Last week, a reddit post accusing Apple of removing negative reviews for the LG UltraFine 5K Display started making the rounds, suggesting Apple was hiding negative feedback about the new display in its web store.
MacRumors has learned that reviews were never made available for the LG 5K Display in Apple's online store, though the reason for that is not clear. It could be that reviews were not activated due to the long delay between when the display was announced and when it became available for purchase.
Whatever the reason behind the lack of reviews, the issue has been fixed. As of this morning, the LG 5K Display listing on Apple's website does indeed feature a "Ratings & Reviews" section.
Looking back at archived web information from 2016 and early 2017 confirms that the LG 5K Display listing never displayed rating or review details, and if Apple were censoring reviews, the company also likely would have put an end to lukewarm reviews for the 4K LG UltraFine Display. The 4K display store listing has offered reviews since it became available for purchase.
Because Apple didn't delete the reviews, the premise behind the original reddit post is flawed. While it's true there's been some negative feedback about the LG 5K Display on Apple's Support Communities, there was no secret censoring of information on the store page.
It is not clear if Apple is looking into any of the issues that prompted the reddit post. On Apple's Support Communities, customers complain of issues with the display suddenly shutting off, flickering, or not connecting to a Mac, ports not working, sound problems, and more.
The LG UltraFine 5K Display has been available for purchase since the middle of December. Apple is currently offering a limited time discount on the display, dropping the price from $1,299 to $974. The special pricing will be available through the end of March.
Apple and Nevada energy company NV Energy today announced a new agreement that will see the two partnering to build 200 megawatts of additional solar energy in Nevada by 2019, which will support Apple's data center in Reno, Nevada.
NV Energy will soon enter into a power purchase agreement for the solar power plant, and in the future, Apple will dedicate up to five megawatts of power to NV's upcoming subscription solar program.
"Investing in innovative clean energy sources is vital to Apple's commitment to reaching, and maintaining, 100 percent renewable energy across all our operations," said Apple's vice president for environment, policy and social initiatives Lisa Jackson. "Our partnership with NV Energy helps assure our customers their iMessages, FaceTime video chats and Siri inquiries are powered by clean energy, and supports efforts to offer the choice of green energy to Nevada residents and businesses."
Apple has expanded its Reno data center multiple times over the course of the last few years, and is working on a second data center at the same location. Apple's data centers, including the Reno center, are powered by renewable energy, much of which is derived from solar panel farms located nearby the centers.
Apple started building a Reno solar farm back in 2013, and will now expand on it.
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced in March of 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.
Safari Technology Preview release 22 includes bug fixes and updates for JavaScript, CSS, Form Validation, Web Inspector, Web API, Media, Rendering, and more.
Apple's aim with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.
After copying Snapchat inside of Instagram with last year's "Instagram Stories" update, Business Insider today learned that Facebook is gearing up to launch the exact same feature in its mainline Facebook mobile app. Now called "Facebook Stories," the social media company is bringing over the same circular user interface to its main app for users in a small test in Ireland, letting them post images and videos that automatically disappear after 24 hours.
Facebook Stories appear at the top of the Facebook app, similar to where Instagram Stories have received top billing in the photo-sharing app. The new feature is said to work "identically" to Instagram's update, so users can snap a picture or video, edit it with a few filter and sticker options, and friends can tap through each post within the day it gets posted.
Facebook has been focusing on its photo and video features in its iOS app for a while now, with CEO Mark Zuckerberg last year saying that the company plans to launch a camera-first experience that changes status updates from simple written posts to dynamic photos and videos. Through selfie filter tests, holiday updates, and live-streaming add-ons, the company has already begun to make progress towards launching a fully-featured, photo-centric update to the main Facebook app.
After directly becoming a competitor to Snapchat with Instagram Stories, Instagram reported the gain of 100 million users in the second half of 2016. For now, Facebook Stories remains a test of its own in Ireland, but the "new format" will be arriving in more countries in the coming months, according to a Facebook spokesperson.
Verizon customers running the new iOS 10.3 beta have discovered that the carrier has added an option for Integrated Calling (Calls on Other Devices).
The feature enables iPhone users to make and receive Wi-Fi calls on other iCloud-connected devices, including the iPad, iPod touch, Apple Watch, and most 2012 or later Macs, even if the iPhone is turned off or not on the same Wi-Fi network. The devices must be signed into the same Apple ID used on the iPhone.
