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Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone.

The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple.

Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.

A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases.

Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.

Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support.

The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?"

It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips, Touch ID and Face ID, user privacy, the App Store, and more.

Since 2015, Apple has offered the "Move to iOS" app which is designed to make it quick for Android users to swap to an iPhone by transferring data like contacts, message history, photos and videos, web bookmarks, mail account information, calendars, wallpapers, DRM-free songs, and books.

Apple has been ramping up its efforts to lure Android switchers to iPhone since 2017, when it overhauled the "Switch" site and first began releasing ads targeted at Android users.

Israel-based software developer Cellebrite, known for breaking into mobile devices like the iPhone to obtain sensitive data, recently began informing customers that it can circumvent the security of iOS devices running iOS 11, reports Forbes.

With a way to break into iPhones running iOS 11, Cellebrite can potentially crack most of the iPhones available on the market. According to Forbes, the Department for Homeland Security was able to obtain data from an iPhone X in an arms-trafficking case in November, probably using Cellebrite technology to do so.

A warrant found by Forbes suggests an iPhone X was sent to Cellebrite on November 20, with data successfully extracted on December 5. Based on the warrant, it's not clear how data was obtained, but given the time gap, it's unlikely Face ID was used.

Cellebrite has not publicly announced or shared details on its ability to break into devices running iOS 11, but as noted by Forbes, the company's documentation [PDF] on what it can access now includes iPhones and iPads running iOS 11. Sources that spoke to Forbes have also confirmed the company is marketing its iOS 11 cracking techniques to law enforcement agencies around the world.

Devices supported for Advanced Unlocking and Extraction Services include:

Apple iOS devices and operating systems, including iPhone, iPad, iPad mini, iPad Pro and iPod touch, running iOS 5 to iOS 11.

Apple continually introduces improvements to the security of its operating systems in order to keep ahead of companies like Cellebrite that are always searching for flaws and vulnerabilities to exploit in order to access the data on locked iOS devices.

In iOS 11, for example, Apple began requiring an iPhone's passcode to establish trust with a computer, a change from earlier versions of iOS that also would authenticate a connection via Touch ID. Apple also added a secret biometric disabling mechanism to its SOS feature, which shuts down Touch ID or Face ID and requires a password when the SOS screen is triggered by pressing on the Sleep/Wake or Side button five times in rapid succession.

Still, even as Apple works to increase the security of its iOS devices, companies like Cellebrite work to find new ways to crack iOS devices and then sell their services to governments and other entities. Cellebrite also offers software that customers can purchase, but its most sensitive and secret tools, such as its method for unlocking devices running iOS 11, is not included to prevent Apple from finding and patching whatever vulnerability is being exploited.

Instead, Cellebrite requires law enforcement to send locked devices to their labs to keep techniques secret.

Cellebrite first garnered significant attention in 2016, when it was believed the company was enlisted to help the FBI break into the iPhone 5c of San Bernardino shooter Syed Farook after Apple refused to provide the FBI with tools to unlock the device.

The FBI did not use Cellebrite's services for that particular case, but several United States government agencies do regularly work with Cellebrite to unlock iOS devices.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple in 2018 will release three new iPhones, according to a report shared by Bloomberg this morning. The three devices, as we've heard before, will include an upgraded version of the iPhone X, "the largest iPhone ever" with a screen size close to 6.5 inches, and a third less expensive model.

Apple is said to be aiming to offer "a model for everyone" to rekindle iPhone sales after iPhone X sales came in lower than analyst expectations last quarter.

While the 6.1-inch iPhone will feature a lower price tag, Kuo (and now Bloomberg) say all three devices will feature Face ID. The three devices will also feature edge-to-edge displays with the exception of a notch on the front of each device that will house the TrueDepth camera system.

The two higher-end devices will use A12 processors and will feature stainless steel edges, and at least one model could be available in gold, a color Apple is said to be considering adding. As for the lower-cost model, it will feature aluminum edges to keep costs down. Like the two higher-end models, it will feature a glass back for wireless charging.

For the larger iPhone model, Apple is said to be considering implementing a dual-SIM feature that would make it easier for people to switch carriers when traveling, but Bloomberg says it's not yet clear if the company will implement the feature.

Apple hasn't made a final decision on including the feature and could choose to wait for E-SIM technology, which will connect phones to multiple networks without the need for a removable chip. Apple has wanted to offer E-SIM technology, but some carriers are resistant to the idea and Apple needs their support. A dual-SIM capability would provide a compromise.

Apple's largest iPhone, which will measure in at 6.5 inches, is code named "D33." According to Bloomberg, some prototypes of this device feature a screen resolution of 1242 x 2688. Kuo has previously said the device will feature 480 to 500 pixels per inch, similar to the new 5.8-inch model, codenamed "D32."

Our first look at what could be the display for Apple's larger 6.5-inch iPhone leaked over the weekend, allegedly sourced from an LG Display plant in Vietnam. Apple is rumored to be sourcing displays for the larger 6.5-inch iPhone from LG, so the leak is potentially accurate.

As you might expect, the display component and digitizer looks a lot like an iPhone X display, only larger. The cutout at the top for the TrueDepth camera is visible, but little else can be gleaned from the image.

According to Bloomberg, Apple is already running production tests with suppliers, and so we could start seeing a significant pickup in part leaks in the near future.

Apple's legal battle against accusations that it intentionally slows down older iPhones to incentivize customers to upgrade to newer models will likely take place in one courtroom near the company's headquarters in California.

The U.S. Judicial Panel on Multidistrict Litigation has disclosed that it will consider consolidating dozens of iPhone performance-related complaints filed against Apple during a hearing scheduled for Thursday, March 29 in Atlanta, Georgia, as is routine for similar cases filed across multiple states.

