Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe.
The new spot aligns with Apple's recent pivoting of the Apple Watch from a fashion accessory to a health and fitness tool. The ad also features the Beyoncé song "Freedom."
Yesterday Apple shared another collection of Twitter-based iPad Pro commercials, in which the company references real Tweets complaining about technology to highlight various features of the iPad. The newest ads focused on the light weight of the iPad, the advantages it brings to students in school, and its all-day battery life.
Apple's discount is set to expire at the end of March, meaning today, March 31, is the last day to make a purchase before prices go back up.
At the current time, all accessories and LG displays are discounted by upwards of 25 percent, which is a major price drop. On the 5K LG UltraFine Display, for example, that cuts the regular $1,299.95 price down to $974. For the 4K display, the price drops from $699.95 to $524.
All of Apple's own USB-C accessories are available at a discount through the end of the day, with prices listed below:
Non-Apple USB-C accessories are also discounted, with price drops on hard drives, SSDs, adapter cables, and more.
Apple's sale was originally set to expire on December 31, 2016, but after availability issues with the 5K LG UltraFine Display, it was extended until March 31, 2017. Apple could potentially extend the sale again, but it's best to make purchases now if you've been holding off on getting a monitor or a new USB-C accessory.
Apple's widely expected trio of new iPhone models will all feature True Tone displays, according to investment bank Barclays.
True Tone display technology is currently exclusive to the 9.7-inch iPad Pro
Barclays said the tentatively named iPhone 7s, iPhone 7s Plus, and iPhone 8 with an OLED display will each include a "full spectral sensing" ambient light sensor for the purpose of a "True Color" screen. The sensors are expected to be supplied by Austrian semiconductor manufacturer AMS.
An excerpt from the research note obtained by MacRumors:
For the expected iPhone 7S models, as well as the iPhone 8, we think ams's content increases due to the inclusion of its full spectral sensing ambient light sensor, as already seen in the iPad Pro for that device's True Color screen functionality. We estimate this to be a material step-up in content from the $0.60 range to $1.00.
Apple's only existing device with a True Tone display is the 9.7-inch iPad Pro, which uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the color temperature of the light in its surrounding environment, whether indoors or outdoors.
If you are standing in a dimly lit room with incandescent light bulbs, for example, the display would appear warmer and yellower. If you are standing outside on a cloudy day, meanwhile, the display would appear cooler and bluer.
In some ways, a True Tone display is similar to Night Shift, a newer feature on the iPhone and Mac that, when enabled, shifts the display to a warmer and yellower temperature. The feature is based on research that shows exposure to blue light during the evening hours can disrupt or delay a person's sleep.
The inclusion of a True Tone display is not a rumor we have heard previously for the 2017 iPhone lineup, expected to be announced in September, but it is certainly a plausible one. Most display rumors to date have focused on the high-end iPhone model switching to an edge-to-edge OLED display.
Last year, a few reports incorrectly said the iPhone 7 would feature a True Tone display, citing a prediction by KGI Securities analyst Ming-Chi Kuo.
The confusion may have stemmed from the fact that Kuo said the iPhone 7 would "copy the panel features of the 9.7-inch iPad Pro." However, Kuo never specifically mentioned True Tone, but rather the adoption of a wide color display based on the DCI-P3 color gamut, a prediction that turned out to be accurate.
Today's research note was compiled by Barclays analysts Andrew Gardiner, Hiral Patel, Joseph Wolf, Blayne Curtis, and Mark Moskowitz.
Earlier this year, the CareKit-supported One Drop Blood Glucose Monitorlaunched on Apple.com, allowing users to get pain-free results in just seconds, with data easily displayed on the compatible iOS app. After a few months on the market, One Drop has today released new findings and is reporting that its kit has catalyzed "a substantial improvement in glycemic control." In total, the study accounts for 3,500,000 app log-ins and over 200,000,000 primary health data points entered by its users over a period lasting between 2 months to 1 year.
The data comes from One Drop mobile app users on both iOS and Android who have either type 1 or type 2 diabetes, and who have consistently followed the company's app guidelines by entering two glycated hemoglobin (A1C) values at least sixty days (but not more than one year) apart. In June 2016, prior to One Drop's wide release, initial analysis showed a 0.7 percentage point reduction in A1C for One Drop app users, going down from 7.8 percent to 7.1 percent.
