MacRumors

Facebook yesterday announced an update to its flagship app that lets users stream video from their iOS device directly to an Apple TV.

Now, when a video is selected in the app's news feed or from the Saved tab, a small button appears in the top right corner which, when tapped, offers to send the video to an Apple TV on the same wireless network.

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If you’re streaming a Facebook Live video to your TV, you can see real-time reactions and comments on the screen, and you can join in the conversation yourself by reacting or commenting.

The new feature – which also supports Chromecast – continues to stream the video to the TV while allowing the user to browse other parts of Facebook on their iPhone or iPad.

Facebook is free download on the App Store for iPhone and iPad. [Direct Link]

mba_late_2010_iphone_4_obsoleteApple will add all iPhone 4 models, the late 2010 13-inch MacBook Air, third-generation AirPort Extreme, and mid 2009 AirPort Time Capsule to its vintage and obsolete products list starting October 31, according to Japanese website Mac Otakara.

Apple products on the vintage and obsolete list are no longer eligible for hardware service, beyond a few exceptions. Apple defines vintage products as those that have not been manufactured for more than five years but less than seven years ago, while obsolete products are those that were discontinued more than seven years ago. Each of the products added were released between 2009 and 2010.

The report specifically pertains to Apple's vintage and obsolete products list in Japan, but the new additions will more than likely extend to the United States, Australia, Canada, and the rest of the Asia-Pacific and Europe regions.

Apple already obsoleted CDMA models of the iPhone 4 around the world last month, while the late 2010 MacBook Air joins the mid 2009 iMac, 2010 Mac mini, and mid 2010 15-inch and 17-inch MacBook Pro among Apple's recently obsoleted notebooks.

macOS Sierra remains compatible with the late 2010 MacBook Air, while the iPhone 4 cannot be updated beyond iOS 7.1.2. Read how to identify your MacBook Air model or how to identify your iPhone model.

The current MacBook Air has not been updated in 584 days. Refreshed models with USB-C ports are expected later this month at the earliest.

Related Roundup: MacBook Air
Related Forum: MacBook Air

As of this afternoon, Apple has started offering a SIM-free version of the iPhone 7 and iPhone 7 Plus from its online store in the United States, allowing customers to buy an unlocked iPhone without choosing a carrier.

SIM-free versions of the iPhone 7 Plus in all capacities list shipping estimates of three to four weeks, with the exception of the Jet Black SIM-free iPhone 7 Plus, which lists a shipping estimate of six to eight weeks.

For the iPhone 7, SIM-free models in Silver, Gold, Rose Gold, and Black feature delivery estimates of October 17 to 19, while Jet Black models ship in three to five weeks.

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According to Apple, SIM-free models (A1660 and A1661) will work with any carrier and have full support for CDMA and GSM networks, much like the iPhone 7 and 7 Plus devices available from Sprint or Verizon. iPhone 7 and 7 Plus models from AT&T and T-Mobile do not support CDMA networks and are not compatible with all carriers.

SIM-free models are not yet available for in-store pickup from the online store, but should be available in the near future as supplies improve. Retail stores will also likely begin offering SIM-free models in the next few days.

SIM-free iPhones must be purchased at full price, with the iPhone 7 starting at $649 and the iPhone 7 Plus starting at $769.

Related Forum: iPhone

cook_heroOver the past few months, Apple CEO Tim Cook has spoken about augmented reality several times, giving us an idea of what Apple might be working on behind the scenes. In a new interview with BuzzFeed News, Cook hints at Apple's approach to augmented reality, suggesting it should encourage, not replace, human contact.

"Augmented reality will take some time to get right, but I do think that it's profound. We might ... have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they're incorporated without becoming a barrier to our talking. ... You want the technology to amplify it, not to be a barrier."

According to Cook, there is "no substitute" for human interaction, a belief that further lends itself to the idea that Apple is exploring augmented reality experiences over virtual reality experiences. In fact, in the interview, Cook says that while VR "has some interesting applications," he doesn't think it's a "broad-based technology like AR."

