MacRumors

Twitter for iOS is currently testing a new way of opening web links in Safari with the Reader mode automatically turned on (via TechCrunch).

Safari's built-in Reader mode, usually activated by tapping an icon in the browser's search bar, enables users to load a distraction-free version of websites minus formatting, ads, links, and so on, with font type and size custom options available.

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The Guardian was the first to notice that all the links they were clicking on in the Twitter app defaulted to the Reader mode. Twitter later confirmed to TechCrunch that it is testing the feature with select users, the aim being "to refine the product and make Twitter easier to use", according to a spokesperson.

The downside to any potential rollout is that content publishers can't customize the Reader view of their site, nor will they be able to generate ad revenue from page views that come from Twitter links. And as pointed out by The Guardian, some sites do not display correctly in Reader mode, potentially detracting from the user experience.

Twitter developers are said to be testing a series of changes to the social media network, in an attempt to improve the service after the company's recent internal turmoil, such as layoffs, the shutdown of Vine, and its much-publicized failure to find a buyer.

Tag: Twitter

210_bloomfieldrickyjr_0Apple has hired Duke's Dr. Ricky Bloomfield, one of the early proponents of both HealthKit and ResearchKit, for its health team, according to MobiHealthNews. The hiring was first announced by Dr. Bloomfield's colleague on Twitter and confirmed by Apple to MobiHealthNews.

As Duke's Director of Mobile Strategy, Dr. Bloomfield helped Duke become one of the first hospitals to integrate HealthKit. Bloomfield has spoken about the benefits of HealthKit multiple times, like at 2014's mHealth Summit and announcing at a MobiHealthNews event that Apple was adding support for Health Level 7 Continuity of Care Document to iOS 10.

Bloomfield, who created Autism Beyond, also helped Duke embrace ResearchKit, creating a study intended to find out how autism starts in children. The study uses an app that utilizes the iPhones camera to record children's reactions to short videos. The app analyzes the recordings and sends the data back to doctors to help tune the algorithm, with the goal to eventually let the app help parents screen children for autism, anxiety, or similar conditions.

The new hire is just one of several for Apple's health team recently. In September, Apple hired Toronto doctor Mike Evans "to help chart the future of family medicine." Evans also has a popular YouTube channel, DocMikeEvans, where he narrates discussions about health over cartoon drawings. Apple has also hired Stanford doctor Rajiv B. Kumar, who has experience using HealthKit to help patients with diabetes, and Dr. Stephen Friend, who helped build the data infrastructure for many ResearchKit apps.

While Bloomfield will work on Apple's health team, it's unclear what his role could entail.

KGI Securities analyst Ming-Chi Kuo has released a new research report outlining why he's upbeat about MacBook growth in 2017. Kuo expects price cuts for both new and existing MacBooks in 2017 coupled with a refresh that adds support for 32GB RAM and more, bolstering his belief in the MacBook line next year.

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Kuo cites Apple's tendency to price "major-upgraded models," like the original MacBook Air and MacBook Pro, higher near the initial launch "before undergoing in price cuts in the following year" as precedent for price cuts in the second half of 2017. He also believes that the ecosystem for USB-C devices and software that takes advantage of the Touch Bar will become more mature, making it more enticing for users.

Finally, Kuo expects refreshed MacBooks Pros to be launched in the second half of 2017 with support for 32GB of RAM. However, Kuo says this is dependent on whether Intel launches Cannonlake processors on time.

(3) the new MacBook to be launched in 2H17 may support 32GB DRAM, eventually attracting more core users; this depends on whether or not Intel ships Cannonlake CPU on time in 2017, which features 15-25% less power consumption of LPDDR 4, versus the existing LPDDR 3. If Cannonlake doesn’t enter mass production as expected, the new models launched in 2H17 will adopt Coffee Lake, which continues to adopt LPDDR 3, and maximum DRAM support will also remain unchanged at 16GB.

Many customers have been upset that the new MacBooks, which run more energy efficient Skylake processors, continue to max out at 16GB of RAM and cost more than previous-generation models. For instance, the entry-level 13-inch MacBook Pro with a Touch Bar starts at $1,799, $500 more than previous-generation models.