Now, One Drop has repeated its analysis "on a much larger sample" of users, and discovered a 1.0 percent point reduction in A1C among app users, decreasing from 8.2 percent to 7.2 percent. Diabetics are encouraged to take A1C tests at least twice a year, in order to measure their average blood glucose level during the previous 3 month period. The American Diabetes Association encourages those with diabetes to aim for an A1C test result of less than 7 percent; people without diabetes typically range between 4 and 6 percent, so the lower the result the better.
As One Drop pointed out, the more that its users visited the app and tracked their blood glucose and food intake, the more their A1C improved. At the same time, inflated results from the glut of new users post-launch also factor into the .30 percent increase between the findings last June and this month. The company mentioned that, although the findings might appear small, "this is just the tip of the iceberg" in terms of testing and improvements coming to One Drop.
"The improvement in A1c we've seen among our users is often achieved with drugs, but rarely, if ever, seen with self-care interventions," said Jeff Dachis, Founder and CEO of One Drop. "With One Drop, we are delivering a well-designed, evidence-based diabetes solution that provides cost-effective, comprehensive care to anyone, anywhere in the United States and, soon, anywhere in the world.
The company's app also has an on-demand coaching service called "One Drop Experts" -- available in the Premium plan -- which gives users 24/7 in-app diabetes support from Certified Diabetes Educators, and even a digital therapeutics program to keep every aspect of their program on track. One Drop has additionally tracked activity from this specific section of the app as well, and discovered the following took place over a four week period.
Participants using the One Drop app and One Drop Experts:
reduced average blood glucose by 27 mg/dL;
reduced average blood glucose from 185 mg/dL (A1c 8.1%) to 158 (A1c 7.1%);
reduced average percentage of high blood glucose readings from 19% to 4%;
nearly doubled the percentage of in-range blood glucose readings;
consistently tracked food and blood glucose over time.
For those interested, the One Drop Blood Glucose Monitoring Kit sells for $99.95 on Apple.com, while the One Drop for Diabetes Management app is free to download on the iOS App Store, and includes Apple Watch support [Direct Link]. One Drop's advantages include a lancing device that has custom depth settings to ensure that each user can discover the right amount of pressure and get "a perfect drop every time." The Premium subscription plan ensures users never run out of test strips, in addition to access to One Drop Experts.
In 2016 One Drop was one of four apps that launched with Apple's CareKit platform, which allows app developers to design and launch integrated software to facilitate better communication and information gathering among doctors and their patients. The other three apps were fertility tracker Glow Nurture [Direct Link], maternity app Glow Baby [Direct Link], and depression medication tracker Start [Direct Link].
For One Drop, Founder and CEO Jeff Dachis said that the company intends to continue its expansion and encourage the spread of diabetic knowledge in the process: "As we expand, we will maintain our focus, empowering everyone with diabetes today to make better choices and lead fuller lives."
Verizon Communications is gearing up to enter the ever-growing online streaming TV market, alongside competitors like DirecTV Now, Sling TV, PlayStation Vue, as well as soon-to-launch bundles from Hulu and YouTube. Verizon is currently securing streaming rights from TV networks ahead of a nationwide launch of its cord-cutting service, which is said to show up for customers as soon as this summer, according to people familiar with the company's plans (via Bloomberg).
"Dozens" of channels will be on offer, and the service will act as a separate entity from Verizon's own teen-based go90 video app and FiOS Home TV offering. In terms of cost, the sources said that Verizon will enter the market with a bundle that runs somewhere between Sling TV's basic $20/month package and DirecTV Now's $35/month starting price. Specific channel offerings, and the amount that will be available, were not divulged.
Verizon’s preparations highlight the growing pressure to provide a cheaper, smaller package of TV networks to viewers who are turned off by a glut of programming available on traditional cable packages. Dish Network Corp. introduced a similar service, Sling TV, two years ago, and AT&T Inc.’s DirecTV Now came out late last year. Sling’s basic package costs $20 a month, while DirecTV Now starts at $35 for 60 channels. Verizon’s will probably be similarly priced, the people said.
