MacRumors

Earlier this year, Apple posted an open casting call for its upcoming original TV show Planet of the Apps, an unscripted series about apps and the talented developers who make them. The show will serve as a "launch pad" and "accelerator" for up to 100 developers, who will receive mentorship from influencers and entrepreneurs such as Gary Vaynerchuk, Gwyneth Paltrow, Jessica Alba, and will.i.am.

Details surrounding the show are still vague, including when it will air in 2017 and how it will be distributed, but the basic premise draws similarities to Shark Tank. Developers will pitch their apps, and those who make it to the final round will meet with top-tier venture capitalists investing up to $10 million over the course of the season, and receive featured placement in the App Store at the end of the show.

Apple accepted applications to be on the show until late September, and we have since learned some of the details about the step-by-step process from a developer selected to be on the show.

The person, who wishes to remain anonymous due to their involvement, said the application process involved four stages:

• First Round: The developer submitted a standard online application on the Planet of the Apps website, including a one-minute video, basic information about the app, and screenshots. Shortly afterwards, he received a phone call from a casting director in Los Angeles, who notified him that he was selected to move on to the next round. The casting director asked him several questions about how he thought of the idea, and why he wanted to be on the show.

• Second Round: The developer was instructed to pitch his app by creating a longer 5-10 minute unedited video that would be professionally edited by the show's staff and then shown to the producers directly. His team was given two weeks to finish this video. The producers provided a checklist of topics to focus on in the video, including how the app works, what makes it unique, how much money desired, and how the money would be used.

In addition, the developers were required to mail in a lengthy application package about the app and an Audition Release granting Apple permission to edit or use the video in any way.

• Third Round: The developer was given one week to sign a lengthy contract covering all of the legal issues behind being on the show, such as accepting equity from investors or Apple. The contract package consisted of forms such as a Participant Agreement, Emergency Medical Release, and App Idea Information Form. The contract was accompanied by another short questionnaire about the app, including how many times it has been downloaded.

In addition, the developer was asked to inform the casting coordinators about his team's availability over the next few months. He said developers will be flown out to Los Angeles on three separate occasions, filming for three days upon each visit for a total of nine days of filming.

• Fourth Round: The developer was subjected to a background check. He said the show's coordinators made it clear that, even at this stage, some of the developers would be selected as standby and would not be guaranteed an appearance on the show. Nevertheless, the show's travel team reached out to the developer to begin the process of booking flights for his team in anticipation of them being accepted on the show.

Principal filming of Planet of the Apps will begin in Los Angeles later this year and may continue until early 2017. The developer who spoke to us believes the first episodes could air around March or April of next year.

Some second and third-generation Apple TV owners have started experiencing a mysterious bug over the last few days, which seems to have essentially disabled the device for a number of users. Affected Apple TV models are only able to display Computers, Music, and Settings, with no other channel options available.

Customers who are seeing the issue have had all of their menu options suddenly disappear, leaving them unable to watch Netflix, Hulu, and other Apple TV channels.

Restarting the Apple TV, resetting a router, and resetting the Apple TV don't seem to work. A region change offers a temporary solution, but ultimately, the channels disappear again for many users. Some users have partially fixed the issue by changing DNS settings, but this doesn't work for all users. A MacRumors reader describes the problem:

All I see is a computer and settings option. In the settings option I have access to everything except the main menu setting. There's absolutely nothing in there as an option. I've restarted my Apple TV as well as my AirPort Extreme. I've reset the Apple TV and I inserted all the info back in like my iCloud acct etc. it obviously is logging onto the Internet since I was able to connect my iCloud account. One other strange thing is that my iTunes won't recognize the Apple TV when I plug it in directly to my Mac mini via a USB cable. It just doesn't show up. What the heck happened? Apple do you have an explanation for this one?

Not all Apple TV users are affected by the issue, but it appears to be fairly widespread. Only the Apple TV 2 and 3 are impacted -- the fourth-generation Apple TV is functioning fine.

Apple's support staff told a Reddit user that a fix was in the works, and to expect a software update in the near future. A MacRumors reader received similar information, with Apple suggesting a fix would be pushed within the next few hours.

Apple is "not interested" in buying media company Time Warner currently, according to "people familiar with the thinking at the company" who spoke today with CNBC. Two weeks ago, AT&T announced its interest to purchase Time Warner for $85.4 billion, but as noted today, the regulatory process taken in such acquisitions "could last for months," and at any time another company could swoop in with a better offer. As of now, that won't be Apple.