Apple marketing chief Phil Schiller, in an email to MacRumors reader David, explained that for Apple to make a notebook with support for more than 16GB of RAM, it would have to use a memory system that consumes too much power. Regarding price, Schiller said in an interview that affordability is "absolutely something we care about" but that the company designs for experience rather than price.

While Kuo expects price cuts for new and existing MacBooks, like both the 12-inch MacBook and the new MacBook Pros, it's unclear whether he expects Apple to offer support for up to 32GB of RAM for the 12-inch MacBook in addition to the MacBook Pros.

Update: As pointed out by Ars Technica's Andrew Cunningham and others, Kuo's outline of chip possibilities does not match up with what is known from leaked Intel roadmaps. Intel is not planning MacBook Pro-class chips in the Cannonlake family at all, and Coffee Lake chips aren't arriving until 2018.

Related Roundup: MacBook Pro
Related Forum: MacBook Pro

Apple is seriously considering a price drop for Apple Music, according to two sources that spoke to Digital Music News. The sources are not within Apple, but have worked close with the service since it launched. The price drop would see Apple Music go from $9.99 to $7.99, while family plans would drop from $14.99 to $12.99.

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The new prices would begin rolling out by Christmas, and Digital Music News claims the rollout could start with a "holiday promotional discount." While regular and family plans would see a price drop, student rates, which are $4.99 a month, would remain the same price.

The new prices would help Apple Music match Amazon's new Music Unlimited service, which is $7.99 per month for Prime subscribers. However, Amazon's streaming service also offers a $3.99 per month plan for customers that own an Amazon Echo device.

In May, Digital Music News reported that Apple planned on ending iTunes Music downloads within two years, eliciting a specific "not true" response from Apple. A month later, Digital Music News reported that new sources had come forward claiming that Apple would end music downloads in the future, and that the company would debut a new version of iTunes at WWDC that would make it easy for the company to do so.

Apple manufacturing partner Foxconn is testing wireless charging modules intended for use in the 2017 10th anniversary iPhone, according to Nikkei. However, Nikkei's source says the feature's inclusion into the iPhone 8 is dependent on yield rates.

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iPhone concept image via ConceptsiPhone

"But whether the feature can eventually make it into Apple's updated devices will depend on whether Foxconn can boost the yield rate to a satisfactory level later on," the source said.

The modules are intended for the 2017 iPhone, but it's unclear whether all 2017 iPhone models will include wireless charging or whether it'll be reserved for higher-end Plus models.

In January, it was reported that Apple was exploring extended range wireless charging for the 2017 iPhone. Extended wireless charging is seen as superior to existing wireless charging solutions because it does not require the device to be as close to a charging mat or source. In February, there was speculation that Apple was working with Energous, the company behind WattUp, a wireless charging technology that uses radio waves to charge devices up to 15 feet away, on wireless charging technology.

Apple has also been hiring engineers experienced in wireless charging in recent months. In May, the company hired two engineers from uBeam, a startup focused on a wireless charging technique that uses ultrasonic waves to charge electronic devices by converting those waves into electricity.

The Cupertino company has also filed many patents for wireless charging technology, though it has publicly downplayed the usefulness of wireless charging, largely due to the need of a charging mat plugged into a wall.

The 2017 iPhone, which is expected to feature a major redesign with a glass body and edge-to-edge OLED display that integrates a Touch ID sensor and front-facing camera, will arrive in September 2017.

Related Forum: iPhone

newitunes122logoApple today released iTunes 12.5.3, which is available for macOS Sierra and OS X El Capitan users.

iTunes 12.5.3's changelog lists the same stability and performance improvements as iTunes 12.5.2, including a fix for an issue where albums may play in an unexpected order. A second fix resolves a problem that prevented lyrics from appearing while listening to Beats 1.

iTunes 12.5.3 can be downloaded immediately from the iTunes download page, and it should also be rolling out through the Software Update mechanism in the Mac App Store.

iTunes 12.5.3 has been released just four days after iTunes 12.5.2, and just over six weeks after iTunes 12.5.1 was released with a revamped Apple Music design.