Cook has made many similar comments in recent months. In July, Cook said Apple was "high on AR in the long run" and that the company continues "to invest a lot in [AR]." He said he believes augmented reality "can be huge," and in August, he called it a "core technology."

In September, when discussing AR/VR, he said be believes augmented reality "is the larger of the two," because it allows people to "be very present," engaging with one another while having other visual things to see.

According to rumors, Apple has a research team working on augmented and virtual reality, exploring the AR/VR field and investigating how the company could embrace augmented or virtual reality in the future. Apple has reportedly built prototype virtual reality headsets, but Cook's continued comments on augmented reality indicate Apple is more heavily invested in that technology.

Apple has made several AR-related acquisitions and hires in recent months, purchasing companies like Metaio, Faceshift, and Flyby Media, and according to BuzzFeed, Apple has also recently been attending meetings with immersive content companies like Jaunt.

BuzzFeed also points out that some of Apple's existing hardware could be part of a future "AR ecosystem," including the iPhone 7 Plus with its dual-lens camera system, the Apple Watch with GPS and accelerometer, and the AirPods, equipped with dual accelerometers, optical sensors, microphones, and an antenna.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

BMW today unveiled its 2017 BMW 5 Series Sedan, which will be one of the first cars to include wireless CarPlay support. According to press materials released today, iPhones will be able to wirelessly integrate with the BMW iDrive system, connecting to the car over Bluetooth instead of through a Lightning cable.

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CarPlay is available in the BMW 5 Series Sedan too. Integrating the smartphone into the vehicle's system environment allows the phone, together with any apps that are on it, to be operated via the screen in the car by means of the iDrive Controller or touch control. BMW is the first carmaker to integrate Apple CarPlay without any cables at all.

Wireless CarPlay functionality was first introduced by Apple in 2015 alongside iOS 9, but thus far, no in-car infotainment system has been released that fully supports the feature.

It is not clear why wireless CarPlay support has been slow to roll out, but Apple has prevented at least one company from demoing the feature. Volkswagen attempted to demo wireless CarPlay functionality in January of 2016, but Apple said no. It is not clear when Volkswagen will be releasing a vehicle with wireless CarPlay or when it will see a wider rollout to additional vehicles.

The current CarPlay setup requires users to connect an iPhone to a vehicle using a Lightning cable that plugs into a standard USB port.

The 5 Series Sedan will be available around the world starting in February of 2017.

Related Roundup: CarPlay
Tag: BMW

evernoteIn an email that's going out to Evernote users this afternoon, Evernote confirms that a serious bug caused "a small number of people" who used the Evernote Mac app to lose data.

The email says that images and other attachments can potentially be deleted when using Evernote for Mac, but text notes are safe.

We have identified a bug in some versions of Evernote for Mac that can cause images and other attachments to be deleted from a note under specific conditions. We believe you are one of a small number of people impacted by this bug. [...]

The bug can occur in the version of Evernote for Mac released in September, and less frequently in versions released since June. In these versions, certain sequences of events, such as skimming quickly through a large number of notes, can cause an image or other attachments to be deleted from a note without warning. Text in notes is not affected.

Evernote recommends those who receive the email update their Mac app immediately to avoid losing data. For those who have already lost data, Evernote says that while it attempted to restore lost data, some attachments could not be automatically restored.

Lost attachments may potentially be accessible through the premium note history feature, so Evernote is providing all affected users with one year of free Evernote Premium service.

Evernote version 6.9.1 and later, available as of October 2, appear to resolve the issue, preventing further data loss. Evernote for Mac version 6.9.0 is affected, including both build 453991 (available from the Evernote website) and 454042 (available from the Mac App Store).

Earlier this year, it was reported Apple was in "advanced talks" to acquire British semiconductor designer Imagination Technologies, just one week after the chip maker announced job cuts. Apple subsequently confirmed the talks, but said it did not plan to make an offer to purchase the company at the time.

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Nevertheless, over the past year, Apple has been recruiting talent away from the company, according to multiple LinkedIn profiles. Imagination Technologies COO John Metcalfe, for example, left the company in June and is now listed as a Senior Director at Apple, where he started in July.

