MacRumors

Apple's iPhone 7 may not include a physical home button, instead adopting a touch-sensitive "3D Touch" home button, reports Mac Otakara [Google Translate]. Such a home button would be flush with the body of the iPhone and would not actually depress when a finger is placed on it.

Instead, when a user presses on the home button, haptic feedback will mimic a press, much like the Force Touch trackpad on Apple's most recent MacBooks. Through haptic feedback, iPhone users will feel the sensation of pressing on a button even though there's no actual button to press.

touchid
Mac Otakara's report refers back to an April home button rumor from Stormmedia and confirms its veracity, citing unspecified supply chain sources and saying there's a "high possibility" the rumor is accurate. We've heard the same home button rumor from DigiTimes and analysts at Cowen and Company. While none of these sources have track records accurate enough to unquestioningly say the rumor is true, the fact that it's a rumor we've heard multiple times now suggests it could be accurate.

A flush home button, when combined with rumors of improved waterproofing and the removal of the headphone jack, makes some sense. Without a physical button, there would be no way for water to get into the internals of the phone around the button, and it would also potentially improve the reliability of the Touch ID system.

Based on leaked part images and dummies, the removal of the home button will not drastically change the look of the iPhone 7.

Should Apple remove the physical home button in favor of a Force Touch or 3D Touch home button in the iPhone 7, the company will be one step closer to eliminating the home button entirely, something that's rumored for the 2017 iPhone.

Related Forum: iPhone

Apple has purchased an unscripted television series based on the highly popular "Carpool Karaoke" segment from "The Late Late Show With James Corden," reports Variety. The upcoming television show will be distributed via Apple Music and is said to be seen as a way to "drive online activity" for the streaming music service.

It is not clear how closely the "Carpool Karaoke" show Apple has purchased will mirror the segment popularized by Corden. On The Late Late Show, Corden drives around and sings hit songs with celebrities and public figures that have included Michelle Obama, Selena Gomez, The Red Hot Chili Peppers, Demi Lovato, Gwen Stefani, and more.


Apple has licensed 16 episodes of the show from CBS TV Studios, which will be executive produced by Corden and Ben Winston.

According to Variety, the Carpool Karaoke show sparked a bidding war between multiple cable and subscription video outlets due to its success on The Late Late Show. Apple's Eddy Cue called the upcoming show the "perfect fit" for the Apple Music service.

"We love music, and 'Carpool Karaoke' celebrates it in a fun and unique way that is a hit with audiences of all ages," said Eddy Cue, Apple's senior vice president of Internet software and services. "It's a perfect fit for Apple Music -- bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride."

Apple has been making its first steps into original television programming as a way to promote its growing services segment. In addition to Carpool Karaoke, Apple is also working on "Vital Signs," a dark semi-autobiographical drama starring Dr. Dre, which will also be used to promote Apple Music. "Planet of the Apps," another TV show in the works, will serve to promote the App Store with stories about apps and the developers who make them.

In a recent interview, Apple iTunes chief Eddy Cue said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple is planning to unveil the second-generation Apple Watch in September or October, according to a new report from DigiTimes citing supply chain sources in a wider piece on weakening demand for tablets and wearables.

Component makers and Apple suppliers are said to be seeing "rather conservative orders" for the new Apple Watch despite its upcoming release date, information that directly conflicts with a June DigiTimes report that pointed towards "higher-than-expected" orders. Given the confusion over the second-generation Apple Watch in the supply chain, DigiTimes' information does not offer a clear picture of the demand Apple expects to see for the device.

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Rumors suggest the second-generation Apple Watch will see under-the-hood spec improvements and perhaps some minor form factor tweaks, but major changes to the device are not expected to be unveiled this year. Improved battery life, a faster processor, and built-in cellular capabilities are all features we could see in a new Apple Watch.

While we can't glean anything about supply from DigiTimes, the September or October timeframe is in line with past rumors. Previous information suggests Apple is perhaps planning to unveil a new Apple Watch alongside new iPhones, and new iPhone models are typically announced in September.

According to a recent rumor, the iPhone 7 and iPhone 7 Plus will be released on Friday, September 16, and if that's the correct launch date for the iPhone 7, we can likely expect to see the Apple Watch released on the same day. With a September 16 launch date, an unveiling event could potentially take place during the week of September 5th.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Adobe today released a Lightroom app for Apple TV, enabling users to share their Creative Cloud photos in a slideshow on the big screen.