Update: iTunes 12.5.3 has the same update changelog as iTunes 12.5.2 released last week, so what's new in today's update remains unclear. We will update this article if and when we learn more information.

Related Forum: Mac Apps

Apple seeded the first beta of iOS 10.2 to developers this afternoon, marking the second major update to the iOS 10 operating system. While iOS 10.2 doesn't include a single main feature like the Portrait mode that was introduced in iOS 10.1, it does include several smaller features.

There are a bunch of new emoji that were first introduced in Unicode 9, plus there's a new video widget and handy new settings for preserving your camera preferences when taking a photo. For a full overview of the new features, make sure to check out our video.


Emoji - Unicode 9 emoji are included in iOS 10.2. Some of the new emoji include clown face, drooling face, selfie, fox face, owl, shark, butterfly, avocado, pancakes, croissant, and more. There are more than a hundred new emoji, including several profession emoji available in both male and female genders, such as firefighter, mechanic, lawyer, doctor, scientist, and more. Many existing emoji have also seen significant redesigns.

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Wallpapers - There are new wallpapers in iOS 10.2, which use the same graphics that were shown off in iPhone 7 marketing materials.

➜ Click here to read rest of article...

Related Forum: iOS 10

Apple today seeded the first beta of an upcoming macOS Sierra update 10.12.2 to developers, just one week after releasing macOS Sierra 10.12.1 and more than a month after launching the new macOS Sierra operating system.

macOS Sierra 10.12.2 beta 1 is available for download through the Apple Developer Center and through the software update mechanism in the Mac App Store. A public beta will likely be available for public beta testers later this week.

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It is not yet clear what improvements the second update to macOS Sierra will bring, but it will focus on bug fixes and performance enhancements to address issues that have popped up since the release of macOS Sierra 10.12.1.

macOS Sierra includes new emoji introducing Unicode 9 characters like clown face, drooling face, selfie, face palm, fox face, owl, shark, butterfly, avocado, pancakes, croissant, and more, plus many profession emoji available in both male and female genders.

Apple has also updated the artwork on many existing emoji, adding detail and making them look less cartoonish and more realistic.

Related Forum: macOS Sierra

Apple today seeded the first beta of an upcoming tvOS 10.1 update to developers for testing purposes, one week after releasing the tvOS 10.0.1 update and more than a month after launching tvOS 10.

Designed for the fourth-generation Apple TV, the tvOS 10.1 beta can be obtained by connecting the Apple TV to a computer with a USB-C to USB-A cable, downloading and installing the software from a registered developer account via iTunes or Apple Configurator.

Once a beta profile has been installed on the device through iTunes, new beta updates will be available over the air.

tvos-10-1-beta
It is not yet clear what new features or changes might be included in the tvOS 10.1 update, but many Apple TV owners are eagerly awaiting a new single sign-on feature that will allow Apple TV users to sign in once with their cable credentials to access live cable content included in a cable subscription.

Single sign-on was not introduced in the initial tvOS 10 release, and Apple has said it will come in a future update. We are also expecting to see the new "TV" app soon.

tvOS 10, for those unfamiliar with the operating system, brings features like improved search, expanded Siri capabilities, a dark mode, a Continuity option for using the iPhone for text input, automatic app downloads, quicker access to live TV, and more.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today seeded the first beta of an upcoming watchOS 3.1.1 update to developers for testing purposes, one week after releasing watchOS 3.1, the first watchOS 3 update, and more than a month after releasing watchOS 3 to the public.

watchOS 3.1.1 can be downloaded through the dedicated Apple Watch app on the iPhone by going to General -> Software Update. To install the update, the Apple Watch must have 50 percent battery, it must be placed on the charger, and it must be in range of the iPhone. watchOS 3.1 requires an iPhone running iOS 10 to install.

