MacRumors

Massachusetts senator Elizabeth Warren today gave a speech where she accused Amazon, Apple, and Google of attempting to "snuff out competition" by locking out smaller companies, reports Recode.

"Google, Apple and Amazon have created disruptive technologies that changed the world, and ... they deserve to be highly profitable and successful," Warren said. "But the opportunity to compete must remain open for new entrants and smaller competitors that want their chance to change the world again."

In regard to Apple specifically, Warren said the company has made it difficult for its rivals to offer competitive streaming services able to compete with Apple Music, presumably through the cut that it takes from streaming services like Spotify when people sign up through the iOS app.

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To account for Apple's cut, Spotify charges $12.99 to customers who purchase a subscription through an Apple device, which is $3 higher than the $9.99 price tag of Apple Music.

While Apple declined to comment on Warren's statements, Spotify's head of communications and public policy Jonathan Prince took the opportunity to lambaste Apple in a statement given to Recode.

"Apple has long used its control of iOS to squash competition in music, driving up the prices of its competitors, inappropriately forbidding us from telling our customers about lower prices, and giving itself unfair advantages across its platform through everything from the lock screen to Siri. You know there's something wrong when Apple makes more off a Spotify subscription than it does off an Apple Music subscription and doesn't share any of that with the music industry. They want to have their cake and eat everyone else's too."

Spotify has long been unhappy with Apple's pricing policy. In the past, Spotify fought against Apple's cut by sending emails to its customers who had signed up for a $12.99 per month subscription on an iPhone or iPad, encouraging them to cancel their subscriptions and re-subscribe via the web.

Recently, Spotify criticized some upcoming App Store changes like a new revenue split for subscriptions and ads in search results, saying Apple's efforts don't "get to the core of the problem" and criticizing Apple's insistence on "inserting itself between developers and their customers."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple today seeded the fourth beta of an upcoming OS X 10.11.6 El Capitan update to developers and public beta testers for testing purposes, one week after releasing the third OS X 10.11.6 beta and more than a month since the public release of OS X 10.11.5. OS X 10.11.6 has been in testing since May 23.

The fourth OS X 10.11.6 beta update can be downloaded through the Apple Developer Center or the Software Update mechanism in the Mac App Store.

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OS X 10.11.6, much like OS X 10.11.5 and the El Capitan updates that came before it, focuses mainly on performance improvements and bug fixes instead of obvious outward-facing changes. According to Apple's release notes for earlier betas, the update improves the stability, compatibility, and security of Macs.

No obvious changes or bug fixes were found in the first three betas, but we'll update this post should anything new be discovered in the fourth beta.

Apple has also started testing macOS Sierra, the next-generation Mac operating system set to be released this fall. macOS Sierra includes features like Siri integration, auto unlocking with the Apple Watch, Apple Pay for the web, a new storage optimization feature, and more.

Related Forum: OS X El Capitan

apple_tv_squareApple today provided developers with the fourth beta of an upcoming 9.2.2 update to tvOS, the operating system that runs on the fourth-generation Apple TV. The fourth tvOS 9.2.2 beta comes one week after the release of the third beta and more than a month after the minor tvOS 9.2.1 update. tvOS 9.2.2 has been in testing since May 23.

tvOS betas are more difficult to install than beta updates for iOS and OS X. Installing the tvOS beta requires the Apple TV to be connected to a computer with a USB-C to USB-A cable, with the software downloaded and installed via iTunes or Apple Configurator. Once a beta profile has been installed on the device through iTunes, new beta releases will be available over the air.

tvOS 9.2.2, like tvOS 9.2.1, is a minor 9.x.x update, focusing on bug fixes and performance improvements that aren't immediately obvious. Apple's release notes have suggested the update includes bug fixes and security improvements, and no outward-facing changes were spotted in the first three betas, but this post will be updated if we discover any new features or fixes in the fourth beta of tvOS 9.2.2.

Apple is also working on the next-generation version of tvOS, tvOS 10, which includes new Siri features, single sign-on cable authentication, and more. tvOS 10, currently available to developers, will be released to the public in the fall.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today seeded the fourth beta of an upcoming iOS 9.3.3 update to developers and public beta testers for testing purposes, one week after seeding the third beta of iOS 9.3.3 and more than a month after the release of iOS 9.3.2, a minor bug fix update. iOS 9.3.3 has been in testing since May 23.

