MacRumors

Apple will take a significant step toward disclosing more of its artificial intelligence research this week by becoming a member of a non-profit AI research consortium founded by five of the tech industry's biggest players.

Last September, Amazon, Facebook, Google, Microsoft, and IBM publicly announced The Partnership on AI, an organization established "to study and formulate best practices, to advance the public's understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society".

As one of the biggest researchers in AI, Apple's name was conspicuously absent, but that looks set to change in the coming days, following a Bloomberg report on Thursday that Cupertino is ready to add its name to The Partnership's list of corporate heavyweights.

According to its website, the Partnership on AI intends to conduct research, organize discussions, share insights, provide thought leadership, consult with relevant third parties, respond to questions from the public and media, and create educational material that advance the understanding of AI technologies including machine perception, learning, and automated reasoning.

Apple's imminent membership is just the latest indication that the company is prepared to reveal more of its work in areas of artificial intelligence. At an invitation-only AI conference held in Barcelona last month, where Apple employees discussed their work in various related fields, the company announced it would begin allowing its AI and machine learning researchers to publish and share their work in papers.

Two weeks later, the first paper was published, covering Apple's work on intelligent image recognition. Cupertino is also known to be working on a range of other AI projects, including health and vital signs, LiDAR, neural networks, intelligent assistant and language modeling, and activity recognition.

While the Partnership's founding members are committed to publishing a wide range of research under an open license, just how much of this work will be shared remains unclear, but we should know more soon. Apple is expected to announce its membership in the Partnership later this week.

iOS 10.3 introduces a new "Find My AirPods" feature, giving AirPods owners a way to keep track of the tiny wire-free earphones Apple started selling back in December.

Because iOS 10.3 is limited to developers, we thought we'd take a hands-on look at the new Find My AirPods feature to give iOS users an idea of what to expect when iOS 10.3 officially launches. In the video below, you can see just how the feature helps you find a lost AirPod, and its limitations.

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Find My AirPods relies on the AirPods connection to an iPhone or another iOS device because the AirPods themselves don't have any cellular connectivity built in. The feature keeps track of the last known location where the AirPods were connected to an iOS device over Bluetooth, so if one is misplaced, there's a general location of where it might have last been seen.

That location is displayed on a map in the "Find My iPhone" app, much like any other Mac or iOS device. There's also an option to cause the AirPods to play a sound, which is super handy for finding an AirPod that's fallen between the couch cushions or has been buried in a backpack.

Find My AirPods requires the AirPods to be connected to an iPhone, so the feature does not work while the AirPods are in the AirPods case, making it somewhat less useful. If you lose the AirPods while they're in the case, it appears you're out of luck.

Apple charges $69 to replace a lost or broken AirPod or to replace an AirPods charging case, so though limited, the Find My AirPods option is a welcome feature that does make it a bit easier to keep track of where your AirPods are at all times.

We expect to see several iOS 10.3 betas before the software is released to the public, so general users may need to wait awhile to get their hands on the Find My AirPods feature, but a public beta test is likely to be made available in the next few weeks.

Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down by one vendor for an extended period of time, changing hands between Nokia, BlackBerry, Xiaomi, and Huawei over the past six years.

In 2014, it looked like low-priced Chinese vendor Xiaomi had firmly cemented its position as the world's third-largest smartphone maker, but less than three years later, it has fallen out of the top five or even six vendors, according to the latest quarterly data from research firms IDC and TrendForce.

Xiaomi's recent decline can be attributed to a limited physical retail presence and increased competition from Huawei's lower-end Honor brand. Xiaomi continues to avoid selling premium smartphones—its most expensive model costs around $400—and some of its Mi smartphones have received mediocre reviews.

Huawei has since dethroned Xiaomi as not only China's largest smartphone maker, but the world's third largest. And now, the company has its eyes set on challenging Apple and Samsung for the crown, reports Fortune.

"We want to grow into top two market share, and, in the future, top one by 2021," Huawei's consumer head Richard Yu told the publication.

