 and later only.

iPhone, iPad or iPod touch users that have jailbroken their device on iOS 8.4 should refrain from updating to iOS 8.4.1, as the latest software update breaks the iOS 8.4 untethered jailbreak released in June by Chinese hacking team TaiG.

Chinese team Pangu demonstrated an iOS 8.4.1 untethered jailbreak (via iPhoneHacks) at the HackPwn2015 security conference last week, but the method has not been publicly released. With the public release of iOS 9 expected in less than a month, it is possible the team may hold off on exposing an exploit to Apple for a minor software update.

At VidCon this year, Apple was reportedly in talks with a few popular YouTube channels, suggesting the possibility of an advertising campaign collaboration between the Cupertino-based company and YouTubers like Louis Cole and Wong Fu Productions. Similar to Apple's experimentation with advertising the iPhone 5c on Tumblr, a move to partner with well-known YouTubers with subscribers numbering in the millions could help attract a younger-skewing audience for Apple.

Specifically, Louis' channel "FunForLouis" has just north of 1.5 million subscribers, while Wong Fu Productions has about 2.5 million. Louis made his partnership with Apple known in a video posted in early August, detailing a meeting at Apple HQ in San Francisco, which was instigated earlier in the summer at VidCon, the yearly conference for YouTube creators in Anaheim. Louis remains understandably silent on the specifics of the meeting in the San Francisco vlog, but does confirm he and Apple will be collaborating on something together in the future.

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"Well guys, that was an exciting, but very long meeting. We ended up going for some food and drinks and stuff in a bar, but turns out I'm going to be doing some stuff with Apple. They don't work with many people, but we're going to be doing some stuff together, which is exciting. I can't tell you more than that."

Wong Fu Production's potential connection with Apple comes from a report out of Ad Week, suggesting that the sketch comedy channel was "paired" with Apple at VidCon in a sort of speed-date set up by the conference. Far less of an official meeting between the two as Louis Cole had, there's still the potential that Wong Fu could see a similar partnership with the company as Louis' channel. The style of videos differ drastically between Louis and Wong Fu, with the former presenting a detailed travelogue of his various adventures around the world, and the latter publishing straight-forward comedic skit and parody videos.

Although their styles don't mesh together, Apple could be creating a new ad campaign, possibly for the upcoming "iPhone 6s" and "iPhone 6s Plus," that centers on creatives from YouTube using the company's new products as the main tools for shooting, editing, and publishing content for their channel. Even though FunForLouis and Wong Fu Productions aren't even close to the most popular channels on the site (the top 100 range in descending order from 38 million to 6 million subscribers), if Apple keeps partnering up with distinctive channels, it could create an interesting, idiosyncratic ad campaign.

Apple shares dipped below $100 in pre-market trading today amid a wider Dow Jones and stock market downturn, with AAPL fluctuating around the $98-$100 mark prior to the Nasdaq and New York Stock Exchange opening bell at 9:30 AM Eastern. Apple shares last dropped below $100 in October 2014, four months after opening at $92.69 following a 7-for-1 split that took effect in June 2014.

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AAPL dips below $100 in pre-market trading after closing at $105.76 on Friday

Apple shares closed at $105.76 on Friday and are down over $35 from a 52-week high of $134.54 set on April 28, but many analysts remain bullish about the stock and believe that the current dip presents a buying opportunity for investors. The company is expected to announce new iPhones and iPads alongside the launch of iOS 9 and OS X El Capitan through the end of October.

Last March, Apple replaced AT&T on the Dow Jones Industrial Average, which is currently down over 500 points. The Dow Jones provides a price-weighted average of 30 significant stocks traded on the NASDAQ and NYSE, including American Express, Boeing, Chevron, Coca-Cola, Disney, Exxon Mobil, Goldman Sachs, IBM, Intel, JPMorgan and Chase, Microsoft, Verizon and Visa.

Update 6:10 AM Pacific: Apple CEO Tim Cook remains bullish about China in an email sent to Jim Cramer:

"Jim,

As you know, we don’t give mid-quarter updates and we rarely comment on moves in Apple stock. But I know your question is on the minds of many investors.

I get updates on our performance in China every day, including this morning, and I can tell you that we have continued to experience strong growth for our business in China through July and August. Growth in iPhone activations has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks.

Obviously I can’t predict the future, but our performance so far this quarter is reassuring. Additionally, I continue to believe that China represents an unprecedented opportunity over the long term as LTE penetration is very low and most importantly the growth of the middle class over the next several years will be huge.

Tim"

Apple shares opened at around the $95 mark on the Nasdaq today.