AT&T, Sprint, and T-Mobile already support Wi-Fi calling on supported iCloud-connected devices, so Verizon was the last holdout among the four major carriers in the United States. The feature is also supported by smaller U.S. carriers MetroPCS and Simple Mobile and by a few other carriers internationally.
Wi-Fi calling on other devices may not be live yet for all Verizon customers on iOS 10.3 beta, but it should be ready in time for the final version.
Apple has updated the App Store in Australia to mark the beginning of celebrations for the country's national holiday Australia Day, which takes place annually on January 26. The landing page for the iOS App Store now sports a collection of apps and categories that highlight Australia's green and gold national colors.
The update includes an emphasis on in-game additions with Australia Day-themed add-ons, as well as general promotions taking place in certain apps. Gaming apps involved in the celebrations include Clash of Clans, Torque Burnout, Marvel Contest of Champions, Asphalt Xtreme, and more.
Non-gaming apps have also been rounded up for Australia Day, including DocPlay, which notes that a collection of Australian-centric documentaries are free for a limited time within the app.
Apple has given the App Store a celebratory overhaul in the past, last year encouraging users to get involved in its Apps for Earth and World AIDS Day campaigns by promoting apps that forwarded proceeds to relevant causes. When looking back on 2016 at the beginning of the new year, Apple announced that App Store developers made $20 billion in 2016, which the company said was up 40 percent from 2015.
Following the reports, we received a tip from a disgruntled Apple Authorized Service Provider owner who said the underlying issues prompting Simply Mac's downsizing are "far deeper" than it would seem. He noted his own AASP is closing because Apple has "slowly strangled" him on margins and with "free labor" demands.
Another longtime Apple Authorized Dealer and Service Provider told us that AASPs have been "under siege" for years. The person, who wishes to remain anonymous, said profit margins are "appallingly low" and that Apple views its authorized service partners as "nothing more than glorified TV repairmen."
"I am sad to say that I do not see this changing," the person said. "Apple is highly aware of our concerns and do not seem to care. As an Apple reseller for over 20 years, I thought that when Apple became successful we would participate in that success, but we did not," the person added.
Given the polarizing comments from a few, we decided to reach out to a number of Apple's authorized sales and service partners in the United States and Canada to see if there is any validity to the claims.
A number of the Apple Authorized Resellers and Service Providers we spoke to refuted the allegations, noting they are stable if not growing, but we did learn that Apple has made one adjustment in particular that might explain the pressure felt by some sales and service partners—especially smaller ones with fewer sales.
Since August 2015, Apple has lowered its profit margins for resellers, requiring them to pay more upfront for products. Apple then rebates the difference as part of the monthly Business Development Funds checks it sends to resellers, but this method requires resellers to wait longer to be fully paid.
In other words, while the margins did not change overall, resellers are now forced to pay more upfront for Apple products to sell, which restricts cash flow that could otherwise be used for day-to-day operations, employee wages, and other expenses. For smaller resellers, the change can be particularly burdensome.
Meanwhile, one reseller believes Apple's arguably lackluster 2016 was a contributing factor to its own year-over-year sales decline.
On the service side, one person told us they "don't know that there is any truth" to the statement about Apple demanding "free labor," which a separate source said is likely an exaggeration for certain items that Apple used to compensate resellers for but now considers "non-revenue repair."
"I would not say that Apple has been demanding any kind of free labor," a service manager told MacRumors. "However, they are increasingly sending customers to us for iPhone repairs, which do not pay very well. We get paid more for a ten minute Mac repair than we do for an hour-long iPhone one."
"I am pleased to say that Apple really values their service partners and has increased our compensation for warranty work," another reseller said. "If you can achieve Premium Service Provider status, you get some nice perks along with higher compensation. While not perfect, Apple service really seems to care about us and is constantly trying to make things better for us."
MacMedics, an Apple Authorized Premium Service Provider with two locations in Maryland in Severna Park and Lanham, and another in Philadelphia, agreed to comment on the record to shine positive light on Apple.
"We're doing very well, we've expanded, and we opened a new pure retail location in 2015. Apple give us great support and guidance," said Dana Stibolt, President of MacMedics. "We're very encouraged by the upward trends over the last year, and in fact we're hiring more staff for all locations for both in-lab and on-site."
The other sources asked not to be identified. Apple and GameStop did not respond to requests for comment.
iPhone supplier Japan Display has come up with a plan to battle the increasing popularity of organic light-emitting diode (OLED) panel manufacturing, without needing to delve into the costly practice of creating OLED panels itself. According to a new report by The Wall Street Journal, the supplier has figured out a way to manufacture flexible liquid crystal display (LCD) panels using technology and processes it already has at its disposal.