In the first quarter of 2016, Huawei sold ten times as many smartphones as Apple in Finland, according to research firm IDC. In Europe, it is now the top-selling smartphone maker in Portugal and the Netherlands and the second biggest in Italy, Poland, Hungary, and Spain, according to the report.

But if Huawei ever wants to truly challenge Apple and Samsung, it will have to conquer a key market where it has failed to make a dent: the United States. Huawei does not even crack the list of top ten smartphone makers in the country, trailing behind smaller rivals such as BLU and OnePlus.

It doesn't help that Huawei lacks agreements with the U.S.'s "big four" carriers, namely Verizon, AT&T, T-Mobile, and Sprint. U.S. customers have to resort to retailers such as Best Buy or Walmart, or Huawei's direct sales website, to purchase one of their devices, reducing the brand's visibility in the country.

For its sake, Huawei appears to recognize it needs to take a new approach to the American market:

“The past five years we were not taking the right strategy,” Yu says. “We didn’t have the right people.” Huawei recently hired Michelle Xiong, a former Verizon wireless executive with experience negotiating with device makers, to help sell Huawei’s smartphones. But a Huawei staffer cautions that any carrier agreement is at least a year away, pushing meaningful success in the U.S. at least three years down the road.

Apple reported sales of 45.5 million iPhones in the third quarter, while IDC estimates Huawei shipped 33.6 million smartphones on the quarter, so the Chinese company is within striking range. But whether it can continue its momentum, or fall back into obscurity like Xiaomi, is something only time will tell.

Last week, a reddit post accusing Apple of removing negative reviews for the LG UltraFine 5K Display started making the rounds, suggesting Apple was hiding negative feedback about the new display in its web store.

MacRumors has learned that reviews were never made available for the LG 5K Display in Apple's online store, though the reason for that is not clear. It could be that reviews were not activated due to the long delay between when the display was announced and when it became available for purchase.

Whatever the reason behind the lack of reviews, the issue has been fixed. As of this morning, the LG 5K Display listing on Apple's website does indeed feature a "Ratings & Reviews" section.

Looking back at archived web information from 2016 and early 2017 confirms that the LG 5K Display listing never displayed rating or review details, and if Apple were censoring reviews, the company also likely would have put an end to lukewarm reviews for the 4K LG UltraFine Display. The 4K display store listing has offered reviews since it became available for purchase.

Because Apple didn't delete the reviews, the premise behind the original reddit post is flawed. While it's true there's been some negative feedback about the LG 5K Display on Apple's Support Communities, there was no secret censoring of information on the store page.

It is not clear if Apple is looking into any of the issues that prompted the reddit post. On Apple's Support Communities, customers complain of issues with the display suddenly shutting off, flickering, or not connecting to a Mac, ports not working, sound problems, and more.

The LG UltraFine 5K Display has been available for purchase since the middle of December. Apple is currently offering a limited time discount on the display, dropping the price from $1,299 to $974. The special pricing will be available through the end of March.

GameStop last week announced it is closing a number of non-productive Simply Mac locations throughout the United States, less than four years after acquiring and expanding the Apple Authorized Reseller and Service Provider, which effectively serves as a third-party Apple Store in smaller markets.

Following the reports, we received a tip from a disgruntled Apple Authorized Service Provider owner who said the underlying issues prompting Simply Mac's downsizing are "far deeper" than it would seem. He noted his own AASP is closing because Apple has "slowly strangled" him on margins and with "free labor" demands.

Another longtime Apple Authorized Dealer and Service Provider told us that AASPs have been "under siege" for years. The person, who wishes to remain anonymous, said profit margins are "appallingly low" and that Apple views its authorized service partners as "nothing more than glorified TV repairmen."

"I am sad to say that I do not see this changing," the person said. "Apple is highly aware of our concerns and do not seem to care. As an Apple reseller for over 20 years, I thought that when Apple became successful we would participate in that success, but we did not," the person added.

