MacRumors

Apple this week invited members of the media to New York City for another round of testing the Vision Pro ahead of its launch, and sites that were able to try out the device are now sharing their impressions.

Apple Vision Pro Dual Loop Band Purple Feature 2
As a recap, Apple first allowed media to use the Vision Pro following its debut at the Worldwide Developers Conference, but it was still under development at the time and features were limited. Now the headset is nearing release, so testers are able to experience the Vision Pro as consumers will.

Engadget's Cherlynn Low wore the headset for just 20 minutes with the standard strap and "was in pain" due to the weight of the device. Apple swapped her over to the Dual Loop Band, which "felt much better for weight distribution."

Dana Wollman from Engadget had to experiment with Light Seals in order to get the right fit against the face, and when it was too loose, the headset's lettering did not look sharp. Both testers preferred the Dual Loop version of the band, which was more comfortable, and they said there were a lot of options for fit. Joanna Stern from The Wall Street Journal said that the Dual Loop, which she was able to try for the first time, was much more comfortable than the single band option.


The Verge's Victoria Song didn't comment in detail on the weight, but said that you can feel it sitting on your head "wrecking your hairdo," and that those with long hair can feel it bunch up at the back.

Immersive video was part of the demonstration, which Low said showed impressive levels of texture. Wollman felt immersed in the scene, but "also excluded" because it's lifelike, but no one in the immersive videos "sees you or interacts with you." Disney+ for Vision Pro was described as "like playing a video game" because you can select a Disney-esque background for watching content. Wollman described it as a "Disney-themed drive-in." From Low:

As a big Marvel fangirl, I really geeked out when the Avengers Tower environment came on. I looked around and saw all kinds of easter eggs, including a takeout container from Shawarma Grill on the table next to me. It feels a little silly to gush about the realism of the images, but I saw no pixels. Instead, I looked at a little handwritten note that Tony Stark had clearly left behind and felt like I was almost able to pick it up. When we switched over to the Tattooine environment, I was placed in the cockpit of Luke Skywalker's landspeeder, and when I reached out to grab the steering controls, I was able to see my own hands in front of me.

Song described the experience of watching spatial videos shot on the iPhone, and she felt "some familiar VR motion queasiness" from the camera shake.

While the floating keyboard has been described by Bloomberg's Mark Gurman as a "complete write-off," Low said that it worked "fairly well," while Wollman said that it was "one of the more frustrating" parts of the demo because none of the typing options worked for extended use. Song said it worked, but it was clunky. "You look at a letter and pinch your fingers to select it," she described.

Reviewers were also able to test out the meditation feature and the Encounter Dinosaurs app, and their full thoughts on the device can be read over at Engadget and The Verge. Additional accounts of in-person experiences will be coming out later this week, and Apple is giving some of the media that visit New York this week headsets to test out for full reviews. More in-depth reviews will be available ahead of when the Vision Pro launches on February 2.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Samsung has kicked off a new sale on computer monitors, which is set to end on January 21. During this event you'll find discounts on 4K and 5K Samsung monitors, including the popular ViewFinity S9 5K Smart Monitor and Smart Monitor M8.

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The highlight of the sale is the 27-inch ViewFinity S9 5K Smart Monitor for $1,199.99, down from $1,599.99. At $400 off this is a solid second-best price on the 2023 display, which has a matte display, modular 4K SlimFit camera, and support for Thunderbolt 4.

Samsung's 27-inch Smart Monitor M8 is also being discounted during this sale, available for $479.99, down from $649.99. This is a 4K smart monitor with a design that looks similar to the new iMac line.

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

Ahead of the Vision Pro launch that's coming on February 2, Apple has officially debuted the Vision Pro App Store. With the ‌App Store‌ live for the device, apps on the iOS ‌App Store‌ will soon list Vision Pro compatibility.

visionos home screen mt hood
Developers are now able to release apps for the Vision Pro and have those apps appear in the Vision Pro ‌App Store‌. Consumers don't yet have access to the Vision Pro headset, but reviewers who have the device on hand will be able to try out third-party apps created for the headset.

The visionOS ‌App Store‌ will house both apps designed specifically to take advantage of the capabilities of the Vision Pro as well as iOS apps that are able to run on the device in a 2D mode. Existing apps are able to be ported to the Vision Pro with no action needed on the part of the developer, which means that most apps should be available in some capacity. Developers can choose to opt out of having their apps appear, however.