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The viewing-only app features the ability to browse through your synchronized photo collections, including photos uploaded via Lightroom CC on the desktop, Lightroom on mobile, or Lightroom on the web.

When scrolling through all of the photos in your Creative Cloud account, users can stop and zoom in to highlight details within individual photos. However, photos cannot be edited within Lightroom for Apple TV.

Lightroom requires a fourth-generation Apple TV as well as a Creative Cloud subscription to login. The app can be downloaded for free from the tvOS App Store on Apple TV, and is available right now.

The United States Patent and Trademark Office today granted Apple a patent for a "Stylus with inertial sensor," equating to an advanced version of the Apple Pencil that could potentially function with the company's iMac-compatible Magic Trackpad (via Patently Apple). The patent was originally filed in November 2014, but was only recently published in May of 2016.

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The patent briefly mentions the combination of the Apple Pencil and Magic Trackpad (or "electronic equipment"), which would receive "electromagnetic signals from electrodes at the first end of the stylus" and translate a user's drawing into a compatible iMac program. The potential integration could bring artistic drawings and programs to Apple's desktop line, similar to the boom such apps saw with the release of the Apple Pencil and iPad Pro last year.

Overall, the new patent details a next-generation Apple Pencil with a far greater technological reach than the current version of the stylus. The proposed update could bring in-air gestures in order to let users control Keynote slides or rotate objects on an iMac screen, turn the accessory into a joystick for games, or even use the Apple Pencil as "an air mouse" in lieu of the Magic Trackpad itself.

apple pencil patent 2

Apple Pencil used as a joystick for interacting with 3D objects (left) and air mouse (right)

Although Apple was granted the patent today, as with other patents, it's a good idea to remain wary as to how long it will take the company to announce, reveal, and release such a device like the Apple Pencil described here, if it ever will. All the same, it would appear a safe bet that a new version of the stylus could pack in some of these motion-sensing features, even if it's still limited to the iPad line.

Related Forum: iPad Accessories

Apple today will release its fiscal third quarter earnings results, reflecting a three-month period that ended in late June, and the consensus among analysts is that the company will report a second consecutive decline in iPhone sales and overall revenue. That same scenario played out last quarter for the first time since 2003.

Apple-down
In fact, some analysts have forecasted that iPhone sales may be as low as 38 million to 40 million units, a decline of up to 20 percent compared to the year-ago quarter. If the estimates prove to be accurate, it would mark Apple's worst quarter of iPhone growth ever in the smartphone's nine-year history.

Apple itself provided guidance of between $41 billion and $43 billion in revenue, which would be up to 18 percent lower than the $49.6 billion in revenue it posted in the year-ago quarter. Wall Street expects revenue to be around the $42.1 billion mark, with earnings of $1.39 a share -- one analyst has EPS as low as $1.35.

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iPhone accounts for around two-thirds of Apple's revenue, and an even greater portion of its profits, so the device's recent slide is concerning for investors -- reflected in the price of Apple shares, down around 21 percent from a 52-week high of $123.91. The good news for Apple is that many analysts believe it will "bottom out" in the June quarter and return to iPhone and revenue growth by the 2017 fiscal year.

But, until then, the bleeding is expected to continue. iPad sales are forecasted to decline for a tenth consecutive quarter, while market research firm IDC's estimated Apple Watch sales of 1.6 million in the June quarter would be 55 percent lower than the year-ago launch quarter. Mac sales are also projected to decline by up to 10 percent as buyers await a 2016 MacBook Pro and other new models.

As emphasized by Apple CEO Tim Cook, the recent decline in Apple's hardware sales has been offset by growth in the company's expanding services category, including the likes of Apple Music, Apple Pay, AppleCare, and licensing. That trend looks set to continue, as Above Avalon analyst Neil Cybart forecasts service revenue was $6.1 billion in the June quarter for 20 percent year-over-year growth.

Beyond the third quarter, attention has turned to tempered expectations surrounding the upcoming iPhone 7. The consensus among analysts is that a perceived lack of new features coming to the next-generation smartphone could result in a "mega upgrade cycle" for the so-called iPhone 8 rumored for 2017. Next year's model is already rumored to feature a new design with an OLED display and glass casing.

Apple will publish its third quarter earnings report at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time), and we will share the results shortly thereafter. MacRumors will then provide live coverage of the ensuing conference call with Cook and Apple CFO Luca Maestri at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time).

