MacRumors

The HomePod firmware Apple released early continues to offer up insight into future software and hardware capabilities for the HomePod, iPhone 8, and other devices, with the newest discovery coming today developer from Guilherme Rambo.

He's unearthed a new "SmartCamera" feature, which appears to be something that will be built into future iPhones and/or iOS 11, perhaps taking advantage of the new facial recognition software that we expect to see in the iPhone 8.

The firmware suggests the camera app will be able to detect different types of scenes, photo conditions, and photography subjects like pets and children. Several scenes are referenced, including Fireworks, Foliage, Pet, BrightStage, Sport, Sky, Snow, and Sunset/Sunrise, indicating the iPhone's camera may be able to detect a scene and then set the ideal exposure, shutter speed, and other factors to take the best photograph.

smartcamvariousscenes
Many cameras, from point and shoot models to DSLRs, have a range of scene presets that can be selected, and it looks like Apple's planning to implement something similar.

There are also specific references to a "freezeMotion" feature that mentions face scenes, pets, and babies, perhaps pointing towards new scene detection functionality that can recognize a fast moving target and automatically capture a photo at an ideal moment.

smartcampetbaby
A third screenshot covers several "Confidence" metrics and hints at the camera's ability to recognize not just pets and babies, but documents and QR codes. Both document scanning and QR code scanning with the camera are built into iOS 11, so at least some of these features will be available for all iPhone models. It's not entirely clear, however, what will require the facial recognition hardware rumored for the iPhone 8 and what will be available for other devices.

smartcamconfidence
Existing iPhones running the current version of iOS already include object recognition functionality, but it's limited to the Photos app right now. The Photos app uses AI to detect objects and people in photos for smart search and organization, and it seems some of that technology could be making its way to the Camera app going forward.

The HomePod firmware contains hints about future iOS 11 functionality and the iPhone 8 because the HomePod runs a full version of iOS. The current version of iOS 11 in testing has been stripped of references to unreleased features, but Apple neglected to make the same edits to the HomePod firmware, allowing enterprising developers to dig up the company's secrets.

Apple has accidentally leaked the general design of the iPhone 8, confirmed that it has an infrared facial tracking mechanism, and given us hints of several upcoming features like a split status bar at the top and a tap to wake feature. It also seemingly confirms both a virtual Home button and function area along with the absence of an under-display Touch ID solution.

Related Forum: iPhone

In May, Lyft launched a "Round Up and Donate" program where riders can opt in to have the app round up their fare to the nearest dollar, and automatically donate the difference to one of a few participating organizations like the Human Rights Campaign and the ACLU.

This week, Lyft announced that it's going to match donations made by riders when they pay for their trips using Apple Pay throughout the month of August. The Apple Pay news comes alongside the announcement of three new donation partners: Girls Who Code, Habitat for Humanity and the World Wildlife Fund (via TechCrunch).

lyft round up and donate

Thousands of passengers have opted in to our Round Up & Donate program, and this month, participants can double their impact when they use Apple Pay.

Every time you ride, we’ll round up your fare to the nearest dollar, and all month long your donation will be matched to the cause you choose.

Users can opt in to Round Up and Donate within the Settings of the Lyft app, and afterwards all of their trips will be automatically rounded up with the difference going to their charity of choice. Since the program launched in May, Lyft said that over 100,000 of its riders have joined in Round Up and Donate, totaling $315,000 donations raised for existing partners.

On its website, Lyft has shared a few steps on how to join the donation program, as well as how to pick Apple Pay as the main payment option for the ride hailing app.

Related Roundup: Apple Pay
Tag: Lyft

Microsoft appears to be working on a Touch Cover smart keyboard for at least one iPad model, according to battery information for products containing lithium-ion batteries shared on its website earlier this year.

surface rt

Microsoft's Surface RT with Touch Cover

The documents were published in April, but they were only discovered now by German blog WinFuture, which tipped its information to The Verge. The product is clearly listed: iPad Touch Cover (Model 1719).