Apple is meeting with select members of the media starting today to provide review units. Reviews are expected to go live at the end of January, so reviewers should have ample time to test out apps.

Pre-orders for the Vision Pro will begin this Friday at 5:00 a.m. Pacific Time, and it is likely that available units will sell out quickly. The headset is set to launch on Friday, February 2, two weeks after when pre-orders happen.

Related Roundup: visionOS 2
Related Forum: Apple Vision Pro

Apple today received FCC approval for the upcoming Vision Pro headset, just days ahead of when pre-orders are set to go live for the device. FCC approval comes a little over two weeks before when the Vision Pro will be in the hands of consumers.

Vision Pro Person
It is not unusual for new Apple devices to lack FCC approval until close to their launch date as it can take quite a bit of time for Apple to get products cleared. Apple devices undergo rigorous FCC testing in the United States prior to being able to be sold to the public.

For the last several months, Apple has been required to provide a warning message letting consumers know that the Vision Pro did not yet have FCC approval, but the wording will now be able to be removed from the website, advertising, and other places where it is printed.

Apple Vision Pro has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

The Vision Pro is set to go up for pre-order on Friday, January 19 at 5:00 a.m. Pacific Time. It is priced starting at $3,500.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

In a press release outlining entertainment options on the Vision Pro, Apple also briefly highlighted Guest User and Travel Mode features on the headset.

Apple Vision Pro Guest
With the Guest User mode, you can let family and friends use your Vision Pro with limited access to certain apps, such as Photos and Safari. Apple says the primary user's Apple ID account settings, Optic ID, passcode, passwords, Apple Pay, Persona, and health data will be restricted while the Guest User mode is active.

Guest User mode was discovered last year in the visionOS simulator, part of Apple's app development tool Xcode. Once the mode is turned on, it will automatically shut off if the headset is not worn within five minutes, the simulator showed.

Apple Vision Pro Travel Mode
When turned on via Control Center, Apple says Travel Mode stabilizes visuals on the Vision Pro for users wearing the headset on an airplane. Travel Mode was first discovered by MacRumors contributor Steve Moser last year in visionOS beta code, with more details about this feature outlined in our coverage at the time.

In fine print related to Travel Mode, Apple warns that the Vision Pro should obviously not be used while operating a moving vehicle.

Vision Pro can be pre-ordered in the U.S. starting Friday, January 19 at 5 a.m. Pacific Time, and it launches on Friday, February 2.

Related Roundups: Apple Vision Pro, visionOS 2
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Today we're tracking a collection of discounts on Apple's M3 14-inch and 16-inch MacBook Pro, all of which can be found on Amazon.

m3 macbook pro blueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

14-inch MacBook Pro

Amazon has the 8-Core, 512GB M3 14-inch MacBook Pro for $1,399.00 in Space Gray, down from $1,599.00. This is a match of the all-time low price on this notebook, and right now it's the only 14-inch model that is at a record low price on Amazon.

If you're looking for more storage, Amazon has the 8-Core, 1TB M3 14-inch MacBook Pro for $1,649.00, down from $1,799.00. This is a second-best price on the notebook, and Amazon has it available in Silver and Space Gray.

16-inch MacBook Pro

For the larger display, Amazon is discounting a few of the higher-end models to all-time low prices. You can get the 14-Core, 36GB RAM, 1TB M3 Max 16-inch MacBook Pro for $3,249.99 with an on-page coupon, down from $3,499.00. Thanks to the on-page coupon, this is a new record low price for this model, and it's only available in Space Black.

Note: You won't see the deal price until checkout.

Lastly, the 16-Core, 48GB RAM, 1TB M3 Max 16-inch MacBook Pro has hit $3,799.00 in Silver, down from $3,999.00. This is another best-ever price on the 16-inch MacBook Pro, but stock has been dwindling on the notebook, so if you're interested be sure to place your order soon.

Keep up with all of this week's best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

Related Roundup: Apple Deals

The United States Supreme Court today declined to hear separate requests from both Apple and Epic Games in their long-standing lawsuit against each other with regards to App Store rules.

app store blue banner epic 1
Apple made the request in September 2023, asking the Supreme Court to hear its appeal about the portion of its legal dispute that was ruled in Epic's favor. This was Apple's so-called "anti-steering" rule that bars developers of many iOS apps from directing users to methods of purchase available outside of the ‌App Store‌, circumventing Apple's revenue cut.