It's expected for Verizon's bundle to follow the usual availability on platforms like iOS, Apple TV, and other set-top streaming boxes including Roku devices. According to the people familiar with Verizon's plans, it's currently "unclear" whether or not customers will have to be tied into Verizon's phone services to access the TV bundle. AT&T's DirecTV Now doesn't have such a restriction, but customers do get a discount if they sign up for both phone and TV services.
Although there are already plenty of cord-cutting options for users to choose from at present, more are coming down the line this year, including an anticipated launch this spring of Hulu's online TV service. At one point Apple was hoping to become a competitor in the live-streaming service field with its own dedicated cord-cutting bundle, but rumors of that service died down after news came out that the company was "frustrated" by its repeated inability to reach mutually beneficial terms with network programmers.
Apple has said it will honor the commitment it made under the Obama administration to fight climate change, regardless of actions by President Trump to dismantle his predecessor's environmental policies (via Bloomberg).
Back in April 2016, Apple, Amazon, Google, and Microsoft filed an amicus brief in support of the Environmental Protection Agency's Clean Power Plan, which aimed to cut carbon pollution produced by power generators, despite pushback from energy companies. Earlier this week, Trump signed an order telling the EPA to rescind the Clean Power Plan and reconsider all Obama era climate rules, including those relating to building leases and oil pipelines.
In response to Trump's order, Apple, Amazon, Google and Microsoft issued a joint statement signaling their continued determination to cut energy costs and address the risks posed by climate change to future business growth.
"We believe that strong clean energy and climate policies, like the Clean Power Plan, can make renewable energy supplies more robust and address the serious threat of climate change while also supporting American competitiveness, innovation, and job growth," the companies said in a joint statement after Trump's order was signed.
Procter & Gamble, Nestle, Ikea, Levi Strauss & Co., and Best Buy, which all signed the 2015 pledge organized by the Obama administration, also said they still intended to honor their commitments.
The pledges comes despite support for Trump's order from the U.S. Chamber of Commerce, which called it "vital to stimulating economic growth". The group argues that Obama's regulations risk a jump in energy prices, and that they have already held back growth by preventing the construction of pipelines, roads, and other infrastructure. The Independent Petroleum Association of America, which represents oil and natural gas producers, also praised Trump's move.
Apple's renewed commitment to the Obama era pledge is in line with its overarching aim to become a global clean energy company. More than 93 percent of Apple's worldwide operations are said to be powered by renewable energy. Earlier this month, it announced that component supplier Ibiden would become the first company in Japan to guarantee all of its Apple manufacturing will be powered by 100 percent renewable energy. Chinese suppliers have agreed similar commitments.
Beyond manufacturing, Apple's new headquarters in California will be powered by one of the largest onsite corporate solar energy installations in the world. Likewise, all of the company's data centers are powered by 100 percent renewable energy, as are 145 of its U.S. retail stores, and the large majority of its corporate facilities.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Apple has officially opened its new App Accelerator in Bangalore as part of an effort to support engineering talent and boost growth in India's iOS developer community (via Mashable).
At the center, experts will lead briefings and provide one-to-one app reviews for developers. Apple is calling the facility "the first of its kind" in the country, and says it will provide specialized support to developers as well as tools to help them push the boundaries.
"We are impressed by the great entrepreneurial spirit in India, and are excited to provide a platform for these developers to share their innovations with customers around the world," said Philip Schiller, senior vice president of Worldwide Marketing at Apple.
"In just the first few weeks, we've already seen some incredible developers here at the App Accelerator Bengaluru, including Practo and Reliance Games, create innovative apps that can meet the needs of customers in India and around the world."
Apple first announced its plans for the App Accelerator back in May 2016, during CEO Tim Cook's high profile visit to India, when he met with the Prime Minister Narendra Modi.
Apple is currently offering popular minimalist puzzler Blyss as its Free App of the Week on the App Store.
Blyss combines a unique puzzle mechanic with serene and calming aesthetics, some of which have a Monument Valley-style vibe. The game itself involves white blocks laid in a formation against varied backgrounds and themes, with each block presenting a certain number of dots.
These dots indicate how many times they must be covered with a swipe along the game field, and all of the squares must be eliminated to complete the puzzle, but a danger lurks in removing a square that is vital to completing the level. The App Store Editor's notes are as follows.