Microsoft previously sold Touch Covers for its Surface tablets that doubled as pressure-sensitive keyboards and protective covers.

microsoft ipad touch cover
Those covers magnetically click into place and provide protection for the Surface's touchscreen. They have a standard keyboard layout, shortcut keys, and a two-button touchpad that supports gestures.

It's unknown if the iPad version would be similar. All that's known is that it presumably has a lithium-ion battery, suggesting it could connect over Bluetooth. It could also work with an iPad Pro's Smart Connector, but that seems less likely.

Of course, Microsoft could have scrapped plans to release an iPad keyboard between April and now, or perhaps even earlier. For now, the single document is all we have to go on. We'll provide an update if that changes.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

MixBin Electronics has recalled about 263,000 iPhone cases that were filled with liquid glitter, following "at least" 24 reports of users facing skin irritations, being burned, and even getting permanently scarred after the cases broke and the liquids seeped out. The cases were sold by Amazon, Henri Bendel, Tory Burch, Nordstrom Rack, Victoria's Secret, and MixBin itself, and were for the iPhone 6, iPhone 6s, and iPhone 7 (via Consumerist).

In the recall notice, MixBin said that customers "should immediately stop using" the cases in question and contact the company for a full refund. The glitter-filled cases focused on in the recall were sold both in physical retail locations and online from October 2015 through June 2017, ranging in price from $15 to $65. On the list of recalled cases, 16 of the units came from Victoria's Secret.

iphone case recall

This recall involves all liquid glitter mobile phone cases for iPhone 6, 6s and 7. The cases contain liquid and glitter that are floating in the plastic case. They were sold in various styles and colors and measure about 5.5 inches by 2.75 inches.

There are 24 reports worldwide discovered so far, 19 of which were in the United States, and they reference "skin irritation" and "chemical burns" suffered by the users. MixBin mentioned that one user reported "permanent scarring from a chemical burn," while another said she suffered "chemical burns and swelling to her leg, face, neck, chest, upper body and hands."

Among the 263,000 worldwide units that are being recalled, 11,400 were sold in Canada and 400 were sold in Mexico. To see the full list of the recalled MixBin Electronics cases, including model numbers, UPC codes, and descriptions, check out the notice on the Consumer Product Safety Commission's website.

Tag: Recall

Following its June quarter earnings results, which beat Wall Street expectations for both revenue and iPhone sales, Apple's stock opened at an all-time high of $159.52 today. Apple also opened with a market cap of nearly $830 billion, moving it closer to becoming a trillion dollar company.

aapl aug 2
Investors and analysts alike remain optimistic about the so-called iPhone 8 expected later this year. Drexel Hamilton analyst Brian White today said his Wall Street firm continues to believe Apple remains among the most underappreciated stocks in the world, and maintained his lofty $202 price target.

MacRumors obtained the latest research notes from several Apple analysts with updated AAPL price targets and ratings.
aapl price targets august 2017
MacRumors has also published a complete transcript of Apple's post-earnings conference call with CEO Tim Cook and CFO Luca Maestri.

AAPL is currently trading in the $156 to $157 range after falling back a few dollars since the opening bell, but it's still up over 4 percent.

Tag: AAPL

Google Earth for iOS today received a major update that brings a collection of new features to the interactive mapping app, as well as introducing 64-bit app support so it can run on iOS 11 devices. Apple reminded developers over the summer that once iOS 11 launches to the public, it will cease support of 32-bit apps altogether and only allow 64-bit apps and app updates to be submitted to the App Store.

In its announcement, Google positioned the updated app as a way for users to discover new travel destinations. With the new add-ons, users will now be able to explore locations around the world with a 3D button that refocuses Google Maps and begins circling around a city chosen by the user, similar to Flyover in Apple Maps. All of the updates coming to iOS previously debuted on Android in April.

google earth update 1

Summer is one of my favorite seasons. It's a time to travel with my family, for discovering new places and creating new memories. Google Earth is where I turn to for travel ideas. Just last month I was exploring Canada's National Parks. Inspired by the beautiful outdoor imagery, I'm planning to hit the road with my wife and kids in a couple weeks, up the coast to Hoh Rain Forest in Washington, and then onward to beautiful Victoria, Canada, home of the Pacific Rim National Park Reserve.

