MacRumors

Construction on Apple's second campus in Cupertino, California is slated to wrap up at the end of 2016, and with just eight months to go until the deadline, work on the site is continuing around the clock. As he does at the beginning of each month, drone pilot Duncan Sinfield captured new aerial video of Apple Campus 2, allowing us to see the progress that has been made over the course of the last 30 days.

This month's video gives the closest look we've seen yet at the ring-shaped main building and other areas on the campus, with today's construction juxtaposed with video taken over the last several months to give us an idea of how rapidly work on the campus has progressed.

At the main ring-shaped building, additional windows and window awnings have been added, and solar panels designed to sit atop the roof are being lifted into place. Work on the underground auditorium is nearly finished, and as we saw last month, the roof has been fitted to the building that will seat 1,000 people for future Apple events. Underground tunnels for accessing parking facilities also look to be in the end states of completion.

A second video by Matthew Roberts depicts two massive parking structures and close-up views of the auditorium, the roof of the main building, and the 100,000 square foot fitness center where employees will be able to work out.

In the near future, as work on the main buildings wraps up, Apple may begin its landscaping efforts. Since construction began, Apple has been amassing a giant dirt pile in the center of the campus, all of which will go towards the landscape. Apple plans to add more than 7,000 trees to the campus, spread across 300 species, ultimately ending up with more than 80 percent green space for employees to enjoy.

Component costs for the new 16GB iPhone SE are estimated to be at about $160, according to a preliminary teardown report from IHS iSuppli. When a new iPhone is released, IHS often takes it apart to estimate the cost of each component to ultimately predict how much Apple spends on hardware.

IHS estimates that the materials for the device cost $156.20, rounded up to $160 with the addition of manufacturing costs. Apple is believed to have kept the base cost of the iPhone SE relatively low by using a number of parts designed for the iPhone 5s, 6, and 6s, allowing the device to be sold to consumers at a $399 starting price due to price drops on the original components.

For example, the Gorilla Glass display in the iPhone SE is estimated to be one of the most expensive components, coming in at a price of $20. When that display was originally used in the iPhone 5s, it was more than twice as expensive. When the iPhone 5s was released in 2013, in fact, its costs were estimated to be at $199 and with Apple's most recent flagship iPhone 6s Plus, component costs were estimated to start at $236.

When it comes to the 64GB iPhone SE, IHS estimates that Apple is making an additional $89 per device over the 16GB iPhone SE, due to the relatively low cost of memory upgrades.

"Apple is willing to drop its gross margin on the low end to induce sales -- though it is likely counting on many consumers upgrading to the more profitable 64 gigabyte SE model," said Wayne Lam, principal analyst, mobile devices and networks, IHS Technology. "When the profit machine that is Apple capitulates to the market forces of a maturing industry, it shows its tacit acknowledgement that even it is not immune to the dynamics of the global smartphone slowdown."

IHS' component cost estimates look at the potential price related to each individual component in a device without taking into account other expenses related to product creation like research and development, advertising, software, and distribution, so while interesting, the estimates are not a useful tool for determining Apple's actual profit margin. An earlier report from CNN suggested the iPhone SE components have a total cost of $220, but IHS has a longer history and more experience with component pricing estimates.

In the past, Apple CEO Tim Cook said that component cost breakdowns on Apple products are inaccurate. "There are cost breakdowns around our products that are much different than the reality," he said. "I've never seen one that is anywhere close to being accurate."

While it appears that Apple has elected not to share first weekend sales numbers for the iPhone SE, as it has done in the past for some flagship models, multiple analysts have forecasted that sales of the new 4-inch smartphone were "lackluster" during its first three to four days of availability.

In a research note issued today, KGI Securities analyst Ming-Chi Kuo questioned last week's CNBC report claiming that iPhone SE orders topped 3.4 million in China, and added that demand for the iPhone SE "has been significantly lower than that of past new models" since launching on March 31.