The Supreme Court also declined to hear a request from Epic Games to make a ruling on the case. The Supreme Court was the last stop for ‌Epic Games‌ after it lost an appeal earlier this year. The Ninth Circuit Court of Appeals in April 2023 sided with the lower court and ruled that Apple's ‌App Store‌ rules do not violate antitrust law by not allowing for third-party marketplaces.

The dispute between Apple and Epic dates back to 2020 with Epic seeking to overturn Apple's ‌App Store‌ rules requiring content purchases within iOS apps to go through Apple, which takes a 15% to 30% cut of the revenue.

In multiple rounds of the dispute, Apple has won on every count with the exception of just one regarding Apple's "anti-steering" rule. In July 2023, a judge ruled that Apple did not have to make changes to its policies.

As a result of the Supreme Court's decision today, the previous rulings stand and Apple is able to continue to disallow third-party payment processing within apps, but will have to allow developers to inform users about other purchasing options outside of the ‌App Store‌.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple today listed some streaming, video, and sports apps that will be available on the Vision Pro when the headset launches on February 2, including Disney+, ESPN, MLB, NBA, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and MUBI. Major League Soccer fans can also access MLS Season Pass through the Apple TV app on the headset.

Disney Plus Vision Pro 1
In addition to apps, users will be able to access many other streaming services using Safari and other web browsers on the headset.

Vision Pro supports both 2D and 3D movies. Apple said Disney+ and several other streaming apps will offer select movies in 3D on the Vision Pro at launch, and will debut 3D versions of new movies alongside or shortly after 2D releases.

At launch, more than 150 3D movies will be available to buy or rent through the Apple TV app on the Vision Pro, such as Avatar: The Way of Water, Dune, Spider-Man: Into the Spider-Verse, and The Super Mario Bros. Movie.

Dune Vision Pro
In addition, the Apple TV app will offer a selection of content recorded in the new Apple Immersive Video format at no additional cost. Apple says the format consists of 180-degree 3D 8K recordings captured with spatial audio.

That immersive content includes:

- Alicia Keys: Rehearsal Room offers a rare glimpse into the Grammy winner's creative process with this intimate rehearsal session featuring renditions of her hits "No One," "If I Ain't Got You," and "You Don't Know My Name." Users can also access these performances as a special EP exclusively on Apple Music when it debuts.

- Adventure follows pioneering athletes as they take on awe-inspiring challenges in some of the world's most sensational locations. In the first episode, Highlining, viewers step into thin air with highliner Faith Dickey as she takes on her biggest challenge yet: a daring traverse 3,000 feet above Norway's breathtaking fjords.

- Wild Life takes viewers up close and personal with some of the most charismatic creatures on the planet to uncover what makes them unique, featuring the experts who know them best. The first episode brings viewers into the world's largest rhinoceros sanctuary where a former police captain has dedicated her life to rescuing, raising, and rewilding these gentle giants.

- Prehistoric Planet Immersive: The award-winning Apple Original docuseries from Jon Favreau and the producers of Planet Earth returns with an immersive film that transports viewers into the daily lives of dinosaurs, and follows the struggles and triumphs of these majestic animals amid spectacular scenery. Prehistoric Planet Immersive whisks viewers along a rugged ocean coast where a pterosaur colony settles in for an afternoon nap, which proves to be anything but restful.

Vision Pro starts at $3,499 in the U.S., and it will be available to pre-order starting this Friday, January 19. The headset is launching in the U.S. only for now, with availability expected to expand to additional countries later this year.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Apple is likely to launch its Vision Pro headset outside the United States before WWDC 2024, analyst Ming-Chi Kuo today reports.

Apple Vision Pro Dual Loop Band Teal Feature 2
In a new post on Medium, Kuo said that Apple plans to share new details about visionOS with developers from around the globe at its 2024 Worldwide Developers Conference (WWDC). To make this push toward global developers worthwhile, Apple needs to make the Vision Pro available in non-U.S. markets before the event. Making the headset available internationally before WWDC would apparently enable Apple to promote a "global development ecosystem" for visionOS.

Kuo explained that Apple's reasoning for keeping sales of the Vision Pro exclusive to the United States at first is due to limited supply, a wish to ensure that the sales process goes smoothly before expanding it, and to provide time to modify its software to be suitable for other countries. Once these issues have been resolved, Kuo believes the Vision Pro will go on sale in more countries.

