MacRumors

One of the more contentious iPhone 8 rumors we've seen recently is the claim that with the removal of the Home button, Apple will ditch its Touch ID fingerprint recognition technology and replace it with another form of bio-recognition hardware.

While several possible alternatives have been put forward – such as iris scanning, facial recognition, and even a combination of technologies – each has its pros and cons, while it's still far from clear how Apple would implement them in a purportedly bezel-free OLED handset.

On the other hand, it's possible that Apple plans to retain a fingerprint identification system in the context of a wider technology which doesn't rely on Touch ID as it is currently understood. A new Apple patent application published on Thursday and discovered by AppleInsider offers a case in point.

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The patent is called "Acoustic imaging system architecture" and describes a method by which a conventional capacitive sensor like Touch ID is replaced by an array of acoustic transducers laid out beneath an iPhone display or in its protective housing.

Some embodiments describe the transducers as capable of generating acoustic waves, or pulses, which propagate through different substrates, including an iPhone's coverglass. A sensing mode then monitors reflections, attenuations, and diffractions in the sound waves caused by a foreign body – such as a finger – coming into contact with the responsive substrate.

According to the filing, the ridges in a fingerprint create an identifiable acoustic impedance mismatch. The resulting scan data is transmitted as electric signals which subsequently inform an onboard image resolver to enable it to create a two-dimensional map of the surface. Similar to existing biometric security technology, the digital map is then compared against a database to authenticate the user.

Crucially, the system is capable of being configured to scan for particular body parts like a user's ear or a skin pattern, in order to determine how the device is being held. Depending on the implementation, the acoustic imaging system might also replace an iPhone's proximity sensors.

Additionally, the design of the acoustic system allows it to be installed almost anywhere in a device chassis, including directly under the display, around the screen's perimeter or bezel, around buttons and in other, non-input areas like a rear chassis.

It's not known if the system just described will find its way into an upcoming iPhone, but the patent suggests Apple may be working on sensor technology capable of various feats, with fingerprint identification being just one of them.

Alternatively, one could envision a scenario in which Apple considers its implementation of fingerprint recognition different enough to warrant a subtle re-definition of Touch ID – as when "Force Touch" on the MacBook became "3D Touch" on the iPhone, for instance. Indeed, at this early stage in the iPhone 8 rumor mill, uncertainty surrounding the future of Touch ID could be down to misconstrued information or confusion over a semantic quibble.

Related Forum: iPhone

Google has announced a significant update for Gboard, bringing new emoji, Google Doodles, voice typing, and additional language support to the iOS keyboard app.

Gboard integrates the company's search capabilities into an iPhone or iPad's keyboard. Using the Google button in Gboard, users can search for information, send what they find, discover GIFs, emojis, and more, without having to exit a messenger app to visit Safari or Chrome.

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The update means Gboard now supports all of the latest emoji from iOS 10. Additionally, Google has added subtle alerts about Google Doodles, which frequently animate the Google logo to honor holidays, anniversaries and notable people. Whenever a new Google Doodle goes live, the "G" button animates, prompting users to find out more about it.

Elsewhere, today's update adds voice typing, which allows users to dictate messages directly to Gboard. To start a new text, users can now long-press the mic button on the space bar and talk.

The update also brings 15 additional languages to Gboard, including Croatian, Czech, Danish, Dutch, Finnish, Greek, Polish, Romanian, Swedish, Catalan, Hungarian, Malay, Russian, Latin American Spanish and Turkish.

Gboard is a free download for iPhone and iPad available on the App Store. [Direct Link]

Tag: Google

Apple tonight spoke out on U.S. President Donald Trump's move to rescind Obama administration protections for transgender students, providing a statement to Axios. The protections had allowed transgender students to use bathrooms that corresponded to their gender identity.

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The Cupertino company reiterated its commitment to equality, saying that everyone deserves a chance to be free from stigma and discrimination.

"Apple believes everyone deserves a chance to thrive in an environment free from stigma and discrimination. We support efforts toward greater acceptance, not less, and we strongly believe that transgender students should be treated as equals. We disagree with any effort to limit or rescind their rights and protections."