And starting today, if you’re an iOS user, you can download Google Earth and discover your next travel destination, too.

There's also a new feature called "Voyager" that brings up interactive stories from places around the world with information like the best museums, parks, and landmarks broken down in categories including editor's picks, travel, nature, culture, history, and education.

google earth 3
To discover a random new destination on the planet, there's a new dice rolling button that surfaces a new location for users to read up on each time it's pressed. Google also added an in-app screenshot, or "Postcard," feature that lets users take pictures of the locations they explore with the new 3D mode.

Google Earth is available to download from the iOS App Store for free. [Direct Link]

Two months after rolling out Plex Live TV to iOS and Android TV devices, Plex today announced that its live streaming TV feature is now available for users on Apple TV.

In addition, on any app where Plex Live TV is available, Plex Pass users will be able to use a new "Time Shift" feature, meaning they can scrub back and forth through any live broadcast, as well as pause it.

plex apple tv live tv

We’re thrilled to bring Live TV to Apple TV and Live TV and DVR support to Android mobile, joining iOS, Android TV, and our lovely Plex Web app (DVR only).

We can’t quite include a TARDIS with your Plex Pass yet, but we can do the next best thing, which is allowing you to time shift Live TV! That’s right, with our latest enhancements, you can now time-travel (well, pause or skip around) when watching Live TV. No longer will you be forced to choose between getting more Cheetos and seeing who gets voted off the island. Life is hard enough.

To gain access to Plex Live TV, users must be a Plex Pass subscriber (beginning at $4.99/month), and then install a digital antenna, connect a digital tuner, and sync everything to their Plex Pass subscription account.

Plex Pass subscribers can watch live HD content on channels available over-the-air, including major US networks like ABC, NBC, CBS, FOX, and CW, as well as local programming, news, and sports. For apps that support DVR, Plex also said that the feature is officially out of beta.

For a list of compatible tuners and antennas that enable Plex's live broadcasting and DVR features, check out the company's list here. The Plex app is available to download from the iOS App Store for free. [Direct Link]

Related Roundup: Apple TV
Tag: Plex
Buyer's Guide: Apple TV (Don't Buy)

Skype today announced that users across 22 countries can now send money with PayPal in its mobile app for iOS and Android.

Skype PayPal iOS
Skype said the person-to-person payments feature is rolling out today in the United States, United Kingdom, Austria, Belgium, Canada, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Luxembourg, Malta, Netherlands, Portugal, San Marino, Slovakia, Slovenia, and Spain.

Where available, users will need to link their PayPal account to their Skype profile. In a chat, users can then swipe right, tap Send Money, and complete the near-instant money transfer process, which is handled by PayPal. Both the sender and recipient must reside in one of the 22 countries supported.

PayPal within Skype will support currency exchange as usual. If a user is sending funds from the United States, for example, to someone in Europe, the user will have the option to send money in euros if preferred.

The feature will require the latest version of Skype for iOS, available as a free download on the App Store [Direct Link]. However, users receiving money can have any version of the Skype app installed.

Tags: PayPal, Skype

Chinese smartphone maker Huawei aims to become the world's largest smartphone maker by 2021, ahead of both Apple and Samsung, and the latest market share data suggests it continues to make progress towards that goal.

Huawei P10

Huawei P10

Huawei shipped an estimated 38.4 million smartphones in the June quarter, a 20 percent increase over a year ago, according to research firm Strategy Analytics. By comparison, Apple reported it sold 41 million iPhones in the same period, up nearly 2 percent from 40.4 million iPhones in the year-ago quarter.

Huawei's market share rose to an estimated 10.7 percent in the quarter, putting the Chinese company well within striking distance of Apple's estimated 11.4 percent market share in the quarter. Samsung continued to lead the market with a 22.1 percent share of shipments, according to Strategy Analytics.

smartphone shipments q3 2017 strategy analytics
"Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters," said Woody Oh, Director at Strategy Analytics. "Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9."

Beyond the iPhone sales numbers, officially reported by Apple, it is important to acknowledge that these are estimated figures, and shipments within distribution channels do not necessarily reflect sales to customers. Apple also captures the vast majority of profits in the smartphone industry.