Tags: AAPL, Earnings

The US National Institute for Standards and Technology has released a new draft of its Digital Authentication Guideline, which sets the rules that all authentication software eventually follows. In the document, NIST deprecates the implementation of SMS as a method with which users validate a second level of security on various accounts, "no longer" allowing its use in future guidelines as it is considered not secure enough (via TechCrunch).

iOS two-factor authentication

Two-factor authentication via SMS (left) and an alternative trusted iOS device (right)

Setting up two-factor authentication through text messages is one of the most popular ways users add another layer of security onto an account, on top of a basic password, including those for Apple's own software, like Apple ID and iCloud. Other than SMS, Apple allows users to implement two-factor authentication through a simple push notification sent to another "trusted device," or a phone call.

If the out of band verification is to be made using a SMS message on a public mobile telephone network, the verifier SHALL verify that the pre-registered telephone number being used is actually associated with a mobile network and not with a VoIP (or other software-based) service. It then sends the SMS message to the pre-registered telephone number. Changing the pre-registered telephone number SHALL NOT be possible without two-factor authentication at the time of the change. OOB using SMS is deprecated, and will no longer be allowed in future releases of this guidance.

The new guidelines also make a point for companies to ensure that two-factor authentication notifications aren't going through a VoIP service, which could be easily compromised. NIST also includes "limited use" of biometrics as a way for users to gain access to their second layer of authentication, meaning Apple could pivot to Touch ID as an alternative if SMS support for the security feature officially comes to an end.

T-Mobile has announced that Apple Music and fifteen other additional streaming video providers, including various ABC, Disney, and FOX apps, are now covered by the carrier's Binge On program. Binge On now supports over 100 video services in the United States after launching eight months ago.

Binge On enables customers on a qualifying Simple Choice plan to stream unlimited 480p video from dozens of partnered services, led by Netflix, HBO NOW, Hulu, and YouTube, without any of the data consumed counting towards their monthly data bucket. Starting today, any Apple Music video content qualifies too.


The full list of new providers joining Binge On today include:

  • ABC

  • Apple Music

  • Big Ten Network

  • CEEK VR

  • DISH Anywhere

  • Disney Channel

  • Disney Jr.

  • Disney XD

  • D-PAN.TV

  • DramaFever

  • FOX NOW

  • FXNOW

  • NAT GEO TV

  • Shalom World

  • Sioeye

  • Tubi TV

T-Mobile expanded Binge On to PBS in June and thirteen video services in May, including NBC and video content from existing Music Freedom partners Google Play Music, Radio Disney, Spotify, and TIDAL, after adding 16 new Binge On and Music Freedom partners in April. YouTube, Google Play Movies, and others were added in March.

Apple Music's audio content has streamed for free on T-Mobile via Music Freedom since July 2015.

Microsoft recently announced an incoming update for its two-factor authenticator apps on iOS and Android, bringing a more robust suite of password authenticator abilities, along with a redesigned user interface, to each app (via The Verge). Set to launch on August 15, the update combines "the best parts" of the company's previous authenticator apps into one service, letting users save data for both a Microsoft account (targeted at consumers) and an Azure AD account (targeted at enterprise users).

The update is planned to overhaul Microsoft's existing, two-step verification iOS app, Azure Authenticator, while the Microsoft account app on Android will prompt users with a starting message to download the new app in the Android store. For iOS users, the company promised that any accounts saved in Azure Authenticator will be "automatically upgraded" into the new version of the app. Before the new update, the iOS app solely supported Azure AD accounts.

microsoft authenticator app
Also coming to Microsoft Authenticator is a new, "incredibly simple" user experience that the company promises maintains "the highest level of security" for all of the accounts linked to the app. There's also a streamlined multi-factor authentication in the app's one-click notifications, where users just click an "approve" button in the notification to finish an account's login. In addition, fingerprint approval will be coming to the Microsoft Authenticator app for anyone who wants to bypass needing to type in a passcode.

On August 15th, we will start releasing the new “Microsoft Authenticator” apps in all mobile app stores. This new app combines the best parts of our previous authenticator apps into a new app which works with both Microsoft accounts and Azure AD accounts.

We’re just getting started on this new app! Now that we’ve finished consolidating into a single code base, we’re expecting to deliver new improvements at a very rapid pace.