Apple has hosted WWDC in early June every year since 2007, so it is highly likely to fall at the same time again this year. Earlier this month, Bloomberg's Mark Gurman said that the launch of Vision Pro in other countries around the world will not "actually be that much later" than its release in the United States. Apple is said to be considering the United Kingdom, Canada, and China as the next markets to receive the product.

It is not clear how much supply will be available in the rest of the world by the time the Vision Pro goes on sale outside the United States. With only 80,000 units expected to be available upon launch in the U.S., the headset is expected to sell out quickly and thereafter be subject to long shipping delays.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Apple in 2023 launched an M3-powered 24-inch iMac, as well as new 14-inch and 16-inch MacBook Pro models with M3 series chips. But the rest of Apple's Mac lineup is still to be updated to the latest M3 processors.

When Will Apple Launch More M3 Macs Feature Sans 13inch MBP
Now that 2023 is over, attention naturally turns to the other Macs in the company's lineup and where they fit into Apple's M3 roadmap for the year ahead. Here's what the latest rumors say.

M3 MacBook Air

Apple sells three versions of MacBook Air: A cheaper previous-generation 13-inch model with M1 chip, and 13-inch and 15-inch models equipped with the newer M2 chip. The question is, when will Apple discontinue the ‌M1‌ ‌MacBook Air‌ and replace its top-of-the-line 13-inch and 15-inch machines with M3 equivalents?

M3 MacBook Air Feature

The existing 15-inch ‌MacBook Air‌ arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the ‌M2‌ 13-inch ‌‌MacBook Air‌ back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in over 550 days.

According to Bloomberg's Mark Gurman, Apple has new M3 ‌MacBook Air‌ models in development that are scheduled for release in March this year. In October it was reported that both models had passed engineering verification testing (EVT), an early production testing phase on prototype devices. The M3 chip used in the Airs is expected to have similar CPU and GPU core counts as the ‌M2‌ chip in the current models.

According to Gurman, Apple is developing the Macs alongside macOS 14.3, an update that is expected between the end of January and February, but new hardware may ship around the March timeframe. The new ‌‌MacBook Air‌‌ models could be timed to launch alongside updated iPad Pro and iPad Air models, which are coming around March.

Mac Mini

Apple announced ‌M2‌ and ‌M2‌ Pro Mac mini models in January, which at the time of writing is just over 360 days ago, but Apple could be already testing an M3 ‌Mac mini‌, according to Gurman.

M3 Mac Mini Feature

In August, signs of an unknown "15,12" Mac machine were found in developer code, with the Mac featuring an 8-core CPU (consisting of four efficiency cores and four performance cores), 10-core GPU, and 24GB RAM. Based on the similar specifications to the base ‌M2‌ ‌Mac mini‌ (bar the existing model's 8GB RAM as standard), Gurman believes it represents a next-generation ‌Mac mini‌.

Gurman previously said he was not expecting an M3 version of the ‌Mac mini‌ to launch until late 2024, but as it is already in testing, it could potentially be unveiled sooner.

Mac Studio, Mac Pro

Apple updated the ‌Mac Studio and Mac Pro with ‌M2‌ series chips in June 2023. ‌Mac Studio‌ models come with either the ‌M2‌ Max or ‌M2‌ Ultra chip, while the ‌Mac Pro‌ has adopted the ‌M2‌ Ultra.

M3 Mac Pro and Studio Feature

Both Macs are considered to be in the middle of their product cycles, and Gurman believes Apple is working on a new ‌Mac Studio‌ that is likely to launch in the second half of 2024.

The next ‌‌Mac Studio‌‌ is likely to be offered with the as-yet-unannounced fourth variant of the M3 chip. Like previous generations, this will double the components of the "Max" version, meaning that it will feature up to 32 CPU cores and 80 GPU cores. Gurman says that Apple is also likely to refresh the ‌Mac Pro‌ with this new high-end chip.

Taiwanese research firm TrendForce claims that Apple will launch a new ‌‌Mac Studio‌‌ featuring the M3 Ultra chip at WWDC in June, so we could well see the new ‌Mac Pro‌ alongside of it.

13-inch MacBook Pro

Apple has discontinued the 13-inch ‌M2‌ MacBook Pro – and along with it the Touch Bar – replacing it with a 14-inch model that's equipped with a next-generation M3 chip.

No M3 MacBook Pro 13 Inch Feature

Apple says that the 14-inch M3 MacBook Pro is up to 60 percent faster than the 13-inch MacBook Pro with ‌M1‌. The M3 14-inch MacBook Pro also comes with a number of other benefits that make it worth the upgrade for anyone with the original 13-inch machine. So do not expect to see an M3-powered 13-inch MacBook Pro anytime soon, if ever.

M3 Chip Speed and Performance Gains

The M3 series of chips are built on TSMC's 3-nanometer process, bringing performance and efficiency improvements over Apple's previous ‌M2‌ chips, which are based on the earlier-generation 5-nanometer process. Since its transition to Intel chips, Apple's strategy has been as follows.

In the ‌M1‌ and ‌M2‌ series of Apple silicon, each generation has a baseline version, then a "Pro" chip with more cores for its central processing unit and graphics. Next is an even more powerful "Max" version that doubles the number of graphics cores. Lastly, an "Ultra" model doubles the number of main processing cores and graphics cores found in the "Max." Things are slightly different with the M3 series, as explained below.

In terms of the actual real-world gains, this of course depends on the M3 processor version, coupled with the particular Mac model and other component factors like RAM and thermal dissipation. Nevertheless, all of Apple's M3 chips also boast GPU improvements not found in the ‌M2‌ series, including Dynamic Caching, hardware-accelerated ray tracing, and hardware-accelerated mesh shading.

M3

Apple's base M3 chip will likely feature in future ‌MacBook Air‌ models, as well as an updated lower-end version of the ‌Mac mini‌. At least in the MacBook Airs, the M3 chip is expected to have similar CPU and GPU core counts as the ‌M2‌ chip in the current models, but that could be true for the ‌Mac mini‌ as well.

M3 Chip Apple Event Slide
Based on Geekbench benchmarks, the M3 chip has single-core and multi-core scores of around 3,000 and 11,700, respectively. The standard ‌M2‌ chip has single-core and multi-core scores of around 2,600 and 9,700, respectively, so the M3 chip is up to 20% faster than the ‌M2‌ chip, which is what Apple claimed during its "Scary Fast" event in October.

M3 Pro

Going on what we know from the recently released 14-inch and 16-inch MacBook Pro M3 models, the M3 Pro chip outperforms the ‌‌M2‌‌ Pro, but not by a lot. Based on Geekbench benchmarks, single-core speed is up around 16.7 percent, while multi-core speed is up approximately 6.7 percent. For context, the M3 Pro has 150GB/s memory bandwidth, while the ‌M2‌ Pro had 200GB/s.

m3 pro chip

The M3 Pro and ‌M2‌ Pro chips in the 16-inch MacBook Pro have 12 CPU cores, but the ‌M2‌ Pro actually featured one additional GPU core over the M3 Pro. Despite that, Apple claims it is 10 percent faster than the ‌M2‌ Pro GPU and 40 percent faster than the M1 Pro GPU.

M3 Max

With the M3 series, Apple deviated slightly from the doubling strategy it followed with the ‌M2‌ Max by adding several more CPU cores to the M3 Max compared to the M3 Pro. Benchmarks indicate that Apple's M3 Max chip in the 16-inch MacBook Pro is around as fast as the ‌M2‌ Ultra chip used in the current-generation ‌Mac Pro‌ and the higher-end ‌Mac Studio‌. In other words, the ‌M2‌ Ultra ‌Mac Pro‌ is outperformed by what is on paper a lower-end machine, just four months after it was released.

M3 Max Chip
Note that the M3-powered 16-inch MacBook Pro starts at $3,499 in the U.S. when configured with the M3 Max chip, while the ‌Mac Studio‌ with the ‌M2‌ Ultra chip starts at $3,999, so you can effectively get the same performance for $500 less by buying a 16-inch MacBook Pro, which also includes display, keyboard, and trackpad.

Will this performance imbalance alone encourage Apple to bring forward the launch of M3-powered ‌Mac Studio‌ and ‌Mac Pro‌ models? Unlikely. But we can always hope.

M3 Ultra

Having not yet been announced, the M3 Ultra chip is something of an unknown quantity. The existing ‌M2‌ Ultra encompasses two ‌M2‌ Max chips for double overall CPU and GPU performance, as well as twice the memory bandwidth (800GB/s), so it would seem safe to expect Apple to follow the same strategy as it did with the M3 Ultra, with similar performance gains over the M3 Max from Apple's next-generation high-end M3 Ultra chip.

In a small deviation, Apple did add several more CPU cores to the M3 Max compared to the M3 Pro. However, if Apple continues to double both the CPU and graphics configurations with the Ultra, the M3 Ultra could end up having 32 CPU cores and 80 graphics cores.

Tag: M3

Apple overtook Samsung as the top global smartphone manufacturer in 2023, according to preliminary data from market research firm IDC. If the data is accurate, it is the first time Samsung has lost the top spot to another company in 13 years. In 2013, Nokia held the number one spot, Samsung was second, and Apple didn't even feature in the top five.

iphone 14 cyber
IDC bases its analyses on market share of global smartphone shipments across the year. According to the report, Apple took a 20.1% market share, while Samsung took 19.4% of the share.

Apple was also the only company in the top three to achieve positive growth year-on-year, increasing shipments from 226.3 million units to 234.6 million units.

"While we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple," said Nabila Popal, research director with IDC's Worldwide Tracker team. "Not only is Apple the only player in the Top 3 to show positive growth annually, but also bags the number 1 spot annually for the first time ever. All this despite facing increased regulatory challenges and renewed competition from Huawei in China, its largest market."

Samsung's drop in rank is interpreted as only partly down to strong sales of Apple's iPhone 14 models and the company's debut of the iPhone 15 series, while diversification in the Android market is also said to be a factor. Other impacting variables are said to include Huawei's resurgence in China, and brands like OnePlus, Honor, Google, and others launching competitive devices in the lower price range of the high-end market.

idc global smartphone shipments 2023
Overall, the smartphone market declined by 3.2% to 1.17 billion units shipped across the year, driven largely by macroeconomic challenges and elevated inventory early in the year. However, a growth spurt in the latter stages of 2023 suggests the market could see a recovery this year, with foldable devices and increased interest in AI capabilities also said to be gaining traction.

Tag: IDC

OLED displays for both of Apple's next-generation iPad Pro models will have entered the production phase by this week in time for device shipments to begin in April, claims a new report by The Elec.

iPad Pro OLED Feature 2
According to the Korean-language outlet, LG Display recently began manufacturing the thin film transistor (TFT) for the new 13-inch iPad Pro displays, while Samsung will this week similarly kickstart its own TFT production for the new 11-inch iPad Pro. The TFT essentially acts as a switch to turn off and turn on individual OLED pixels.

Finished 11-inch and 13-inch OLED iPad Pro models are expected to go into mass production around March, in time for a scheduled release in April, according to today's report. Apple analyst Ming-Chi Kuo has said he expects the new ‌iPad Pro‌ models to launch in the second quarter of 2024, which runs from April to June.

The timeframe given by The Elec also dovetails with an earlier Bloomberg report that claimed the new iPad Pro models could be announced at a March event, along with a new iPad Air that will be available in two sizes for the first time. Apple usually opens pre-orders during an event or a week or two after it, and then begins delivering the devices to customers the following week.

OLED displays are a first for the ‌iPad‌ lineup. Apple has been using OLED technology for the iPhone and the Apple Watch, but larger OLED screens are more expensive. Compared to LED or mini-LED, OLED brings deeper blacks and more vivid colors.

Apple's OLED iPad Pro shipments forecast for the year have reportedly decreased to 8 million units, down from the 10 million units that were projected for 2024 last year. The reduction is said to be a reflection of broadly sluggish performance across Apple's product lineup. Apple did not release any new iPad models last year, so it will be interesting to see if pent-up demand can offset poor sales.

Along with new displays, the ‌iPad Pro‌ models are expected to be powered by Apple's latest M3 chip, which debuted in new MacBook Pro models last year. The M3 is built on 3-nanometer technology, and should bring a notable graphics improvement over the M2 chip that is currently used in the ‌iPad Pro‌.

The displays are expected to be three times the price of those used in iPhones, which could translate to much higher prices for customers. Apple is also rumored to be releasing a redesigned Magic Keyboard accessory for the devices, since the screens will be slightly larger and the tablets themselves could be slightly thinner.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

Apple has readied modified Apple Watch models that "do not contain pulse oximetry functionality," medical technology company Masimo said in a document filed today with the U.S. Court of Appeals for the Federal Circuit.

apple watch series 6 blood oxygen monitoring 1
The filing, viewed by MacRumors, suggests that Apple will be removing the Blood Oxygen app from new Apple Watch Series 9 and Apple Watch Ultra 2 models sold in the U.S., at least temporarily. This change would allow Apple to sidestep an import and sales ban on Apple Watch models with blood oxygen sensing, which the U.S. International Trade Commission ordered last year after ruling that Apple violated Masimo's pulse oximetry patents. The ban was already temporarily paused shortly after it began last month, but it could have resumed as early as this month, which likely spurred Apple to take this measure.

Apple has started shipping modified Apple Watch models to retail stores in the U.S., according to Bloomberg's Mark Gurman, but it's unclear when they will go on sale. Apple has yet to respond to our request for comment.

Apple's website still advertises the Blood Oxygen app as an available feature on the Series 9 and Ultra 2 order pages in the U.S. as of writing. The feature can measure and display your body's blood oxygen percentage, and is intended for "wellness purposes only." Existing owners of the Series 9 and Ultra 2 will likely retain access to the feature, and it is not expected to be removed on models sold in other countries.

The feature's removal is likely a stopgap, as Gurman reported that Apple is preparing a software update that would adjust the Blood Oxygen app's algorithms, in an attempt to avoid Masimo's patented technology. It's unclear if this effort will be successful, and the legal battle between Apple and Masimo is likely far from over.

"Apple's claim that its redesigned watch does not contain pulse oximetry is a positive step toward accountability," a Masimo spokesperson told MacRumors. "It is especially important that one of the world's largest and most powerful companies respects the intellectual property rights of smaller companies and complies with ITC orders when it is caught infringing."

Tag: Masimo
Related Forum: Apple Watch

Apple is preparing to split the App Store "in two" in the coming weeks ahead of European Union requirements that will force Apple to enable app sideloading in the region, Bloomberg's Mark Gurman reports.

iOS App Store General Feature Desaturated
In the latest edition of his "Power On" newsletter, Gurman explained that Apple is gearing up to make changes to the ‌App Store‌ in the EU to comply with the region's impending Digital Markets Act (DMA). Apple is apparently planning to roll out adjustments to comply with the new legal requirements in the coming weeks, including splitting off the ‌App Store‌ in the EU from the rest of the world. The deadline for Apple to comply with the DMA is March 7, so the company has just over seven weeks to enact the changes.

Last week, Apple CEO Tim Cook met the European Union's antitrust chief, Margrethe Vestager, at Apple Park. Vestager reminded Cook of Apple's impending obligation to allow users to install third-party app stores and sideload apps under the DMA. Apple will also be obliged to give developers the ability to promote their offers outside the ‌‌‌‌App Store‌‌‌‌ and use third-party payment systems. The DMA is expected to force Apple to make a range of significant changes to the way the ‌App Store‌, FaceTime, and Siri work in Europe.

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You'll soon be able to watch your favorite HBO shows on the Vision Pro, as streaming service Max will be available on Apple's mixed reality headset at launch. Formerly known as HBO Max, the service also offers content from CNN, the DC Universe, the Discovery Channel, the Food Network, HGTV, TBS, TLC, TNT, and more.

Max Formerly HBO Max
Apple last week confirmed that Max would be one of the entertainment options available on the Vision Pro, along with Apple TV+ and Disney+.

"Apple Vision Pro features ultra-high-resolution displays that deliver more pixels than a 4K TV for each eye, enabling users to watch movies and TV shows from Apple TV+, Disney+, Max, and other services on a screen that feels 100 feet wide with support for HDR content," said Apple, in a press release.

Max will natively support the visionOS operating system, allowing it to take full advantage of the Vision Pro's immersive capabilities. However, the exact design and functionality of the app remains to be seen.

Disney Plus Vision Pro
Disney CEO Bob Iger last year said Disney+ would also be available on the Vision Pro at launch, promising "deeply personal experiences." Its app will also natively support visionOS, and it will be prominently featured in the App Store on the Vision Pro.

Some other streaming services will likely be available on the Vision Pro at launch, but not all will natively support visionOS. For example, Bloomberg's Mark Gurman said Netflix will simply offer its iPadOS app on visionOS without any modifications, at least to start. Apple said the Vision Pro is compatible with over one million iOS and iPadOS apps.

Vision Pro pre-orders begin in the U.S. this Friday, January 19 at 5 a.m. Pacific Time, and the headset launches on Friday, February 2.