Third Place

Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down by one vendor for an extended period of time, changing hands between Nokia, BlackBerry, Xiaomi, and Huawei over the past six years.

In 2014, it looked like low-priced Chinese vendor Xiaomi had firmly cemented its position as the world's third-largest smartphone maker, but due to a limited retail presence and declining popularity, Huawei is now firmly in the driver's seat.

Huawei has been making an aggressive push into several European markets, and it's even testing the North American market after launching its smartphones in Canada in June. Huawei isn't well known in the United States, however, largely because it lacks agreements with Verizon, AT&T, T-Mobile, and Sprint.

American customers have to resort to retailers such as Best Buy or Walmart, or Huawei's direct sales website, to purchase one of their unlocked smartphones, reducing the brand's visibility in a country where Apple and Samsung reign supreme.

If Huawei can find success in Canada, then perhaps it will consider tackling the much larger market south of the border next.

Apple's Decline in China

Apple reported revenue of $8 billion in Greater China in the June quarter, a 10 percent decrease compared to the year-ago quarter, and some analysts believe that's partly due to the iPhone's declining popularity in the country.

iPhone market share in China fell to 9 percent in the first six months of 2017, from a peak of 14 percent in 2015, according to Counterpoint Research. iPhone was only the fifth best selling smartphone in China during the June quarter, behind other Chinese rivals like Oppo and Xiaomi, research firm Canalys said.

Apple CEO Tim Cook didn't have much to say on iPhone in China during its post-earnings conference call on Tuesday, but he did comment on the growing popularity of messaging app WeChat, developed by Tencent, in the country.

"In terms of WeChat, the way I look at this is, because iOS share is not nearly a majority of the market in China, the fact that a lot of people use that… it makes the switching opportunity even greater," said Cook. "I think that's more the case than the risk that a lot of folks have pointed out."

"I see Tencent as one of our biggest and best developers," added Cook, who remains optimistic about China. "They have done a great job of implementing iOS features into their apps, and we are looking forward to working with then even more to build even greater experiences for our mutual users in China."

The focus now shifts to the fall, when both Apple and Huawei are expected to unveil new flagship smartphones. Huawei reportedly said its upcoming Mate 10 handset will be able to compete better than ever with the so-called iPhone 8.

Last week, a source in the Taiwanese supply chain reported that Facebook has entered into small production on a smart home speaker with a touchscreen, preparing to compete with companies like Apple and Amazon in the smart speaker market. A report by Bloomberg this week has continued that rumor, and added onto it by claiming the company is in fact working on two separate speaker devices to release to the public, and that it's hiring from Apple to get a "Siri-style" AI voice assistant up and running for the devices' launch.

Coming out of Facebook's Building 8 lab, today's report confirmed many of the features already discussed regarding the touchscreen-enabled speaker. Facebook plans to launch it with a screen size between 13 and 15 inches, a wide-angle lens, and microphones and speakers all powered by artificial intelligence. The screen rests on a thin, vertical stand and Facebook is now deciding whether the UI will run on a version of Android or if it will build its own OS, according to people familiar with the plans.

homepodapplemusic


Although the touchscreen speaker is only in the prototype stage, Facebook has begun testing it in employee homes.

Featuring a laptop-sized touchscreen, the device represents a new product category and could be announced as soon as next spring’s F8 developer conference, according to people familiar with the matter. They say the large screen and smart camera technology could help farflung people feel like they’re in the same room, which aligns with Chief Executive Officer Mark Zuckerberg’s mission of bringing Facebook users closer together. The device is in the prototype phase but is already being tested in people’s homes.

The advanced smart speaker will be aimed at video calling and connecting friends and family members across long distances, with Facebook testing a way for its camera to automatically scan a user in its range, lock onto them, and track their movements to keep them in shot during a video call. A 360-degree camera was a possibility at one point during the touchscreen device's development, but now it's "unlikely" to be ready in time for Facebook's rumored launch of early 2018, likely ahead of or around the company's annual F8 conference in the spring.