This isn't the first time Apple has spoken out against the actions of the Trump administration. In late January, CEO Tim Cook said that the immigration executive order was not a policy that Apple supported. Apple made its HR, legal and security teams available to employees who were affected and eventually joined nearly 100 firms filing a legal brief against the order.

Under Cook, Apple has had a history of speaking out in favor of equality. In March 2015, Cook spoke out against Indiana's controversial "Religious Freedom" law, which allowed business owners to turn away LGBTQ customers by citing "religious freedom." Cook also called on Arkansas Governor Asa Hutchinson to veto the bill.

Additionally, in 2013 both Cook and Apple came out in support of the Employment Nondiscrimination Act and released a statement of support after the Supreme Court gay marriage ruling.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple CEO Tim Cook plans to work out of Apple Park, the official name for Apple's second spaceship-shaped campus, according to information obtained by The Chronicle.

Cook will presumably move his office from Apple's Infinite Loop campus to Apple Park when it opens for employees in April of 2017. Apple announced its plans to open Apple Park in April in a press statement released this morning.

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Apple Park will eventually house more than 12,000 employees, who will move to the campus over a period of six months. While Apple Park will open in a little over a month, smaller construction projects and landscaping will continue into the summer.


In addition to the main ring-shaped building, Apple Park includes a visitor's center with a full Apple Store and cafe, a fitness center for employees, auxiliary research buildings, underground parking structures, a cafeteria, and a theater named "Steve Jobs Theater" after late Apple CEO Steve Jobs.

The entire campus is powered by 100 percent renewable energy and features huge swathes of greenery suitable for the California climate, with more than 9,000 native and drought-resistant trees.

First conceived in 2011 by Steve Jobs, Apple Park has been under construction since 2013 and is rumored to have cost Apple upwards of $5 billion.

The newest build (58.0.3020.0) of Chrome Canary, Google's experimental browser, includes support for the Touch Bar built into the 2016 MacBook Pro, indicating Touch Bar support will soon be added to the Chrome browser.

On the Touch Bar, the current Chrome Canary build offers a search/URL bar, forward and back buttons, a refresh/stop option, a button for opening a new tab, and a button for adding a new bookmark.

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It's much a simpler implementation than Touch Bar support in Safari, which includes preview tabs for quickly switching between windows. There are also no controls available for video or music playback in the browser.

Features are tested in Canary before being added release builds of the Google Chrome browser, so Touch Bar support is expected in Chrome 58, set to be released during the week of April 25th.

Those who want to give Touch Bar support a try ahead of the release of Chrome 58 can download Chrome Canary from Google.

Tags: Chrome, Google

ColorWare, a company that custom paints Apple products, today announced that it is now accepting orders for Apple's AirPods, which can be purchased from the site in range of different colors.

For $289, a $130 premium over the $159 price of the AirPods, ColorWare will paint them in one of 58 different shades, from solids to metallics in every color of the rainbow. A deep glossy black is also an option, giving customers who have been wanting a "Jet Black" set of AirPods a way to get it.

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Each AirPod can be painted in a different shade, and for an extra $30, ColorWare will also paint the AirPod Charging Case. Along with a custom color, users can also choose a matte or gloss finish, for a set of AirPods that are totally unique.

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To paint various products, ColorWare fully disassembles them and carefully custom paints each individual component. On its Twitter account, ColorWare says developing a process for the AirPods was "FAR from easy."


The total price for a fully customized set of AirPods plus case is $319, which is about double the price of a plain white set of AirPods purchased from Apple. In addition to shelling out quite a bit of money for a custom set, those who order AirPods from ColorWare will also need to wait for approximately six weeks for their order to arrive. ColorWare often lets customers send in their own devices to be painted, but this isn't currently an option with the AirPods.

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Because $319 is a lot of money to shell out for an accessory, ColorWare does offer paint samples so users can test colors out before placing an order. Each set of three paint samples costs $15.

All ColorWare work is guaranteed for 12 months, and 24 months with the purchase of an additional warranty. Returns are available for the first 30 days but are subject to a 25 percent restocking fee.

