MacRumors

Employees at Apple are reportedly putting a new service through its paces, one that would allow Siri to not only answer a missed call instead of a pre-set voicemail message, but give her the ability to record and transcribe those message for users to read as text later (via Business Insider). The messages would be sent to users via iCloud, completely skipping the need to check voicemail.

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The so-called "iCloud Voicemail" service could relay information regarding where a user is and specifics as to why they can't pick up the phone, if given the permission to do so. According to Business Insider, "multiple Apple employees" are testing the new feature and if it stays on track, it could see a debut sometime in 2016 in iOS 10.

Apple's proposed solution is both incredibly simple and incredibly clever: People like to leave voicemails (it's often quicker to orally deliver your information than it is to type it in a text message). But they don't like to receive voicemails (it's a lot quicker to read a text than it is to listen to the other person talking at you). The new product will also bridge a generation gap: Older users like voicemails. Young people do not.

Apple sends voice data to company servers, where Siri converts the words spoken into text. iCloud Voicemail will presumably function in the same way, sending the raw voicemails to Apple, and Siri will then transcribe them and make them available on your iPhone.

Apple has doubled-down on Siri ever since the digital assistant's debut, with this year's launch of iOS 9 -- focusing mainly on performance enhancements and subtle design changes -- seeing Siri at the heart of the changes. The new iOS will allow the personal assistant to create contextual reminders, search more thoroughly through photos and videos, and grant users an easily-accessible curated list of contacts and apps in "Siri Suggestions," a quick left-swipe from the home screen.

imac_27_angleApple's iMac line is set to receive a significant boost this quarter in the form of a refresh including new processors and improved display quality, according to KGI Securities analyst Ming-Chi Kuo. Display improvements are said to arrive in the form of greater color saturation, but Kuo makes no mention of whether Apple is planning to extend Retina display options to the smaller 21.5-inch iMac lineup.

We believe Apple will introduce new iMac models in 3Q15, which are expected to have key selling points such as more powerful processors and much better display quality. We predict the panel will use a LED phosphor material called KSF to notably boost color saturation.

While Apple has released several 27-inch Retina iMac models since last October, the remainder of the iMac lineup has not been updated since September 2013 as Apple has had to wait for Intel to release new desktop processors that could allow for a substantial update. With Broadwell processors starting to trickle out and Skylake right around the corner, it appears Apple will finally be able to offer a substantial upgrade for the entire iMac family.

Kuo believes that an inventory draw-down in the second quarter, the upcoming new iMacs, and promotions such as the current Back to School program will drive strong sequential growth in iMac shipments for the current quarter, perhaps doubling quarter-over-quarter to one million units. The third calendar quarter is typically very strong for Apple's Mac segment with much of the world in the midst of back to school shopping.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
Related Forum: iMac

Construction workers in Cupertino are making slow but steady progress on Apple's spaceship-shaped second campus, according to a new aerial video shot by drone pilot Duncan Sinfield and shared with MacRumors. Shot just this morning, Sinfield's video offers an updated look at the current state of construction.

The foundation of the ring-shaped building has been completed for several months now, with multi-level structural components now going up. Work on the parking structures is progressing, and the auditorium, where Apple will host events, is also taking shape. Much of the auditorium and the available parking will be below ground. Next to the parking structure and the auditorium, work on the Tantau development has begun, where research facilities will be located.


When completed, Apple's campus will feature a massive 2.8 million square foot ring-shaped main building, an underground parking lot, a 100,000 square foot fitness center, a 120,000 square foot auditorium for hosting events, and as we learned earlier this week, a visitor's center complete with an observation deck, cafe, and Apple Store.

The entire campus will be covered with hundreds of trees and orchards, and inside the ring, there will be a central garden with outdoor dining areas for employees. According to the most recent update from the City of Cupertino, Apple is still on track to complete construction at the end of 2016.

Chinese phone repair company GeekBar has shared a series of three photos today (via Nowhereelse.fr) showing what is claimed to be a display assembly for the upcoming "iPhone 6s".

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While the photos do not confirm that the device will be equipped with Force Touch sensing as has been rumored, they do appear slightly different from the corresponding parts for the iPhone 6.