Today's iOS 9.3.3 beta update can be downloaded from the Apple Developer Center (developer only) or over-the-air with the proper configuration profile installed.

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As another minor 9.x.x update, iOS 9.3.3 features under-the-hood bug fixes and performance improvements to address issues unearthed since the release of iOS 9.3.2. No outward-facing changes or obvious bug fixes were discovered in the first three betas of iOS 9.3.3.

iOS 9.3.3 beta 4 follows the developer launch of iOS 10, a new version of iOS that will be released to the public this fall. iOS 10 includes features like a redesigned Lock screen experience, a revamped Messages app with its own App Store, a Siri SDK for developers, a new Home app for controlling HomeKit devices, a redesigned Apple Music app, and more.

Related Forum: iOS 9

Philips-LightningApple supplier Cirrus Logic has announced a new MFi Headset Development Kit, a reference platform that is designed to help "Made for iPhone/iPad/iPod" accessory makers quickly develop Lightning-based headphones.

The development kit, available through Apple's MFi Program, includes a form factor reference design and other resources to help MFi licensees create Lightning-based headphones. A reference iOS app is also available.

The MFi Headset Development Kit demonstrates the advantages of Lightning-connected headsets over conventional analog headsets. For example, digital connectivity with an integrated, high-performance DAC and headphone driver delivers high-fidelity audio to the headphone speakers. In addition, Lightning-connected headphones can interact with an iOS app to create a more custom audio experience, such as personalized EQ settings.

Multiple credible sources have confirmed that Apple plans to remove the 3.5mm headphone plug on the iPhone 7 series in favor of an all-in-one Lightning connector for audio output, charging, and connectivity, but only a handful of Lightning-equipped headphones are available today.

Cirrus Logic MFi
Apple introduced new MFi Program specifications in June 2014 that allow third-party manufacturers to create headphones that connect to iOS devices via a Lightning cable, but the rollout has been slow. Philips has unveiled Lightning-equipped Fidelio M2L and Fidelio NC1L headphones, pictured above, over the past two years.

Apple may also release Lightning-equipped EarPods, but a more recent conflicting rumor said the iPhone 7 will ship with standard 3.5mm EarPods and a 3.5mm-to-Lightning adapter. Apple is also believed to be exploring Bragi Dash-like wireless headphones (AirPods?), but it may hold off on adopting the technology until 2017 or later.

Those interested in learning more about Lightning-equipped headphones can watch our video: Lightning Headphones: Are They Better or Just an Inconvenience? We also shared a video showing what an aftermarket 3.5mm-to-Lightning adapter looks like as they begin to reach the market.

Related Forum: iPhone

A new image found on microblogging service Weibo shows off what Lightning adaptor EarPods might look like if Apple launches the iPhone 7 without a 3.5mm headphone jack, which has been gaining traction since it was first rumored last November.

The images, discovered by iPhone7.nl (Google Translate), are almost certainly a knockoff due to a disproportionate Lightning plug that appears far wider than the thin adaptors currently bundled in with products like the iPhone 6s, 6s Plus, and Apple Watch Magnetic Charging Dock.

iPhone 7 EarPods sketchy
Otherwise, the EarPods appear largely similar to the model sold by Apple today, with the same slim, rubbery white cable and inline volume control, the latter component of which appears to be somewhat warped in the first image posted on Weibo. Despite the slim chance that these are official Apple EarPods, it's an interesting glimpse into what the long-rumored Lightning headphone adapters could look like come September.

Rumors about the removal of the 3.5mm headphone jack began late last year, and have since coalesced into reports that its omission will in fact be the focus of the iPhone 7, which could help make the 2016 iPhone up to 1mm thinner than the iPhone 6s and 6s Plus.

The expected shift into a Lightning port-only future for iPhones would require users to either use Apple's first party Lightning EarPods, carry an adapter dongle to use traditional 3.5mm headphones, or make an early switch to a wireless, Bluetooth option with the added worry of battery life.

Tag: EarPods
Related Forum: iPhone

Over the past few weeks, some Apple Watch wearers have noticed that a growing portion of Apple's band inventory has been marked as "sold out," with many styles, sizes, and colors, now included in that group.

While Apple has made it clear that its first foray into fashion accessories will follow a "seasonal" cycle, with certain styles leaving its store forever once sold out, the array of bands unavailable on the store paints an erratic picture of shortages from all three of the Apple Watch's seasonal collections: Spring 2015, Fall 2015, and Spring 2016.