Update 8:53 AM: Apple's stock has recovered all of today's losses and is now trading above Friday's closing price, although it remains down significantly from its mid-July peak.

iphone6pluscameraApple today launched an iSight Camera replacement program for the iPhone 6 Plus, which will see the company replacing the camera module in a small percentage of iPhone 6 Plus devices that have a faulty rear-facing camera.

According to a new support page dedicated to the replacement program, some iPhone 6 Plus units that were sold between September of 2014 and January of 2015 could have a component that can fail and cause photos to look blurry.

iPhone 6 Plus units that are producing blurry photos and have an eligible serial number will get their cameras replaced from Apple at no charge. Replacement units can be obtained through Apple's online support team, an Apple retail store, or an Apple Authorized Service Provider.

iPhone 6 Plus users have been complaining of blurry photos since shortly after the device first launched in September of 2014. As outlined in various reports, the issue prevents the camera from focusing and could be related to the Optical Image Stabilization in the larger-screened device. The iPhone 6, which does not have Optical Image Stabilization, is not affected.

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Example of blurry photo from faulty iPhone 6 Plus camera, from Apple's Support Forums

Apple recommends that affected users prepare for the replacement process by backing up their data to iTunes or iCloud. Apple also warns that iPhone 6 Plus units with damage like a cracked screen will need to have those issues solved before the camera can be replaced as the damage could impair the camera replacement process.

The iSight Camera Replacement Program will cover iPhone 6 Plus iSight cameras for three years after the first retail sale of the unit.

Related Forum: iPhone

It's still back to school season, so deals continue to be decent as retailers attempt to lure customers into their stores for school supplies. For the first time, Best Buy is offering discounts on the Retina MacBook, dropping the price by up to $80. Several models of the MacBook Air are also available at a discount, some at the lowest prices we've seen.

Apple's Back to School promotion is still going on both in stores and online, with Apple offering a free pair of Beats Solo2 headphones with the purchase of an eligible Mac. Eligible Macs include the iMac, MacBook Air, MacBook Pro, MacBook, and Mac Pro.

As always, we've rounded up discounts on some useful Apple accessories and we've found plenty of deals on apps and games this week.

iPad Air 2

Discounts on the iPad Air 2 are mediocre this week, so it may be best to hold off on purchasing. For those who need a new tablet immediately, however, there are a few minor deals.

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B&H Photo is offering a discount on some of its iPad Air 2 models, dropping prices by $30 to $75. With the discount, the 64GB Wi-Fi only iPad Air 2 is priced at $569. MacMall is offering many of the same discounts, also dropping the price on the 64GB Wi-Fi only iPad Air 2 to $569.

➜ Click here to read rest of article...

For this week's giveaway, we've teamed up with Imvio to offer five MacRumors readers a chance to win a Imvio Camera Lens Kit for the iPhone 6 or iPhone 6 Plus.

The Camera Lens Kit includes a shock absorbent case for the iPhone, a 170 degree fisheye lens, a 90 degree wide-angle lens, and a storage case to hold the lenses when they're not in use. With the Imvio case on an iPhone, lenses are quickly interchangeable thanks to a simple screw-on fit.

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With a wide-angle lens, it's possible to get improved landscape photos that capture more of your surroundings, while the fisheye lens is ideal for fun, stylized photos. Each lens is crafted from aircraft grade aluminum with an anti-reflective and durability coating to prevent lens glare and scratches.

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Imvio's Camera Lens Kit is available from the Imvio website for $89.99 and comes in four different colors. MacRumors readers can get a 40 percent discount using the code MACRUMORS.

Five readers will also get the chance to win an Imvio Lens Kit for the iPhone 6 or 6 Plus through our giveaway. To enter to win, use the Rafflecopter widget below and enter your email address. Your email address will not be given to any third party and will be used solely for contact purposes to reach the winners.

You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page. Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter.

The contest will run from today (August 21) at 1:00 pm Pacific time through 1:00 pm Pacific time on August 28. The winners will be chosen randomly on August 28 and will be contacted by email. The winners have 48 hours to respond and provide a shipping address. The prizes will be shipped to the winners for free.

Apple recently hired a senior engineer from Tesla Motors, presumably to work on its secret car project. As highlighted by Reuters, former Tesla Motors Autopilot Firmware Manager Jamie Carlson's LinkedIn page says he now works at Apple on "Special Projects."

His profile doesn't go into detail on what he did for Tesla, but he was working on the company's autonomous vehicle firmware project and could be taking on a similar automotive firmware role at Apple.