In addition, Facebook is working on "at least one other product," representing a more basic and "standalone" smart speaker that would be aimed at competing with the Amazon Echo and Google Home. It's rumored that the standalone speaker would be priced "in the low $100 range," coming in under the flagship Echo ($180) and Google Home ($130). On the higher end, the touchscreen speaker made by Facebook would be priced at "a few hundred dollars."

In order to get a helpful AI assistant on both devices, Facebook is looking at hiring some "Apple Inc. veterans" to work at Building 8 and help create the social network company's own version of assistants like Siri and Alexa. The exact Apple veterans that Facebook is hiring were not specified in the report.

The social media giant is working on at least one other product -- a standalone smart speaker that would compete with the Amazon Echo and Google Home, said the people, who asked not be named discussing unannounced products. Facebook is hiring Apple Inc. veterans to help it create a Siri-style voice assistant that would run on both devices, they said.

Last week's supply chain sources claimed that Facebook's smart speaker would be mostly controlled through the touchscreen and lack voice controls, but now Bloomberg's sources suggest the company is in fact working to include such voice-activated features. People close to the plans also mentioned that Facebook is prepared to abandon the cheaper, more basic speaker and pivot to prioritizing the touchscreen-enabled speaker instead, due to potentially intense competition in the standalone smart speaker market.

Apple will finally enter the same space later this year with the HomePod, which the company is billing as primarily a high-quality music playback device that also has helpful smart features that can be controlled by Siri. HomePod will sell for $350 when it launches this December.

Feral interactive has announced that BioShock Remastered, a new high-definition version of the popular first-person shooter, is coming to macOS later this year to celebrate the tenth anniversary of the game's original release.

Originally developed by Irrational Games and published by 2K for PC and consoles, BioShock is set in the decaying underwater city of Rapture, a darkly imaginative gameworld inspired by Ayn Rand's philosophy of Objectivism.

BioShock remastered

Set in an alternative 1960, BioShock Remastered plunges players into Rapture, an individualistic utopia gone badly wrong. To survive the onslaughts of the city's deranged inhabitants, players must rewrite their own genetic codes, and find creative ways to combine their terrifying new powers with devastating weapons. With a thought-provoking storyline, BioShock is at once beautiful, thrilling and frightening, and explores profound ideas about science, politics and human nature.

"We're thrilled to bring an enhanced version of BioShock to macOS 10 years after its original release," said David Stephen, managing director of Feral Interactive.

"The improved graphics make the most of the spectacular art direction, combining art deco design, science fiction themes, and a horror sensibility. There's never been a better time to visit Rapture."

Rather than an update to the original title, BioShock Remastered will be available as a full game from the Feral Store, Steam and the Mac App Store. System requirements and pricing will be confirmed by Feral closer to release.

Update 8/15: BioShock Remastered will launch on Steam on August 22 for $19.99, and "shortly afterwards" the game will be made available at the same price on the Mac App Store.

Tag: Feral

Apple LogoApple today reported revenue of $45.4 billion and net quarterly profit of $8.7 billion, or $1.67 per diluted share, in its fiscal third quarter ended June 24.

Apple CEO Tim Cook and CFO Luca Maestri discussed the results on a conference call today. MacRumors has prepared a complete transcript of the call ahead.

Tim Cook

Good afternoon, and thanks everyone for joining us. Today, we're proud to announce very strong results for our fiscal third quarter, with unit and revenue growth in all of our product categories. We'll review our financial performance in detail, and I'd also like to talk about some of the major announcements we made in June at our Worldwide Developers Conference. It was our biggest and best WWDC ever, and the advancements we introduced across hardware, software, and services will help us delight our customers, and extend our competitive lead this fall, and well into the future.

For the quarter, total revenue was at the high end of our guidance range at $45.4 billion. That's an increase of 7 percent over last year, so our growth rate has accelerated in three consecutive quarters this fiscal year. Gross margin was also at the high end of our guidance, and we generated a 17 percent increase in earnings per share. iPhone results were impressive, with especially strong demand at the high end of our lineup. iPhone 7 was our most popular iPhone, and sales of iPhone 7 Plus were up dramatically compared to 6s Plus in the June quarter of last year. The combined iPhone 7 and 7 Plus family was up strong double digits year over year. One decade after the initial iPhone launch, we have now passed 1.2 billion cumulative iPhones sold.