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Next-generation 2nm chip technology destined for future Apple devices is on schedule to begin production next year, DigiTimes reports.

Apple Silicon Teal Feature
TSMC chip fabrication facilities will begin installing equipment designed for 2nm chip production in April at the earliest. Apple was the first company to utilize TSMC's initial 3nm technology with the A17 Pro chip in the iPhone 15 Pro and ‌iPhone 15‌ Pro Max, and the company is likely to follow suit with the chipmaker's 2nm chips. With production set to begin in 2025, 2nm chips are likely to make their first appearance in Apple devices soon after.

Last month, the Financial Times reported that TSMC had already demonstrated prototype 2nm chips to Apple ahead of their expected introduction in 2025. Apple is said to be closely aligned with TSMC in the race to develop and implement 2nm chip technology, which will surpass their current ‌3nm‌ chips and associated nodes in terms of transistor density, performance, and efficiency.

Today, DigiTimes added that the chip supplier is also believed to be evaluating which of its plants will be the first to produce even more advanced 1.4nm chips in 2027. The company began mass production of its enhanced ‌3nm‌ node, which is likely to appear in Apple devices for the first time later this year, in the fourth quarter of 2023.

Apple's iPhone 15 Pro Max will continue to be the best-selling iPhone model in the first half of this year, according to Apple analyst Ming-Chi Kuo.

iPhone 15 Pro Cameras
Writing in his latest industry note on Medium, Kuo said the iPhone 15 Pro Max "will still account for 40–45% of all iPhone 15 shipments in 1H24," which will be "critical" to Taiwanese camera lens supplier Largan's buoyant off-season in the first half of the year.

Apart from being the premium model with the largest display at 6.7-inches, the iPhone 15 Pro Max also features a 5x Telephoto zoom or "tetraprism" lens that is not found in other models. The tetraprism lens in the Pro Max model alone is expected to increase Largan's first half-year revenue by $108.8 to $121.6 million, according to Kuo.

Kuo has repeatedly said he expects the tetraprism lens to expand to both the iPhone 16 Pro and iPhone 16 Pro Max later this year, enabling at least 5x optical zoom and 25x digital zoom on the Telephoto lens of both premium models.

The iPhone 16 Pro is expected to feature a larger 6.3-inch display, compared to the 6.1-inch iPhone 15 Pro. This change would increase the overall size of the device, which would provide additional internal space for a tetraprism lens.

According to a report by The Elec, Apple will add LG Innotek as another supplier of the folded zoom module used in the technology, in an attempt to secure production yields for the increased number of units required.

The Apple Vision Pro runs on an M2 chip equipped with ten GPU cores and eight CPU cores – the same version used in Apple's higher-end MacBook Air models. That's according to a post on X (formerly Twitter) by Bloomberg reporter Mark Gurman.

apple vision pro setup
Apple revealed early on that its mixed reality headset uses an M2 processor, but it wasn't clear until now which variant of the chip Apple had chosen.

Apple uses the M2 chip in both of its current 13.6- and 15.3-inch MacBook Air models, which launched in June 2022. Built on 5-nanometer technology, the M2 has an 8-core CPU, much like the M1, but it supports eight or ten GPU cores, up from seven or eight in the M1.

As things stand, Apple's $3,499 Vision Pro will launch on February 2 with what is officially a last-generation processor, given that Apple has since released 14-inch and 16-inch MacBook Pro models powered by M3 chips.

The M2 chip in Vision Pro is responsible for processing content, running the visionOS operating system, executing computer vision algorithms, and providing graphical content. However, it does not work alone.

Vision Pro offloads the processing of information coming from the cameras, sensors, and microphones to a dedicated custom-built R1 chip. Apple says that it can stream images to the displays within 12 milliseconds, providing a "virtually lag-free" view of the world.

The entry-level Vision Pro is equipped 16GB of RAM and 256GB of storage space. Apple could offer models with up to 1TB of storage, but the existence of bigger capacities has not yet been confirmed.

In the same post on X, Gurman additionally confirmed that Apple customers will be able to purchase the Vision Pro online and at retail stores using Apple Card installments. Typically, Apple Card installments let customers spread the purchase over monthly payments with no interest. iPhone purchases can be made over 24 monthly payments, for example. Apple Vision Pro pre-orders open on Friday, January 19 at 5.00 a.m. PST in the United States.

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