The news comes from David Faber on CNBC's market coverage business show "Squawk on the Street:"

The question of course that has come back to focus on Apple. In fact Bewkes asked on the call were there any companies this year that showed interest in acquiring Time Warner. Mr. Bewkes' answer was let's focus on AT&T. What I can tell you about Apple guys, is right now, according to people familiar with its thinking, it's not interested. Apple is not interested in buying Time Warner at present. Now, these things go on for months and months, this regulatory review's going to take at least a year. The deal will not close. Certainly if you're in Apple, things could change. You watch the stock price as you see how things progress.

But anybody expecting an overbid from Apple at this point, certainly, it is not coming. Again, they are sort of not interested at this time. And it doesn't appear that there would be any other potential interest. Google certainly had been mentioned at one point or another. But right now, it's AT&T's, it will be AT&T's, and the question is do they get it through, what conditions do they agree to in order to get it through the regulators.

On the same day of AT&T's deal, it was reported that Apple was closely "monitoring" the workings between AT&T and Time Warner, especially due to its potential impact in regards to television deals that Apple could make with both companies. Back in January, an initial rumor suggested Apple was looking to buy Time Warner itself, most likely to bolster its rumored cord-cutting streaming TV service, but negotiations eventually stalled and the two companies ceased discussing a potential partnership.

Following the news coming out of AT&T's offer, last week investment banking firm Goldman Sachs reportedly began pushing Apple to put in a rival bid to beat AT&T's and acquire Time Warner for itself. Goldman Sachs was "left on the sidelines" as an advisor in AT&T's bid, but it's still unclear why the firm would heavily encourage Apple to enter an acquisition offer of its own.

Sources were reported as saying that Goldman Sachs was "freaking out trying to convince Apple to come in." A connection between the banking firm and Apple lies in the latter company's 2009 hiring of Goldman Sachs banker Adrian Perica, who now heads up Apple's mergers and acquisitions practices.

Networks like CNN, HBO, TBS, TNT, NBA TV, Cartoon Network, and Warner Bros. are all under Time Warner's umbrella, making it an enticing acquisition for multiple companies looking to bolster an existing, or upcoming, streaming package. Although AT&T appears to be the frontrunner, The Wall Street Journal originally reported that "a host of other contenders" were interested in Time Warner, including Google at one point.

In a wide-ranging interview with The Independent, Apple marketing chief Phil Schiller said the company has received more online orders for the new MacBook Pro so far than any previous-generation MacBook Pro.

And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before. So there certainly are a lot of people as excited as we are about it.

Schiller said the early criticism and debate about the new MacBook Pro has been "a bit of a surprise" to him, but said "that's cool" and common for new Apple products. He attributed the response to a "passionate" customer base.

Are you surprised by how vocal the critics have been?

To be fair it has been a bit of a surprise to me. But then, it shouldn’t be. I have never seen a great new Apple product that didn’t have its share of early criticism and debate — and that’s cool. We took a bold risk, and of course with every step forward there is also some change to deal with. Our customers are so passionate, which is amazing.

We care about what they love and what they are worried about. And it's our job to help people through these changes. We know we made good decisions about what to build into the new MacBook Pro and that the result is the best notebook ever made, but it might not be right for everyone on day one. That’s okay, some people felt that way about the first iMac and that turned out pretty good.

Schiller went on to say the new MacBook Pro is "the best notebook ever made," but admitted it "might not be right for everyone on day one."

I hope everyone gets a chance to try it for themselves and see how great the MacBook Pro is. It is a really big step forward and an example of how much we continue to invest in the Mac. We love the Mac and are as committed to it, in both desktops and notebooks, as we ever have been.

Whereas some companies are blurring the lines between notebooks and tablets, Schiller said the basic L shape "makes perfect sense and won't go away."

You have a surface that you type down on with your hands, with a screen facing you vertically. That basic orientation, that L shape makes perfect sense and won’t go away. The team came up with this idea that you can create a multi-touch surface that’s coplanar with the keyboard and the trackpad but brings a whole new experience into it, one that’s more interactive, with multi-touch.

That response is part of Apple's belief that the Mac and iOS devices are "fundamentally two different products."

Here’s one example of how they should remain distinct: the Mac from the very first has had a menu bar fixed at the top. It’s core to the identity and the experience you get. But iOS doesn’t have a menu at the top. It never will. The thought of pointing at a menu at the top of an iPhone feels wrong.

If you made the Mac a touchscreen you’d have to figure out how to make it a good experience with your finger on a touchscreen. Trust me, we’ve looked at that — it’s a bad experience. It’s not as good or as intuitive as with a mouse and trackpad.

