MacRumors

A week before Apple's just-announced October 27 Mac-centric event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up by Brian Conroy at The Trademark Ninja (via The Next Web), a trademark filed by a company called "Presto Apps America LLC" for a device dubbed the "Magic Toolbar" could be Apple's name for the touch bar panel on its new MacBook Pro line.

Conroy lays out a line of evidence pointing to Apple's involvement with this particular name, beginning with Presto Apps' incorporation on January 22, 2016, and followed by its filing for the trademark just a few weeks later on February 5, 2016. The cost of the trademark application was furthermore estimated to be around €16,000.

The trademark's cost, along with Apple's stable of "Magic" products -- Magic Keyboard, Magic Mouse, Magic Trackpad -- fuel Conroy's main line of evidence. Given that Apple has a well-established reason to potentially do battle with any company in court who would file a trademark with "Magic" heavily featured in the title, Conroy says anyone would "have to be 100% certified insane" to spend so much money on something that a company like Apple could shut down with relative ease. He calls this "the main reason" he believes Presto Apps is Apple.

They would almost certainly be able to stop any other company applying for the trademark ‘Magic Toolbar’, on the basis it’s similar to their existing trademarks and likely to cause confusion.

So, another company would have to be 100% certified insane to spend €16,000 in outlay for a trademark application that someone with the clout of Apple was almost certain to be able to object to and defeat. And that’s the main reason that I’m putting my neck on the line and saying that ‘Presto Apps America LLC’ is actually Apple.

To top it all off, when investigating Presto Apps' trademark applications in Canada, Indonesia, and Malaysia, it was discovered that the "Magic Toolbar" application was filed by the same lawyers who applied for the "AirPods" trademark. As Conroy concluded, "either Presto Apps America is Apple and the Magic Toolbar is going to be part of the MacBook announced on 27 October or else it’s the strangest set of coincidences and unlikely events I’ve ever seen."

Rumors that began earlier in the year suggested that the OLED panel on the MacBook Pro will dynamically change for specific apps that are open on the computer, as well as integrate Touch ID into Apple's MacBook line. Internally, Apple reportedly named the OLED panel the "Dynamic Function Row." Refreshed versions of the MacBook Air, iMac, Mac Pro, and Mac mini are also believed to be part of the October 27 event.

Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple's Cupertino campus.

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

A thinner, lighter body is expected, with a wider, pressure-sensitive trackpad and a flatter MacBook-style keyboard with the same butterfly key mechanism. The MacBook Pro will be available in the same 13 and 15-inch size options, and will feature USB-C with USB 3.1 support for faster transfer speeds, Thunderbolt 3, and Touch ID.

Touch ID is expected to be built into a new OLED touch panel built into the top of the MacBook Pro, where it will replace the physical function key row. The OLED touch panel is said to feature contextual buttons that will change based on each app that's in use. A leaked chassis suggests it will feature four USB-C ports and a headphone jack, but no HDMI port, no USB-A ports, no MagSafe connector, and no SD card slot.

Apple is also said to be working on updated iMacs with AMD graphics chips, which could be introduced at the event, and we might possibly see the debut of a rumored 5K Retina display with an integrated GPU. Apple discontinued the original Thunderbolt Display earlier this year, but an updated product has been in the works and it makes sense to release it alongside refreshed Macs if it's ready to launch.

Apple's Mac Pro and Mac mini are in dire need of refreshes, having been updated last in 2013 and 2014, respectively, but it is not clear if these machines will also see updates at the event.

MacRumors plans to provide live coverage of Apple's October 27 event, both here on MacRumors.com and through our MacRumorsLive Twitter account. Apple will also live stream the event on its website and on the Apple TV.

Google has inked a deal with CBS for its upcoming web-based streaming television service, reports The Wall Street Journal. Called "Unplugged," the paid subscription service, available on YouTube, will see Google offering a bundle of several channels for a set price of $25 to $40 per month.

CBS, a major network, is now on board, and Google is also said to be close to reaching deals with both 21st Century Fox and Disney, putting it one step closer to establishing a streaming service. Google plans to launch "Unplugged" in early 2017 and has already built out the necessary infrastructure.

Google's YouTube Unplugged offering is aimed at cord cutters and is the type of television service that Apple was hoping to provide to customers before its streaming television plans were put on hold. Apple wanted to offer a "skinny bundle" featuring channels from major networks and popular cable channels, which would have been priced at approximately $35 per month.

Apple has been trying to create some kind of streaming television service for many years, but has continually run into negotiation difficulties with content providers due to its "hard-nosed" negotiating tactics and an inability to assuage fears about the interruption of traditional revenue streams.

Apple's latest streaming plans fell through because media companies demanded too much money for content rights and were reluctant to unbundle channels.

While Google and other companies are developing streaming television services, Apple is aiming to position the Apple TV set-top box and the tvOS App Store as a platform to allow existing content providers to share their content through Apple's interface. Apple is also working on some original television programming, including "Planet of the Apps," "Vital Signs," and "Carpool Karaoke."

Apple Inc. has been listed as a 2017 exhibitor at Mobile World Congress, which is an oddity given the company's trade show presence has been virtually nonexistent since the company's final appearance at Macworld in 2009.

If the listing is accurate, it would mark Apple's first time attending Mobile World Congress, the world's largest exhibition and conference for the mobile industry. MWC 2017 runs between February 27, 2017 and March 2, 2017.

Babel PR pointed us towards Apple's exhibitor listing, which shows the company has booked space in the App Planet in Hall 8.1, as well as two spaces in the upper level that runs above Hall 2 in the Fira Gran Via Conference Centre.

App Planet is described as "a unique area focusing on the latest technology from the fast-moving apps industry," so Apple's presence could be related to promoting the App Store ecosystem or Planet of the Apps.

Apple's other upper level spaces appear to be meeting rooms, suggesting the company's presence may not be public facing. This would be unsurprising, given Apple has shifted new product announcements to its own media events.

Apple steadily stopped attending trade shows in the late 2000s, including the NAB Show, Macworld, and Apple Expo in Paris, and it has regularly passed on attending CES, the largest consumer electronics show, in Las Vegas.

In announcing its departure from Macworld, Apple said trade shows have become a very minor part of how it reaches its customers. For that reason, Apple's public presence at Mobile World Congress is questionable, although still plausible.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Should we receive confirmation about Apple's presence at Mobile World Congress, we will update this article accordingly.

Update: Shortly after we published this article, Apple was removed from the list of exhibitors.

Update 2: Apple told Babel PR it does "not have an official presence at the show," while the show's organizer GSMA told The Mobile Network it can "confirm that Apple will have meeting space at Mobile World Congress, as they have had previously."

Apple today seeded the fifth beta of an upcoming macOS Sierra update to developers and public beta testers, just over one week after seeding the fourth beta and a month after releasing the new macOS Sierra operating system to the public.

macOS Sierra 10.12.1 beta 5 can be downloaded from the Apple Developer Center or through the Software update mechanism in the Mac App Store for those who already have an earlier 10.12.1 beta installed.

macOS Sierra 10.12.1 appears to focus on bug fixes and under-the-hood performance improvements to address issues that have been found since the operating system’s release, and it’s also likely adding features designed for next-generation MacBook Pro models set to be released later this year.

Few outward-facing changes were discovered in the first four betas, but it 10.12.1 does include Photos support for the new iPhone 7 Plus Portrait feature introduced with iOS 10.1. New features discovered in the fifth 10.12.1 beta will be listed below.

macOS Sierra is a significant update that brings features like Siri support, a new storage optimization option, cross device copy paste, auto unlocking with the Apple Watch, and more. For full details on macOS Sierra, make sure to check out our roundup.

Apple today seeded the fifth beta of an upcoming iOS 10 update to developers and public beta testers for testing purposes, two days after seeding the fourth iOS 10.1 beta and more than a month after releasing iOS 10 to the public.

Today's beta appears to be available only for the iPhone 7 and the iPhone 7 Plus, suggesting it perhaps has the LTE bug fix that was bundled into iOS 10.0.3, released on Monday.

Registered developers can download the iOS 10.1 beta 5 from the Apple Developer Center or over-the-air once the proper configuration profile is installed. Public beta testers can download the update over-the-air after installing the configuration profile from Apple's beta testing website.

iOS 10.1 introduces a new "Portrait" mode for the iPhone 7 Plus that allows it to use the two built-in cameras to create shallow depth of field portrait photos with blurred backgrounds.

The update also likely includes bug fixes and other under-the-hood improvements to address issues that have been uncovered since iOS 10 was released, such as an ongoing CallKit bug that has caused CallKit to function unreliably.

Transit directions have been added in Japan in the iOS 10.1 beta, as was promised by Apple earlier this year. Transit directions will officially launch in the country when iOS 10.1 is released to the public and are available in major cities like Osaka and Tokyo.

iOS 10 has been described by Apple as the "biggest release ever" for iOS users, with features that include a redesigned Lock screen, a Siri SDK to allow third-party apps to integrate with Siri, and a completely overhauled Messages app, a dedicated "Home" app for HomeKit users, new facial and object recognition capabilities in Photos, and more. For more details on iOS 10, make sure to check out our iOS 10 roundup.

Apple has filed a lawsuit against Mobile Star LLC, accusing the firm of infringing upon its registered trademarks and copyrights by selling counterfeit 5W USB Power Adapters and Lightning to USB cables on Amazon and Groupon, according to court documents published electronically this week.

Apple said the counterfeit power products pose a significant danger to consumer safety because, among other things, they lack adequate insulation and/or have inadequate spacing between low voltage and high voltage circuits, creating risks of overheating, fire, and electrical shock.

The safety of Apple’s customers is of paramount importance to Apple, and Apple devotes significant resources to ensuring its power products meet industry safety standards and are subjected to rigorous testing for safety and reliability. Apple brings this suit to stop Mobile Star from any further distribution of counterfeit Apple products to the public.

The legal complaint says the products, shipped and sold by Amazon through its Fulfilled by Amazon program, were listed as genuine Apple products, often using the company's copyrighted marketing images. Apple said Mobile Star's counterfeit products hurt its sales and damage its reputation.

Apple determined at least a portion of Mobile Star LLC's chargers and cables were counterfeit upon purchasing them as part of its routine efforts to combat the distribution and sale of knockoff products. It then alerted Amazon, which subsequently removed Mobile Star's selling privileges.

Takedown notices are standard procedure for Apple, which found that almost 90% of so-called genuine Apple products and accessories it purchased from Amazon over the last nine months were actually counterfeit.

Over the last nine months, Apple, as part of its ongoing brand protection efforts, has purchased well over 100 iPhone devices, Apple power products, and Lightning cables sold as genuine by sellers on Amazon.com and delivered through Amazon’s “Fulfillment by Amazon” program. Apple’s internal examination and testing for these products revealed almost 90% of these products are counterfeit.

Apple went one step further and filed a lawsuit in this case because it said Mobile Star's distribution of counterfeit Apple products "brazenly continues" and extends beyond Amazon, including Groupon and direct sales. Mobile Star has also allegedly failed to cooperate with Apple upon being contacted.

Mobile Star’s distribution of counterfeit Apple products is ongoing and extends beyond Amazon.com as shown by Apple’s purchase of 10 counterfeit Apple products directly from Groupon in December 2015. […]

In addition, an Apple investigator recently purchased counterfeit Apple EarPods headphones and Lightning cables directly from Mobile Star, showing that Mobile Star is brazenly continuing to sell counterfeit Apple products even after learning that Apple was on to it.

Apple is seeking damages of up to $150,000 for each registered copyright infringed, in addition to damages of up to $2 million per trademark infringed. Apple has demanded a jury trial in the case, titled Apple Inc. v. Mobile Star LLC, in the U.S. District Court for the Northern District of California.

Update: Amazon tells MacRumors it has "zero tolerance for the sale of counterfeits" on its website. "We work closely with manufacturers and brands, and pursue wrongdoers aggressively," it said.

The FCC today announced it has reached a $48 million settlement with T-Mobile, including a $7.5 million fine and $35.5 million in consumer benefits, following an investigation into whether the carrier adequately disclosed speed and data restrictions for its so-called "unlimited" data plan subscribers.

FCC investigators determined that ads and other disclosures from T-Mobile, and its prepaid brand MetroPCS, failed to adequately inform customers about its policy that de-prioritizes the top 3% of its heaviest data users during times of network contention or congestion, resulting in slower network speeds.

“Consumers should not have to guess whether so-called ‘unlimited’ data plans contain key restrictions, like speed constraints, data caps, and other material limitations,” said FCC Enforcement Bureau Chief Travis LeBlanc. “When broadband providers are accurate, honest and upfront in their ads and disclosures, consumers aren’t surprised and they get what they’ve paid for. With today’s settlement, T-Mobile has stepped up to the plate to ensure that its customers have the full information they need to decide whether ‘unlimited’ data plans are right for them.”

As part of the settlement, eligible T-Mobile and MetroPCS subscribers will automatically receive an additional 4GB of 4G LTE data for one month in December and be offered 20% off any single accessory at participating T-Mobile stores with a promo code to be sent via text message in December.

Apple is partnering with various building companies to integrate its HomeKit platform directly into homes from the get-go, with the hopes that such ingrained smart home features will convince prospective buyers into sticking with the Apple ecosystem for the long haul. The news comes in a report by Bloomberg, which looked specifically at a four-bedroom stucco house in Alameda, California as one of Apple's many HomeKit-enabled properties coming to the market.

David Kaiserman, president of the technology division at construction company Lennar Corporation, walked Bloomberg through the potential advantages of buying a smart home from the start, mainly centering around the sometimes frustrating installation of devices like smart blinds and locks. In the home in Alameda, Siri responded to "Good Morning" light requests, while Apple's new Home app played music from connected speakers, and even ran a bath. All told, $30,000 worth of connected technology was integrated into the house.

The gamble is that pricey wireless home devices will be an easier sell when bundled into the home itself. Builders market granite countertops and brushed-nickel fixtures at thousands of models homes across the U.S. Why not video doorbells?

“We want to bring home automation to the mainstream,” said Greg Joswiak, Apple’s vice president of product marketing. “The best place to start is at the beginning, when a house is just being created.”

Purchasing a house with smart devices already installed doesn't appear to come at a discount, however. The $30,000 worth of products inside the Alameda home included devices like Lutron's automated shading system, which starts at $349, and the Schlage Connect Touchscreen Deadbolt, which retails for $199. As Bloomberg pointed out, "a regular deadbolt fetches $32 at Home Depot -- and there’s always hiding a key under the flower pot."

Apple is said to be working with other builders besides Lennar, including Brookfield Residential Properties Inc., but neither company said when the smart homes would actually go up for sale. Kaiserman mentioned that he hopes working with Apple in the smart home market will produce a “halo effect,” in any neighborhood that the homes sell in, convincing potential buyers that the new home has a "cool" factor that other properties nearby lack.

All the same, some people watching the rise in connected home devices believe "the hype may be getting ahead of the reality," with examples given centering around products like a wireless onesie for a baby that can turn on lights and play soothing music when the child stirs. Likewise, IDC analyst Jonathan Gaw cited "useless" products like the recently announced smartphone-controlled candle LuDela, which "only hurts the message. It tells people that we have gone too far. There’s too much crap out there, it’s only diluting stuff that’s really cool.”

For people interested in smart home tech, it's predicted that a total of $24 billion will be spent on home automation in 2016. While it may take a while for its popularity to catch on, research firm Strategy Analytics believes that number will jump to over $40 billion by 2020, potentially with the help of companies like Apple leading the way into whole-home integration of the technology.

Check out the full Bloomberg report here.

In an ongoing story surrounding the alleged talks between Apple and Australian startup Sonder, The Wall Street Journal is today adding its own set of "people familiar with the plans" to the report. The new article reiterates a 2018 launch window for customizable e-ink keyboards on Apple's MacBook line, which was mentioned in a now-deleted Reddit post that began the rumors last week.

In response to the increasing amount of rumors surrounding Apple and Sonder, the latter company this week has confirmed that it never met with Apple during Tim Cook's travels in China and Japan, suggesting that any talk of Apple's acquisition of Sonder is false.

In a press release, Sonder CEO Francisco Serra-Martin stated that the original article by The Guardian -- which ignited the story on the back of the Reddit post -- "contains a number of factual errors." Serra-Martin confirmed that he "did not meet Tim Cook on Wednesday 12th October 2016," which The Guardian story said he did, without providing specifics of the meeting and its potential relation to acquisition talks.

The Guardian’s article “Apple in talks to acquire Australian startup Sonder” contains a number of factual errors. Sonder founder Francisco Serra-Martins did not meet Tim Cook on Wednesday 12th October 2016, although we would very like the opportunity to in the future.

The team at Sonder is pleased with the incredible response from the industry as we continue to present our story. We are not able to comment further on information on any single company or customer. Sonder’s E Ink keyboard provides infinite possibilities right at your fingertips and releases later this year.

With Serra-Martin's direct confirmation of the original story's lack of veracity, it appears that, for now, Apple's plans aren't immediately related to introducing the customizable e-ink technology into MacBooks or Magic Keyboards. Sonder's own e-ink "Sonder Keyboard" is launching later this year for $199.

The first round of reviews of Google's new Pixel and Pixel XL smartphones appeared online this morning. Most sites have come away with largely positive impressions of the devices, hailing in particular the Pixel's camera performance compared to the iPhone 7 and 7 Plus.

The Verge called the Pixel a "home run" for Google, noting that while it looks like an iPhone from afar, "there are a lot of differences" in design details, such as the glass shade on the upper third of the back of the phone where the fingerprint ID sits, the "subtle wedge shape" of the handset, and the lack of a camera bump.

This is Google's first phone, and for a first effort it is remarkably good. By almost every metric I can think of — speed, power, camera, smart assistant, you name it — it matches or exceeds the best phones available on the market today.

TechCrunch said Google had delivered a "terrific photo and video experience" on the Pixel, noting that its video stabilization works "astonishingly well". Testing the Pixel camera side-by-side with the iPhone 7 Plus, the latter was considered to deliver more accurate colors outdoors, but overall picture quality was said to be "so close that it's impossible to call, except by personal preference".

Wired said the Pixel's built-in AI was "the best voice assistant yet", while overall the device "has a look and competence of an iPhone, with a truly great camera and loads of innovative software and services".

The immediate joke everyone, including me, made on Twitter after the Pixel launch was that Google made an iPhone. Well, that's true. As it turns out, an iPhone running Android is exactly what I've been waiting for.

CNET performed a direct comparison of the iPhone 7 and Pixel's camera capabilities, and came away with the impression that the Pixel achieved brighter colors, sharper detail in backgrounds of photos and on-par low-light photography.

In contrast to the general consensus, The New York Times was less flattering in its overall estimation of Google's phone, calling the Pixel "mediocre". Photos shot with the camera "don't look as good as the iPhone's", while Google's built-in AI personal assistant was said to be "fairly dumb".

For those interested, Pixel is available in 32GB and 128GB options as a Verizon exclusive in the United States, but is also available unlocked for $649 on the Google Store. Each phone comes in "Very Silver," "Quite Black," and "Really Blue" colorways.