Imagination Technologies engineers Dave Roberts, Jonathan Redshaw, and Benjamin Bowman are also now employed by Apple. Likewise, a fourth engineer Simon Nield joined Apple as a Design Manager just this month. A search of former Imagination Technologies employees now working at Apple yields 25 results.

Apple poaching employees from Imagination Technologies could be part of its efforts to build out an in-house graphics team.

Many of the employees continue to be based in the London, England area, although some have relocated to Apple's headquarters in Cupertino, California. An anonymous tipster informed us that Apple has established a new team in London to work on GPUs in house, but the information remains unconfirmed.

Imagination Technologies traditionally supplies the PowerVR graphics architecture found in Apple's range of iPhones and iPads. Apple has been a licensee and stakeholder in the company since at least 2008, and it became a key investor in mid-2009 when it raised its stake in the firm to 10 percent.

In 2014, Imagination Technologies announced an extended licensing agreement with Apple, providing the iPhone maker with access to current and future PowerVR graphics and video IP cores as part of a multi-year deal. These technologies are incorporated into Apple's own A-series chips like the A10 Fusion in iPhone 7.

Twitter is opening up a new "Explore" tab on iOS and Android to a select group of users of its service. The new section is aimed at "content discovery" and showcases trending topics and simplified search tools in addition to "Moments," which the tab was previously dedicated to (via Mashable).

Moments launched a year ago this month with the purpose of showing users stories and conversations unfolding on the service in differing categories. The tab had sections like "Entertainment" and "Sports," with individual Moments changing throughout the day as big events occurred.

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Image via Mashable

Explore aims to expand Moment's singular purpose with more useful data for users, as well as keeping the basic structure of Moments packaged into the tab. For those who have seen the Explore section show up on mobile, it appears various sections are highlighted at first, including "Trending Now," "Today on Twitter," and "Explore All."

"As part of our continued efforts to make it easier to find what’s happening on Twitter, we’re testing a new tab for content discovery," the company said in a statement.

With Moments recently expanding into a customizable user feature, the company's future goals for Explore remain uncertain. It didn't comment on whether or not Explore would become a permanent feature for all users on iOS and Android, either.

The company has gone through a hard time over the past few months, facing its slowest revenue growth in years amid talk of rocky waters at the social network's headquarters because of uncertainty surrounding a potential buyout by other companies.

Over the summer, Twitter CEO Jack Dorsey admitted that the service can be confusing for newcomers and even alienating to its install base of loyal users. In attempts to keep its users happy, Twitter has recently removed media attachments from the 140 character limit, and is trying to address harassment on the service with a new tweet moderation filter system.

Tag: Twitter

dash-256Last week, popular API documentation browser Dash was removed from the App Store after Apple accused the app's developer of "fraudulent conduct," including almost 1,000 fraudulent reviews detected across two accounts and 25 apps.

The two accounts were linked together by common credit card, bank account, developer ID login, and bundle ID, according to iMore.

Dash developer Bogdan Popescu responded with his side of the story the next day, claiming the secondary account exists because he helped a relative get started by paying for her Apple Developer Program Membership using his credit card.

What I’ve done: 3-4 years ago I helped a relative get started by paying for her Apple’s Developer Program Membership using my credit card. I also handed her test hardware that I no longer needed. From then on those accounts were linked in the eyes of Apple. Once that account was involved with review manipulation, my account was closed.

Popescu said he "was not aware" his developer account was linked to another until Apple contacted him two days after removing Dash from the App Store.

However, the developer community has presented compelling evidence suggesting otherwise -- which we present as speculation.

Earlier this week, developer Steven Troughton-Smith appeared to have discovered the secondary account, belonging to Mihaela Popescu. A cached iTunes page shows a list of 19 apps belonging to this account, tied to the same com.kapeli bundle identifier, all of which have since been removed from the App Store.