In that same vein, Microsoft is making MFA challenges even easier to approve, thanks to Apple Watch support in the new update. The same "approve" button notification will appear on Apple's wearable, letting users bypass needing to pick up their iPhone at all to finish up the authentication process. The company said that Samsung Gear devices will also be supported for those on Android.

Users on iOS can get ready for the incoming update by downloading Azure Authenticator for free from the iOS App Store. [Direct Link]

whatsappWhatsApp developers pushed out a new update for the hugely popular messenger platform today that includes a couple of new video and chat features for iOS users.

The main change for users who record video through the app is that they now have the ability to zoom in and out while recording, simply by sliding a finger up and down the screen.

On the interface front, WhatsApp developers have added an Edit option to the chat thread tab to make it easier to archive, delete or mark as read multiple chats in one go.

Elsewhere, individual chat threads are faster to load and can now be scrolled through continuously, rather than users being confronted by requests to 'scroll again' in order to access earlier parts of the same thread.

In addition, singular emojis now show up bigger when sent within a thread (only the heart emoji showed bigger previously).

A new WhatsApp Web/Desktop section has also been added to the Settings screen for users to adjust account login options relating to the new desktop app directly on their iOS device.

WhatsApp Messenger is a free download for iPhone available on the App Store. [Direct Link]

Google Maps developers yesterday introduced some visual changes and subtle navigation aids for both desktop and iOS that aim to make it easier for users to explore the world around them.

Google Maps
The most immediately obvious visual changes include the removal of road outlines to make traffic and transit routes easier to delineate, as well as clearer typography for street names, points of interest, transit stations, and so on, making them more distinguishable.


Another, less obvious but significant change is the way Google Maps represents high density areas of interest – restaurants, bars, shops, and so on – which now appear as orange shaded hotspots on the map. As the video above demonstrates, zooming into an orange area brings more details into focus, allowing users to tap them for more information.

Google Maps color schemeThe new Maps also gains a more subtle and balanced color scheme to help users differentiate between man-made and natural topographic features, as well as identify places like hospitals, schools and highways more easily.

Google Maps is a free download for iPhone and iPad available on the App Store. [Direct Link]

Six people from New York have been charged with allegedly attempting fraudulent transactions at the Deer Park Apple Store near Chicago, according to the Chicago Tribune. Lake County authorities tell the paper that the scheme is an "organized criminal enterprise."

deerparkapplestore
Last week, authorities learned that the scheme was being attempted at various Apple Stores in the Chicago area. The suspects were using stolen identities and credit card numbers throughout the country to make purchases, according to police.

Christopher Covelli, a spokesman for the sheriff's office, told the Chicago Tribune that the suspects would fly into O'Hare International Airport, rent a car, and immediately head to local Apple Stores to attempt the enterprise. Authorities began increasing patrols and surveillance around the Deer Park store after another store in Schaumburg was targeted. Between Wednesday and Sunday, six people attempted the scheme at the store. Police recovered $10,000 worth of stolen Apple products from the alleged suspects.

Covelli said the traveling scheme is not common with out-of-state individuals.

safari-iconIn iOS 10, Apple plans to make some changes to the way videos are handled, putting a stop to irritating autoplay videos and offering improvements to animated GIFs. The changes will come in the form of updated policies for "video" elements, as outlined today by Apple software engineer Jer Noble on the Webkit blog

As iOS 8 and iOS 9 users know, an animated GIF encoded using "video" tags requires users to tap on the GIF to play it as a video would play, creating a frustrating user experience. When viewing such a GIF, it's currently necessary to load the image, tap it to play, and wait for it to be displayed full screen. In iOS 10, the user experience is being simplified.

Going forward, Webkit will allow videos with no audio element or a muted audio element to honor autoplay attributes, so GIFs and videos in this format will no longer require a tap to play automatically. Videos that use the "video playsinline" element will also be able to play inline without the need to enter fullscreen mode.

At the same time, videos that do have an audio element will be automatically paused and will require a user gesture to play, cutting down on irritating advertisements and other spam-type videos. Autoplay video elements will play only when on screen and will pause whenever they are not visible, which will help to preserve battery life.

Starting in iOS 10, WebKit relaxes its inline and autoplay policies to make these presentations possible, but still keeps in mind sites' bandwidth and users' batteries. [...]

We believe that these new policies really make video a much more useful tool for designing modern, compelling websites without taxing users bandwidth or batteries.