Given the polarizing comments from a few, we decided to reach out to a number of Apple's authorized sales and service partners in the United States and Canada to see if there is any validity to the claims.

A number of the Apple Authorized Resellers and Service Providers we spoke to refuted the allegations, noting they are stable if not growing, but we did learn that Apple has made one adjustment in particular that might explain the pressure felt by some sales and service partners—especially smaller ones with fewer sales.

Since August 2015, Apple has lowered its profit margins for resellers, requiring them to pay more upfront for products. Apple then rebates the difference as part of the monthly Business Development Funds checks it sends to resellers, but this method requires resellers to wait longer to be fully paid.

In other words, while the margins did not change overall, resellers are now forced to pay more upfront for Apple products to sell, which restricts cash flow that could otherwise be used for day-to-day operations, employee wages, and other expenses. For smaller resellers, the change can be particularly burdensome.

Meanwhile, one reseller believes Apple's arguably lackluster 2016 was a contributing factor to its own year-over-year sales decline.

On the service side, one person told us they "don't know that there is any truth" to the statement about Apple demanding "free labor," which a separate source said is likely an exaggeration for certain items that Apple used to compensate resellers for but now considers "non-revenue repair."

"I would not say that Apple has been demanding any kind of free labor," a service manager told MacRumors. "However, they are increasingly sending customers to us for iPhone repairs, which do not pay very well. We get paid more for a ten minute Mac repair than we do for an hour-long iPhone one."

"I am pleased to say that Apple really values their service partners and has increased our compensation for warranty work," another reseller said. "If you can achieve Premium Service Provider status, you get some nice perks along with higher compensation. While not perfect, Apple service really seems to care about us and is constantly trying to make things better for us."

MacMedics, an Apple Authorized Premium Service Provider with two locations in Maryland in Severna Park and Lanham, and another in Philadelphia, agreed to comment on the record to shine positive light on Apple.

"We're doing very well, we've expanded, and we opened a new pure retail location in 2015. Apple give us great support and guidance," said Dana Stibolt, President of MacMedics. "We're very encouraged by the upward trends over the last year, and in fact we're hiring more staff for all locations for both in-lab and on-site."

The other sources asked not to be identified. Apple and GameStop did not respond to requests for comment.

Following a beta testing period of more than a month, Mac app subscription service Setapp today officially launched to the public, making a collection of Mac apps available to users for a low monthly fee.

Priced at $9.99 per month, Setapp is designed to be an alternative to the Mac App Store. Through the Setapp service, more than 60 apps across a wide range of categories are available to customers. Access to apps is unlimited and includes all updates and in-app purchase content.

Setapp offers many popular Mac titles like RapidWeaver, CleanMyMac, Ulysses, Blogo, CodeRunner, Pixa, Focused, iMazing, Marked, Screens, Pagico, iStat Menus, and more.The team behind Setapp hopes that once the concept catches on with developers, the service will be able to offer somewhere in the neighborhood of 300 apps.

"If you want to get the most out of your Mac, you need great software and if you're like most Mac users, you're probably always on the lookout for new stuff that helps you get more done during your day without wasting too much time or money," said Oleksandr Kosovan, founder and CEO of MacPaw and its Setapp division. "Setapp is the ultimate 'unstore' option that gives you unlimited access to lots of great software without the anxiety of non-refundable, expensive purchases."

To use Setapp, customers install the Setapp app, which creates a folder in Finder on the Mac. The folder includes a library of apps, which users can install and use as long as a Setapp subscription is active.

Using one of the Setapp apps does require a subscription, so access is revoked if a subscription is canceled. An online connection is required for updates, but all software can be used offline.

For developers, Setapp aims to provide a steady stream of revenue. The company offers 70 percent of the total revenue generated by their apps, which is based on which applications customers use during a billing cycle. Two-thirds of the remaining 30 percent is also given to developers as part of a partner fee based on the value of each subscriber brought to the platform.

Setapp can be downloaded from the Setapp website for free starting today.