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Meanwhile, M.I.C Gadget shares a few photos of what it says is a prototype version of the iPhone 6s. The device is not shown turned on and the photos themselves do not reveal any differences compared to the iPhone 6, but the source claims the device measures 7.1 mm thick, slightly thicker than the 6.9 mm iPhone 6 and matching the 7.1 mm iPhone 6 Plus.

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Rumors have suggested the iPhone 6s could be slightly thicker than the iPhone 6 in order to accommodate the new Force Touch technology in the display, but the slight difference would not be easily perceptible to users and could even allow many accessories to be compatible with both generations.

Related Forum: iPhone

We're all curious about how many Apple Watches Apple has sold, but with the company opting not to break out its Apple Watch sales numbers, all we have to go on are analyst guesses, information distilled from third-party sources, and tidbits of data that Apple has provided.

The latest data that hints at how the Apple Watch has fared comes from The Wall Street Journal, citing shipment information provided by analyst Mark Li from Taiwan's Advanced Semiconductor Engineering Inc. (ASE) most recent earnings call. ASE is the company that builds the S1 package housing the many chips and sensors used in the Apple Watch.

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An ASE subsidiary reportedly failed to meet its "break-even volume" of two million units shipped per month during the second quarter and does not believe it will meet that target in the third quarter, either. The company's failure to meet this target suggests the Apple Watch "is not selling nearly as well as some analysts expected," says The Wall Street Journal.

"The shortfall of Apple Watch is a disappointment," Mr. Li wrote in a note to clients. "We came in with a low expectation but below break-even still surprised us."

In an interview, Mr. Li said it is unusual for a company like ASE not to reach break-even volume during a typically busy period like the third quarter, especially when dealing with a new product.

He said that he now expects ASE to fall short of his forecast of shipping 18 million units this year, peaking in June.

Ahead of Apple's recent earnings call, analyst estimates of Apple Watch sales during its first quarter of availability ranged from 2.85 million to 5.7 million, averaging out to 4.07 million. After the call, many analysts adjusted their estimates, with the consensus largely changing to between 2.2 and 3 million units sold. Estimates continue to vary, however, with Strategy Analytics suggesting Apple sold 4 million units in a recent report.

During the call Apple CEO Tim Cook said Apple Watch sales "exceeded [Apple's] expectations," despite supply continuing to trail demand at the end of the quarter. "We feel really great about how we did," he said. Apple CFO Luca Maestri hinted current revenue from the Apple Watch was "well over" $952 million, but he also did not provide insight into sales.

In the past, Tim Cook has warned against attempting to infer information from single data points from the company's supply chain due to its complexity.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

A year after teaming up with Apple on an enterprise partnership to push iOS devices and apps for business users, IBM is moving forward with plans to rapidly move its own employees onto Apple's platforms, MacRumors has learned.

While IBM announced in an internal memo several months ago that it was planning to purchase up to 50,000 MacBooks for employees by the end of 2015, chief information officer Jeff Smith has revealed in a new internal video released to employees yesterday that he believes IBM could actually end up purchasing 150,000-200,000 Macs annually.


In the video, Smith relates a conversation he had with Apple's chief information officer Niall O'Connor about the possibility of a massive Mac deployment for IBM.

"I'd like to be able to offer these to everyone that can use it. We've got to find a way to make the overall cost the same or lower than PCs to make that happen. Would you be interested in helping me do that, because you guys know these devices", and he said, "No, Jeff, we'd never do that...very secretive, we never allow anyone in. You know, we just don't do that."

And I said, "Well who's your largest corporate customer?" And he said "Well, that customer has got about 25,000 MacBooks a year." And I said, "Well we could be 150-200,000." And he goes "Jeff, that's a great idea! We're gonna come here, you know, next week...you bring your whole team," and that's exactly what happened.

In a separate clip from the video, Smith describes a recent conversation between Tim Cook and IBM vice president Fletcher Previn in which Previn indicated the initiative could see 50–75 percent of IBM employees eventually converting to Macs from the Lenovo ThinkPads that are currently the company standard.

Apple and IBM, former rivals in the PC market, have been working increasingly closely together on both specialized enterprise-focused iOS apps and more recently on HealthKit and ResearchKit data management tools. With so many IBM employees now in line to switch to Macs for their work machines, the stage is setting up for even more collaboration going forward.