Some dots take one swipe, some take two. But one thing's for certain: If you want to clear every puzzle, you have to think through your moves. Failure's inevitable in the high-stakes Endless mode – but trust us – you won't mind restarting.
Blyss launched in July 2016 as Apple Editor's Choice on the App Store in 78 countries. According to MacRumors sister site TouchArcade, "Blyss appears to achieve that sweet spot of being complex and in-depth, while still having a zen-like vibe".
Usually $1.99, the game can be downloaded for free on iPad and iPhone over on the App Store. [Direct Link]
Apple has hired Shiva Rajaraman, a former YouTube and Spotify executive, to help formulate its video content strategy, according to a report on Friday.
Citing two people familiar with the matter, The Information said that Rajaraman will work on a range of projects under the supervision of Apple's Eddy Cue, senior VP of internet software and services.
According to The Information's sources within Apple, the company has yet to nail down its video strategy and disagreements remain among executives about its long-term direction.
Executives have debated how to go forward in video. One idea that has been discussed is to bundle its music, news and book offerings with new video and cable services that could be activated via the iPhone and work on Internet-connected TVs.
Rajaraman's entrance may be able to bring more clarity to Apple's video content approach. According to his LinkedIn profile, he spent eight years at YouTube, operating across a number of roles. "At different times, he ran every individual part of the YouTube team," a former colleague told The Information. Rajaraman also helped YouTube secure content partnerships with the likes of Disney and Time Warner.
Following his YouTube stint, Rajaraman joined Spotify, where he worked between 2014 and 2016, helping to develop alternative content such as podcasts.
Apple has struggled to get its video aspirations off the ground in recent years, following failed efforts to negotiate with cable TV networks over the possibility of a streaming TV package. Apple does have some original video content coming to Apple Music, but a substantive, separate Netflix-style service remains elusive.
Update Aug 17: According to The Information, Rajaraman has left Apple after just four months, having been hired as chief product officer at co-working firm WeWork.
The Australian Competition and Consumer Commission (ACCC) today issued a determination that again denies authorization for the major banks in the country to work together to negotiate with Apple to gain access to the NFC chip within iOS devices.
Commonwealth Bank of Australia, Westpac Banking Corporation, National Australia Bank, and Bendigo and Adelaide bank had asked for permission to collectively bargain with Apple and boycott Apple Pay. According to the ACCC, the request was denied because the potential benefits do not outweigh the detriments, and there were concerns that the collective bargaining could reduce or distort competition in a number of markets.
The Australian banks have been aiming to get access to the NFC chip in the iPhone, which would allow their own payments services to work on iOS devices alongside Apple Pay. Apple does not allow third-party access to the NFC chip because of security concerns, leading Apple to urge the ACCC to deny the request.
The banks argued that access to the NFC chip in the iPhone would allow them to offer competing wallets, which would lead to increased competition and consumer choice in digital wallets and increased innovation and investment in digital wallets.
"This is currently a finely balanced decision. The ACCC is not currently satisfied that the likely benefits from the proposed conduct outweigh the likely detriments," ACCC Chairman Rod Sims said.
With the request for collective negotiations shut down, Australian banks that are holding out against Apple Pay will each need to negotiate individually with Apple. Following the ACCC's statement, the banks released a joint statement calling the decision disappointing.
Thus far, the banks involved in the dispute have resisted implementing Apple Pay, and it's not clear if today's decision will result in a meaningful change. While Apple Pay has been available in Australia for quite some time through partnerships with American Express and ANZ, the many Australians who bank with the three major banks involved in the dispute do not have access to Apple Pay.
Back at Mobile World Congress in February, Apple and enterprise application software company SAP, which first teamed up in 2016 announced plans to launch the SAP Cloud Platform SDK for iOS in March, and as of today, the SAP Cloud Platform SDK for iOS has been made available.
The platform features a toolset that is designed to help developers quickly and effortlessly build "enterprise-grade" apps for iOS devices. It uses Apple's Swift programming language to present developers and designers with a collection of pre-built UI components and easy access iPhone features for accelerated app development.
Apple announced the launch of the SAP Cloud Platform SDK for iOS on its developer website.