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It is not yet known what new features might be included in the watchOS 3.1.1 update, but we'll update this post with any new discoveries. watchOS updates are often minor in scale, focusing on under-the-hood bug fixes and performance improvements.

watchOS 3 completely overhauls the interface on the Apple Watch, introducing a dedicated app dock, instant launch apps, new watch faces, and new complication options. There are new Activity sharing features, a "Breathe" app guides users through deep breathing sessions to cut down on stress, and an SOS feature can automatically call emergency service.

For more details on what's new in watchOS 3, make sure to check out our watchOS 3 roundup.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Apple today seeded the first beta of an upcoming iOS 10 update to developers, one week after releasing the iOS 10.1 update and more than a month after launching the iOS 10 operating system. As a major 10.x update, iOS 10.2 will likely bring bug fixes, performance improvements, and perhaps a few new features to iOS 10.

Registered developers can download the new iOS 10.2 beta from the Apple Developer Center or over-the-air with the proper configuration profile installed.

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We don't yet know what features are included in iOS 10.2, but the prior update, iOS 10.1, introduced a new Portrait photography mode for the iPhone 7 Plus' dual-lens camera system. Should new features be discovered in today's update, we'll update this post.

Apple has called iOS 10 its "biggest release ever" for iOS users, with a revamped lock screen, a Siri SDK for developers, an overhauled Messages app, a dedicated "Home" app for HomeKit users, new facial and object recognition capabilities in Photos, and redesigned Maps and Apple Music apps.

What's new in iOS 10.2:

Emoji - Unicode 9 emoji are included in iOS 10.2. Some of the new emoji include clown face, drooling face, selfie, fox face, owl, shark, butterfly, avocado, pancakes, croissant, and more.

ios102emoji
Wallpapers - There are new wallpapers in iOS 10.2, which use the same graphics that were shown off in iPhone 7 marketing materials.

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Camera settings - There's a new option for saving your last known camera settings. This will let you preserve the last Camera Mode, Photo Filter, or Live Photo setting. "Preserve Settings" is available in the Settings App under "Photos & Camera."

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Videos widget - There's a new widget available for the Videos app, accessible on the widgets panel by swiping to the right on the Home screen of an iPhone or iPad. The Videos widget displays movies and TV shows in the Videos app, and a tap will cause content to play automatically.

videowidgetsios102
Emergency contacts - There's a new feature that will automatically notify your emergency contacts when you use the Emergency SOS feature on iPhone or Apple Watch. A popup notification shows up when you open the Health app after installing iOS 10.2.

Apple Music - There's a new option to sort playlists in Apple Music by type, title, and recently added.

Related Forum: iOS 10

Apple is continuing to expand the availability of transit directions in the Maps app, today adding transit support in several cities in Ohio, including Cincinnati, Akron, Dayton, Canton, Athens, and some areas of Cleveland.

Transit directions in these cities come following the introduction of transit information in Columbus, Ohio, which was added in September.

ohiotransitdirections
Public transit options in Ohio encompass bus and light rail routes available in each city, including the Cleveland RTA, Cincinnati Bell Connector, Akron Metro, Dayton RTA, Cuyahoga Valley Scenic Railroad, the Stark Area Regional Transit Authority, and more.

Apple first added transit directions to Maps in 2015, as part of iOS 9. At launch, transit information was only available in a small handful of cities around the world, but Apple has been working hard to expand the feature to additional locations.

Transit data is now available in more than 30 cities, along with dozens of places in China.

While the iPad Pro lineup has increased Apple's tablet revenue based on higher price points, helping offset a lengthy slide in units sold, the latest data from market research firm IDC claims the iPad Air and iPad mini lines accounted for more than two-thirds of Apple's tablet shipments in the fourth fiscal quarter.

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Apple officially reported 9.26 million iPads sold in the quarter, representing late June to late September, but it does not break down its tablet sales by individual model. IDC did not share its methodology behind calculating iPad Pro sales specifically, but vaguely notes that it uses proprietary tools and research processes.