Update: Given IBM's workforce of under 400,000 employees, it appears the "200,000" figure cited by Smith could be a total replacement cycle figure rather than an annual purchase amount. Still, based on a three or four year replacement cycle, IBM would easily become Apple's largest corporate customer.

Tag: IBM

As Back to School approaches, we may see major retailers dropping the prices on Macs and tablets in an effort to draw people into stores. This week, there are no standout deals on iPads or iPhones, but there are a few Macs that are available for reasonable prices, including the 27-inch 3.3GHz Retina iMac, available for $1,799, the lowest price we've seen on that machine yet.

Last week, Apple launched its Back to School program. Instead of offering gift cards for the iTunes Store or Apple Store as it has done in years past, any Mac purchase through September 18 will net you a free pair of Beats headphones. If you're buying a new Mac, that's a deal worth checking out.

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In this week's deals post, we've also got some discounts on Apple accessories, including an external battery for the Mac, and a selection of iPhone and MacBook cases. As always, we've also rounded up deals on popular apps and games.

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B&H Photo is offering a small discount on some of its iPad Air 2 models, dropping prices by $30 to $50. With the discount, 64GB model Wi-Fi only model in Space Gray is priced at $568 and the 128GB model in Gold is priced at $659. Prices vary somewhat by model, but there are slight discounts to be had on quite a few of the site's iPads.

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Earlier this month, rumors suggested Apple had been in talks with BMW about potentially using the body of the electric BMW i3 as the basis for its Apple Car, but those talks did not progress into a deal. Reuters has now spoken with some inside sources at BMW, giving us more insight into what the two companies discussed and where their relationship might lead in the future.

Apple CEO Tim Cook and other senior executives visited the BMW factory in Leipzig, Germany in 2014 to look into how the i3 is manufactured. According to Reuters' source, Apple left the talks without reaching a deal with BMW because the company wants "to explore developing a passenger car on its own."

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During the visit, Apple executives asked BMW board members detailed questions about tooling and production and BMW executives signaled readiness to license parts, one of the sources said. News of the Leipzig visit first emerged in Germany's Manager-Magazin last week.

"Apple executives were impressed with the fact that we abandoned traditional approaches to car making and started afresh. It chimed with the way they do things too," a senior BMW source said.

Apple and BMW do not have plans to jointly develop a car at this time, but one of the sources believes that "exploratory talks" could potentially be revived in the future. Given Apple's lack of experience with industrial manufacturing, a partnership with BMW or another car company would make sense, as it could help speed up development and eliminate many of the headaches associated with entering an entirely new industry.

Details on Apple's rumored car project remain scarce, but the company has been hiring several automotive experts over the past few months. Apple is said to have hundreds of employees working on the secret car project and has picked up employees from companies like Tesla, Ford, and GM, along with robotics experts and researchers specializing in cutting-edge car technologies.

Rumors have suggested Apple plans to introduce its car by 2020, but Apple often works on projects that never make it to fruition, like the much-rumored Apple-branded television set. It's possible that Apple's car plans could be shelved or delayed in the future if the company is unhappy with its progress or finds entering the automobile market to be an unviable option.

Tag: BMW

Elgato, with its Eve line of smart home products is one of the first companies to come out with home accessories that integrate with Apple's HomeKit home automation platform, and it's the very first company to produce a Bluetooth-enabled HomeKit product.

The Eve system, which consists of a weather station, an indoor room monitor, a door/window sensor, and a smart outlet, is one of five HomeKit-compatible products that became available for purchase in June. With the Eve components just now shipping out to customers, Elgato invited us to review the lineup to get a feel for what's possible with Apple's system.

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HomeKit and Eve's accessory lineup promise to make our homes smarter and our lives easier, but in its current incarnation, HomeKit is a service that feels unfinished. It's limited in scope and even though I found many of the Eve accessories to be useful, the delays and bugs I ran into with the HomeKit system almost made the frustration outweigh the convenience.

Hardware Overview

As I mentioned above, Elgato currently manufactures four HomeKit-compatible products: Eve Room, Eve Weather, Eve Door & Window, and Eve Energy.

Eve Room - Eve Room is an indoor room monitoring sensor. It measures temperature, humidity, and air quality.

Eve Weather - Eve Weather is an indoor/outdoor sensor that's simpler than the Eve Room, measuring temperature, humidity, and air pressure.