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Tracked in the U.S. on both Apple.com and the Apple Store iOS app [Direct Link], the Classic Buckle currently has the most significant stock shortage of any of the Apple Watch bands, totaling 13 out-of-stock color options in both the 38 mm and 42 mm sizes. The smaller 38 mm wrist size option is the most affected, with only one band -- Saddle Brown -- available to purchase. Behind Classic Buckle, the Sport Band has 12 out-of-stock options on Apple's store, the Modern Buckle has four, and the Leather Loop has three, with varying sizes affecting availability for the latter two bands.

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Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Samsung Display will remain the global leader among AMOLED display suppliers over the next few years, with shipments estimated to increase to 560 million units by 2019, according to Taiwan-based DigiTimes Research.

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Samsung Electronics, which produces the company's lineup of Android-based Galaxy smartphones, is expected to remain Samsung Display's largest customer over the next few years, with its in-house AMOLED panel demand projected to grow from 239 million units in 2016 to 290 million units in 2019.

Apple is rumored to release its first OLED-based iPhone in 2017, moving away from traditional LCD technology it has used since 2007 for at least one iPhone model. The report estimates that Samsung Display will supply Apple with 40 million AMOLED panels in 2017, 80 million units in 2018, and 120 million units in 2019.

LG Display, AU Optronics, Japan Display, and Foxconn-owned Sharp may also share production of OLED panels for future iPhones.

Earlier this year, DisplayMate found that Samsung's Galaxy S7 makes a compelling case for Apple to switch to OLED display technology. Possible benefits include increased brightness, improved color accuracy, improved screen visibility in bright environments, and more efficient power consumption.

A number of China-based smartphone vendors, including Vivo, Oppo, GiONEE, Huawei, and Lenovo, have also adopted or decided to adopt AMOLED panels in the future, with Samsung Display's combined shipments to them projected to increase from 99 million units in 2016 to 150 million units in 2019.

Related Forum: iPhone

Apple quietly updated the "choose your country" selector on its website a few weeks ago in the United Kingdom and other European countries, adding Euro 2016 country groups and a bracket to celebrate the ongoing football tournament in France.

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Apple also temporarily added a handful of countries and regions that it does not have regional websites for, including Albania, Iceland, Northern Ireland, Ukraine, and Wales, to ensure that the groups and bracket are filled out properly.

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The fun "easter egg" discovery is for the 2016 UEFA European Championship currently being held between June 10 and July 10 in France, where eight teams remain: Belgium, France, Germany, Iceland, Italy, Poland, Portugal, and Wales.

Tags: Apple, Europe

Porsche has announced that its new 2017 Panamera luxury sedan will be equipped with a 12.3-inch touchscreen that supports CarPlay. The next-generation Porsche Communication Management system also features online navigation, Porsche Connect, and a new voice control system that responds to natural language input.

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The all-new 2017 Porsche Panamera will arrive at U.S. dealerships in January 2017, with other markets to follow in early 2017. Pricing for the Panamera 4S starts at $99,900, while the Panamera Turbo starts at $146,900. An additional $1,050 fee applies for delivery, processing, and handling.

Other CarPlay-enabled Porsche models include the 2016 911, 2017 718 Boxster, 2017 Macan, 2017 718 Cayman, and 2017 718 Cayman S.

Related Roundup: CarPlay
Tag: Porsche

Ahead of the Fourth of July holiday in the United States, ride hailing app Uber today announced a suite of safety improvements for its driver app, aimed at "predicting, preventing and reducing the number of crashes on the road." The update comes in partnership with Mothers Against Drunk Driving and the Governor's Highway Safety Association, and focuses on parsing out more information to the company's drivers to ensure the safety of its customers.

As part of the update, Uber will send out daily reports to drivers with detailed statistics showing their driving patterns, as well as comparisons to other drivers in the city, "with suggestions on how to provide a smoother, safer ride." According to a more detailed report in the company's engineering blog, multiple readings taken from GPS and accelerometer data in the smartphone will fuel these statistics, and also provide a new "speed display" in the driver app to alert them of potentially passing the speed limit.

uber safety
Other basic features include reminders to take a break and safety messages to inform drivers about regulations from Uber, like mounting their smartphone to the dashboard instead of holding it in their hands while driving. The safety-focused update will begin as a rollout in 11 United States cities (the company left which cities unspecified) in the next couple of weeks, with more planned to be added after that.