Lackluster iPhone SE demand supports our view. Although there exists a market survey that indicates iPhone SE preorders top 3.4mn units in China, we couldn’t find more evidence to support this. However, judging by the delivery time for iPhone SE preorders, we believe initial demand for the iPhone SE following the announcement has been significantly lower than that of past new models. We believe this is due in part to lackluster demand for smaller-size smartphones and, more importantly, that the product itself offers no significant upgrades to form factor or hardware specs.

Mobile analytics firm Localytics echoed Kuo, claiming that iPhone SE adoption was "lackluster" following the device's launch. According to the firm's research, the iPhone SE "managed to grab only 0.1% of the iPhone market" over its first weekend of sales, which marked lower adoption than the iPhone 5s and all of the "6" models.

Apple launched the iPhone SE last Thursday on the same day as Tesla began accepting reservations for its lower-cost Model 3, and consumer excitement was unsurprisingly geared towards the highly-anticipated electric vehicle. In fact, many Tesla locations in the U.S. and Europe had longer lineups than nearby Apple retail stores.

Kuo forecasted that overall iPhone shipments will likely fall below 200 million units in 2016, indicating that the iPhone SE will not be enough for Apple to overcome "peak iPhone" until at least next year.

We forecast 1H16 and 2H16 iPhone shipments of 85-95mn units and 105-115mn units, respectively, implying full-year shipments of 190-210mn units (vs. 232mn in 2015), below market consensus of 210-230mn units.

In light of market feedback for iPhone 6s, 6s Plus and SE, we believe growth on replacement demand for larger display is slowing. We are therefore conservative about shipments of current iPhone models in 1Q-3Q16.

Nevertheless, considering that the iPhone SE is effectively an upgraded iPhone 5s, and based on a design first introduced in 2012, it is largely unsurprising that demand among early adopters may be lower than usual. Apple's flagship iPhone 7 series is also due in September, which many customers are likely holding out for.

The success of the iPhone SE in emerging markets such as China, India, and Pakistan is likely what Apple is more concerned about. The smartphone's lower starting price should help get the device in the hands of consumers in markets where premium smartphones are out of reach for some due to socioeconomic factors.

In those markets, there is at least anecdotal evidence to suggest that the iPhone SE may be off to a good start.

After discovering that a handful of iPhone SE components are interchangeable with those of the iPhone 5 in a teardown last week, iFixit today shifted its sights to the other major release from Apple's "Let Us Loop You In" media event - the 9.7-inch iPad Pro.

iFixit surmised that the new iPad Pro is essentially the offspring of the iPad Air 2 and 12.9-inch iPad Pro, acquiring the looks of the former and specs of the latter. The site found, however, that the 9.7-inch iPad Pro acquired the "ugly genes" of the family when it comes to its internals as Apple continues to cram ever more features into its devices at the cost of repair accessibility.

Unlike the larger-screened iPad Pro, which houses its display cables in the center of the device, the 9.7-inch device has its display cables nestled into the bottom right edge of the case.

After disassembling the EMI shield covering the logic board, removing the battery, and moving onto the upper speakers, which connect to the logic board with spring contacts, iFixit discovered that most of the 9.7-inch iPad Pro's components are held together by "gobs of adhesive" that will make it difficult for everyday repairs.

The site also examined the protruding camera, which it notes is the same 12 MP camera found in the iPhone 6s Plus and an upgrade from the 12.9-inch version's 8 MP rear-facing camera. iFixit suggests the iPad Pro's camera is optically stabilized like the one in the iPhone 6s Plus, but Apple has not marketed the iPad Pro with support for optical image stabilization. Regardless, the beefed-up specs of the 9.7-inch iPad Pro's camera require the bump on the rear housing, which is not present on the 12.9-inch device.

One of the wild cards of the teardown centered around a group of antenna interconnect boards, which iFixit determined to "serve no actual purpose." Upon closer inspection, the site hypothesized that the sturdy, flat tops of the boards perhaps provide extra support for the iPad's display, which could come in handy since users with Apple Pencils are bound to rest their palms on the display repeatedly.