Despite selling some 600,000 fewer iPads compared to the year-ago quarter, Apple's tablet revenue remained flat at just over $4.2 billion in the quarter. The reason: iPad Pros cost more. The higher ASP is important for Apple as the worldwide tablet market continued its slump last quarter.

idc-tablets-q3-calendar-2016
IDC estimates tablet shipments dropped to an estimated 43 million units in the quarter, marking a 14.7% year-over-year decline. Apple led all vendors with 21.5% market share, up slightly from 19.6% in the year-ago quarter, while Samsung trailed in second with an estimated 6.5 million shipments and 15.1% market share.

Amazon and Chinese competitors Lenovo and Huawei rounded off the top five with an estimated 3.1 million, 2.7 million, and 2.4 million tablet shipments respectively in the quarter. Amazon saw explosive 319.9% growth due to its Amazon Prime Day sale in early July that led to a huge surge in shipments of its Fire tablets.

During its recent earnings call, Apple financial chief Luca Maestri said the company is "highly successful" in the tablet market, with 82% market share of premium tablets priced above $200. Meanwhile, IDC said other vendors are "racing to the bottom" with low-cost, sub-$200 traditional and detachable 2-in-1 tablets.

"The race to the bottom is something we have already experienced with slates and it may prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements," said Jitesh Ubrani, senior research analyst with IDC.

Related Roundups: iPad, iPad Pro, iPad mini
Tag: IDC
Related Forum: iPad

Apple today released iOS 10.1.1, the third official update to the iOS 10 operating system, one week after releasing iOS 10.1 with Portrait Mode and just over six weeks after providing the new iOS 10 operating system to the public.

10-1-1
Today's update fixes bugs including an issue where Health data could not be viewed for some users. iOS 10.1.1 can be downloaded as a free over-the-air update on all iPhone, iPad, and iPod touch models compatible with iOS 10.

iOS 10 is a major update that includes features like a redesigned Lock screen experience, a revamped Messages app with a full App Store, a Siri SDK for developers, new looks and features for Maps and Apple Music, and tons more. Make sure to check out our iOS 10 roundup for details.

Update: Apple has subsequently stopped signing iOS 10.0.2 and iOS 10.0.3, meaning that users can no longer downgrade to those software versions.

Related Forum: iOS 10

Benchmarks for Apple's new 13-inch MacBook Pro without the Touch Bar are beginning to collect on Geekbench, providing a closer look at the notebook's performance improvements and energy efficiency.

13-inch-macbook-pro-2016-vs-2015
The entry-level model, powered by a Skylake-based 2.0GHz dual-core Intel Core i5 processor, currently has an average multi-core score of 6,970, indicating the notebook is only up to 7% faster than the early 2015 base model 13-inch MacBook Pro. Last year's comparable model, equipped with a Broadwell-based 2.7GHz dual-core Intel Core i5 processor, currently has an average multi-core score of 6,497.

The late 2016 model is also slightly faster than last year's mid-range 13-inch MacBook Pro, while slightly outperformed by the higher-end model.

macbook_pro_2016_geekbench
The notebooks are each calibrated against a baseline score of 4,000, which is the score of Intel's high-end Core i7-6600U processor.

While the performance improvements are negligible, the new 13-inch MacBook Pro sans Touch Bar's 15-watt chip is more energy efficient than the 28-watt chip in last year's entry-level model. The lower power consumption gives the 2016 base model comparable battery life to last year's model despite having a smaller 54.5-watt-hour battery versus the 74.9-watt-hour battery in last year's comparable.

Given that the non-Touch Bar model's 6360U chip would typically be appropriate for the MacBook Air, the new 13-inch MacBook Pro with Touch Bar should be a more accurate comparable to last year's base 13-inch model. However, it is also $500 more expensive. Benchmarks for that model should be available next month when Apple begins shipping the Touch Bar notebooks to customers.

Related Forum: MacBook Pro

One week ago, Apple released watchOS 3.1 to the public, bringing various bug fixes and performances improvements to the first version update of watchOS 3. Over the past few days a hidden advantage of 3.1 has been discovered, with users on the MacRumors forums and Reddit mentioning that they have vastly improved battery life on their Apple Watch Series 1 and Series 2 following the new update.