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MacRumors forum member frumpsnake dug further and discovered some of those apps were at one time promoted on his website, including iGuard and moveAddict. Kapeli, the name of Bogdan's company, also tweeted about moveAddict, and there is even a moveAddict press release tied to his name.

kapeli-moveaddict

A cached version of Bogdan's website shows moveAddict and iGuard

From the press release:

Bogdan Popescu, a Software Engineering student at Coventry University, took this as a challenge from Apple - moveAddict is the result of one month's work.

MacRumors reader architect1337 subsequently discovered the screenshot file below, which has a date of Sunday, January 12, 2014, belongs to a user called "bogdan."

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Select the next image. We can examine the image and see the file owner is a user called 'bogdan'. This would indicate that when these screenshots were taken, a user called 'bogdan' owned files on that mac and created this file on this date (creation date).

I'm sure there are circumstances where the original author gave all his old software to Mihaela and that she continued to sell and update the entry (on this site) for his (and perhaps others) software.

Apple had agreed to reinstate Dash on the App Store if Bogdan agreed to acknowledge fraudulent activity occurring between the two linked accounts, but he refused. Apple then commented on the matter publicly, at which point Bogdan disclosed a private phone call with the company, so it's unclear if that offer still stands.

Update: Bogdan Popescu has provided his side of the story in a statement given to iMore, explaining that the secondary account belonged to his mother and that he had transferred over some apps to focus his attention on Dash.

(Thanks, Alastair!)

Yesterday, a Redditor with the username Foxconninsider posted about a new Smart Keyboard claimed to be a working prototype potentially coming to both iMac and MacBook devices sometime in 2018. Created by Australian startup Sonder and displayed at an event in Tsinghua University in Beijing, the keyboard uses an e-ink display behind the keys of the board to dynamically change the input of the device to the whim of the user, which could range from different languages to social network shortcuts and emojis.

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Sonder's own Bluetooth e-ink keyboard, launching this year

The post ties Sonder to Apple through a potential acquisition deal that would integrate Sonder's technology directly into Apple products, which reportedly generated discussion throughout the event, and after it. An excerpt from the original post follows:

I work on Tsinghua university campus, it is like the Chinese MIT. It hosted a Foxconn event where I saw the new Macbook keyboard module design and Apple's 2018 E Ink Magic Keyboard that's a DFT model. (DFT is design for testing).

The startup Sonder makes a smart keyboard module, it has a new magnetic mechanical mechanism and a lit E Ink display which allows for swapping shortcuts and languages etc. I saw it swap between a few programs and languages (English, Japanese, Taiwanese layouts etc).

The Foxconn Innoconn Executive said Apple's PBO (Procurement board office) was closing an acquisition for the startup company that is now registered in Hong Kong for a big return of investment for Foxconn International Holdings and E Ink Holdings.

Aside from the unverifiable nature of the post, the claim is questionable for a number reasons, which together originally led MacRumors to decline to cover the story despite multiple contacts from the source prior to their sharing it on Reddit.

Among the questionable aspects of the story is Foxconn's and Sonder's apparent willingness to confirm Sonder is in discussions with Apple about the keyboard technology. Such talks are typically covered by non-disclosure agreements which would preclude them from acknowledging the discussions.


Today, however, The Guardian is corroborating the story with a claim that "separate to the Reddit report, The Guardian can confirm the Apple CEO, Tim Cook, met with [Sonder founder Francisco] Serra-Martins in China on Wednesday." Cook is currently touring both China and Japan, but The Guardian's confirmation doesn't give specifics as to whether the meeting was simply in passing, or specifically related to a potential acquisition deal.

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Regarding the technology at the center of the story, the original Redditor claimed that they "couldn't film the macbook or magic keyboard test units at the event," so the early demo keyboard shown in the video above represents a variation on what was seen at the event. The event's keyboard allegedly had a single e-ink screen for every key on the MacBook, along with a backlit lighting panel. The technology would seemingly be used in future MacBooks and integrated into the iMac's Magic Keyboard lineup.