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Reuters also points out several other previously unknown hires with similar expertise in autonomous driving, including Megan McClain, a former Volkswagen engineer, Vinay Palakkode, a graduate researcher at Carnegie Mellon University, and Xianqiao Tong, who developed driver assistance systems for NVIDIA.

On their respecitve LinkedIn pages, McClain is listed as a Mechanical Design Engineer, Palakkode is listed as an engineer working within Apple's Special Projects Group, and Tong is listed as an R&D engineer. Last fall, Apple also hired Sanjai Massey, a Ford engineer who worked on connected and autonomous vehicles, Stefan Weber, a Bosch engineer who worked on driver assistance systems, and Lech Szumilas, a Delphi research scientist with former expertise in autonomous vehicles.

Rumors have thus far disagreed over whether Apple's secret car project includes self-driving technology, but it's possible the company is exploring multiple avenues of development as the project is still in its early stages. A previous report from Reuters citing a source within the automotive industry suggested Apple was working on a self-driving electric car, but a report from The Wall Street Journal stated a self-driving car was not part of Apple's electric car efforts.

Apple is said to have more than 200 employees working on the electric car, under the code name "Project Titan." Apple has been heavily recruiting automotive experts over the past several months, with many members on its team coming from companies like Tesla, Ford, GM, MIT Motorsports, Ogin, Autoliv, A123 Systems, General Dynamics, and more.

High profile hires have included Tesla mechanical engineering manager David Nelson, Tesla senior powertrain test engineer John Ireland, Chrysler Group Senior Vice President Doug Betts, A123 Systems Chief Technology Officer Mujeeb Ijaz, and Paul Furgale, a researcher with a specialization in autonomous vehicles.

Tag: Reuters

With the recent release of the movie Straight Outta Compton detailing Dr. Dre's hip-hop group N.W.A, unsavory moments from Dre's past were unearthed as critics questioned why the movie didn't cover his abuse towards women. During the 1990s, Dr. Dre was accused of assaulting several women, including his girlfriend at the time Michel'le and television host Dee Barnes.

In response to the allegations, Dr. Dre has given a statement to The New York Times apologizing for his actions and saying he deeply regrets what he did in his youth.

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"Twenty-five years ago I was a young man drinking too much and in over my head with no real structure in my life. However, none of this is an excuse for what I did. I've been married for 19 years and every day I'm working to be a better man for my family, seeking guidance along the way. I'm doing everything I can so I never resemble that man again."

He added: "I apologize to the women I've hurt. I deeply regret what I did and know that it has forever impacted all of our lives."

Dr. Dre has been employed at Apple for the past year, following the company's acquisition of Beats Electronics and Beats Music, created by both Dre and Jimmy Iovine. Apple also gave a statement to The New York Times, supporting Dr. Dre.

"Dre has apologized for the mistakes he's made in the past and he's said that he's not the same person that he was 25 years ago. We believe his sincerity and after working with him for a year and a half, we have every reason to believe that he has changed."

At Apple, Dr. Dre is working on Apple Music alongside Jimmy Iovine. Though he has no specific title, Dre has been involved with Beats 1 radio, hosting his own weekly show called "The Pharmacy" and has released two albums exclusively on Apple Music, including "Compton: A Soundtrack," the official soundtrack of the Straight Outta Compton movie, and "The Chronic," originally released in 1992.

Note: Due to the controversial nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple is working on next-generation Apple Watch bands that will be equipped with new health sensors, according to a questionable report from Czech site Letem Svetem Applem [Google Translate]. Citing an unnamed source, the site says Apple is planning on creating smart bands that include sensors for detecting blood oxygen levels, respiratory rate, blood pressure, and body temperature.

The bands are said to be able to plug into the diagnostic port on the Apple Watch, making them compatible with the current-generation device. Letem Svetem Applem suggests that all of the health monitoring functions above could not be built into the Apple Watch itself, a supposition that may not be accurate.

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When the diagnostic port was first discovered ahead of the Apple Watch's release, TechCrunch speculated it could be used for smart band accessories with additional sensors or external batteries, but there has thus far been no solid indication that Apple is working on such technology at this point in time.

It continues to be unclear what exactly the diagnostic port is capable of, but based on Apple Watch setups in retail stores and information discovered by third-party band makers, it looks like it's able to be used to charge the Apple Watch and relay data.

There are a number of reasons that Apple might be hesitant to embed multiple sensors in bands, including price concerns and durability issues. Apple would also need to consolidate bands or embed sensors into every band type, something that could be difficult with bands made of widely varied materials.