In a thread that started last Wednesday, forum member tromboneaholic posted a topic about the "great battery life" found on their Series 1 Apple Watch after updating to 3.1. Sixteen hours after charging the device, it still had 75 percent battery, even "with everything turned on like location services and background app refresh." Series 1 and Series 2 Apple Watch owners note the same beefed up battery life in 3.1, with one forum member saying that they "can now comfortably skip charging every other night" if they wanted.

applewatchbuiltinapps

I read reports that beta users were getting great battery life under 3.1. I wasn't prepared for how big the improvement would be. I have a Series 1, and I had 75% battery left after 16 hours yesterday. After charging it over night, I have 97% battery after 6 hours. This is with everything turned on like location services and background app refresh. So far I haven't had any strange reboots like I had under 3.0. I would say this is an amazing update for the watch.

My field test with watchOS 3.1 on my AW S2: took it off the charger Friday at 5:00 am and it lasted until Sunday 7:00 pm. Great! I think I'll go for a charge every other night and see how that works. For once a great software update, Apple!

Some users have even managed to get a Series 2 Apple Watch on 3.1 to last all weekend. Most Apple Watch owners have known in the past that Apple's recommended 18 hour battery life could get them through at least one day without a charge, but now it appears watchOS 3.1 has improved that to a point where users can easily get to the two day mark, as long as there aren't many intensive tasks running on the wearable. Understandably, some apps -- like Apple's stock Workout app -- increase battery loss when running in the background, which offsets the statistic for users working out heavily throughout the day.

Some owners of the original Apple Watch, known online as "Series 0," appear to not have gotten the same battery boost, however. One forum member said their Series 0 "has actually gotten a little worse" on 3.1, with the end-of-day battery percentage down by 10 percent on average. Another user worried about their iPhone 7 potentially being the culprit behind major battery drainage issues, but 3.1 doesn't seem to have helped their case. That forum member mentioned their battery "drops like a stone" after each workout, so it's most likely a specific hardware issue and not a widespread bug.

My series 0 has actually gotten a little worse. I even unpaired/repaired. In WatchOS 2 I generally finished my day with roughly 25-35% left, with a 1-hour workout. Now i'm down to 10-15% with a 25-45 minute workout.

Sadly my 3.0 and 3.1 experience with original watch is very different. Have unpaired, repaired, reset, restarted but still battery drops life a stone after a workout has run. Have removed all but the one face, background refresh off, handoff off. Genius Bar went through diagnostics and reported all ok. Have a worry that it could be my iPhone 7 causing the problem as the few days with 3.0 on old iPhone 6 I didn't notice the drain.

Still, the battery improvements for the newer Apple Watches appear to be one of the more notable changes to watchOS for most users. As one Redditor shared yesterday, on a 42mm Series 2 Apple Watch they managed to keep a battery of around 82 percent after 11 hours of standby and 1 hour of usage. That percentage was with prominent haptics, max brightness, and background app refresh all turned on, as well. Since posting, many have shared similar experiences.

Check out the full watchOS 3.1 battery improvement thread over in the MacRumors forums to see more stories related to the update.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Multiple rumors have pointed towards Apple releasing at least one new iPhone with an OLED display next year, and now the best confirmation yet has surfaced.

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The move was spoiled by Sharp President and CEO Tai Jeng-wu, who told students at Tatung University in Taiwan that Apple is switching from LCD to OLED panels, according to Japan's Nikkei Asian Review.

"The iPhone has been evolving and now it is switching from LTPS (low-temperature poly-silicon) to OLED panels," Tai told students at Tatung University, his alma mater, during a ceremony in which he was awarded an honorary doctorate degree.

"We don't know whether Apple's OLED iPhones will be a hit, but if Apple doesn't walk down this path and transform itself, there will be no innovation. It is a crisis but it is also an opportunity," Tai said.

Sharp said it is building a new OLED facility in Japan to manufacture the displays for a "key customer," but it has not ruled out U.S. manufacturing if required.