GIFs that use the video element have smaller file sizes and thus use less bandwidth and less energy, making them an appealing alternative to the GIF format. Displaying GIFs this way is growing in popularity, and iOS users will no longer have a subpar viewing GIF experience on popular sites like Imgur. The full Webkit video policies and use case examples are available through the Webkit blog post.

The changes to Safari will be implemented as part of iOS 10, currently available to developers and public beta testers. iOS 10 will see a release this fall, likely alongside new iOS devices.

Tag: Safari
Related Forum: iOS 10

Apple recently updated its Maps app to include transit information in San Diego, California and British Columbia, Canada allowing iOS users in those locations to incorporate public transportation options when seeking directions through the Apple Maps app.

In San Diego, Apple Maps will now offer up routes that include transportation by the city's Trolley, which connects the east and south counties with the Downtown area. The Trolley is San Diego's light rail system and sole public transportation option besides buses.

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In Vancouver, Victoria, and other cities in British Columbia, Canada, Apple Maps directions now incorporate the SkyTrain and other rail lines. Transit directions should be a welcome addition in Vancouver, which is Canada's third-largest metropolitan area.

Transit directions were first added to Apple Maps in 2015 as part of iOS 9. At launch, transit information was only available in a handful of cities, but Apple has been working hard to expand the feature to additional locations.

Transit data is now available in more than 20 cities around the world, along with dozens of cities in China.

Apple is working on iPhones with iris scanning capabilities that could debut in 2018, reports DigiTimes in a wider piece about increasing interest in advanced biometric functionality in smartphones.

Iris scanning would potentially be used in place of Touch ID as a way to verify a user's identity, performing functions like making payments and unlocking an iOS device. Each person's iris, or the circular colored muscle of the eye, contains a complex and random pattern that is unique to each individual.

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An iris recognition machine at the Schiphol Airport

Apple has been rumored to be looking into iris scanning in the past and it is a technology that is gaining interest in the smartphone arena. Samsung is said to be planning to debut its iris recognition technology as soon as next month with the introduction of the Galaxy Note 7.

Current iris scanning implementations have some notable benefits over Touch ID, including no need for direct contact to unlock a device and faster unlock speeds, but there are also drawbacks such as poor functionality in low lighting and issues with performance following alcohol consumption and eye surgery.

DigiTimes is not always a reliable source of information, so the rumor should be viewed with some skepticism until confirmed, but KGI Securities analyst Ming-Chi Kuo also believes Apple is planning on introducing new biometric features in a future iPhone, which could include either facial or iris scanning. Kuo's rumor pertained to the 2017 iPhone, but it's always possible such an advanced feature won't be ready to debut until a later date.

There are no rumors about the 2018 iPhone as of yet, but it will follow the 2017 iPhone, which is rumored to feature radical design changes in the form of an edge-to-edge OLED display with no home button and a camera and Touch ID sensor that are integrated into the screen. Wireless charging, a faster A11 processor, and a fully glass body like the iPhone 4 are also possibilities for the device and will likely also be seen in the follow-up 2018 iPhone.

Related Forum: iPhone

bob_mansfieldApple has appointed former longtime executive Bob Mansfield, who last served as Senior Vice President of Technologies at the company, to oversee development of its widely rumored electric vehicle, according to The Wall Street Journal. All senior managers on the project now report to him.

Apple announced that Mansfield was retiring in June 2012, but a few months later said he would remain with the company as an advisor. He last worked on Apple's "Special Projects" team, reporting directly to CEO Tim Cook, and has made regular appearances on campus despite stepping down from day-to-day work four years ago.

Until recently, Mr. Mansfield—who, along with design chief Jony Ive, was one of the few executives to appear in Apple’s carefully-crafted product announcement videos—had all but retreated from the company aside from the occasional visit, these people said. Earlier this month, employees at Apple noticed in the company directory that all the senior managers on the car project were now reporting to Mr. Mansfield, they said.

Apple has reportedly recruited hundreds of engineers from the likes of Tesla, Ford, GM, and elsewhere to work on the so-called Apple Car, codenamed "Project Titan" internally. The electric vehicle could be street-ready between 2019 and 2021 according to various reports, with R&D based in Sunnyvale, California. Many question marks remain about the extent of the vehicle's design, autonomous capabilities, and other features.

