MacRumors

Popular automation app Workflow is being updated today with a new design, a much-improved Gallery experience, and a streamlined on-boarding process, all of which help to make the app more powerful and easier to use.

For those unfamiliar with Workflow, it's an automation app that can essentially do anything. It lets you create workflows to accomplish a wide variety of tasks like creating GIFs from a series of photos, grabbing images from a web page, translating an article, calculating a tip, posting photos to multiple social networks at once, and much, much more.

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When you first open the Workflow app after updating, there's a new on-boarding process that walks you through how the app works and all of the different things you can do with it. After a short tutorial, you're asked to choose a few workflows that sound useful, like a teeth brushing timer or directions to the nearest coffee shop. The new on-boarding process makes it easier for new users to get started because the app no longer opens to a blank slate.

Workflow's Gallery, which is what's used to download new workflows, has been overhauled to make it simpler to find new ways to use the Workflow app. The Gallery is organized into several different curated sections that you can scroll through, like Essentials, iOS 10, Quick Shortcuts, Morning Routine, Around the House, Stay Healthy, Collaborate Better, Photography, and more.

Category names are more descriptive than they were previously, and there's more content right at your fingertips. With a new search function, it's easy to find exactly what you're looking for, and there's also an option to submit your own Workflows to the Gallery so other users can download them.

When adding workflows, there's now an Import Questions option that simplifies customization, and some existing workflows have been updated to add more context for an improved experience. You'll also notice that Workflow has seen some slight design changes, brightening up the look of the app.

Workflow can be downloaded from the App Store for $2.99. [Direct Link]

PlayStation today announced that its PlayStation Vue television service has expanded to the fourth-generation Apple TV, allowing PlayStation Vue subscribers to watch live TV and access other Vue features on Apple's set top box.

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Priced at $30 to $65 per month, PlayStation Vue provides several different live streaming television packages that include live TV, sports, movies, and more, plus it offers on-demand video and cloud-based DVR streaming so recorded content can be watched across multiple devices.

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Starting today, PlayStation Vue will be supported on Apple TV (4th generation), leveraging Apple TV's latest hardware to create an innovative experience. You will be able to take advantage of Apple TV's Siri Remote and easy navigation with touch, while enjoying PlayStation Vue's sleek look and feel. PlayStation Vue brings popular programming to Apple TV, from live sports networks like ESPN and NFL Network, to premium channels like AMC, FX, HBO, and Showtime.

PlayStation Vue subscribers can link their accounts to the Apple TV after downloading the PlayStation Vue app, which is available as of this morning. PlayStation Vue allows for content to be streamed simultaneously on up to five devices at once, making it ideal for families.

Twitter's first-party iOS app recently began rolling out support for rich notifications for anyone on iOS 10, letting users get a larger glimpse at their incoming notifications without having to open their iPhone or the Twitter app. The new notifications include a few formatting retouches, as well as the inclusion of images in relevant posts.

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With the new notification set-up, users will get pop-ups for the usual Twitter activities, including @ mentions and direct messages, but now a small thumbnail appears alongside the text of the Tweet on the iPhone lock screen and in Notification Center. Whenever users force touch the notification, they'll get an expanded view of the content with a larger image, along with the normal options to like and retweet.

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Rich notifications were one of the flagship features when iOS 10 launched in September, and have been included in many of Apple's first-party apps like Messages and Mail. Other companies have slowly been adding support for the feature, including apps like Netatmo Security, which let users watch clips of a connected security camera directly within the notification.

Tag: Twitter
Related Forum: iOS 10

Apple manufacturing partner Foxconn has been studying the possibility of moving iPhone production to the United States, according to Japanese website Nikkei Asian Review, leading to hopeful speculation some iPhones could one day be "Made in America" rather than be assembled and imported from China.

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The report claims Apple asked both Foxconn and rival supplier Pegatron, which denied the request, to look into making iPhones stateside, although Foxconn chairman Terry Gou is said to be less enthusiastic about the idea due to inevitably higher production costs in the United States compared to China.

"Apple asked both Foxconn and Pegatron, the two iPhone assemblers, in June to look into making iPhones in the U.S.," a source said. "Foxconn complied, while Pegatron declined to formulate such a plan due to cost concerns."