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Readdle's popular Spark email app expanded to the Mac late last year, and now the company has introduced a major update that brings a new Smart Search feature.

According to Readdle, there are several under-the-hood changes that have been made to enable the new search feature and to make it speedy. Smart Search is able to provide instant access to files and attachments as well as relevant search suggestions, all displayed in an intuitive UI.

sparkformacsmartsearch
Search queries are visualized with smart keywords to get to relevant results more quickly, and keywords can be customized to fit specific criteria like emails from the last week or emails with attachments. It also supports natural language, so searches like "show me emails from Eric from the last two weeks" will bring up the relevant content.

Along with the new search feature, today's update also includes syncing for snoozed emails, reduced CPU consumption, and improved memory and disk usage.

Spark for Mac is available for free from the Mac App Store starting today. [Direct Link]

Tags: Readdle, Spark

VSCO, the company behind the popular VSCO photo editing app and photo sharing social network, is today adding a new video editing tool to its VSCO app on iOS.

According to TechCrunch, the new video editing tool is designed to allow users to apply pre-designed filters to videos captured with the iPhone. The edited videos can then be shared on social networking sites.

vscovideoediting

Unedited video on left, VSCO filter on right

VSCO is using real-time image processing called SENS for its video editing tool, which is able to support all iOS video formats up to 30 fps at 4K.

The VSCO photo editing app is well-known for its wide range of adjustable filters and extensive editing tools, and this is the first time that functionality has expanded to encompass video.


For the time being, VSCO is limiting the video editing tool to its VSCO X members, who must pay a $19.99 annual subscription fee to get access to premium features. According to VSCO, a VSCO X membership includes new exclusive tools that are introduced each month, along with more than 100 VSCO presets and advanced controls.

"VSCO's mission is to help people become better creators, and video is a creative frontier we're increasingly passionate about and focused on," explains Flory, of the new tool's launch. "Video editing for VSCO X members is a first step into what we see as limitless possibilities for video editing tools on VSCO."

Access to video editing will be rolling out to VSCO X members soon. Subscribers will need to launch the app and tap the banner announcing the video editing tool to access it.

VSCO can be downloaded from the App Store for free. [Direct Link]

Tag: VSCO

airpods 4During today's earnings call covering the third fiscal quarter of 2017, Apple CEO Tim Cook briefly mentioned the company's super popular hard-to-come-by wireless earphones, the AirPods.

According to Cook, production capacity has been bumped up, but because of the high level of demand, Apple is still unable to make enough to reach supply/demand balance.

We're also seeing incredible enthusiasm for AirPods. 98 percent customer satisfaction based on Creative Strategy's survey. We have increased production capacity for AirPods and are working very hard to get them to customers as quickly as we can, but we are still not able to meet the strong level of demand.

Priced at $159, Apple's AirPods are wire-free earphones that feature Bluetooth and an Apple-designed W1 chip for a better connection and simple transfers between different devices. AirPods are equipped with an infrared sensor to detect when they're in the ear, and they support a range of touch-based gestures.

Since launch, AirPod supplies have been severely constrained and ship out from the online Apple Store in the U.S. in six weeks. That six week mark has not budged since December, but Apple retail stores occasionally have them in stock as do third-party retailers like Best Buy.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Buy Now)
Related Forum: AirPods

It's no secret that Apple is working on an autonomous driving system, thanks to statements from Apple CEO Tim Cook, information published by the DMV, and the presence of Apple's autonomous test vehicles on the road, but during today's earnings call, Cook re-emphasized Apple's deep interest in the technology, and he even hinted Apple's work on autonomy could be used for more than vehicles.

"In terms of autonomous systems, what we've said is that we are very focused on autonomous systems from a core technology point of view," Cook said. "We do have a large project going, and we're making a big investment in this from our point of view."

appleautonomousdrivingtestlexus
Cook went on to call autonomy "the mother of all AI projects," a statement he's shared before in an interview with Bloomberg. Cook also hinted that Apple has other autonomous projects in the works beyond a car system.