In addition to the new features of its driver-focused Partner App, in today's blog post the company remarked on the overall positive impact that Uber has had on drunk driving accidents, specifically focusing on the city of Atlanta. Using a chart made available by the Atlanta Police Department, which shows every DUI made in the city from 2010-2016, a noticeable down tick in drunk driving arrests can be seen: dropping from 2,243 to 1,535, or a 32 percent decline, in that time period.

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Uber used the dataset to correlate that dive in DUI arrests to the implementation of the ride hailing service in Atlanta in 2012, along with a surge in use a few years later in 2015. As the company itself points out, however, "many factors" could be affecting drunk driving trends in Atlanta, so it's difficult to directly attribute the two statistics to one another.

Still, the company mentioned that "it's heartening to see that these incidents are declining over time." It also cited its own survey data, released today, wherein 90 percent of riders said Uber helped generally reduce drinking and driving, and 80 percent said it helped personally on the same issue. No specific ranking was given, but according to Uber the same survey revealed that the app is "riders' top choice for trips" when inebriated, coming on top of public transportation, taxis, and other ride hailing apps.

Previous Coverage: Uber Update Spotlights 'Upfront Fares' While Burying Surge Pricing Notifications

Tag: Uber

New live streaming app Live.ly has shot to the top of the App Store, beating regular jostlers Facebook Messenger, Snapchat, and Instagram to the coveted #1 ranking in the Top Free iPhone Apps chart (via TechCrunch).

Live.ly lets users broadcast video of what they are doing in real time, and has received over half a million downloads since its full rollout last Thursday.

Live.ly-app
The app's popularity follows the success of musical.ly, an app by the Shanghai company of the same name which lets users create music videos. Musical.ly has seen 100 million downloads by mostly U.S. teenagers since it launched last year.

"We want to thank the musical.ly community for embracing live.ly as an exciting new platform and canvas for creativity and self-expression," Alex Zhu, co-CEO of musical.ly, told TechCrunch. "The fact that this comes almost one year after musical.ly hit #1 on the same chart makes the news even more exciting."

Competition for the mobile live streaming space has been hotting up in recent months, with Facebook Live and Twitter's Periscope gaining increasing popularity. The services have been used to document a variety of sporting and political events, such as NBA Final press conferences and the recent sit-in at the House of Representatives.

Last week, Google also threw its hat into the ring, announcing it was rolling out support for the feature through its YouTube mobile app.

Live.ly is a free download for iPhone and iPad available on the App Store. [Direct Link]

Tag: Live.ly

Cross-platform note-taking service Evernote has announced new limits for its Basic account holders on the same day the company hiked the prices on its paid subscription plans.

Users of Evernote's free Basic plan will soon be limited to using the service on no more than two devices, such as a computer and a phone, two computers, or a phone and a tablet.

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Meanwhile, Plus and Premium subscriptions are now $3.99 per month (or $34.99 a year) and $7.99 per month (or $69.99 a year), respectively. Previously a Plus plan cost $2.99 per month, while a Premium account was $4.99.

News of the two-device limit imposed on Basic plan holders came in an email last night, explaining that users had 30 days to adjust to the change. The company said Plus and Premium account subscribers would continue to enjoy the note-taking service from an unlimited number of devices.

Evernote CEO Chris O'Neil explained the new pricing tiers and the device-limit decision in a blog post:

We don’t take any change to our pricing model lightly, and we never take you for granted. Our goal is to continue improving Evernote for the long-term, investing in our core products to make them more powerful and intuitive while also delivering often-requested new features. But that requires a significant investment of energy, time, and money. We’re asking those people who get the most value from Evernote to help us make that investment and, in return, to reap the benefits that result.

Evernote isn’t a vast corporation, and note-taking isn’t a sideline for us. It’s what we do, and we strive to do it better than anyone else. We hope you’ll continue to capture your thoughts and develop your ideas with us.