In a speech at Liberty University in Virginia earlier this year, President-elect Donald Trump said "we're going to get Apple to start building their damn computers and things in this country instead of in other countries," while he has also threatened to introduce a 45% tax on products imported from China.

Apple CEO Tim Cook previously told 60 Minutes it manufactures iPhones in China because of "skill," not lower wages. Cook said China has put an "enormous force on manufacturing," adding that the U.S. workforce has a smaller number of individuals with the "vocational kind of skills" needed.

China put an enormous focus on manufacturing. In what we would call, you and I would call vocational kind of skills. The U.S., over time, began to stop having as many vocational kind of skills. I mean, you can take every tool and die maker in the United States and probably put them in a room that we're currently sitting in. In China, you would have to have multiple football fields.

Meanwhile, an industry executive told Nikkei the U.S. does not have the "cluster of suppliers" needed to manufacture iPhones. In Asia, Taiwan's TSMC makes A-series chips for iPhones, Japan's Sharp and Japan Display supply iPhone displays, and South Korea's SK Hynix and Japan's Toshiba produce memory chips for the device.

"To make iPhones, there will need to be a cluster of suppliers in the same place, which the U.S. does not have at the moment," the executive said. "Even if Trump imposes a 45% tariff, it is still possible that manufacturers will decide to continue production overseas as long as the costs together with the tariffs are lower than the amount they need to spend on building and running production lines in the U.S."

U.S. manufacturing would inevitably raise concerns about Apple's profit margins and, in turn, how much the iPhone costs for customers. iPhone 7 component costs are estimated to start at $220, compared to a base price of $649, although Cook has previously dismissed third-party cost estimates as being highly inaccurate.

TSMC and Sharp have acknowledged that while U.S. manufacturing would prove more expensive, the companies would certainly consider the move over losing a major customer such as Apple. But, for now, the idea likely remains a stretch even in light of new political pressures.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Adding to the pile of recent guesswork rumors centering around the launch of Apple's AirPods, this week a collection of foreign retail websites have listed the Bluetooth headphones with new dates suggesting availability before the end of the year.

First off, today Mac4Ever discovered that French retail website Fnac has posted the AirPods for pre-order, with a suggested shipping date of November 30. If true, that would mark a launch following Black Friday and Cyber Monday, but still leave customers plenty of time to add AirPods to their holiday shopping list.

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One of many predicted AirPods shipping dates from foreign resellers, this one Fnac

Last week, a launch supposedly set for around tomorrow, November 18, was floated by an Apple reseller, which reportedly told a customer it would be getting AirPods stock today, November 17. Although an impending launch as soon as tomorrow is unlikely, many Apple retail stores have been receiving demo units of the AirPods to demonstrate to customers and teach employees how to use them, suggesting Apple still intends to launch the device sooner rather than later next year.

Earlier in the week Letem svetem Applem discovered that Czech website Alza had listed the AirPods as launching December 2016. That date has since been removed from the site, which now simply states that it "accepts pre-orders" for the AirPods.

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If production does begin in December, as predicted by Barclays, that still leaves the option that AirPods might not launch until January 2017, which was one of the first delayed date estimates for the headphones after Apple postponed the launch beyond October. Despite that rumor, and a few other extraneous websites that mark AirPods availability as late as March 2017, many still believe it's most likely that Apple will get the AirPods out in time for the holiday shopping season.

With the highly divergent launch dates sprouting up online, it's clear that no one officially knows exactly when the AirPods will come out. On Apple.com, the AirPods are listed as both "coming soon" and "currently unavailable." Following the delay, Apple explained that it needed "a little more time" with the AirPods before they would be ready to launch, but didn't divulge specific reasons why it chose to do so.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Neutral)
Related Forum: AirPods

Apple today announced it has opened registration for free one-hour "Hour of Code" workshops between December 5 and December 11 at all 487 of its retail stores worldwide. This year's workshops will include an introduction to Apple's new educational Swift Playgrounds coding app for iPad.

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“Hour of Code embodies our vision for Apple stores as a place for the community to gather, learn and be entertained,” said Angela Ahrendts, Apple’s senior vice president of Retail. “We’re proud to introduce the Swift Playgrounds app into the workshops and honored to again work side-by-side with Code.org on this incredibly important initiative. Hour of Code is one of the absolute highlights of the year for both our teams and the families that visit our stores.”