"We are now building a new [OLED] facility in Japan. We can make [OLED panels] in the U.S. too," he said. "If our key customer demands us to manufacture in the U.S., is it possible for us not to do so?"

Tai did not specify when new iPhones will switch to OLED displays, but the transition is widely expected to start next year.

Nikkei previously said Apple is planning to release at least three new iPhones next year, including a high-end model with a 5.5-inch-or-larger OLED display that is curved on both sides like Samsung's Galaxy S7 edge.

The report said the other two models would be traditional 4.7-inch and 5.5-inch iPhones with LCD displays as used currently.

Apple analyst Ming-Chi Kuo of KGI Securities said the high-end iPhone will sport a curved 5.8-inch OLED display with glass casing like the iPhone 4.

When applied to the height of an existing 5.5-inch iPhone, a 5.8-inch display would leave an extra 7.25mm of display on each side. This would extend the display across the front and sides of the iPhone, perhaps allowing for a wraparound display with side-based gestures as featured on the Galaxy S7 edge.

iphonewraparounddisplay-800x511
In addition to Sharp, Korea's BusinessKorea today reported LG and Samsung are in a "do or die" fight to secure OLED display orders from Apple.

Japan Display -- a joint venture between Sony, Toshiba, and Hitachi -- also confirmed it will begin OLED display production in 2018, although its bid to win orders from Apple may fall short. Taiwan's AU Optronics could also be in the mix.

OLED displays can have sharper color contrast and brighter colors compared to LCD displays, while the technology allows for flexible, curved designs. OLED panels also typically have faster response times and better viewing angles compared to LCD technology, with the option for always-on mode.

Tags: OLED, Sharp
Related Forum: iPhone

CNET has published an extended interview with Jony Ive in which the Apple design chief discusses some of the design decisions that went into developing the Touch Bar in the company's new MacBook Pro lineup.

The contextual OLED Touch Bar replacing the function keys on the new Macs was developed for at least two years, during which time Ive's team explored the idea of larger, haptic-rich trackpads. According to Ive, "a number of designs" were explored that "conceptually make sense", but were later rejected.

touch_bar_hero

When we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling. This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard.

Ive explained that his team's point of departure was to see if there was a way of designing a new input that could be contextually specific and adaptable, yet also something that was mechanical and fixed. This required the development of a "difficult prototype" with a mature software environment, in order to work out if the idea had any real-world traction.

One of the things that remains quite a big challenge for us is that you have to prototype to a sufficiently sophisticated level to really figure out whether you’re considering the idea, or whether what you’re really doing is evaluating how effective a prototype is.

Ive said that after testing the designs, his team were unanimously "very compelled" by the Touch Bar as a viable input device, but that the real challenge was to integrate it into a specific product without compromising its existing design.

You sort of change your hat, because you have to figure out how do you then productize it, and develop the idea, and resolve and refine to make it applicable to a specific product. To do that in the context of the MacBook Pro — while at the same time you’re trying to make it thinner, lighter and more powerful — the last thing you want to do is burden it with an input direction that now has a whole bunch of challenges specific to something like touch.

Asked if the Mac community's expectations and emotional ties to their devices affects his design considerations, Ive emphasized that his team "don't limit ourselves in how we will push – if it's to a better place", although "what we won't do is just do something different that's no better".

Apple has published detailed design guidelines on how developers should use the Touch Bar, steering them away from use cases that would suggest it functions as a second display. When pushed, Ive refused to elaborate on why Apple "doesn't think a touchscreen is a particularly useful or appropriate application of multitouch", because it would lead him to have to talk about things his team are currently working on.

However, reiterating comments made in an earlier interview with Apple executives Phil Schiller and Craig Federighi, Ive said that incorporating the Touch Bar "is the beginning of a very interesting direction" for the Mac. Rumors have circulated recently that Apple is considering introducing a customizable e-ink keyboard in future Macs, possibly next year, although the veracity of these claims remains unclear.

You can read CNET's full interview with Jony Ive here.

Related Roundup: MacBook Pro
Related Forum: MacBook Pro