Evernote is a free download for Mac on the Mac App Store, and available for iPad and iPhone on the App Store. [Direct Link]

Apple has consistently been securing exclusive content, like Drake's latest album "Views", Taylor Swift's "The 1989 World Tour" concert film and music videos from The Weeknd and Eminem. In a new feature from Rolling Stone, Larry Jackson, Apple Music's head of original content, said the goal of securing that exclusive content is to put the service "at the intersection of all things relevant in pop culture."

apple music ios 10 update

Jackson says that the model is "MTV in its Eighties and Nineties heyday. You always felt that Michael Jackson or Britney Spears lived there. How do you emotionally conjure up that feeling for people?"

Apple's deals with artists not only include exclusive streaming windows for singles and albums, but funding for music videos. For instance, Drake's "Hotline Bling" music video was funded by Apple, as were two videos for The Weeknd's "Cant Feel My Face" (one of which was not released).

The goal is to help artists feel like they can do interesting things with Apple. Monte Lipman, head of Republic Records, home of Ariana Grande and The Weekend, tells Rolling Stone that the Cupertino company has been prepared to do things other companies haven't. "Lately they've been very clever in coming to us with what we consider groundbreaking opportunities," he said.

Many of these opportunities include contributions from Apple executives. Tim Cook "weighed in" on the production of M.I.A.'s "Borders" music video while Swift says Jackson helped her brainstorm, make plans for and edit her concert film. That collaboration led to the Apple Music commercial where Swift raps along with Drake and Future's "Jumpman." The commercial helped increase "Jumpman" sales 43 percent, according to Rolling Stone.

However, Apple's strategy hasn't always worked out. Jackson says the company was in talks to host Kanye West's "The Life of Pablo." West eventually pulled out of talks to put his album on rival service Tidal, which he co-owns with Jay-Z. He chose Tidal over Apple Music because he "wanted to work with his friend," according to Jackson. While Kanye West initially said the album would "never" appear on Apple Music, the album did eventually come to the service.

Ultimately, Jackson told the magazine that the philosophy at Apple Music is "to go and get it done" when it comes to securing original content The service also has deals with Keith Richards, Selena Gomez and the Black Eyed Peas. Most recently, Apple gained the rights to exclusively launch Dreezy's debut album "No Hard Feelings." The service will also soon start hosting original video content like Dr. Dre's "Vital Signs" TV show and a six-episode documentary series co-produced with Vice.

Apple may be planning to introduce a Force Touch home button on the iPhone 7, according to analysts at Cowen and Company (via Business Insider). Citing supply chain "field checks," Cowen and Company predicts the iPhone 7 will do away with a physical home button, instead adopting a home button that sits flush with the phone.

Apple's Force Touch technology will reportedly be built into the home button to provide haptic feedback when pressed, much like the Force Touch trackpad on Apple's most recent MacBooks. With haptic feedback, iPhone users would still feel the sensation of pressing on the home button even without a button to actually depress.

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Cowen and Company has a mixed track record, but it's worth noting that we've heard two other rumors about a redesigned home button on the iPhone 7. In April, DigiTimes said Apple was testing a touch-sensitive home button that fits flush with the phone, and a highly sketchy image of what was said to be an iPhone 7 with a touch-sensitive home button surfaced in mid-June.

Given the unreliability of each of the home button rumors, the information should be viewed with some skepticism until confirmed by a more reliable source, but when viewed alongside rumors of improved waterproofing and the removal of the headphone jack, a flush home button is not a rumor that seems entirely out of the question.

For several months, we've heard mixed rumors about the possibility of better water resistance in the iPhone 7, but it appears to be shaping up to be a potential feature. Last week, The Wall Street Journal, often a reliable source, lent credence to the rumor by suggesting the elimination of the headphone jack in the iPhone 7 will improve its water resistance.

At the same time, The Wall Street Journal has said the iPhone 7 will feature only "subtle changes," a sentiment echoed by KGI Securities analyst Ming-Chi Kuo, who said the iPhone 7 will be a modest update without "many attractive selling points." A revamped home button seems like more than a minor change, so we'll need to wait for additional information to resolve some of the conflicting information we're hearing about Apple's next-generation iPhones.

If the physical home button is replaced with a Force Touch home button in the iPhone 7, it will bring Apple one step closer to eliminating the home button all together, something that is rumored for the iPhone 8, coming in 2017. Apple is said to be planning on introducing an edge-to-edge display with built-in Touch ID functionality and no home button.