Eve Door & Window - Eve Door & Window is a two-piece sensor that detects whether a door or window is open or closed.

Eve Energy - Eve Energy is a power sensor and switch that can be used to turn an appliance on and off and detect how much power it's using.

Each of the Eve products has a clean, unobtrusive design, integrating into any environment without standing out. The Eve Room and the Eve Weather are both small square-shaped sensors resembling an Apple TV, while the Eve Energy is a simple socket. The Eve Door & Window comes in two adhesive-backed pieces to fit on each side of a door or window, snapping together magnetically to detect whether it's open or closed.

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As the launch of the so-called "iPhone 6s" and "iPhone 6s Plus" inches closer, suppliers have begun shipping Force Touch panels for the next-generation smartphones, according to DigiTimes. The report claims that Apple's supply chain partners started shipping Force Touch panels in limited quantities in June before ramping up production of the pressure-sensitive modules in July.

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Taipei Times vaguely reported that Apple's touch panel supplier TPK expects widespread adoption of pressure sensors, presumably for Force Touch, later this year. Force Touch, an existing Apple Watch and MacBook feature, is a pressure-sensitive technology that will enable future iPhones to distinguish between a light tap and deep press and complete different actions accordingly.

Taiwan-based website DigiTimes has a mixed track record at reporting on Apple's upcoming product plans, but its sources within the upstream supply chain have proven reliable in the past. Apple has also announced new iPhones in September or October since the iPhone 4s, so suppliers ramping up Force Touch production is to be expected with less than two months to go.

The "iPhone 6s" and "iPhone 6s Plus" are rumored to feature the same 4.7-inch and 5.5-inch screen sizes, an A9 processor with 2GB of RAM, Force Touch, a faster Qualcomm LTE chip, an improved 12-megapixel rear-facing camera and 7000 Series aluminum. The overall design of the smartphones will likely be nearly identical to the iPhone 6 and iPhone 6 Plus.

Related Forum: iPhone

os_x_yosemite_round_iconApple today seeded the second beta of OS X 10.10.5 to developers, two weeks after seeding the first 10.10.5 beta and one month after releasing OS X 10.10.4 to the public. Because we're just a couple of months away from the public release of OS X 10.11 El Capitan, it's possible that OS X 10.10.5 may be one of the last updates to Yosemite.

Today's beta, build number 14F19a, can be downloaded through the Software Update mechanism in the Mac App Store or through the Apple Developer Center.

The first OS X 10.10.5 beta did not appear to include any consumer-facing changes, so it's likely that this update focuses on behind-the-scenes bug fixes and performance enhancements.

Over the course of its lifespan, OS X Yosemite has received four updates. The first two brought bug fixes and security improvements, while OS X 10.10.3, the most significant update to Yosemite, introduced the new Photos app, Force Touch APIs, new emoji features, and more.

OS X 10.10.4, the current version of Yosemite, also focused on bug fixes and stability improvements, most notably introducing TRIM support for third-party SSDs and eliminating the Discoveryd process that caused ongoing connectivity issues in the OS.

Related Forum: OS X Yosemite

Apple is planning to introduce its long-awaited next-generation Apple TV in September, reports Buzzfeed's John Paczkowski. According to sources familiar with Apple's plans, the new set-top box will be unveiled in September at the same event where Apple will unveil the next-generation iPhone 6s and 6s Plus.

As has been previously rumored, it is said to include an A8 processor, a touch-pad based remote that's "drastically improved" compared to the current version, a new operating system that supports a full App Store, developer APIs, and Siri voice control, and more on-board storage to accommodate apps. Physically, the Apple TV will take on a new, slimmer look.

Apple TV 2015
Apple will not be introducing its rumored television service at the same time, with sources telling Buzzfeed that the Internet-based streaming service could possibly launch in late 2015, but 2016 is more likely. Current rumors suggest Apple's television offering will bundle approximately 25 channels and cost between $30 to $40 per month.

Apple was widely expected to introduce both its new Apple TV and its upcoming streaming television service in June, at its annual Worldwide Developers Conference, but the two products were not ready for launch at that time. Apple postponed its release of the set-top box because it was "not ready for prime time" and held off on the television service because deals were not completed.