Letem Svetem Applem has accurately shared information gathered from resellers and other third-party sources in the past, but it does not have a known track record for sharing highly sensitive rumors that could only be sourced from a well-positioned insider within Apple. Because the site does not have a reliable track record, this rumor should be viewed with some skepticism for the time being.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Samsung may be working on an "iPad Pro" style tablet of its own, with a new report from SamMobile suggesting the company is currently in development for the tablet, codenamed "Tahoe," on an Android 5.1 Lollipop-based operating system and with an 18.4-inch screen. Samsung would target the tablet to enterprise and educational environments, with a lesser focus on day-to-day personal usage than the company's current line-up of Galaxy tablets.

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The kid-centered nabi Big Tab 20-inch tablet

The rumored tablet -- with the model number SM-T670 -- will feature a TFT LCD screen with a resolution of 1920 x 1080 pixels. The Lollipop system will be powered by an octa-core 64-bit 1.6GHz Exynos 7580 processor, include 2GB RAM along with 32GB internal storage, with the option to expand thanks to a microSD card slot that supports up to 128GB cards. According to SamMobile, the tablet will also measure 451.8 mm wide by 275.8 mm tall and be 11.9 mm thick.

Apple is rumored to be developing its own larger-screened tablet, the so-called iPad Pro, which is believed to include a 12.9-inch screen. If Samsung's 18.4-inch "Tahoe" device does become available, it'd be one of the biggest tablet on the market, with a screen that's about 10-inches tall by 17-inches wide, far larger than most standard laptops.

Tag: Samsung

OS X El Capitan LogoApple has seeded OS X El Capitan Recovery Update Version 2.0 for Mac that includes improvements to OS X Recovery. The software update can be installed through the Mac App Store and is recommended for all users running a pre-release version of OS X 10.11 El Capitan.

OS X Recovery is a feature on Mac that includes tools to reinstall OS X, repair your disk and restore from a Time Machine backup. The update supplements the seventh OS X El Capitan developer beta and fifth public beta released on Wednesday.

OS X El Capitan will be released in late 2015 as a free upgrade through the Mac App Store.

(Thanks, Nicky!)

Related Forum: OS X El Capitan

2015 Mercedes Benz copyAmid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.

"Many things are conceivable," Daimler CEO Dieter Zetsche said in an interview with quarterly magazine Deutsche Unternehmerboerse published on Friday.

Silicon Valley is becoming increasingly important for automakers as vehicles become more deeply integrated with the latest technologies such as CarPlay and Android Auto, and companies such as Apple and Google could play an even bigger role as self-driving vehicles hit the streets over the next five-plus years.

"Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said. "That can be interesting for both sides."

Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth, who has over a decade of experience working on connected cars, autonomous driving, testing and regulatory affairs and more. According to his LinkedIn profile, he worked at Daimler between October 1997 and September 2014 and is now Director of Mac Systems Engineering at Apple.

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Apple Car rumors gained momentum in February when The Wall Street Journal reported that Apple has hundreds of employees, including former Tesla, Ford and GM engineers, working on an electric vehicle at a top-secret research lab possibly located in the Sunnyvale area. The rumored project, known internally as "Project Titan," could be under testing at GoMentum Station, a former naval base in the Bay Area.

Samsung today launched a new promotion called Ultimate Test Drive, a program designed to get iPhone users to switch away from their Apple devices to Samsung ones (via Engadget). The Test Drive coincides with the launch of Samsung's newest devices, the Samsung Galaxy Note 5 and Galaxy S6 Edge+.

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For just one dollar, you can try one of our latest Samsung phones for 30 days with no obligation. Your test drive kit will come with the phone of your choice, an activated sim card, and a step-by-step guide to help you start your test drive.

To sign up for the promotion, iPhone users have to visit SamsungPromotions.com on their device and select their phone. Samsung tells Engadget that the promotion is compatible with any U.S. carrier. It's unclear whether Samsung will put a hold on trial-goers credit cards and, if so, how much that hold could be.

Last year, T-Mobile launched a trial program for users to test out its network with an iPhone 5s for a week. T-Mobile placed a $699.99 hold on a user's credit or debit card, charging it if the phone wasn't returned at the end of the trial.

Following the launch of both the iPhone 6 and 6 Plus, Samsung has seen a significant profit drop in its mobile division as some of its customers opted to switch from Samsung devices to the larger-screened Apple devices. Before the iPhone 6 and 6 Plus, screen size was one of the major differentiators between Samsung and Apple's smartphones, but now Samsung must find other ways to differentiate from Apple. Thus far, the Korean company has focused on faster charging and the S6 Edge's curved display screen. The Ultimate Test Drive is Samsung's latest attempt to win back some customers.

Tag: Samsung