Set to begin mass production in 2018, Japan Display's flexible LCD panels are said to be built with a layer of plastic instead of glass. "While not as flexible as OLED," the company's chief operating officer, Shuji Aruga, mentioned that the panels are bendable enough to manufacture smartphones with the same screen design as Samsung's Galaxy Edge series.
According to people familiar with the matter, Apple has already begun looking at the flexible LCD panels for iPhone models launching in 2018 and beyond.
Japan Display officials said some smartphone makers, which they declined to name, have agreed to adopt the bendable LCD in the next few years. The company also hopes to sell the displays for other uses such as laptop computers and car dashboards.
“Mass production is planned from 2018, and we wouldn’t do that without demand from our clients,” said Mr. Aruga. Japan Display’s major clients, according to its financial statements, include Apple and Huawei Technologies Co.
Bendable displays could help revive growth in a smartphone market that is beginning to get saturated. People familiar with the matter have said Apple is looking at the displays for possible future iPhone models.
In addition to its plan to adapt LCD screens into flexible panels, Japan Display has previously acknowledged interest in OLED production, stating in late 2015 a goal to begin mass production of OLED panels by the spring of 2018. Last November, the supplier was said to be in "advanced talks" with the government-backed fund Innovation Network Corp. of Japan to receive around ¥75 billion ($662 million) in financing.
The bailout was said to be both for improving Japan Display's LCD technology, and potentially mass-producing its own OLED panels. Still, analysts looking at the move think that Japan Display "may not have the funds to pursue both technologies," so it's unclear at this point which panel technology the supplier will ultimately decide to stick with in the future.
For Apple, it's been long-rumored that at least one model of the 2017 iPhone 8 will come with an OLED screen -- supplied by Samsung -- which typically have sharper color contrast and brighter colors compared to LCD screens. Japan Display's domestic rival Sharp is currently expected to provide Apple with OLED panels as well, but not until mid-2018.
Following a beta testing period of more than a month, Mac app subscription service Setapp today officially launched to the public, making a collection of Mac apps available to users for a low monthly fee.
Priced at $9.99 per month, Setapp is designed to be an alternative to the Mac App Store. Through the Setapp service, more than 60 apps across a wide range of categories are available to customers. Access to apps is unlimited and includes all updates and in-app purchase content.
Setapp offers many popular Mac titles like RapidWeaver, CleanMyMac, Ulysses, Blogo, CodeRunner, Pixa, Focused, iMazing, Marked, Screens, Pagico, iStat Menus, and more.The team behind Setapp hopes that once the concept catches on with developers, the service will be able to offer somewhere in the neighborhood of 300 apps.
"If you want to get the most out of your Mac, you need great software and if you're like most Mac users, you're probably always on the lookout for new stuff that helps you get more done during your day without wasting too much time or money," said Oleksandr Kosovan, founder and CEO of MacPaw and its Setapp division. "Setapp is the ultimate 'unstore' option that gives you unlimited access to lots of great software without the anxiety of non-refundable, expensive purchases."
To use Setapp, customers install the Setapp app, which creates a folder in Finder on the Mac. The folder includes a library of apps, which users can install and use as long as a Setapp subscription is active.
Using one of the Setapp apps does require a subscription, so access is revoked if a subscription is canceled. An online connection is required for updates, but all software can be used offline.
For developers, Setapp aims to provide a steady stream of revenue. The company offers 70 percent of the total revenue generated by their apps, which is based on which applications customers use during a billing cycle. Two-thirds of the remaining 30 percent is also given to developers as part of a partner fee based on the value of each subscriber brought to the platform.
Apple on Wednesday said it appreciated the "constructive" dialogue it had held with officials from India regarding the expansion of its local operations in the country.
Earlier this month, reports indicated that a high-level meeting would be taking place between the two sides, with Apple seeking concessions from the Indian government if it agreed to manufacture products locally. That meeting now appears to have taken place, although in a statement given to Reuters today, Apple offered little hint as to the outcome of those discussions.
"We've been working hard to develop our operations in India," Apple said in a brief statement. "We appreciate the constructive and open dialogue we've had with government about further expanding our local operations."
Apple was said to be going into the meeting looking for a number of tax and other incentives, including long-term duty exemptions, but the Indian government recently appeared to push back against those demands, suggesting that it would review its entire mobile manufacturing policy instead.
However, the government's IT ministry offered the most recent indication that the government was willing to listen to Apple, saying it would consider any requests for incentives with an "open mind".