Apple has not introduced a revamped version of its Apple TV since 2012, so an updated set-top box with App Store support and other features will be a major change from the platform that we know and use today.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Online learning site Udemy, which offers classes on a wide range of subjects including programming, photography, Photoshop, writing, and more, is today debuting a new iOS 9 Developer Course that aims to teach students how to use Xcode 7 and Swift 2 to make iOS apps.

Designed to be a comprehensive tutorial on app development for iOS 9 for complete beginners, the course includes a total of 28 hours of video lectures that cover topics like the Swift language, Xcode, SpriteKit, Inputs, Buttons, Reactive Interfaces, Navigation, Storage, Live Content, Images, Accelerometers, Motion Feedback, iAds, In-App purchases, and tons more.

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Udemy promises that by the end of the course, students will be able to build "clones" of popular apps like Uber, Tinder, Flappy Bird, and Instagram. The program also includes unlimited web hosting for 1 year, an eBook on earning money while learning to code, and over 1,000 graphic assets to use within apps.

The Complete iOS 9 Developer Course is THE most comprehensive, pocket-friendly and profitable app development course you'll find on the web - or your money back.

It's got EVERYTHING you need to start creating real, marketable apps that capture people's attention, gets them downloading and ultimately - make you money!

It couldn't be easier. Even if you're starting from zero, you'll breeze through - from beginner to boss app developer - in just six weeks.

Already know how to code? Fantastic. Now you can turn up the volume. In just six super-quick weeks, you'll go from good to great -app developer to VIRTUOSO-GENIUS!

Udemy's iOS 9 course is the followup to the iOS 8 course, which saw more than 100,000 students enroll and received a 4.8/5 rating from attendees. The course continues to be taught by Rob Percival, who taught the iOS 8 course.

Udemy's Complete iOS 9 Developer Course is priced at $199, but Udemy has agreed to give interested MacRumors readers a significant discount, cutting the price by 87 percent. When checking out, MacRumors readers can enter the code MACRUMORS to get access to the course for $24. The deal will last until the end of the day on August 4.

Tag: Udemy

ios_8_iconApple today seeded the second beta of iOS 8.4.1 to registered developers for testing purposes, just over two weeks after releasing the first iOS 8.4.1 beta and a month after launching iOS 8.4 with the new Apple Music service.

Today's beta, build 12H318, is available via an over the air update and it can also be downloaded from the Apple Developer Center.

No outward facing changes were discovered in the first iOS 8.4.1 beta, and it's a .1 update, so it's likely that it includes only minor bug fixes, security enhancements, and performance improvements designed to prepare the operating system for its upcoming retirement.

iOS 8.4.1 may be one of the last updates to iOS 8 as Apple is working on its successor, iOS 9. iOS 9 builds on many of the features introduced with iOS 8 and adds new content and underlying performance improvements. iOS 9 is currently in beta testing and will be released in the fall.

Related Forum: iOS 8

Apple has offices located around the Bay Area, in Cupertino, Sunnyvale, Santa Clara, and San Jose, but for the first time, the company is planning to expand into San Francisco. According to the San Francisco Business Times, Apple has leased 76,000 square feet of office space in the popular South of Market neighborhood (SoMa) in San Francisco.

Many startups and major tech companies are located in San Francisco, in the very neighborhood Apple is moving into. It is not clear what Apple plans to do with the office space, but Beats Music leases office space in San Francisco, so it's possible Apple will house its Apple Music employees in the city.

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Though Apple's offices have long been located in the South Bay, many employees live in the city and face a daily hour-long commute by car or Apple bus, so San Francisco office space for at least some of the commuters will likely be welcome news. The ability to work in San Francisco could also help Apple recruit key employees that are reluctant to work outside of the city.

In the building Apple plans to sublease through 2022, employees will share office space with CBS Interactive, the main tenant. The 76,000 square foot space could accommodate an estimated 400 to 500 employees. It's not known what Apple is paying to rent the space, but SoMa is one of San Francisco's most expensive areas due to its popularity with tech companies. On average, rent in SoMa costs $66 per square foot, so Apple is likely paying millions of dollars per year to occupy the space.

News of Apple's San Francisco lease comes shortly after news that the company leased 300,000 square feet of space in North San Jose. Apple also recently expanded into Seattle, leasing office space in a popular downtown area.