Related Forum: iPhone

In iOS 10, there's a new Face Gallery in the Watch app, which is designed to let users customize their Apple Watch faces in watchOS 3 right from their iPhones. Tweaking an Apple Watch face from an awkward angle on a wrist and on a tiny screen can be a hassle, making the Face Gallery a welcome addition to the Watch app.

Face Gallery is accessible through the Watch app in iOS 10, available via a new "Face Gallery" tab, which replaces "Explore" and "Featured" tabs that have been combined into a new "App Store" tab.


"My Watch," the section the Watch app opens to, has been updated with a direct view of all the faces you've added to your Apple Watch, allowing for quick tweaks to complications, colors, and other options. Creating entirely new watch faces on the iPhone is done through Face Gallery, which displays all of the available watch faces in one easy-to-see scrollable grid.

Selecting a watch face opens up full customization options for choosing the look of the face, its color scheme, and the complications you'd like to use with the face. Faces created on the iPhone are then synced over to the Apple Watch by tapping "Add", and then you can swap between them with left and right swipes through the revamped watchOS 3 interface.

Face Gallery will be available in the fall when iOS 10 and watchOS 3 are released to the public.

For details on new features coming in iOS 10, make sure to check out our iOS 10 roundup. Don't miss out on our previous videos, which have covered watchOS 3, tvOS 10, and macOS Sierra:

- WWDC 2016 Overview in Seven Minutes
- iOS 10's Overhauled Lockscreen
- The New iOS 10 Photos App
- The New iOS 10 Messages App
- macOS Sierra - Siri
- iOS 10 Hidden Features
- watchOS 3 Overview
- iOS 10's Redesigned Apple Music Experience
- 3D Touch in iOS 10
- The New Home App for Controlling HomeKit Devices
- Everything New in tvOS 10
- Apple's Upcoming Apple TV Remote App

We've also got roundups for all of the upcoming operating systems, including watchOS 3, macOS Sierra, and tvOS 10.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iOS 10

Apple is expanding its "Shot on iPhone" advertising campaign with a new series of images focusing on color, reports TechCrunch. The images focus on "the bright, vibrant colors you'll find in the world around you," with Apple putting up new billboards and other imagery featuring the new photographs.

The "Colors" campaign will focus on sharing photographs taken by people local to the area where billboards and other signage are located, and new photographs are going up in the United States, Canada, the UK, Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand, and Thailand.

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Image via TechCrunch

Apple's "Shot on iPhone" campaign began in early 2015 following the launch of the iPhone 6 and 6 Plus, and Apple re-launched it in early 2016 it to show off images taken with the improved iPhone 6s and iPhone 6s Plus. Most recently, billboards and artwork for the Shot on iPhone campaign featured snapshots of people.

Apple is likely to continue on with the Shot on iPhone campaign for some time, as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera that will allow for crisper, sharper images and other notable improvements. The iPhone 7, while not gaining a dual-lens camera, is expected to include similar improvements introduced through the inclusion of a larger sensor.

Apple last week sent out a memo to employees, inviting those in wheelchairs to help the company test an upcoming watchOS 3 feature that adds a dedicated wheelchair mode to the Apple Watch.

With the wheelchair setting, Activity options can be customized for wheelchair users. Wheelchair pushes contribute to all-day calorie goals, there are wheelchair-specific workouts, and the "time to stand" reminders are replaced with "time to roll" reminders.

During the Worldwide Developers Conference keynote, Apple said wheelchair tracking had been in development for months through a partnership with the Lakeshore Foundation and the Challenged Athletes Foundation, which saw 300 people in wheelchairs participating in more than 3,000 hours of activity research, and the beta testing period will give Apple more time to refine and perfect the feature.

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In its memo to employees, Apple said it is committed to improving the Apple Watch experience for users in wheelchairs, which is why retail employees in wheelchairs are being invited to test watchOS 3. While retail employees have been invited to test iOS and macOS betas in the past, watchOS 3 betas are restricted to developers and internal corporate testers because downgrading from a watchOS beta is not possible without a proprietary adapter.

It is not clear if employees testing the feature are receiving the same watchOS 3 beta updates as developers, but it seems likely. With the retail beta test and developer testing, Apple is hoping to collect more data on movement and better optimize the new wheelchair exercises available in the workout app.

Apple offers some of the best accessibility features available in smartphones, smart watches, and other devices, and along with wheelchair activity tracking, the company's latest operating system updates bring a range of accessibility improvements to iOS, macOS, tvOS, and watchOS.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)