With so many unconfirmed factors swirling around the story, it remains possible that Sonder itself is attempting to generate interest in its own upcoming Sonder Keyboard, which packs in all of the previously detailed e-ink technology, along with Mac compatibility, at $199. The company expects the keyboard to arrive sometime in the fourth quarter of 2016.

Tag: Sonder

Apple today invited journalists to London, England to preview its redesigned Regent Street store, set to open this weekend. Dozens of images have been shared on Twitter and other websites, providing us our first glimpse at the revamped location that's been under construction for more than a year.

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The lower level of the redesigned store (Sebastian Anthony via Twitter)

Apple Regent Street now features Apple's next-generation retail design, previously seen at its flagship Union Square location in San Francisco, including wide, open spaces with indoor trees, sequoia wood tables and shelves for displaying products, a large 6K video screen, and light boxes extending the length of the ceiling.

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Two new side staircases lead to a second level (Ian Betteridge via Twitter)

The location now has a Genius Grove, a section at the center of the store designated for customers to receive support side-by-side with Geniuses under the canopy of local trees. This area is able to accommodate more customers than a traditional Genius Bar commonly found at Apple's other retail locations.

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Apple's new Regent Street storefront (Nick Dines via Twitter)

In line with remodeling plans filed last year, the storefront is no longer adorned with four Apple logos in each window, but rather a large, white flag with the Apple logo. The central glass staircase has been removed, replaced with two new side staircases that lead to the second level with more product displays and workshop space.

Apple retail chief Angela Ahrendts was on hand to preview the new store, designed by Foster and Partners, the award-winning architecture firm behind Apple's upcoming Campus 2 headquarters and Union Square retail location. Apple Regent Street will open its doors to the public on Saturday at 10:00 a.m. local time.

Thanks to a boost from supplying parts for the increasing demand of the iPhone 7 and iPhone 7 Plus, Taiwan Semiconductor Manufacturing Company has raised its forecast for 2016. Specifically, the manufacturer expects a revenue growth of between 11 and 12 percent, whereas it was previously holding out only for an increase of between 5 and 10 percent for the year (via Reuters).

Third quarter net profit jumped 28 percent from previous quarters to $3.1 billion, which came in above analyst predictions of an approximately $2.9 billion forecast for the July-September quarter. It also set a new quarterly record for the company in the net profit category, which previously sat at $2.5 billion.

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Overall revenue for the quarter broke another record for the company, with revenue amounting to $8.1 billion in total, a 23 percent increase from the second quarter of 2016. In addition, the company recently said that revenue for the first nine months of 2016 jumped 7.1 percent to $21.6 billion, increasing 39 percent in September alone thanks to the launch of the iPhone 7. According to industry insiders and confirmed by teardowns of the handset, TSMC mainly supplies the iPhone 7 with its A10 chip.

TSMC's good fortunes have also been inversely related to Samsung's ongoing Galaxy Note 7 debacle, but executives at the Taiwan-based manufacturing company noted that it's "too early to tell how business will play out."

"Samsung is a very strong company," TSMC acting spokeswoman Elizabeth Sun, told reporters at a briefing after the company met analysts. "I think the issue today is that even they (Samsung) cannot say what has caused this, so this makes everyone nervous."

Looking at the fourth quarter, TSMC predicts revenue to remain steady at around $8 billion, but the company forecasted its results just under the $8.1 billion third quarter earnings. The numbers for the rest of 2016 didn't factor in the potential for increased profit from users displaced because of Samsung's scrapping of the Note 7.

"The previously anticipated inventory reduction at the end of Q4 will be mild," co-CEO Liu said during the earnings briefing. "The end of this year will be more peaceful than in previous years. We see end-market demand is still healthy."

While still not quite as popular as last year's model, shipments of iPhone 7 units are expected to reach 80 to 84 million units in the second half of this year, compared to 85 to 90 million iPhone 6s devices shipped in the latter half of 2015. Samsung's exploding Note 7 battery problem is believed to be a catalyst to a potential boost in iPhone sales, with a recent SurveyMonkey poll finding that 26 percent of Note 7 owners plan to use their refunds to switch to Apple's flagship phone.