In a report by The Times of India last month, Apple was said to be looking into building an iPhone manufacturing plant in Bangalore, with Wistron as a partner. Earlier this week it was revealed that Apple had tapped Wistron as its first major supplier in India for this year's iPhone 8.
Update: According to a senior official in the Indian government, Apple's deal with the country to manufacture products locally is nearly close to completion. The official told The Wall Street Journal that "it's almost a done deal."
Owners of Jawbone products have been met with a wall of silence from the speaker and activity tracker company's customer support, it was reported on Wednesday.
Customers told The Verge they had contacted Jawbone in recent months or weeks about faulty products and had not received any response, while calls to the company's support number are being continually met with automated messages about busy lines.
The company's support Twitter account hasn't tweeted since December 21, 2016, and the Jawbone Facebook page does not respond to comments left by frustrated customers, with many of the comments apparently hidden from public view. Meanwhile, review aggregator website Trustpilot.com currently gives Jawbone an average one-star rating.
Jawbone did not respond to requests for comment regarding its lack of customer support, despite the fact that the company's products are still available to buy through Amazon, if not Jawbone's own website.
Reports that the company has been struggling to stay afloat date back to May of last year, when it ended production of its UP line of fitness trackers and sold its remaining inventory to a third-party reseller at a discounted price.
At the time, Jawbone denied claims that it was going out of business and said it was focusing on advanced sensors to sell to other wearable makers, but recently both the head executive of product and the chief financial officer left the company.
According to a report in the Financial Times, Fitbit attempted to buy Jawbone last year, but it only offered a fraction of the $1.5 billion valuation the company had at the beginning of 2016. Jawbone and Fitbit have also been involved in a series of lawsuits over patents and trade secrets over the last year.
Yesterday, Apple announced it was introducing new App Store review features in iOS 10.3 and macOS Sierra 10.12.4 that would allow developers to respond to customer reviews for the first time. A few more details of note have emerged from Apple since then, courtesy of The Loop's Jim Dalrymple and Daring Fireball's John Gruber.
Speaking to Gruber, Apple said that developer responses to App Store reviews will show up in the store as a single response, but rather than having threaded conversations appear, customers will be able to edit their reviews and developers will be able to edit their replies. Notably, iOS users can now use 3D Touch to label reviews left in the App Store as "Helpful", something that couldn't be done before.
Currently, App Store review rating averages are reset each time a developer updates their app. However, although in-app review request prompts are to be limited to three a year, this limit won't be reset each time a developer subsequently updates their app. This is likely to frustrate developers, but it looks as if Apple has come down on the side of customers who are often subject to apps hassling them too frequently for reviews.
Perhaps most significantly for users, Dalrymple revealed that a "master switch" will be included in the next update that turns off user review request prompts across all installed apps.
On a final note, Apple told Gruber that existing apps won't have to change their review prompt behavior immediately after the APIs containing the policy changes have been implemented, but Apple offered no timeline for when the sanctions will come into force.
iOS 10.3 and macOS Sierra 10.12.4 are currently only available for developers, but Apple will likely release public betas for public beta testers in the near future.
As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015.
On Apple's homepage and other web pages on the site, the San Francisco typeface is being used in many places where text is displayed, replacing the previous Myriad typeface. Bolder and easier to read, San Francisco has been used on iOS devices and Macs since iOS 9 and OS X 10.11 were introduced in 2015.
San Francisco is a condensed sans-serif that's similar to Helvetica. It was created specifically for small displays like the Apple Watch, with extra spacing between letters to increase legibility. It also works well on larger Retina displays because of its clean design.
Apple's website with old Myriad typeface on left, new San Francisco typeface on right
San Francisco is the first font Apple has designed in-house in many years. In the 80s and 90s, Apple used several fonts that were created in-house, but the company largely stopped making its own fonts in the early 1990s.
Apple isn't yet using the San Francisco typeface for its entire website, but may continue the transition over the coming days.
macOS Sierra 10.12.4, seeded to developers this morning, introduces a major new feature: Night Shift for the Mac.
First introduced for iOS devices in iOS 9.3, Night Shift is designed to gradually shift the display of a device from a blue tint to a more yellow tint during the evening, cutting down on exposure to blue light. A quick overview of how Night Shift works on the Mac can be seen in the video below.
Night Shift can be toggled on and off using the new Night Shift switch located in the Today section of the Notification Center.