Since 2013, Apple has hosted Hour of Code workshops during Computer Science Education Week to teach kids and students the basics of computer science using non-profit website Code.org's programming tutorials.

Apple said it has developed new tools to extend the Hour of Code initiative into schools and community centers, including a free facilitator guide offering lesson ideas, group activities, and more. Apple will also provide resources to assist ConnectED schools in the U.S. with hosting their own Hour of Code workshops.

Those interested can register through Apple's Hour of Code page.

While the iPhone 7 Plus has a dual-lens camera, only the wide-angle lens supports optical image stabilization. However, that could change next year.

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In a research note obtained by MacRumors, KGI Securities analyst Ming-Chi Kuo maintains his belief new dual-camera iPhone models in 2017 will support dual optical image stabilization. Kuo believes Apple will redesign the telephoto lens to support the feature in addition to existing auto focus functionality.

We believe Apple will add OIS function to the telephoto CCM in order to enhance the selling points of next year’s new iPhone. We think photo quality and optical zoom range may both improve as a result. We expect the telephoto lens will be redesigned to support OIS in the telephoto CCM, with challenges likely coming from: (1) the need to increase the image circle of the telephoto lens, which will lead to longer calibration time and a more complex assembly processes; and (2) a redesign of the telephoto lens, as an increased image circle will result in degraded photo quality around the corners.

Kuo said Apple's rumored 5.1"-5.2" OLED iPhone and a new 5.5-inch iPhone with a traditional LCD display will feature dual cameras with dual optical image stabilization, while a new 4.7-inch model with an LCD display is expected to retain a single-lens camera, also with optical image stabilization.

Kuo expects Apple supplier Largan Precision to remain the exclusive provider of 6P and telephoto lens for the trio of new iPhones.

Related Forum: iPhone

Mozilla today launched a new app called "Firefox Focus," which automatically blocks advertisements as well as online trackers. The company said that due to the new app's removal of heavy ads and tracking software by other companies, "web pages may require less data and load faster."

The privacy-focused web browser also comes with an easily accessible "Erase" button at the top of the app, which users can tap and erase all browsing history, searches, cookies, and passwords instantly.

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Firefox Focus also offers extensive customizable browsing options, with the ability to disable a website's custom font, and users can choose to load a page in another browser -- Firefox or Safari -- if they're willing to leave the security of Firefox Focus.

Browse like no one’s watching. The new Firefox Focus automatically blocks a wide range of online trackers — from the moment you launch it to the second you leave it. Easily erase your history, passwords and cookies, so you won’t get followed by things like unwanted ads.

“Private browsing” on most browsers isn’t comprehensive or easy to use. Focus is next-level privacy that’s free, always on and always on your side — because it’s backed by Mozilla, the non-profit that fights for your rights on the Web.

The app is otherwise simplified, with a single search bar greeting users when they open it, and only one tab available to view at a time. The settings of the app also include an additional layer of security to block other content trackers, but Mozilla warns that toggling it on "may break some videos and web pages."

Firefox Focus is available to download from the App Store for free. [Direct Link]

Apple is widely rumored to release its first iPhone with an OLED display next year, but reports have been conflicting about its potential screen size.

KGI Securities analyst Ming-Chi Kuo previously said Apple will launch a 5.8-inch iPhone with a curved OLED display and glass casing next year, while Barclays analysts recently called for a 5-inch iPhone with a curved, bezel-free OLED display. Japanese website Nikkei also expects a new glass-backed 5-inch iPhone.

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Now, in a new research note, Kuo said the much-rumored premium iPhone model will indeed have a 5.8-inch OLED panel, but with a smaller actual active display area of between 5.1 and 5.2 inches. Kuo said this is for "specific design purposes," which likely points towards a wraparound or curved display of some sort.

We predict OLED iPhone will be 5.1-5.2”, despite various market speculation. In terms of the display size of the OLED iPhone, current information from the upstream points to 5.8”, while that from the downstream points to 5”, which does not conflict, in our view. We predict OLED iPhone will adopt a 5.7-5.8” flexible OLED panel (with Samsung (KR) as the exclusive supplier). Nonetheless, for ‘specific design purposes’, the actual active area may be around 5.1-5.2”. Other than the OLED model, we expect Apple to launch new 4.7” and 5.5” TFT-LCD iPhone models.

Kuo reiterated the all-new OLED-based iPhone will be accompanied by new 4.7-inch and 5.5-inch iPhones with traditional LCD displays.