ColorWare paints a range of devices, from iMacs and MacBooks to Apple accessories like the Magic Keyboard and the Magic Mouse 2. The company also paints other accessories, like game consoles and headphones (including Beats), plus it offers a range of skins for products like the MacBook and iPhone.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Buy Now)
Related Forum: AirPods

AlwaysOnline Wireless, one of the data providers for the Apple SIM built into newer iPads, today announced new, more affordable pricing for its LTE data plans in the United Kingdom, which can be used by both domestic UK residents and travelers who visit the UK.

The company offers a range of short-term data plans for iPads equipped with an Apple SIM, providing plans by the day, hour, or megabyte. AlwaysOnline Wireless offers connectivity in 74 countries, but today's price drop is limited to the UK. Pricing in other countries varies.

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An hour of connectivity with 100MB of data is now priced at $0.11 in the United Kingdom, a significant price drop from the original cost of $0.49. A daily plan, with 500MB, now costs $2.99 (down from $5.99), and 1GB, 3GB, and 5GB plans with a 30 day limit are available for $5.99, $9.49, and $14.99, respectively. Previous pricing was at $10.99, $18.99, and $29.99.

alwaysonlinewirelesspricechart

"More travellers are increasingly turning to iPad as their preferred device while travelling or on-the-go," says Emir Aboulhosn, CEO and Founder of AOW parent company, Otono Networks. "Now iPad users around the world can benefit from the most aggressive cellular data pricing in the UK and stay connected for less than the price of a cup of tea."

The Apple SIM, introduced in 2014, works with cellular models of the iPad Air 2, iPad mini 3, iPad mini 4, 12.9-inch iPad Pro, and 9.7-inch iPad Pro. It is designed to support wireless service across multiple carriers, making it easy for customers to switch cellular providers, something that's especially useful for travelers.

Apple SIM is supported by AT&T, Sprint, and T-Mobile in the United States, along with EE in the UK, au and SoftBank in Japan, Deutsche Telekom in Germany, and Three in Hong Kong. GigSky and AlwaysOnline Wireless, two companies that offer coverage around the world, also support Apple SIM.

Apple SIM connectivity is available in more than 140 countries, primarily through Apple's partnerships with GigSky and AlwaysOnline Wireless.

safaripreviewiconApple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced in March of 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.

Safari Technology Preview release 24 includes fixes and improvements for Web API, JavaScript, CSS, Web Inspector, Rendering, Accessibility, and more. Both User Timing and Link Preload are new experimental features in this version of Safari Technology Preview.

The Safari Technology Preview update is available through the Software Update mechanism in the Mac App Store to anyone who has downloaded the browser. Full release notes for the update are available on the Safari Technology Preview website.

Apple's aim with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

Instagram today announced that users will now be able to share multiple photos and videos within one post thanks to a carousel-like feature that allows up to ten pictures and videos to be uploaded simultaneously.

After the series is shared, followers will be able to swipe through in the order they were uploaded, creating a natural series of moments that can cover a friend's birthday party or even a full how-to series on food recipes, according to Instagram.

instagram ios update

Blue dots under a post provide a hint for users to swipe for more content

To upload multiple pieces of content at once, users will see a new icon in the photo upload area, and from there they can tap and hold to change the order, apply a filter at once to everything or go one by one to customize each picture or video.

Instagram said that these types of posts are still designated to a single caption and only support the square-style size "for now." A similar carousel feature has been available to brands for advertising purposes within Instagram for the past few years.

Instagram is available to download on the iOS App Store for free [Direct Link]. The update will begin rolling out to users throughout the day.

ios 10 adoption february 20Just over five months after iOS 10 was released to the public, the operating system is now installed on 79% of active iOS devices, according to the latest adoption data shared by Apple.

iOS 9 remains installed on 16% of active iPhone, iPad, and iPod touch devices, while 5% of devices are running an earlier iOS version, as measured by the App Store on February 20.

iOS 10 adoption appears to be slightly outpacing iOS 9 adoption over the same time period. iOS 9 adoption briefly stalled at 77% of active devices last February.

iOS 10 could see further adoption when iOS 10.3, which is currently in beta for developers and public testers, is officially released. The software update's key new features include "Find My AirPods" and a switch to the all-new Apple File System (APFS).

iOS adoption continues to significantly outpace Android. Nougat, the latest version of Android, is installed on just 1.2% of active Android devices as of February 6, despite being released six months ago today. Android Lollipop, released in November 2014, is still installed on 32.9% of active devices.