Apple and SAP are working together to make it easier than ever to reinvent business processes and workflows everywhere. With the new SAP Cloud Platform SDK for iOS, you can build powerful native iOS apps that integrate seamlessly with the SAP Cloud Platform.
Apple's dedicated SAP page better explains the partnership between the two companies and the benefits of the SAP Cloud Platform SDK for iOS for enterprise customers.
Apple today shared three new videos that are part of its ongoing iPad Pro advertising campaign, which features tweets from actual Twitter users complaining about problems that Apple suggests can be fixed with an iPad Pro. "Real problems... answered" is the campaign's tagline.
All of the videos are 15 seconds in length, the ideal size for sharing on social media, where the spots have been featured.
The first video features a tweet that says "My laptop weighs five million tons..." which is used as the basis to highlight the iPad Pro's weight (about a pound) and its ability to run apps like Excel and PowerPoint.
In the second video, a Twitter user complains about needing to get out of her dorm room, which is answered with "Well, get out of there! You know your iPad Pro can hold your textbooks and notes so you can study just about anywhere."
The third video features a tweet complaining about a dead laptop battery during a flight, which is used to point out the all day battery life of the iPad Pro.
Apple's been running its Twitter-based iPad Pro advertising campaign since mid-February. It uses real tweets from real people, but actors are used in the videos to hold up signs and do the voiceovers. Videos so far have focused on features like the Apple Pencil, its range of note taking capabilities, its slim size and portability, its range of software, and more.
iOS 10.3, released earlier this week, fixes a major vulnerability that could cause iPhones to repeatedly dial 911, reports The Wall Street Journal. In the United States, 911 is an emergency telephone number that summons police, fire, and EMS services.
The 911 security flaw surfaced in October after an 18-year-old iOS developer in Arizona discovered and published code that would cause an iPhone to dial 911 over and over again. The teenager was arrested after the 911 system in Surprise, Arizona was overwhelmed with more than 100 hang-up calls in just minutes.
Because the code was published online, thousands of accidental 911 calls were placed across the United States, demonstrating an effective cyberattack method that could severely disrupt emergency services.
The code exploited an iPhone feature that allows users to click on a phone number in a text message or on a webpage and immediately dial that number. With the iOS 10.3 update, iPhones always require secondary confirmation before automatically calling a number using that method.
Apple says the update supersedes that capability and now requires users to always press a second confirmation before initiating a call.
Apple says it initially worked with app developers to fix the vulnerability, and this update will now prevent it from happening even on apps that hadn't already fixed the issue.
iOS 10.3, which introduces features like Find My AirPods and a new Apple Filesystem, also includes dozens of major security fixes. Another major iOS 10.3 bug fix, which could result in endless Safari pop-ups that "locked" the Safari app, was outlined earlier this week.
Apple today provided public beta testers with macOS 10.12.5, a new update that's been in developer testing since March 28. macOS Sierra 10.12.5 comes a little over a week after releasing macOS Sierra 10.12.4, which introduced Night Shift for the Mac.
Beta testers who have signed up for Apple's beta testing program will receive the 10.12.5 macOS Sierra beta through the Software Update mechanism in the Mac App Store.
Those who want to be a part of Apple's beta testing program can sign up to participate through the beta testing website, which gives users access to both iOS and macOS Sierra betas. Betas should not be installed on a primary machine due to the potential for instability.
The release notes accompanying the developer beta say the update "improves the stability, compatibility, and security of your Mac."
There's not much to glean from Apple's release notes, so it is not clear what minor feature tweaks or bug fixes might be included in 10.12.5. Nothing notable has been discovered in the developer betas thus far.
Estimated retail revenues from recorded music in the United States grew 11.4 percent to $7.7 billion in 2016, according to the Recording Industry Association of America. Streaming music revenue from companies like Spotify, Apple, Pandora, and YouTube accounted for 51.4 percent of that total and for the first time, contributed the majority of the year's revenue.
At 11 percent growth, the music industry saw the biggest increase it's had since 1998, a time when six times more CDs were sold than today. Overall revenue continues to be half of what it was in 1999, and revenues from traditional unit-based sales, including physical products and digital downloads, have continued to decline. Physical sales accounted for just 21.8 percent of music industry revenue in 2016, while digital downloads and ringtones made up 24.1 percent.