Related Forum: iPhone

linkedinlogoRussia's communications regulator has blocked public access to LinkedIn after an earlier court ruling found the social networking firm to have violated data storage laws (via Reuters).

LinkedIn, which has over 6 million registered users in Russia, becomes the first major social network to be blocked by Russian authorities after falling afoul of the country's stringent data storage laws, which require personal information of Russian citizens to be stored on Russian servers.

LinkedIn's site will be blocked within 24 hours, according to a report by the Interfax news agency. One Internet service provider, Rostelcom, said it had already blocked access to the site, while two others – MTS and Vimpelcom – said they would do so within 24 hours.

LinkedIn has yet to comment on the order by the Russian communications regulator, but the U.S. company warned earlier this month that the court ruling risked denying access to its site for millions of individual and corporate members situated in Russia.

A spokesperson for Russian communications regulator Roskomnadzor told Reuters it had received a letter from LinkedIn management on Friday requesting a meeting, but that the watchdog had to get approval from the country's foreign ministry before the meeting could take place.

The law requiring companies that store the personal data of citizens to do so on Russian servers was introduced in 2014, but has never previously been enforced. The law was adopted on grounds of "overall state security issues" and "increased instances of personal data leakage", but critics see it as part of a broader effort to tighten control over internet access.

Apple is looking into integrating its Siri virtual assistant into the company's Messages platform, according to a patent published today, enabling the AI to provide directions, retrieve movie times, and assist with peer-to-peer payments, among other potential uses.

Picked up by AppleInsider, Apple's application for a "Virtual assistant in a communication session" appeared on the U.S. Patent and Trademark Office's website on Thursday, and details a system in which iMessage users can invoke Siri from within chat threads to get answers to relevant queries, complete scheduling tasks, and more.

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One scenario describes an instance in which users chatting amongst themselves bring Siri into the conversation simply by including it in the group thread. Using semantic analysis, the AI detects when it may be of help to complete a task and pitches in accordingly - such as finding a place to eat nearby, and telling the user how long it will take for their friends to arrive.

Although Siri's responses don't appear to other users, the assistant is able to parse their messages in order to work out whether it can help with a task. For instance, in another example, the user asks "Siri, help us schedule a meeting," in a group chat thread and the AI cross-checks open calendar dates for the present users to suggest a potential meeting date and time. Participants can then vote for a preferred time and place, after which Siri schedules the meeting in everyone's calendar.

In another example, chat members are notified that a user is utilizing Siri and are asked if they would like to do the same, and participants can approve or deny AI access to personal data about them during the chat session. Meanwhile other scenarios depict AI interactions during peer-to-peer payments, for example by determining which financial apps are being used by each chat member.

Some of the implementations in the patent bear similarities to actions already offered by Google Assistant in Google's Allo app, and by chat bots in Facebook Messenger, while third-party apps like PayPal and Uber currently offer Siri functionality following Apple's release of the Siri SDK to developers. Whether or not Apple decides to integrate Siri in Messages in a future update, the AI is likely to require extensive development before users consider inviting Siri to conversations and extending access to their data.

Amazon is set to cut its Prime annual membership price from $99 for a year to $79 on Friday, November 18. The one-day sale will run from 12am ET until 11:59pm PT and is only available for new members.

Amazon customers in the U.K. can take advantage of a similar promotion beginning today: Anyone who signs up for Amazon Prime between now and the end of Friday will receive a year's subscription for £59 instead of the usual £79 asking price, essentially amounting to three free months of the service.

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The promotion coincides with the release of Amazon's new motoring show "The Grand Tour", the first episode of which can be streamed or downloaded on Friday morning by Prime members in the U.K., U.S., Germany, Austria, and Japan. Amazon says the show will be available to watch in 200 countries from December.

The benefits of Prime membership include free one-day delivery on eligible items, access to Amazon Prime Video and Prime Music, unlimited cloud photo storage with Prime Photos, access to the Kindle Owner's Lending Library, and early access to Amazon's Black Friday "lightning" deals.

Members also get an exclusive discount on subscriptions for Amazon's new Music Unlimited streaming service, giving them access to 40 million songs, compared to the 2 million included in the standard Prime Music package.