After inspecting a similar A9X 64-bit processor, iFixit compared the battery capacities of the recent line of iPads to the new iPad Pro. The 9.7-inch iPad Pro's 7,306 mAh is expectedly less than the 12.9-inch iPad Pro's score of 10,307 mAh, but largely in line with the 7,340 mAh of the iPad Air 2. Despite their varying capacities, iFixit noted that all three of the iPads have "roughly the same estimated battery life" of about 10 hours.

iFixit gave the 9.7-inch iPad Pro a repairability score of 2 out of 10, with a 10 being the easiest to repair. The disassemblers noted that with the removal of the pull tabs found under the battery in the 12.9-inch iPad Pro, a "virtually impossible to replace" Smart Connector, the fused-together LCD and front panel glass, and a more-than-average amount of adhesive holding everything together, the smaller iPad Pro is even more difficult to repair than its larger counterpart, which scored a 3 out of 10 in the same test.

Dual cameras will be exclusive to Apple's next-generation 5.5-inch iPhone, according to a new research note issued by respected KGI Securities analyst Ming-Chi Kuo.

New iPhone shipments to be capped by similar form factor as iPhone 6s & 6s Plus; top hardware upgrade is dual-camera (5.5-inch model only), though many competing models with dual-camera will launch soon, joining others already on the market; first impressions could underwhelm.

Rumors surrounding dual-camera iPhones have gained momentum since January, when Kuo said that Apple has both single- and dual-camera iPhone 7 Plus models in development. Recent reports have been unclear, however, about whether the 4.7-inch iPhone 7 will also have dual cameras.

Leaks surrounding the rumored dual cameras have been limited to a blurry photo of the purported iPhone 7 Plus (or iPhone Pro?) and a possible dual-lens module appropriate for the 5.5-inch smartphone. Apple reportedly received dual-lens camera samples from suppliers for testing purposes in February.

The rumored camera improvements have been linked to Apple's acquisition of LinX Technology, which could lead to "DSLR-quality" photos on iPhones. LinX's multi-aperture cameras are also smaller sized than single-aperture cameras, meaning the iPhone 7 Plus could have a slightly less protruding camera lens.

LinX camera modules have a number of other benefits, including 3D depth mapping, better color accuracy and uniformity, ultra HDR, low noise levels, higher resolution, low costs, zero shutter lag, and a compact design that allows for edge-to-edge displays. A recent video demo provides a good overview of dual-camera technology.

Apple recently patented a dual-camera system consisting of one standard wide-angle lens, similar to what is found in the latest iPhones, and a second telephoto lens capable of capturing zoomed-in video and photos. In a recent video, we visualized what the interface could look like on future iOS devices.

(Top Image: Cameraplex)

While the iPhone SE rivals the iPhone 6s series in performance with the latest internal hardware, a new video reveals that the recently launched 4-inch smartphone is less durable than its larger 4.7-inch and 5.5-inch siblings when bent under pressure, submerged in water, and dropped on its corner.

Extended warranty provider SquareTrade subjected the iPhone SE, iPhone 6s, and iPhone 6s Plus to a series of excessive bend, drop, tumble, and water tests, and the results show that its compact design does not necessarily make it more durable than the slimmer 4.7-inch and 5.5-inch iPhones.

SquareTrade noted that the iPhone SE bent at 160 pounds of pressure, whereas the thinner iPhone 6s did not bend until an additional 10 pounds later. Moreover, at 178 pounds, the iPhone SE reached "catastrophic failure," whereas the iPhone 6s Plus was only beginning to bend under the pressure.

When submerged under five feet of water, the iPhone SE permanently shut off after less than one minute. "In comparison, the iPhone 6s survived a full 30 minutes and only lost audio," said SquareTrade. "The iPhone 6s Plus started malfunctioning at 10 minutes and eventually died."

One test where the iPhone SE, iPhone 6s, and iPhone 6s Plus all suffered the same fate was the facedown drop from six feet high, which shattered all three smartphone screens. But when dropped on its corner, the iPhone SE split along its side after ten drops, while the iPhone 6s and iPhone 6s Plus only had minor cosmetic damage.

The results should be largely unsurprising given that the iPhone SE's design is virtually the same as the iPhone 5s, which yielded comparable results under similar tests over two years ago. The only cosmetic differences on the iPhone SE are matte chamfered edges and a color-matched inset Apple logo. But, there is video evidence to prove it.