Apple's control over both hardware and software gives it an advantage over the Android ecosystem, while Apple persistently notifies iPhone, iPad, and iPod touch users to update to the latest iOS version, including offering the option to have the software update install overnight while the device is plugged in.

Related Forum: iOS 10

Over two years ago it was reported that Apple was planning on opening a new R&D office in Cambridge, England, and after that multiple reports suggested that the company was primarily working on Siri research at the location.

Besides a few job posts Apple never formally admitted to being the occupant at 90 Hills Road in Cambridge. This week, however, Cambridge News has spotted confirmation of Apple's presence in the city, in the form of the Apple logo appearing on signage outside of the office building.

cambridge offices

For the last two years Apple has been tight-lipped about its office in Cambridge, but now it seems the iPhone maker is ready to come out of the closet.

The tech giant has repeatedly refused to confirm it is operating out of 90 Hills Road, next to the entrance of the Botanic Gardens. But now its iconic logo has appeared on signage outside the building.

News of the office in Cambridge began in November 2014, and then one year later in November 2015 Cambridge News reported that Apple was hiring staff in the area to work on Siri. That rumor came in the wake of Apple's acquisition of the UK-based startup VocalIQ, which specializes in speech technology and finding ways for users and computers to have a more natural dialogue.

Now, it is believed that more than 30 employees -- including former staff from VocalIQ -- are at work at the Cambridge office. Today's report states that the workers at 90 Hills Road are "developing new versions of Siri to compete with the likes of Amazon and Google." Last month, industry sources stated that Apple is working on "enhanced Siri" capabilities for future iPhones, citing another Apple acquisition (machine learning startup Turi), while also mentioning the company's desire to best its competitors in the AI assistant space.

Tag: England

Pad & Quill has created a Leather Apple Pencil Grip that allows users to get a better hold of the Apple Pencil when drawing or working on a compatible iPad. The grip accessory comes in a two-piece construction, with one piece towards the bottom of the pencil to provide the holding grip, and the other towards the top that acts as a clip and Lightning cap holder.

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Like all of Pad & Quill's leather products, the Apple Pencil Grip is made of full-grade American leather so it's unique and is "designed to age with use and break in like an old baseball glove." Due to the Apple Pencil's traditional, slippery nature, the company says that the grip gives users an advantage when using Apple Pencil, from more comfortable work sessions to not losing it when it rolls off of a table thanks to the custom pen clip.

At Pad & Quill, we firmly believe the pen, or in this case the Apple Pencil, is mightier than the sword. We love our Apple Pencil, and believe it is the greatest thing to hit the iPad since the finger. Our Leather Apple Pencil Grip turns the Pencil from useful tool into a work of art.

This is truly one of those Apple Pencil accessories you never knew you needed until you see it in action. No more hunting for lost lightning caps, that pesky charging cap stays put, even when plugged in. No more rolling away from you when you set it down or storage difficulties, the custom pen clip keeps your Apple Pencil in place on the table and in the pocket. And no more slippery fingers, the leather grip provides a sturdy tactile feel while letting you be as precise as you want.

Users can pre-order the Leather Apple Pencil Grip in Chestnut, Whiskey, and Galloper Black today for $49.95. Pad & Quill's new accessory will then begin shipping sometime in early April, but the company didn't give a specific launch date yet.

leather apple pencil 2
Some rumors have pointed towards a second generation of Apple Pencil coming as soon as next month, at what is believed to be an iPad-centric March event. Features for the device remain unclear, but potential possibilities might be an expansion of the areas within iOS that supports Apple Pencil use, as well as an integrated magnet that would let users attach the accessory to the side of the iPad.

Related Forum: iPad Accessories

Apple today announced that the 1,000-seat auditorium at its new Apple Park campus will be named the "Steve Jobs Theater" in memory of the company's late co-founder, who would have turned 62 years old on February 24.