Related Forum: Community Discussion

Facebook has temporarily halted the collection of WhatsApp user data across Europe after pressure from privacy watchdogs, according to the Financial Times. The move follows news last week that the social media company, which owns the popular chat platform, agreed to pause data collection in the U.K. while a government probe there inquired into WhatsApp's privacy policy.

The Irish Data Protection Commissioner's office, which acts as Facebook's European regulatory body, confirmed to FT that the company had suspended European data collection since last week.

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The change in data gathering means that WhatsApp users across Europe will no longer have select information shared with Facebook, including the phone number a user verifies during the registration process and the last time a user accessed the service.

Facebook acquired WhatsApp in 2014, but only began collecting data from users of the chat service in August this year. In September, German authorities ordered a halt to the practice in the country after ruling that it was an infringement of national data protection law.

Last month, pan-European privacy watchdogs signed an open letter to WhatsApp saying they had serious concerns over the privacy policy change, and urged Facebook to pause data collection until appropriate legal protections could be assured.

Apple's four main OLED suppliers won't be able to meet the production capacity necessary to match demand for the 2017 iPhone, according to a new report from Bloomberg. Supply constraints are expected to last until 2018.

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OLED screens are more difficult to produce in mass quantities than LCD screens, which means Apple is "at the mercy" of suppliers who are willing to produce them in the necessary quantities. Bloomberg notes that the supply constraints may force Apple to either restrict OLED use to one version of the next iPhone or push adoption of the technology back.

While Apple and Samsung have an exclusive OLED deal for 2017, it doesn't guarantee that the company will be able to meet Apple's demand. For example, Samsung's OLED supplies have already been constrained due to its own smartphones, like the Galaxy S7 and S7 Edge.

Apple's OLED screen order is for displays larger than 5 inches, according to Bloomberg. The Cupertino company has ordered an initial round of 100 million units over the next year, but Samsung will only be able to provide a portion of that for the Holiday 2017 quarter. Apple may face troubles if Samsung can't meet its demand.

If Samsung sees supply constraints in its ramp up of OLED panels for the fall 2017 iPhone launch, Apple may not have another major provider to fall back on. That’s why Apple usually has multiple suppliers for key components. For example, it has sourced LCD panels from all of the major Asia-based display makers. For next year, at least, it appears that OLED supply chain may be a single-company affair.

On Tuesday, KGI Securities analyst Ming-Chi Kuo said that he believes Apple will launch an all-new OLED iPhone alongside 4.7-inch and 5.5-inch LCD iPhones. While all three iPhones are likely to sport a new design with a glass back, the new OLED iPhone will have a curved edge-to-edge display. Kuo previously said the OLED iPhone would sport a 5.8-inch display with a bezel-free design.

Related Forum: iPhone

sal-soghoianApple has eliminated the Product Manager of Automated Technologies role, ending Sal Soghoian's employment with the company. Soghoian revealed the news at the MacTech Conference in Los Angeles, according to Mac Observer. He also posted about the news on his website, which is dedicated to the user automation community.

Q. I hear you no longer work for Apple; is that true?

A. Correct. I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.

Soghoian was responsible for advancing a number of automation technologies for Apple, including UNIX CLI, Apple Events, JavaScript, AppleScript, Automator, Apple Configurator, scripting support for Photos, iWork, Finder, Mail and other Apple programs as well as Master for iTunes tools and Dictation Commands.

Since Apple eliminated the position, it's unclear what the move means for the future of automation technologies in macOS. Soghoian says the best thing to do for those concerned is to direct any questions or concerns to Apple.

If user automation technologies are important to you, then now is the time for all good men and women to reach out, speak up and ask questions. The macOS user automation technologies include: UNIX CLI (shell, python, ruby, perl), System Services, Apple Events (JavaScript, AppleScript, AppleScriptObj-C, Scripting Bridge), Automator, Apple Configurator (AppleScript, Automator), and Application scripting support in Photos, iWork, Finder, Mail, and other Apple applications.

Starting on December 1, Soghoian says he will begin considering opportunities and is available for consulting for user automation services. He also says he's optimistic about the future of user automation. "I've seen the benefits and power of individuals being able to automate critical and repetitive tasks," he wrote on his website. "Solution apps are great, emojis are fun, but there's nothing like really great automation tools."

Photo Credit: Andy Ihnatko

Correction: Original version of this story said that the MacTech Conference took place in San Francisco. It did not, it took place in Los Angeles.