Mansfield joined Apple in 1999 and has been instrumental in the company's recent success, overseeing the development of past MacBook Air, iPhone, and iPad designs. Under the Special Projects team, he also played a role behind the Apple Watch. His decision to remain at Apple in 2012 was influenced by both a generous compensation package and former iOS chief Scott Forstall's departure.

Project Titan as a whole was previously under Dan Riccio, Senior Vice President of Hardware Engineering, according to Rene Ritchie. Steve Zadesky, who held a senior role at Apple related to the electric vehicle project since 2014, left the company earlier this year for personal reasons. Zadesky reported to Riccio until his departure, as the leader of one of multiple teams working on the electric vehicle.

Tim-Cook-IndiaEarlier this year, Apple announced plans to build an iOS App Design and Development Accelerator in Bengaluru, India, for the purpose of supporting engineering talent within the Apple ecosystem and giving developers tools to "create innovative apps for customers around the world," according to CEO Tim Cook.

A few new details about the development center have emerged today, including news that Apple has leased more than 40,000 square feet of space for the Bengaluru offices.

According to sources speaking with The Economic Times, the new Apple center will cover two floors at Galleria, located in North Bengaluru. The office space Apple is interested in is owned by Standard Brick Tile Company, and includes other companies like Atkins and Comviva as tenants within the building.

Tens of thousands of developers in India make apps for iOS, the mobile operating system that is the foundation for iPhone, iPad and iPod touch.

The company said Apple's team would work to inspire and instruct developers on best practices, help them hone their skills and transform the design, quality and performance of their apps on the iOS platform

Apple's current plan is to open the new iOS App Design and Development Accelerator sometime in early 2017. The space in Bengaluru will be the second biggest of Apple's facilities in India, following the company's proposed 250,000 square foot campus in Hyderabad. That location will be the focus of developments in Apple Maps, with up to 4,000 employees expected to be hired at the site, which will cost the company $25 million to build.

Tag: India

Apple will report its fiscal third quarter earnings results tomorrow, and both the company and analysts project a year-over-year decline in iPhone sales and overall revenue for a second consecutive quarter.

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Apple expects third quarter revenue of between $41 billion and $43 billion, which would be up to 18 percent lower than the $49.6 billion in revenue it posted in the year-ago quarter. The consensus among analysts is around $42.1 billion in revenue, which is essentially the midpoint of Apple's guidance.

Analysts estimate that Apple sold at least another 40 million iPhones during the June quarter, raising lifetime sales of the smartphone to some 987 million. Applying that sales rate to July -- just over 13 million iPhones per month -- it is likely that Apple will have sold its billionth iPhone between now and the end of this month.

1-billion-iPhones
The milestone comes at a time when iPhone sales are on the decline for the first time since the smartphone launched in 2007, an arguably inevitable lull following the smash-hit success of the larger-screened iPhone 6 series. The decline has affected Apple shares, which are down around 21 percent from a 52-week high of $123.91.

Nevertheless, many Wall Street firms expect iPhone growth to resume in 2017. The good news could extend to Apple's stock, as The Wall Street Journal yesterday reported that its "shares have been punished more than enough" and are due for a rally. It said the decline in iPhone sales "appears priced in."

Still, Apple has been punished more than enough. The iPhone slump appears priced in. And while the next iPhone, expected later this year, likely won’t be a significant upgrade, there is optimism that sales growth will soon bounce back. Analysts forecast iPhone unit sales will rise 5% for fiscal 2017, which ends next September.

After briefly touching the $100 mark last week for the first time since early June, Apple shares are currently trading around the $98 mark, a price that some analysts feel undervalues the company.

Apple analyst Brian White of Drexel Hamilton reiterated his "buy" rating for AAPL today, based on a projected price target of $185. UBS analyst Steven Milunovich also issued a "buy" rating today with a 12-month price target of $115.

Apple is expected to introduce a wide range of new products in the second half of 2016 that could further raise its stock price, including the iPhone 7, Apple Watch 2, and long-awaited 2016 MacBook Pro.

Apple's third quarter earnings results will be released at 1:30 p.m. Pacific Time, followed by a conference call with CEO Tim Cook and CFO Luca Maestri at 2:00 p.m. Pacific Time. MacRumors will be providing live coverage of the news.

Update: BGC analyst Collin Gillis has, to the contrary, downgraded AAPL to a "sell" with a lower price target of $85. Apple shares are down nearly 1 percent in intraday trading, now hovering closer to the $97 mark.

Tag: AAPL