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Steve Jobs Theater, a 20-foot-tall glass cylinder with the world's largest freestanding carbon-fiber roof, is situated atop a hill at one of the highest points of the 175-acre campus, overlooking meadows and the main building.

Apple CEO Tim Cook:

“Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come,” said Tim Cook, Apple’s CEO. “The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved the most energy-efficient building of its kind in the world and the campus will run entirely on renewable energy.”

Jobs' widow Laurene Powell Jobs:

“Steve was exhilarated, and inspired, by the California landscape, by its light and its expansiveness. It was his favorite setting for thought. Apple Park captures his spirit uncannily well,” said Laurene Powell Jobs. “He would have flourished, as the people of Apple surely will, on this luminously designed campus.”

Apple design chief Jony Ive:

“Steve invested so much of his energy creating and supporting vital, creative environments. We have approached the design, engineering and making of our new campus with the same enthusiasm and design principles that characterize our products,” said Jony Ive, Apple’s chief design officer. “Connecting extraordinarily advanced buildings with rolling parkland creates a wonderfully open environment for people to create, collaborate and work together. We have been extremely fortunate to be able to work closely, over many years, with the remarkable architectural practice Foster + Partners.”

Apple Park will be ready for employees to begin occupying in April, and the Steve Jobs Theater will open later this year.

Apple today announced that Apple Campus 2 will be open and ready for employees to begin moving in this April, while also officially naming the site "Apple Park." Moving more than 12,000 employees to the site will take more than six months, the company said, and some smaller building construction and landscaping will continue into the summer.

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In honor of the late CEO Steve Jobs -- who would have turned 62 on Friday, February 24 -- Apple announced that the theater at Apple Park will be named the "Steve Jobs Theater." The theater will be one of the buildings that opens later this year, and is situated at one of the highest point on the campus, overlooking the nearby meadows and the large, circular main building at Apple Park.

"Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come," said Tim Cook, Apple’s CEO. "The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved the most energy-efficient building of its kind in the world and the campus will run entirely on renewable energy."

Apple's press release also covered a collection of other buildings at Apple Park, including a visitor's center that will include a full Apple Store and cafe, both of which will be open to the public. Apple worked in collaboration with Foster + Partners to build Apple Park, which occupies 175 acres and will be powered by 100 percent renewable energy.

The main building, which has been referred to as the "Spaceship" building, includes 17 megawatts of rooftop solar power, meaning Apple Park will be running one of the largest solar energy installations on the planet when it opens in April. Apple also takes pride in the Park's landscaping initiatives, which has resulted in the replacement of 5 million-square-feet of asphalt with various greeneries, as well as over 9,000 native and drought-resistant trees.

Construction on the campus began back in 2013 and was originally pegged for completion in late 2016 before construction delays pushed back its opening date. Throughout the years, coverage of the campus has been ongoing thanks to reliable drone videos that have showed up every month or so, giving Apple fans the chance to see major construction milestones like the first time the Spaceship building took shape, all the way up to the day that lights began turning on.

Check out more images and a video about Apple Park here.

Medical doctors who used an Apple Watch app to discover the most common triggers of epileptic seizures will present their findings at the American Academy of Neurology's 69th Annual Meeting today in Boston, Massachusetts.

The 10-month study involved 598 people who tracked their seizures with an iPhone app called EpiWatch, which was built by Johns Hopkins using Apple's ResearchKit software framework. The app features a custom Apple Watch complication that provides patients with one-touch access to record accelerometer and heart rate sensor data. When participants felt a seizure aura coming on, they were asked to launch the app to let it record their heart rate and movements for 10 minutes.

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After the seizure had come to an end, participants filled out a brief survey about seizure type, aura, loss of awareness, and possible trigger that led to the seizure.

"The data collected will help researchers better understand epilepsy, while helping people with epilepsy keep a more complete history of their seizures," said study author Gregory Krauss, MD, in a press release. "The app also provides helpful tracking of seizures, prescription medication use and drug side effects -- activities that are important in helping people manage their condition."