Preferences for Night Shift are available in the Displays section of System Preferences. In this section, users can schedule Night Shift to come on at sunset and turn off at sunrise or set a custom Night Shift schedule. There's also a manual toggle and an option to change the color temperature of the display.
Night Shift-style functionality has previously been available on Macs through the popular and well-known f.lux software, but it will be a built-in feature in macOS Sierra in 10.12.4, eliminating the need for a third-party app. F.lux continues to offer a bit more customization, however, with the option to turn it off on a per-app basis.
macOS Sierra 10.12.4 is only available to developers at the current time, but it should be made available to public beta testers in the near future. It will likely be beta tested for at least a month or two prior to release, so expect to see the update in March or April.
Apple CEO Tim Cook sold an additional 30,000 shares of Apple stock over the course of the last few days, according to a disclosure shared by the U.S. Securities and Exchanges Commission.
Based on the Apple's stock price of $120 to $120.41 at the time of the transaction, the sale, conducted as scheduled based on Cook's trading plan adopted back in August of 2015, netted Apple's CEO approximately $3.6 million.
Tim Cook also divested 30,000 Apple shares last week, so he's received a total of $7.2 million in 2017 thus far. Following this week's transaction, Cook continues to own just under 100,000 shares of Apple stock, valued at more than $117 million based on Apple's current stock price.
In early January, an SEC filing revealed Cook earned just $8.7 million in 2016, down from $10.28 million in 2015. Cook and other Apple executives only received 89.5 percent of cash incentives during the year due to Apple's failure to meet its target performance goals for net sales and operating income.
Cook's 2016 salary was, however, supplemented by the vesting of previously awarded stock bonuses worth approximately $137 million, tied to Cook's tenure and Apple's performance under his leadership.
Released to developers this morning, iOS 10.3 is the third major update to the iOS 10 operating system. Its main feature is a new "Find My AirPods" mode for locating lost AirPods, but the update also includes many other smaller changes and feature tweaks.
There's a new profile option in the Settings app, iCloud usage is broken down more clearly, SiriKit has been updated to include bill paying functionality, and there's a new file system implemented when first installing iOS 10.3. Check out the video below for a quick rundown on all the new features introduced in iOS 10.3, and make sure to read the rest of the post for even more detail.
App animation - Apple has tweaked the animation for opening and closing apps very slightly. As they open, apps now have more rounded edges, a difference that's noticeable on apps that open slowly.
Old animation on left, new animation on right
App switching using Command + Tab on an external keyboard is also faster.
Apple ID Settings profile - There's a new "Apple ID" profile option that's displayed at the top of the Settings app. It shows all Apple ID info, including all devices you're signed into, and it has links to iCloud, iTunes & App Store, and Family Sharing. All of these options used to be listed under an "iCloud" setting.
iCloud storage breakdown - In the iCloud section of the new Apple ID Settings feature, there's a visual breakdown of how iCloud storage space is being used. It's more immediately clear how much space photos or iCloud backups are using. Tapping on the new storage option opens the standard iCloud management options. This section also lists all apps that use iCloud and includes the settings for Keychain, Find My iPhone, and iCloud Backup.
Find My AirPods - Find My AirPods is a new option available in the "Find My iPhone" app. It keeps track of the last known location where AirPods were connected to an iOS device over Bluetooth, making a misplaced AirPod easier to find. It also allows users to play a sound to locate a lost AirPod. It does not work when the AirPods are in the case and its functionality is somewhat limited because AirPods have no connection of their own.
SiriKit - SiriKit, the iOS 10 feature that lets third-party apps access Siri, is being updated with new features that will let Siri be used to pay bills, check on the status of payments, and schedule future rides from services like Uber.
CarPlay - CarPlay has been updated with shortcuts for launching the most recently used apps and the location of EV charging stations.
Maps - In the Maps app, there's now an option to 3D Touch on the weather icon to see a weather forecast and other weather-related details for your current location.
HomeKit - HomeKit has gained support for programmable light switches.
Apple File System - When installing iOS 10.3, the iPhone's file system will be updated to use Apple File System (APFS). Apple recommends making a backup before downloading the new update. Announced at WWDC last year, APFS is optimized for Flash/SSD storage and includes features like strong encryption, space sharing, copy-on write metadata, cloning for files and directories, snapshots, and more.
App icons (developer) - Developers will be able to update the icons for their apps at any time, with an update no longer required to push out new icon artwork.