Total revenues from streaming platforms were up 68 percent year over year and came in at a total of $3.9 billion. Streaming revenues have seen major growth over the last several years, having made up just 9 percent of total industry revenues in 2011.
All categories of streaming, including paid subscriptions, SoundExchange distributions, and on-demand ad-supported streams, saw growth. Paid subscriptions had the largest growth, accounting for $2.5 billion of the $3.9 billion made from streaming music.
Growth was driven by very strong new user adoption, as the number of paid subscriptions to full on-demand services grew 109% to average 22.6 million for the year, compared with 10.8 million in 2015. Adoption was driven by growth from both new and existing services, as it was the first full year of results for Apple Music, and other leading services like Spotify Premium grew as well.
In a blog post on Medium, Recording Industry Association of America CEO Cary Sherman points out that Apple Music pays the highest royalties to artists, more than Spotify and significantly more than YouTube, which Sherman claims exploits a "legal loophole" to pay creators at low rates.
According to Sherman, while 2016 was "year of significant progress" for the U.S. music business, "recovery is fragile and fraught with risk." Streaming services must make up losses from CDs and digital downloads, and the growth isn't there yet. "Much rides on a streaming market that must fairly recognize the enormous value of music," he writes.
Apple is planning another shakeup within its retail stores, according to a source who shared the company's plans with MacRumors. At the end of April, Apple plans to eliminate certain retail positions, including Business Manager, Business Events Lead, Events Coordinator, and Events Lead.
Apple Store Leaders began informing affected employees about the change earlier this week, and many were caught off guard by the sudden sunsetting of specialized positions that have long existed at retail stores.
Our source says that the elimination of the Business Manager position is something of a shock because Business Managers lead the Business Team and are responsible for bringing in up to 20 percent of overall store sales.
"These managers have established relationships with various small and medium businesses in their markets," said the source. "Their position is highly specialized and often times not easily understood by retail leadership who do not have experience in B2B sales." Existing managers, senior managers, store leaders, and market leaders are currently unfamiliar with the "complex sales cycles involved with B2B engagements," so Apple's retail change could have a significant impact on business sales.
Employees who currently hold positions that are being eliminated have been told they can take a lower level (also lower paying in many cases) position or take two months of severance pay. "This comes as a rude awakening to employees who have always felt Apple has had their best interest," said the source.
Managers and affected employees have been notified about the imminent change, with a broader announcement planned for an all-hands meeting that will take place on Sunday, April 23. Apple may share more information on the reasoning behind the elimination of the positions and its future retail plans at that time. On its "Jobs at Apple" page, Apple has already removed "Business Manager," as an option, a change that was made recently.
The sunsetting of these specialized retail positions comes following some major retail changes that were introduced in mid-2016. Three new retail positions were added, including Pro, Creative Pro, and Technical Expert, and several other positions were renamed.
Popular automation platform IFTTT today announced a few new iOS-focused toolsets that will integrate Apple's Calendar and App Store into new applets, allowing users to streamline certain workflows related to each of Apple's applications.
With Calendar Applets, users can get important information funneled right into their daily agenda. This includes automation flows that add in weather reports to the calendar at certain times of the day, track Foursquare checkins and work hours, or get daily email summaries of every new Calendar event.
The company said that App Store Applets will keep a user's device "full of the newest and best apps" that Apple's store has to offer. With the new IFTTT feature, users can get notified when a certain app gets a price drop or receives an update, or even when a new game enters into popularity in the top ten free apps list.
Services that work with your smartphone or tablet have been an important part of IFTTT since the very beginning. Today we’re excited to announce two brand new ways to do more with your iOS devices: the iOS Calendar and App Store services.
In total there are a collection of IFTTT applets for iOS users surrounding first-party Apple apps like Contacts, Reminders, Photos, and the Safari Reading List. The company has listed a few examples of these on its website here.
Twitter today announced that usernames such as @MacRumors will no longer count towards the 140-character limit for tweets.
Now, the usernames of anyone who a user is replying to will appear above the tweet rather than within the tweet itself, so that users have more characters to have conversations. Twitter said users will be able to tap on "Replying to…" to see and change which users are part of the conversation.