Also interesting: Schiller noted the new MacBook Pro still has a 3.5mm headphone jack because it is a "pro machine," but lacks an SD card reader because it's a "cumbersome" slot best left to adapters or wireless transfers.

Full Article: Apple’s Philip Schiller talks computers, touchscreens, and voice on the new MacBook Pro

KGI Securities analyst Ming-Chi Kuo has released a new research report outlining why he believes Apple has shifted its focus from its original rumored car project in favor of augmented reality technology.

According to Kuo, reports that Apple has turned its attention to developing a software-based autonomous driving system "make sense", given that the system will support augmented reality and provide an "innovative user experience".

All of Apple’s past successes were related to human-machine interfaces, such as mouse for Mac, click wheel for iPod, and multi-touch for iPhone and iPad.

Assuming Apple successfully develops AR, we predict the firm will enjoy the following competitive advantages: (1) redefining existing key products and leading competitors by three to five years. For instance, this could happen for iPhone, iPad and Mac; (2) eliminating obstacles of Apple Watch and Apple TV by offering an innovative user experience; and (3) entering new business fields, such as autonomous driving system.

We expect Apple to generate preliminary results for AR in the next 1-2 years at the earliest and working with iPhone may be the first step.

Kuo thinks the AR market will increase significantly in 2018 and will replace VR to become the mainstream market focus as Apple enters the field. Kuo predicts the AR and VR markets combined will grow from $40-50 billion in 2018 to $150 billion in 2020, with the majority increase coming from AR.

Apple's increased interest in augmented reality is no secret. CEO Tim Cook has spoken about AR on a number of occasions over recent months, hinting that the company's approach to AR should encourage, not replace, human contact.

In July, Cook said Apple was "high on AR in the long run" and that the company continues "to invest a lot in [AR]." He said he believes augmented reality "can be huge," and in August, he called it a "core technology", while in September Cook said he believes that between VR and AR, the latter "is the larger of the two," because it allows people to "be very present," engaging with one another while having other visual things to see.

Less than a week ago Apple unveiled its new MacBook Pro line-up, with the focus of its "Hello again" event centering on the OLED Touch Bar that replaces the function keys on the company's 13-inch and 15-inch flagship models.

Initial media reaction to Apple's event was positive, and most journalists in attendance were impressed after their limited hands-on time with the new machines. "There's all kinds of love for the new MacBook Pro," reported The Loop the following morning, in a post citing quotes from several leading tech sites.

Over the weekend, however, evidence mounted of a backlash within sections of the online Mac community in response to Apple's latest announcements. In a blog post on his site titled "New MacBook Pros and the State of the Mac", developer Michael Tsai collated and linked to the most commonly aired grievances. The post has since become a common point of reference in the blogosphere for negative sentiment toward Apple following last week's event.

In his original post, Tsai said he was "disappointed" with Apple's announcements for the Mac, which made him feel as if Cupertino had either "lost touch" with what developers and creative professionals want, or Apple "simply doesn't care about those customers".

There's nothing particularly wrong with what Apple announced. I like Thunderbolt 3. The display looks good. I'm not crazy about Touch Bar, but it does seem potentially useful. The problem is that the MacBook Pro is not a true Pro notebook.

My Retina MacBook Pro is almost 4.5 years old. I've been wanting to upgrade it for a while and was planning to do so today. After seeing what was announced, I'm no longer sure that I want a MacBook Pro as my main computer.

The subsequent catalog of grievances largely mirror Tsai's own complaints, which include the "premium price" of a "Pro" MacBook limited to 16GB RAM, the prioritization of "thinness and lightness" over CPU and graphics performance, and Apple's "neglect" of other sections of its Mac product line. Tsai concludes: "It has seemed clear for a while that the CEO doesn't really understand the Mac, or simply doesn't like it that much, and that's a problem for those of us who do."

On Monday, both The Loop and Daring Fireball highlighted Tsai's post, noting its growing inventory of criticisms. The Loop said the list contained "a lot of fair complaints" that are "insights... worth paying attention to". Daring Fireball's John Gruber called the extent of the backlash "astounding" and described Tsai's collection of quotes as "must-read stuff".

Von Rospach goes on to speculate about what those updates might be, broaches some of the issues regarding Apple's new notebooks (the 16GB RAM ceiling, an increase in dongles) and concludes by suggesting that creative professionals need to realize the Mac line has become a "niche product" in a world driven by market forces where Apple technology has gone mainstream. The full article can be read here.