191200_largerApple is researching whether iPhone and Apple Watch can be used to "passively monitor data" from patients suffering from Parkinson's Disease, according to Fast Company. Those with Parkinson's often see their doctors every six months, leaving wide gaps between visits where symptoms could improve or worsen, putting some on the wrong dose of medication.

Stephen Friend, the Sage Bionetworks president and co-founder that joined Apple in June, is in charge of the research. Friend and, by extension, Sage, have been valuable partners for ResearchKit. The company is behind the Parkinson mPower study app, which lets people easily participate in the world's "largest and most comprehensive" study on the disease.

Bay Area neurologist Diana Blum tells Fast Company that using phones to monitor patients could be an "important window" into the time between doctor's visits. Apple is hoping that Friend's research could help built an evidence base that proves the effectiveness of using mobile device to monitor patient symptoms.

Apple has worked on beefing up its ResearchKit team, most recently hiring Duke's Dr. Ricky Bloomfield, who was on the forefront of implementing ResearchKit and HealthKit. One of Bloomfield's research fields is autism, having created Autism Beyond. Other recent hires include Dr. Mike Evans, who will help Apple chart "the future of family medicine," and Stanford's Dr. Rajiv B. Kumar, who has used ResearchKit to help patients with diabetes.

Apple has a team of people working on integrating augmented reality functionality into the iPhone's camera app, reports Business Insider. Employees from several different augmented reality companies Apple has acquired are said to be involved in the effort, including those from Metaio and Flyby Media.

Citing sources familiar with Apple's plans, Business Insider says Apple's goal is for consumers to be able point the phone at a real-world object and have that object be recognized. Apple is already working on similar technology using machine learning techniques and has built basic object recognition capabilities into the Photos app.


Object recognition in the camera app would potentially allow for the real-time recognition of objects, but it is more complex than what is available in the Photos app because it involves 3D objects. Such a feature could be used for spacial recognition and mapping, among other things.

Facial recognition and manipulation may also be a goal, perhaps allowing the camera app to be used to apply Snapchat-style augmented reality filters to people. Apple is said to be planning to release an augmented reality SDK for developers following the debut of the rumored camera feature, which would allow third-party apps access the AR camera technology too.

Another early feature for Apple's AR integration into the camera app could be to recognize and manipulate people's faces. Apple integrated facial recognition technology into the photos app in the most recent version of its iOS software, and purchased FaceShift, a company with similar technology in 2015.

Recent rumors have suggested Apple's ultimate augmented reality ambition may be a set of smart glasses, which would connect wirelessly to the iPhone and display "images and other information" to the wearer.

A recent hire, John Border, seems to confirm Apple's rumored interest in smart glasses. Border, who describes himself as a "subject matter expert" in head-worn displays, plastic optics manufacturing, and camera systems and image sensors, recently joined Apple after serving as the chief engineer at Osterhout Design Group, a company that developed a set of smart glasses.

Apple's work on smart glasses is said to be in the early stages, and no product is expected to debut before 2018 should the project continue. It is not clear when Apple might introduce AR functionality in the camera app.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

To appease video content makers and lure new video services to the App Store, Apple plans to cut the fees it charges streaming video apps, reports Bloomberg.

Apple normally takes a 30 percent cut of all App Store app purchases and subscriptions, but for subscription-based streaming video apps like Netflix and Hulu, Apple plans to cut its fee to 15 percent. Apple has already reduced the fees for some of its video partners, and will soon extend the 15 percent rate to all subscription video services that are integrated with the company's upcoming TV app.

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Apple's hefty cut of sales made via its App Store has long angered partners, some of whom have accused the technology giant of anti-competitive behavior. The concessions speak to the growing importance of video to Apple, which next month will introduce a new app devoted to TV shows and movies.

For non-video subscription apps, Apple will continue to charge 30 percent, but will reduce that amount to 15 percent after an Apple customer has been subscribed to the service for a year, a change that was announced earlier this year.

Fee reduction rumors come as Apple is preparing to launch the aforementioned TV app, which will be available on both the fourth-generation Apple TV and iOS devices. Currently in beta testing, the TV app is designed to make it easier for users to find content to watch across multiple apps.

Because TV app is reliant on third-party content providers, it is in Apple's best interest to lure as many content providers to its platform as possible for the best user experience.