Analytics - The "Diagnostics and Usage" option in the Privacy section of the Settings app has been renamed to "Analytics" in iOS 10.3. It continues to allow users to decide whether or not to send usage information to Apple to help the company improve its services. There's also a new "Share iCloud Analytics" section that allows analytics of usage and data from an iCloud account. Apple uses differential privacy to protect user information.
iPad keyboard - Hidden in iOS 10.3 is a setting for a one-handed floating iPad keyboard layout that can be used on a 9.7-inch or smaller iPad. The feature, discovered by developer Steve Troughton-Smith, is not currently available.
iOS 10.3 is currently only available for developers, but Apple will likely release a public beta for public beta testers in the near future. iOS 10.3 will likely remain in testing for a couple months before it sees a public release, so it could launch in March or April.
Barclays estimates that Apple will report a record-breaking $76.6 billion in revenue when it announces its earnings results for the first quarter of fiscal 2017 on January 31. Apple reported revenue of $75.9 billion in the year-ago quarter, and offers guidance of $76 billion to $78 billion for this quarter.
UBS estimates Apple will report revenue of $77.8 billion next week, which falls on the higher end of Apple's guidance. UBS analyst Steven Milunovich maintained a "buy" rating for Apple stock with a target price of $127—compared to $120 currently—in a research noted issued to investors today.
Meanwhile, Barclays analyst Mark Moskowitz lowered his price target for Apple's stock from $119 to $117 in a research note issued to investors today.
Moskowitz does not expect "meaningful upside potential" for Apple in 2017. He believes customers increasingly "mixing down" by opting for the iPhone 6s in favor of the iPhone 7 could weigh on Apple, while he is also concerned about China and India failing to emerge as growth catalysts in the next 12 months.
He said the so-called "iPhone 8" will potentially have "no must-have advanced features," making him skeptical of a meaningful growth rebound for Apple in the second half of this year. He added that smartphones have become "more than good enough" to serve the needs of most users over multiple years or until the device breaks.
While not likely to have a similar replacement cycle of PCs (i.e., 5-7 years), we think the smartphone market and thereby the iPhone franchise stand to face incremental headwinds this year and next, as the smartphone useful life extends to 3 to 4 years from 2 to 3 years previously. As a result, the prospect of revolutionary technology incorporated into the next iPhone (iPhone 8) is not likely to counter the expanding useful life of smartphones in general.
Specifically, he said OLED display options, bezel or bezel-less designs, an embedded Home button, and wireless charging are commonly mentioned in its discussions with industry participants about the next iPhone, but that the new features might not be able to reassert that "must have" element for customers.
Wireless charging in particular may be limited by the need to be close to a charging base. Moskowitz does not expect wireless charging over greater distances to develop until 2018-2019 at the earliest. He acknowledges that Apple could be making strides in this space by partnering with firms like Energous, but he maintains his view.
Nevertheless, he said Apple has a "sticky ecosystem" and a large cash balance that provide decent support for long-term investors.
Barclays predicted Apple has long-term growth opportunities related to India, its growing services category, the enterprise market, artificial intelligence, and possibly the cloud, but it does not expect those potential "what's next?" opportunities to emerge as "major needle movers" for the company over the next 12 months.
Apple hasn't released the first watchOS 3.2 beta to developers as of yet, but the company has shared release notes highlighting the new features that will be introduced in the update.
The most important new feature is a "Theater Mode" that's designed to let customers quickly mute the sound on their Apple Watch and disable raise to wake, preventing the screen from lighting up with arm movement.
With Theater Mode enabled, customers will still receive haptic feedback for each incoming notification, and information can be viewed by tapping the screen or pressing down on the Digital Crown.
According to Apple, Theater Mode was included in watchOS 3.1.3, but it does not yet appear to be available to consumers as an option, suggesting it will be activated when watchOS 3.2 is installed.
Rumors originally suggested a theater mode would be included in iOS 10.3, but it appears the mode was actually designed for the Apple Watch, where it arguably makes a lot more sense. That rumor said theater mode would be activated through a popcorn-shaped icon, so we may see that icon on the Apple Watch.
watchOS 3.2 also brings SiriKit to the Apple Watch, allowing customers to ask Siri to do things like send messages, send payments, book a ride, log a workout, make a call, or search through photos. SiriKit has been available on iOS devices since the release of iOS 10, but is new to the Apple Watch.
WatchKit Framework Enhancements and the AVAudioPlayer API are other new features being added in watchOS 3.2. Given iOS 10.3, tvOS 10.2, and macOS Sierra 10.12.4 were released today, we could see a watchOS 3.2 beta soon, but Apple has given no indication of when it will launch.