The impassioned online debate comes at an important time for Apple, which hopes to boost interest in a lukewarm computer market this holiday season, following the company's first reported full-year revenue decline since 2001. Its Touch Bar enabled 13-inch and 15-inch MacBook Pro notebooks are expected to ship in late November. Meanwhile, the new 13-inch MacBook Pro sans Touch Bar is already shipping to customers and more comprehensive reviews of Apple's lower-spec notebook are expected this week.

Following its "Hello Again" Mac event last week, Apple quietly dropped the prices on higher-capacity storage upgrades across its Mac lineup. 512GB and 1TB SSD build-to-order upgrade options for the MacBook Air, iMac, Mac Pro, Mac mini, and 2015 MacBook Pro are now priced up to $200 less, bring the costs in line with upgrade options on the new MacBook Pro models.

Prior to the event, 512GB storage upgrade options were priced at $300-$400 for most entry-level machines, while a 1TB upgrade was priced at $800 to $900. With the price drop, upgrading to 512GB of storage costs an extra $200-$300, while upgrading to 1TB costs $600-$700.

On the higher-end 13-inch MacBook Air, for example, the default 256GB SSD option can be upgraded to 512GB for $200, $100 less than it cost earlier this year.

On the high-end Mac mini, prices have dropped to $200 for the 512GB flash storage option and $600 for the 1TB flash storage option, and the same prices are available on both Mac Pro models, a savings of $100 for 512GB and $200 for 1TB.

For 2015 MacBook Pro models, the 15-inch MacBook Pro storage upgrade options are also priced at $200 for 512GB and $600 for 1TB, down from $300 and $800. Upgrade options for the 13-inch machine are new and are priced somewhat higher at $200 for 256GB, $400 for 512GB, and $800 for 1TB.

Much to the disappointment of many Mac users, the MacBook Pro was the only machine to see an update at Apple's fall event. The iMac, Mac Pro, and Mac mini have not seen a refresh, and no new machines are expected before the end of the year.

While an iMac refresh is rumored for the first half of 2017, there's no word on when the Mac Pro and the Mac mini, both of which have not been refreshed in several years, could receive updates. Apple is also expected to phase out the MacBook Air, replacing it with the MacBook and the MacBook Pro.

(Thanks, Marek!)

In line with the 12-inch MacBook, Apple has removed all ports on the new MacBook Pro beyond two or four Thunderbolt 3 ports and a 3.5mm headphone jack.

Thunderbolt 3 carries power, USB, DisplayPort, HDMI, and VGA over a single USB-C port, creating one standard for connecting most accessories and peripherals.

The issue for now, however, is not all devices are equipped with USB-C ports. Apple's very own iOS devices, for example, use a proprietary Lightning port instead.

More USB-C accessories will inevitably be released over the coming months and years, but in the meantime, many new MacBook Pro users will need to purchase at least one dongle or hub to use the notebook with their current setup. Own an iPhone? You need a new cable. Own a Thunderbolt Display? You need an adapter.

Below, we have rounded up some of the USB-C adapters and cables available from Apple and third-party accessory makers.

Apple

Thunderbolt 3 to Thunderbolt 1/2 Adapter — $49

This adapter can be used to connect the new MacBook Pro to Thunderbolt or Thunderbolt 2 peripherals. Examples include Apple's discontinued Thunderbolt Display and older Thunderbolt external storage drives.

The adapter can also be used to connect the new MacBook Pro to Apple's Thunderbolt to Gigabit Ethernet Adapter and Thunderbolt to FireWire Adapter. Tip: Belkin sells a direct USB-C to Gigabit Ethernet adapter for $34.95.

The adapter is bidirectional, so it can be used reversely to connect new Thunderbolt 3 devices to an older Mac with a Thunderbolt or Thunderbolt 2 port.

USB-C Charge Cable — $25

Have you ordered a new MacBook Pro and also own an iPhone? You can't connect the two devices out of the box without purchasing an additional adapter or cable. One of those options is Apple's own USB-C to Lightning cable.

The cable can be used to charge and sync any Lightning-equipped iPhone, iPad, or iPod touch with USB-C devices like the new MacBook Pro. A 1-meter cable is available for $25, while a 2-meter version costs $35.

Few if any third-party Lightning to USB-C cables authorized under Apple's MFi Program are currently available.

Tip: An alternative option is to purchase a USB-C adapter or hub with at least one USB-A port and then use a traditional Lightning to USB cable — see below.

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