Tag: TSMC
Related Forum: iPhone

Samsung is offering $100 bill credit to U.S. customers caught up in its ill-fated Galaxy Note 7 recall if they're willing to stay loyal to the brand (via TechCrunch).

Samsung discontinued the Note 7 earlier this week after handsets deemed safe by the company began setting on fire just like the handsets they replaced. Samsung is now offering those who choose to exchange the phone for any other Samsung device up to $100 credit as a goodwill gesture.

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Those who opt to exchange the Note 7 for a full refund or for another brand of smartphone are being offered a smaller $25 credit for the hassle. Currently the goodwill credit appears to be limited to U.S customers.

Commenting in a statement on the U.S. refund and exchange program, Tim Baxter, president and COO of Samsung Electronics America, said: "We appreciate the patience of our consumers, carrier and retail partners for carrying the burden during these challenging times. We are committed to doing everything we can to make this right."

According to a report by The New York Times, Samsung still doesn't know exactly why Note 7 smartphones have been catching fire. The company was apparently unable to replicate the problem at their labs and have so far been unable to identify the exact cause of the issue.

Samsung's recall of the devices was made official today via the U.S. Consumer Product Safety Commission, citing "serious fire and burn hazards" to consumers. According to the statement, Samsung has received 96 reports of batteries overheating in the U.S., including 23 new reports since the September 15 recall announcement. Samsung has also received 13 reports of burns and 47 reports of property damage associated with Note 7 phones.

Some reports predict the recall could cost the company $17 billion. Samsung has already issued a profit warning and slashed its Q3 estimate by a third, with $2.3 billion in lost operating profits, down nearly 30 per cent from a year earlier.

apple_watch_sensorThe U.S. Patent and Trademark Office published an invention today that suggests the next Apple Watch could identify its owner simply by checking their heart rate.

Apple's patent application is titled "User identification system based on plethysmography" and describes how a pulse oximeter is used to determine the biometric signature of a user's cardio rhythms. This data could then be used to identify the wearer and unlock the watch in a manner similar to Touch ID on the iPhone.

The system works similarly to existing monitors, by projecting light on the user's skin and measuring how much of it is absorbed and reflected back to the device. The measurement can then be used to determine the amount of blood present in the vasculature. According to the patent, the data gathered by the two photosensors is either stored or compared against previously saved information to positively identify the user.

In an associated patent also published today, the invention is extended to take in data from motion sensors like accelerometers and gyroscopes to determine user movement. Certain gestures, for example raising the device from waist height to head height, trigger the authentication process.

AppleInsider notes that the system could replace Touch ID during Apple Pay payments and further reduce the watch's reliance on iPhone, although it's unclear if heart rate data can be a unique enough identifier to ensure the same level of security.

Related Roundup: Apple Watch 10
Tag: Patent
Buyer's Guide: Apple Watch (Neutral)

Google has announced a few notable updates to its Photos app, with some new features powered by its machine-learning technology.

The app can now automatically generate animated GIFs from videos you upload to the service. Google says its technology looks for video segments that capture activity – "a jump into the pool, or even just an adorable smile" – and creates short animations that can then be easily shared over email or social media.

Google Photos
In addition, Photos now uses facial recognition to surface older pictures of people that appear in your most recent uploads, and can also serve up what it considers to be picture 'highlights' from each month – similar to Apple's Memories feature in its native Photos app.

Last but not least, Google Photos now detects sideways photos in your uploads and offers to rotate them in one batch, saving you from having to correct their orientation yourself one by one.

Google Photos is a free download for iPhone and iPad from the App Store. [Direct Link]

While on a visit to Japan, Apple CEO Tim Cook met with Nintendo's legendary game designer Shigeru Miyamoto. Earlier this morning, Cook posted a good morning greeting from the county alongside a picture of him walking through torii, traditional Japanese gates that are often posted outside of shrines.

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Photo via Tim Cook

Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo's Kyoto headquarters. Miyamoto appeared at Apple's September special event and announced that the new game would appear on iOS by the end of the year.