Earlier this morning, Apple posted a pair of videos onto its YouTube channel to join in on celebrating Autism Acceptance Month. The videos - titled "Dillan's Voice" and "Dillan's Path" - show how the company's technology, namely the iPad, has helped a young man with autism navigate a world that doesn't fully understand what he's going through.

Dillan narrates the first video, Dillan's Voice, using the help of an assistive communication app on the iPad. He mentions that most of his life it was impossible to convey what he felt to people around him, but with the help of the iPad he can finally speak and have conversations with his friends and family.

So many people can't understand that I have a mind. All they can see is a person who is not in control. But now you can hear me. The iPad helps me to see not only my words but to hold onto my thoughts. Having a voice has changed everything in my life. No more isolation. I can finally speak with the people that love me. I can say what I think and let them know I love them too.

Dillan's mom Tami, and his therapist Deborah Spengler, provide some background into Dillan's past in the second video. Dillan was born in 1999 and Tami mentions that what the iPad has done for her son is "just the most incredible thing ever, to suddenly start to hear your child's voice." Before he could use the iPad to type, Dillan describes "a lonely existence" where he had to create relationships with his various toy animals since he couldn't communicate with his family.

Apple has been known as a big proponent for first-party accessibility features on its devices, as well as encouraging the development of third-party apps that facilitate educational experiences for users with vision, hearing, physical, or learning impairments. Many of its award-winning efforts have yielded results such as bringing gaming to the blind on iOS, and even various assistive technologies like VoiceOver and haptic feedback on the Apple Watch.

Apple has also launched a section of the app store, called Voices of Autism, inspired by Dillan's story. There users can download educational and every-day apps, helpful books, and listen to podcasts about "real-life stories" from people living with autism.

More can be discovered about Apple's extensive accessibility features on the company's website.

Apple's newest iPad Pro, the 9.7-inch model, made its way into the hands of customers on March 31, and now that a day has passed, many people who purchased the powerful little tablet have shared their thoughts on the device on our forums.

Reviews and impressions from media sites came out earlier this month, but there are always new details and small tidbits of information that come out when products see a wide release. First impressions from actual Apple consumers can also be valuable for those considering a purchase, so we've gathered up some of the details MacRumors readers have shared about the 9.7-inch iPad Pro.

A thread querying users about their happiness level with the new iPad Pro suggests opinions on the device are largely positive. More than half of respondents said the device is "amazing" or a "great upgrade." While some are upgrading from an iPad Air 2 or earlier, there are buyers who traded their 12.9-inch iPad Pros for the smaller models. MacRumors reader Traverse outlined a long list of positives about his iPad Pro, highlighting the speed improvements over the iPad Air 2.

Noticeably faster performance than my Air 2. I loved the Air 2 and never thought of it as slow and expected the A9X to yield no real world benefit in day to day use. I think a combination of that and the NAND flash improvements are huge. Apps install faster, many app launches are noticeably faster. The Music app is nearly instant open whereas the Air 2 took 2-3 seconds. I set up my iPad as new and launched Sky Guide for the first time by accident when I was putting it's widget in NC and by the time NC swiped up the app was already loaded and waiting :eek:. It's noticeable more zippy.

The True Tone display, unique to the 9.7-inch iPad Pro, is getting some rave reviews, but not all iPad Pro owners are fans of the yellowing of the display. Patriot24 says it's "insanely great," but BitSlap says he prefers bright and crisp whites. On the whole, most readers seem to like the feature quite a bit.

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Yesterday marked the official launch date of the iPhone SE, with the device arriving to pre-order customers and becoming available for purchase in retail stores. Now that the new 4-inch iPhone is in the hands consumers, many MacRumors readers have been sharing their opinions on the iPhone SE in the forums.

We've already seen reviews and first impressions of the 4-inch iPhone from media sites, but details and thoughts shared by actual customers are often more informative. We've rounded up some of the more interesting tidbits that our readers have shared, which can be seen below.

On the whole, reactions to the iPhone SE are positive among customers who have been awaiting a smaller 4-inch iPhone. PaladinGuy finds the 4-inch form factor to be more comfortable, but does miss the 3D Touch feature of the iPhone 6s.