Less than two months before Apple is expected to launch the so-called "iPhone 6s" and "iPhone 6s Plus," new photos of leaked components for the next-generation smartphones continue to surface from within the supply chain. The images support rumors that claim the next iPhones will have minimal design changes compared to the iPhone 6 and iPhone 6 Plus.

The main part shared by French website Nowhereelse.fr is a purported iPhone 6s single flex cable that houses the volume rocker, mute switch, power button and LED flash. The blog also shared photos of the device's Lightning connector and headphone jack assembly, rear-facing camera rings and home button enclosure, which appears to be anodized in a gold or champagne color.

iPhone 6s Single Flex Cable
Apple has returned to using a single flex cable for the iPhone 6s after splitting the flex cables for the iPhone 6, but otherwise that part and the Lightning connector assembly remain largely unchanged, which is unsurprising given Apple's "tick-tock" refresh cycle for iPhones. Apple typically makes major changes in a "tick" year (iPhone 6) while focusing on smaller improvements and refinements in a "tock" year ("iPhone 6s").

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The leaked camera rings suggest that the "iPhone 6s" and "iPhone 6s Plus" could also have a protruding rear-facing camera lens, a design choice that Apple received some complaints over for the iPhone 6 and iPhone 6 Plus. Particularly, some users expressed frustration at being unable to lay their smartphone flat on a table because the camera lens sticks out about one millimeter.

iPhone 6s Camera Rings Home Button
"iPhone 6s" and "iPhone 6s Plus" production is believed to be underway, with leaked images of the front panel, rear shell and logic board surfacing earlier this month. The smartphones are rumored to feature an A9 chip with 2GB of RAM, Force Touch, a faster Qualcomm LTE modem, an improved 12-megapixel rear-facing camera, 7000 Series aluminum and more.

Related Forum: iPhone

Dashlane today announced an update to its existing iPhone app alongside the launch of an all-new Apple Watch experience, both of which bring the service's one-tap password changing feature from desktop to Apple's mobile and wearable devices.

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Dashlane unveiled the Password Changer feature late last year for the desktop, which allowed users to change multiple passwords at once so they can more easily update their password info if any of their data is ever breached. Today's updates extend that sense of security for Dashlane users to iPhone and Apple Watch, which the company says is completely unique to the service.

Earlier this year, we introduced the first ever automatic Password Changer on Dashlane for desktop. And now, Dashlane is the first password manager to let you change multiple passwords with one tap when you’re on the go. In fact, we’re the only password manager that can offer this exclusive feature, because our engineers and design team have been dedicated for years to building a secure, full-featured password manager that you can use anywhere. Password Changer on Apple Watch and iPhone brings all the power of this time-saving security feature to your fingertips . . . and your wrist.

Alongside this new feature, the iPhone and Apple Watch Dashlane experiences both allow users to copy and paste passwords from one device to another and use voice search to more quickly parse through passwords. A caveat for Password Changer is that not every website supports the feature, which began with over 70 at launch and has grown to about 180 today. The update to the Dashlane iOS app [Direct Link] will begin rolling out today, and should appear on the Apple Watch automatically for users who have automatic downloads turned on.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Apple today announced a Snapchat account for Apple Music that initially provides a behind-the-scenes look at Beats 1 Radio and its personalities while also showing off segments of the cities it operates from with some music playing in the background. It's unknown what kind of content the account will provide in the future.

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The account's first Snapchat "story", which is the combination of multiple photos and videos taken throughout its first day of operation, takes followers on a journey from Beats 1's Los Angeles HQ with Zane Lowe, watching as he works on his show before it switches to London and fellow DJ Julie Adenuga. After watching Adenuga work, the account changes course to Ebro Darden in New York City.

The account provides an interesting look into the work environments of Beats 1's three DJs, with each of them showing off their equipment and enthusiasm for the music they're playing. Adenuga's segment includes her teasing an interview with musical artist Ellie Goulding, answering questions and letting users know they should check out the For You tab of Apple Music. The Snapchat story, which currently sits at 184 seconds, is being updated periodically throughout the day.

Apple has thus far taken a very liberal approach to using social media to draw awareness to Apple Music, heavily using Twitter, Instagram and Tumblr to tease and announce exclusive music, interviews and music videos. Snapchat, whose users tend to be younger, is yet another progression of that effort. Snapchat users can follow Apple Music on the service by adding "applemusic" as a friend.