Nintendo had consistently refused to license its intellectual property to other platforms, fearing that it would threaten its console and handheld-based business model. However, in early 2015 it changed its mind, announcing that it would partner with Japanese mobile game make DeNA to release 5 mobile games by March 2017.

Miyamoto says the Japanese game maker had realized that most children's first interaction with technology is more likely to be a parent's smartphone than one of its game consoles. By putting simple games based on its biggest characters, like Mario, on mobile devices the company hopes that it can convince players to migrate over to its first-party hardware for more complex experiences.

In addition to Super Mario Run, Nintendo and DeNA plan to release Animal Crossing and Fire Emblem this fall, though details for the latter two games have been scarce thus far.

Cook's Japan trip comes shortly after the CEO made a stop in Shenzhen, China, announcing that Apple would be opening a new research and development center in the city. It's unclear what else Cook has planned during his Japan trip.

Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it.


The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For You" section. The ad showcases how the service will recommend music users currently love while also introducing them to music they will love.

From there, the ad quickly shows users that they can share playlists and easily add music to their libraries before mentioning that Apple Music receives the newest music from major artists. Finally, the ad moves toward the radio component of Apple Music, letting users know that they can listen to live or on-demand radio shows. It also shows highlights from some of the Beats 1 programming available on Apple Music, including content from Zane Lowe, other DJs and artists.

The new ad is a part of Apple's campaign to push iOS 10's redesigned Apple Music. Last month, the company debuted an ad starring "Late Late Show" host and "Carpool Karaoke" producer James Corden pitching commercial ideas for the service.

iOS-9-SiriThe Verge's Walt Mossberg today wrote a critical article on Apple's Siri personal assistant, exploring the service's shortcomings, mistakes, and inability to answer some simple questions that competing products have no problem with.

Entitled, "Why does Siri seem so dumb?", Mossberg's article, covers several questions Siri couldn't answer, ranging from queries about political candidates to the date of the World Series to the weather in Crete. In each instance, Siri failed to provide the desired information, while Google Now, Google's Siri competitor, was able to answer every single question correctly.

In recent weeks, on multiple Apple devices, Siri has been unable to tell me the names of the major party candidates for president and vice president of the United States. Or when they were debating. Or when the Emmy awards show was due to be on. Or the date of the World Series. When I asked it "What is the weather on Crete?" it gave me the weather for Crete, Illinois, a small village which -- while I'm sure it's great -- isn't what most people mean when they ask for the weather on Crete, the famous Greek island.

According to Mossberg, Apple has fixed many of the above Siri shortcomings thanks to his feedback, and has "stressed" to him that the company is "constantly improving Siri." Apple says it focuses more on tasks like placing phone calls, sending texts, and finding places rather than "long tail" questions, which aren't as popular with iPhone and iPad users. Mossberg speculates that such questions aren't popular anymore because people "just give up" on asking Siri these types of things due to failed responses.

Mossberg also outlines several failures with Siri's cloud-based services, from searching through iMessages to locating photos to finding calendar appointments, drawing the conclusion that Apple has "wasted its lead" with Siri, which is now forced to compete with services from Google, Amazon, and Microsoft. Mossberg believes that Siri "seems stagnant" and is "too limited and unreliable" compared to other services.

Though it may not seem like it, Apple has been putting a lot of effort into improving Siri. Back in August, Apple executives Eddy Cue, Craig Federighi, and Phil Schiller explained that machine learning techniques have cut Siri's error rate by a factor of two, improving understanding. Since 2014, Siri and other on-device features, like the QuickType keyboard, Spotlight, autocorrect, Maps, and more, have been powered by a neural net-based system that is able to provide users with more personalized responses and actions.

Recent rumors suggest Apple aiming to improve Siri's functionality even further in an effort to build the personal assistant into an Echo-like Smart home device that would do things like control smart home accessories. Apple is also said to be working on an "Invisible Hand" initiative that would allow users to fully control their devices through a Siri command, something that could debut within three years.

Mossberg's full article on Siri, which is well worth reading, can be accessed over at The Verge.