It's WAY more comfortable in my hand to have 4" again, but I have to say that I keep trying to use 3D Touch for different things, and then remembering the SE doesn't have it. We'll see how big of a deal it is to me.

Many MacRumors readers who purchased the iPhone SE favor one handed operation over screen size, and with a 4-inch iPhone, the entire screen can be accessed with a thumb as Hal~9000 points out.

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Apple, co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, celebrates its 40th anniversary today.

Last night, the company hung up a pirate flag at its One Infinite Loop campus to pay homage to the Jobs-led team that worked on the original Macintosh, which was viewed as rebellious at a time when Apple was focusing on the Lisa.

From near-bankruptcy to becoming the world's most valuable public company, Apple has been through a series of highs and lows over the past four decades.

Apple's history is vast, but the timeline below provides a basic overview of some of the company's important moments over the years.

Apple Timeline

1976 - Apple's history begins in the garage of Steve Jobs' childhood home in Los Altos, California, where Steve Wozniak and Jobs tested -- but designed elsewhere -- the first Apple I computers, which they later introduced at the Homebrew Computer Club. The Byte Shop places 50 orders. The computer later sells for $666.66.

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Apple today debuted a new ad for its music streaming service Apple Music, this time centering around a workout session by artist Taylor Swift. The singer posted the 1-minute video on Twitter earlier this morning, captioning it as "based on true events."

In the commercial, she begins preparing for a treadmill workout by browsing Apple Music for some workout-related songs. After navigating through the service's recommended Activity Playlists and landing on the Running sub-category, Swift decides on a playlist called "#GYMFLOW" and begins listening to Drake & Future's song "Jumpman."

As the video continues, Swift gets really into the song and sings along with the lyrics, ultimately leading her to wipe out on the treadmill with the accompanying tagline for the video describing Apple Music as "distractingly good."

Unlike the "For You" section of Apple Music, the pre-set playlists found on the service's New tab are the same for every user and get specifically curated for different events -- like a BBQ or studying -- by Apple behind the scenes.

The highly anticipated Tesla Model 3 electric car was unveiled by Tesla CEO Elon Musk on Thursday night in a converted hangar in Los Angeles, California.

The company's first mass-market electric car was driven onto a foggy stage in an extravagant unveiling, where Musk revealed that the Tesla Model 3 will seat five, and be able to cover at least 215 miles on one charge.

Musk said the standard Model 3 would be capable of zero to 60 miles per hour in less than 6 seconds, and will cost $35,000, which is half that of the company's current flagship cars, the Model S sedan and Model X crossover.

Despite photo restrictions at the unveiling, TechCrunch was able to get some good shots of a red Model 3, which looks like a more sporty version of the company's Model S.

The Model 3 will also feature Autopilot for assisted driving and be future-proof for self-driving road use. Shipping begins late 2017, by which time Tesla says it will have doubled the number of charging stations worldwide and will include charging for free.

The Model 3 is Tesla's attempt to bring electric cars to the mass market and is considered critical to the company's future success.

Interest has been strong, with yesterday's reservations for the Model 3 at Tesla stores and galleries – some of which are located directly adjacent to Apple retail stores – arguably eclipsing the launch of the iPhone SE. Musk later boasted on stage that the company had already secured 115,000 reservations before the car had even been revealed.

The full selection of photos of the red Model 3 is available on the TechCrunch site. The video below, posted by iVenyaWay, shows off Tesla's new car in silver. A matte black option briefly features towards the end.

Apple is widely believed to be working on its own electric road vehicle, commonly referred to as the Apple Car, which Musk has called an "open secret" in the industry. According to Musk, the hundreds of engineers Apple has taken on make it clear there's an electric car in the works.

Apple and Tesla have hired each other's employees over the last couple of years, with Musk saying that Apple has hired away "very few people" from the car company despite offering $250,000 signing bonuses and 60 percent salary increases to its employees. Tesla meanwhile has hired nearly 150 Apple employees.

You can watch the full unveiling of the Tesla Model 3.