"Autonomous systems can be used in a variety of ways -- a vehicle is only one, but there are many different areas of it. And I don't want to go any further with that," he said.

Apple has presumably been working on an autonomous driving system since 2014, when rumors of its efforts to create an electric vehicle first surfaced. Apple has now moved away from creating a full vehicle and is said to be focusing on self-driving technology instead.

Since April, Apple has been testing its autonomous driving system in several Lexus RX450h SUVs, which can be spotted on the roads around its Cupertino headquarters.

Last week, United States President Donald Trump told The Wall Street Journal that Apple had plans to build three "big, big, big" manufacturing plants in the United States, a statement that allegedly came from Apple CEO Tim Cook.

Unsurprisingly, Cook was questioned about the president's statement during the question and answer portion of today's earnings call, and he deftly dodged it by highlighting Apple's overall efforts to increase jobs in the United States.

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Apple CEO Tim Cook at the Executive Tech Summit at Trump Tower in December of 2016

Cook said Apple has created two million jobs in the United States, across three separate categories. The first, responsible for about 2/3rds of those jobs, is the App Store and the Apple developer community.

Cook said Apple is making an enormous effort in this area by encouraging children and college students to get into coding through Swift-based curriculum that's been introduced in schools around the world.

The second category, according to Cook, is Apple's manufacturing purchases. Last year, Apple purchased $50 billion in goods and services from U.S. based suppliers, and has been aiming to increase that. Apple in May announced a $1 billion Advanced Manufacturing Fund meant to encourage innovation among U.S.-based manufacturers. Corning became the first recipient of the fund in mid-May, and Cook says the money will be used to expand the company's Kentucky plant to make innovative glass.

"There are several plants that can benefit from having some investment to grow, expand, or set up ship in the U.S. for the first time," said Cook. "We're excited."

The third category relates to Apple's own facilities in the United States, like its Cupertino-based campuses that employ thousands of employees. Cook didn't have much to say about this category, but he hinted at announcements coming later this year, potentially giving some weight to Trump's statement about job creation.

"Two thirds of our employee base is in the United States, despite only one third of revenue being here," Cook said. "We have some things we'll say about that later in the year."

Cook said that Apple does feel that it has a responsibility to create jobs in the United States. "We do view that we have a responsibility in the United States to increase economic activity and increase jobs. Apple could only have been created here," Cook said.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

During today's earnings call covering the third fiscal quarter of 2017, Apple CEO Tim Cook was asked about ARKit and how he foresees developers using the service when it first launches. In response, Cook once again reiterated his excitement about augmented reality, and in short, said he expects to see a wide variety of applications shortly after iOS 11 becomes available this fall.

Cook pointed towards many of the demos that we're already seeing, which have ranged from games and entertainment to more practical applications like furniture placement and measurement.


"I could not be more excited about AR and what we're seeing with ARKit," said Cook. "What categories? What's on the web in terms of what people are doing? It's all over the place, from entertainment to gaming." He went on to say that he expects to see small business solutions, consumer solutions, and enterprise solutions, though he mentioned enterprise "takes a little longer to get going sometimes."

"I think AR is big and profound," he went on to say. "This is one of those huge things that we'll look back at and marvel at the start of it. I think customers are going to see it in a variety of ways and it feels great to get [AR] going at a level that can get all of the developers behind it."

A recreation of A-ha's "Take On Me" made using ARKit

In an interview with CNBC after the earnings call, Cook said he believes the iPhone will become even more essential than it already is once augmented reality features are widely available.

"The smart phone is becoming even more important to people because it's going across so much of your life and you can tell by some of the things we did at WWDC that that will only continue," Cook told CNBC's Josh Lipton. "And with things like AR… I think it becomes even more essential than it currently is. I know it's hard to believe, but I think that's the case."

When iOS 11 launches in the fall, it's set to become the largest AR platform in the world thanks to the myriad iPhones and iPads that are in the hands of customers. Developers are already building a huge range of ARKit-based apps and games, which will also start launching this fall.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro