MacRumors

The latest data from market research firm IDC shows Samsung's share of the worldwide smartphone market dropped to 20% in the third quarter -- its lowest market share since recording 19.9% in the fourth quarter of 2014. IDC estimates Samsung shipped 72.5 million smartphones in the quarter, down 13.5% compared to the estimated 83.8 million smartphones it shipped in the year-ago period.

The decline can be at least partially attributed to Samsung's disastrous Galaxy Note7 recall in early September, although the impact of that move on the third quarter was limited to only a few weeks. Samsung's market share and financial results will likely suffer more greatly in the fourth quarter as the recall and subsequent discontinuation of the Galaxy Note7 weigh on the entire three-month period.

Apple finished runner-up to Samsung as usual with 45.5 million iPhones sold, down 5.3% versus the 48 million iPhones it sold in the same quarter last year. Apple's worldwide market share was 12.5%, down slightly from 13.4% in the year-ago quarter. Samsung's Galaxy Note7 recall could further boost sales of the already-popular iPhone 7 and iPhone 7 Plus heading into the holiday shopping season.

Higher than expected iPhone 7 Plus demand outstripped supply, which should be alleviated through the fourth quarter, helped by new features such as water resistance, faster processing, improved optics, and larger storage capacities. A new "jet black" color option has also proven popular with many carriers and retail partners are still showing the device on back order. IDC believes that the iPhone could witness greater success come next quarter as it stands to likely benefit from the Note 7 recall that took place earlier this month.

Chinese smartphone manufacturers Huawei, OPPO, and Vivo rounded out the top five vendors in the third quarter with 9.3%, 7%, and 5.8% market share respectively. Huawei in particular came within striking distance of Apple with an estimated 33.6 million Android-based handsets shipped in the quarter, including the flagship Huawei P9, representing 23% year-over-year growth.

The possibility of Chinese brands ever surpassing Apple or Samsung in smartphone shipments will greatly depend on their ability to enter the U.S. and European markets, where their presence is currently limited. All smartphone makers also have to deal with an increasingly saturated market that saw only 1% growth in the third quarter. Overall shipments rose totaled an estimated 362.9 million units.

After years of recruiting graphics architects, Apple has gradually shifted from licensing PowerVR graphics to designing its own custom GPUs for iPhones, according to David Kanter at Real World Technologies.

The new graphics processor is said to have first shipped with the A8 chip in the iPhone 6, with successive versions built into in the A9 and A10 Fusion chips powering the iPhone 6s and iPhone 7 lineups respectively.

For context, Kanter said a modern GPU has three major components that work together in harmony to render graphics:

The first is the fixed-function graphics hardware, which is responsible for tasks like processing API commands, triangle rasterization, and raster output. The second is the shader core, which is the heart of the GPU and executes programmable shaders (e.g., vertex, geometry, pixel, and compute shaders). Last, the graphics driver is the software that runs on the CPU and ties everything together, coordinating the activities of the GPU. The driver transforms graphics applications written in the Metal or OpenGL ES APIs into a series of commands for the fixed-function hardware and programmable shaders that execute on the shader cores.

Apple previously relied on PowerVR chipmaker Imagination Technologies to supply fixed-function graphics hardware, shader cores, and drivers for older-generation iPhones, but Kanter said Apple has since replaced the programmable shader cores with its own more efficient and higher performance design, and developed its own driver and compiler to emit code for its architecture.

While Apple's GPU architecture has never been publicly documented, Kanter contrasted information from WWDC 2016 sessions and frameworks against basic PowerVR compiler and optimization manuals, concluding that it is clear that the shader core in Apple's GPU is architecturally very different from the PowerVR line.

Apple's custom GPUs still appear to use some of the PowerVR fixed-function graphics hardware, but it is clear the company's dependance on Imagination Technologies has decreased significantly in recent years. Kanter speculates that if Imagination Technologies were acquired, or fell behind from a technical standpoint, Apple could simply design its own fixed-function hardware.

Apple was actually rumored to acquire Imagination Technologies earlier this year, but later said it did not plan to make an offer on the England-based company at the time. Nevertheless, in recent months, Apple has recruited at least two dozen employees from the chipmaker, including former COO John Metcalfe, and those graphics engineers may have played a role in developing Apple's custom GPUs.

Kanter said Apple has in fact assembled a GPU design team and a graphics driver team that together implemented a large portion of the custom GPUs in the A8, A9, and A10 Fusion chips. In addition to former PowerVR engineers, this team likely includes recent hires from AMD, Google, Intel, and Nvidia.

The transition towards custom GPUs has is said to have resulted in several strategic advantages for Apple beyond increased performance and efficiency, including tighter ecosystem control, better time-to-market and scheduling, reducing its reliance on its suppliers, and reducing bugs without its competitors benefiting.

Full-Length Article: Look Inside Apple’s Custom GPU for the iPhone

When Apple debuted its AirPods in September, the company said the wireless earbuds would launch in late October. Now that it's late October, people have been wondering if a release is imminent, but as it turns out, the AirPods are delayed.

Apple today told TechCrunch that it needs "a little more time" before the AirPods are ready for a public release, without specifying the reason behind the delay.

"The early response to AirPods has been incredible. We don't believe in shipping a product before it's ready, and we need a little more time before AirPods are ready for our customers," an Apple spokesperson said to TechCrunch.

Apple did not provide TechCrunch with updated launch information, so it is no longer clear when the AirPods will be available for purchase.

AirPods are Apple's premium headphone solution for the iPhone 7 and the iPhone 7 Plus, which do not include a headphone jack. AirPods, powered by Bluetooth and an Apple-designed W1 chip, are entirely wireless with no cords between them.

AirPods have been in the hands of reviewers since September and have garnered largely positive reviews for the fit, the features, the simple setup, and the easy recharging.

At its media event today in New York City, Microsoft announced a new update coming to Windows 10 devices that's focused on creativity and productivity tools, as well as two major new pieces of hardware: the Surface Book i7 and Surface Studio. The Surface Book is the second generation of last year's original model, while the Surface Studio is the company's all new, all-in-one desktop PC that's aimed at the high-end, enterprise market with a starting price of $2,999.

Windows 10 Creators Update

Coming in early 2017, Microsoft today announced the newest update for Windows 10 devices, which it calls the "Creators Update." In the update, the company aims to enhance user productivity with a collection of 3D creation tools, including a new update to Paint called "Paint 3D," that use simplified interfaces to let anyone work and produce fully 3D artwork and projects. With a Windows Phone -- and eventually coming to more devices -- users can even scan real-world objects into digital form to send to friends and family.

Microsoft also showed off the upcoming "3D magic" in the Creators Update using Hololens, including a way for users to preview pieces of furniture in their own homes from a web browser. Windows 10 is gaining support for various VR headsets from companies like HP, Lenovo, Asus, and Acer, that all let users interact with the Creators Update's "mixed-reality" abilities, including a feature called "Holo Tours" that transports Windows 10 users into 360-degree videos taken around the world.

Priority contacts will be placed on the Windows 10 toolbar in the Creators Update, making it easy to send documents, PowerPoint presentations, pictures, videos, and more by simply dragging and dropping the information onto the corresponding contact. Likewise, these contacts will gain urgent priority when sending anything to you so users can "cut through the noise," and avoid missing emails and texts from close family and friends.

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Apple is working on three new iPhone 8 models to be released in 2017, all of which will include glass-backed bodies, reports Japanese news site Nikkei. Previous rumors have also pointed towards three iPhone 8 models, but past information suggested that Apple would release one "premium" glass-backed model with an OLED display and two "standard" aluminum models rather than three models with a glass body.

Citing a supply chain source, Nikkei says Apple will release the three iPhones in the following sizes: 5.5 inches, 5 inches, and 4.7 inches. The site still believes one premium model with a curved edge-to-edge OLED display will be sold alongside two models that have standard LCD displays.

"Apple has tentatively decided that all the 5.5-inch, 5-inch and 4.7-inch models will have glass backs, departing from metal casings adopted by current iPhones, and Biel and Lens are likely to be providing all the glass backs for the new iPhones next year," the source said.

All three iPhone 8 models will use glass supplied by Biel Crystal Manufactory and Lens Technology in China for both the front and back, which will be held together with an aluminum frame. Foxconn has been working on glass backs, but Biel is said to have the technological edge.

Because it is early in the development cycle, Nikkei warns that Apple's plans could still change and it could decide to scrap plans to offer three devices. In 2016, early iPhone 7 rumors also pointed towards three devices, including one 4.7-inch iPhone and two 5.5-inch models, one with dual cameras and one with a single camera. The single camera model was reportedly scrapped six months ahead of the iPhone 7's launch.

Rumors suggest Apple is planning on introducing significant design changes in the iPhone set to be released in 2017. Along with an edge-to-edge display that includes built-in Touch ID and other sensors, the device is said to include no Home button, advanced biometric features, an improved Taptic engine, and wireless charging.

Apple plans to announce a new app that will help viewers discover TV shows at its "Hello Again" media event tomorrow, according to Dawn Chmielewski for USA Today.

The app, dubbed "The Watch List" internally but expected to have a different name, will reportedly recommend TV shows based on the content users access through their Apple TVs.

For example, an FX Networks subscriber might receive a recommendation to watch the new dramatic series Atlanta.

For network programmers, it provides a central hub for promoting new shows — a helpful tool at a time when old programming tricks for launching a new series, such as wedging a freshman show next to a hit program, don’t work in the digital world.

The report suggests an Apple TV focus, but it does not specifically mention if the app will be for iOS, tvOS, or both platforms.

Apple's "Hello Again" event kicks off at 10:00 a.m. Pacific Time on Thursday at its Cupertino, California headquarters.

Update: According to Recode, Apple's upcoming app is positioned as a TV guide, which will help users find what to watch. Not all major video providers plan to participate in the TV guide, with Netflix opting out. The TV guide is designed to work in conjunction with single sign-on, which suggests the feature could potentially debut tomorrow.

During today's fourth quarter 2016 earnings call, Apple CEO Tim Cook was asked about Siri, artificial intelligence, home assistants vs. mobile assistants, and balancing AI with security, which led to some interesting new insights into Siri's popularity and Apple's privacy stance.

According to Cook, Apple is now getting more than 2 billion Siri requests per week. "It's very large," he said, "and to the best of our knowledge, we've shipped more assistant enabled devices than anyone out there." He went on to highlight Apple's efforts to deliver a great Siri experience around the world. While most AI services are limited to the United States, Siri is available in many countries. "We put a lot of energy into that," Cook said.

Cook also said that he believes there's more value in having a phone with a personal assistant built in, like Siri, than a home device. "We live in a mobile society," he said. "People are constantly moving from home to work and to other things they may be doing. And so the advantage of having an assistant on your phone is that it's with you all the time." He went on to say that there's still a market for a home assistant like the Amazon Echo, but that usage on a phone "will likely be much greater."

On security, Cook said that Apple does not believe there's a need to compromise security for the sake of artificial intelligence.

In terms of the balance of privacy and AI, this is a long conversation, but at a high level, this is a false tradeoff. People would like you to believe you have to give up privacy to have AI do something for you, but we don't buy that. It might take more work, it might take more thinking, but I don't think we should throw our privacy away. It's sort of like the age old argument between privacy and security. You should have both. You shouldn't have to make a choice.

In the past, rumors have suggested that Apple's staunch dedication to privacy has held back the development of Siri. Apple is said to employ "policy czars" that make sure Apple services are not collecting customer data, something that has restricted the way Siri can be used.

Apple has, however, made some important steps forward with Siri in recent years through the use of machine learning and a neural network, advancements Cook highlighted earlier in the call. Just this year, Apple was able to open up Siri to third-party developers, and the company is said to be hard at work on some major improvements that will allow Siri to do more and to be built into products like a rumored Echo-like smart home device.

Apple held its fourth quarter 2016 earnings call this afternoon, where Apple CEO Tim Cook was asked about the Apple Car by Piper Jaffray analyst Gene Munster.

Cook didn't comment on Apple's plans, of course, and said there's "nothing to announce today," but he did give some insight into how Apple approaches new technologies and new product categories and said the car space is "interesting" because of the potential for new technologies.

I can't speak about rumors, but as you know, we look for ways we can improve the experience and the customer's experience on different sets of products. We're always looking at new things and the car space is an area where it's clear there are a lot of technologies that will become available... or will be able to revolutionize the car experience. It's interesting from that point of view. But certainly nothing to announce today.

Cook was also questioned about Apple's R&D spending, which has accelerated in recent quarters and has sparked speculation that it's evidence a major car project is in the works. On the subject of R&D, Cook said Apple is "confidently investing in the future" and that's the reason for the increase in R&D spending.

Recent rumors have suggested Apple has refocused its car project. The company has shelved plans to build a an electric car for now, and is instead working to build a self-driving software platform.