Overall, 40 percent of the group tracked a total of 1,485 seizures, with 177 people reporting what triggered their seizures. Stress was revealed to be the most common trigger, and was linked to 37 percent of the seizures, while 18 percent of sufferers identified lack of sleep as another contributing factor. Meanwhile, menstruation was found to be a cause in 12 percent of recorded seizures, and overexertion accounted for 11 percent.

Stress was more commonly reported as a trigger for participants who worked full-time (35 percent), compared to those who worked part-time (21 percent), were unemployed (27 percent), or were disabled, (29 percent).

"Seizures are very unpredictable," said Krauss. "Our eventual goal is to be able to use wearable technology to predict an oncoming seizure. This could potentially save lives as well as give people with epilepsy more freedom. The data collected in this study helps us take a step in that direction."

The insights result from one of three ResearchKit studies launched by Johns Hopkins and Oregon Health & Science University in October 2015, which sought to learn more about autism, epilepsy and melanoma.

(Thanks, Fred!)

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

china mobile logo copyQualcomm, ZTE, and China Mobile have announced plans to start interoperability testing and outdoor trials for the new 5G radio specifications being developed by the 3GPP group (via DigiTimes).

The interoperability testing and trials will launch in China starting in the second half of 2017, with the goal of the trials being to showcase how 5G NR technologies can efficiently achieve multi-gigabit per second data rates at lower latency and better reliability than today's network, Qualcomm stated in a company release.

After large-scale testing of 5G networks in 2017, China Mobile aims to continue with deployment testing in 2018, and commercial operations starting in 2020, according to the report. The trials will use device prototypes from Qualcomm and base station solutions from ZTE, and follow guidelines from China Mobile.

The announcement indicates an acceleration of China Mobile's schedule for 5G development in the country, as the company looks to keep abreast of mobile carriers in the U.S., Europe, Japan and South Korea.

Earlier this month, AT&T announced it would begin trialing 5G wireless technologies in the U.S. this year and said it anticipated 5G speeds to be 10 to 100 times faster than average 4G LTE connections. However, widespread rollout across AT&T's network isn't expected until 2020.

There's no information as yet on Apple's plans for 5G uptake. Appl supported LTE-Advanced – a faster standard of 4G LTE – fairly rapidly with the launch of the iPhone 6 and iPhone 6 Plus, but the older 3G and LTE wireless technologies were both available for years before Apple adopted them. Going on AT&T's and 3GPP's timelines, a 5G iPhone is unlikely to be released for at least another three to four years.

Popular running app Strava has been updated with support for the Apple Watch Series 2, enabling runners to use Strava on their wrist and leave their iPhone at home.

The new support in version 5.13.0 makes full use of the built-in GPS found in the second-generation Apple Watch, meaning users of the app no longer have to be tethered to iOS to track their workouts. Strava Head of Integration Mateo Ortega said the company saw this as just a "first step" in its plans for supporting the Apple Watch 2.

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Research and athlete feedback often drives new Strava features and integrations. We're excited to add to our growing list of compatible devices, and see this as the first step in providing our athletes an excellent Strava experience on the Apple Watch Series 2. Our athletes can look forward to continued updates as we strive to provide the best Watch experience possible.

Users can expect Strava to keep track of a series of metrics which are displayed on their wrist, including heart rate, time, distance, pace, and running speed.

Strava joins a small number of apps that support GPS functionality on the Apple Watch Series 2, which includes the likes of Runkeeper and Nike+ Run Club. Strava users simply need to update their iOS app for the changes to take effect.

Related Roundup: Apple Watch 10
Tag: Strava
Buyer's Guide: Apple Watch (Neutral)

Apple recently uploaded four new videos to its United Kingdom YouTube site, all of which focus on highlighting its latest accessory, the AirPods.

Each of the four videos, which are between 16 and 17 seconds long, feature the AirPods positioned as musical notes set to music by UK artists. Featured artists include Lianne La Havas, Craig David, The 1975, and Marian Hill.


Apple's UK specific AirPods ads come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns instead of broader TV-focused campaigns translated for global markets.

Apple has been focusing on sharing 15-second videos appropriate for social media in recent weeks, and the company recently released a video unique to its Brazilian YouTube channel, which focuses on showing off the iPhone 7 Plus's photo taking capabilities at Carnival, an annual Brazilian festival.