Apple currently faces 59 putative class actions across 16 district courts in the United States. The total includes 30 before Judge Edward J. Davila in the Northern District of California, where the lawsuits will likely be centralized given their overlapping claims, according to court documents obtained by MacRumors.

Apple faces similar class action lawsuits in at least six other countries, including one filed with the Ontario Superior Court of Justice in Canada on Friday, according to Toronto-based law firm Rochon Genova LLP.

The lawsuits have been mounting since late December, when Apple revealed that it throttles the maximum performance of some older iPhone models with chemically aged batteries when necessary in order to prevent the devices from unexpectedly shutting down. The so-called feature was introduced in iOS 10.2.1.

Apple initially didn't mention the change in its iOS 10.2.1 release notes, and in a statement issued a month later, it still only mentioned vague "improvements" resulting in a significant reduction in unexpected shutdowns.

Apple only revealed exactly what the so-called "improvements" were after Primate Labs founder John Poole visualized that some iPhone 6s and iPhone 7 devices suddenly had lower benchmark scores starting with iOS 10.2.1 and iOS 11.2 respectively, despite operating at maximum performance on previous versions.

Apple apologized for its lack of communication in December, and reduced the price of battery replacements to $29 for iPhone 6 and newer through the end of 2018. Apple will also provide users with more visibility into the health of their iPhone's battery in iOS 11.3, with the feature already available in beta.

Apple also emphatically denied any kind of planned obsolescence:

First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.

Keep in mind that Apple is not permanently or persistently slowing down older iPhones. Even if your iPhone is affected, the performance limitations only happen intermittently, and only when the device is completing demanding tasks.

MacRumors previously answered many frequently asked questions about Apple's power management process, which can be disabled in iOS 11.3, or avoided by replacing your iPhone's battery if necessary. Read our guide on how to get an iPhone's battery replaced at an Apple Store or Apple Authorized Service Provider.

Apple has confirmed that Google Cloud Platform is one of at least two third-party services it relies upon for storing encrypted iCloud account data, which it notes doesn't include any user-identifying information.

Apple made the disclosure in the latest version of its iOS Security Guide, which was updated last month. This particular change went unnoticed until it was reported by CNBC's Jordan Novet earlier today.

The encrypted chunks of the file are stored, without any user-identifying information, using third-party storage services, such as S3 and Google Cloud Platform.

Previous versions of the iOS Security Guide mentioned Microsoft Azure, but Google Cloud Platform is now listed in its place. Apple also continues to rely on Amazon's S3 web service for additional storage.

iCloud stores a user's contacts, calendars, photos, documents, and more, and since each file is broken into chunks and encrypted with AES-128 and SHA-256 keys, storage on Google Cloud Platform shouldn't be a security concern.

Apple reached a multi-million dollar deal with Google Cloud Platform in 2016, according to reports from CRN and the Financial Times.

Samsung on Sunday unveiled its latest Galaxy S9 and S9+ flagship smartphones at the Mobile World Congress in Barcelona, showcasing the handset's new dual-lens camera, stereo speakers, and AR-powered emoji. The new smartphones take the same general design as the Galaxy S8 devices, with slightly slimmer bezels on the top and bottom.

The headline feature of the S9 and S9+ is a 12-megapixel dual lens camera, boasting the first variable aperture system built into a smartphone, which promises better results in low light conditions and hardware-based shallow depth of field effects. Samsung's new photography computation also shoots 12 photos in three groups of four and then combines them at the pixel level to eliminate noise and boost detail.

The S9 features variable dual lens 12-megapixel cameras with dual optical image stabilization, while the S9+ features a variable aperture lens paired with a second 12-megapixel lens with a fixed aperture. The S9 Plus also includes a new slow-motion mode that can shoot at 960 frames per second, which can turn a 2-millisecond recording into six seconds of video. For comparison's sake, Apple's iPhone X shoots at a maximum of 240 frames per second.

In U.S. models, the S9 is powered by Qualcomm's Snapdragon 845 processor, but in other regions, including Europe, the smartphone is powered by Samsung's own Exynos chip. Samsung has combined the face and iris recognition features into a new system called Intelligent Scan, which uses the best biometric sensor for the given situation. The fingerprint scanner on the back now sits below the camera module rather than alongside it. Like the S8 devices, the displays on the 5.8-inch and 6.2-inch models are Quad HD+ and Super AMOLED, respectively. Also, there's a headphone jack.

The S9 comes with 4GB of RAM while the S9+ has 6GB of memory. Both versions come with a base 64GB storage (user expandable up to 400GB via the Micro SD slot). In the U.S., the S9 starts at $720, with the S9+ costing $840. Pre-orders for both models begin on March 2 and the phones start shipping on March 16.

KGI Securities analyst Ming-Chi Kuo has issued a new research note outlining his expectations for Apple's "acoustic accessories" pipeline, claiming the company is working on both updated AirPods and "own-brand, high-end over-ear headphones" with an "all-new design." The new over-ear headphones are said to debut in the fourth quarter of this year at the earliest.

Apple to have own-brand, high-end over-ear headphones with all-new design; to be as convenient as AirPods with better sound quality; shipments to begin 4Q18F at earliest; Primax & SZS will be the key suppliers & will benefit from high ASPs. We believe that after AirPods and HomePod, Apple’s next addition will be high-end over-ear headphones, making its acoustic accessory lineup more complete. Existing suppliers Primax and SZS will be Apple’s partners on this new product. Primax will receive assembly orders on its familiarity with the acoustic business, and SZS is likely to use MIM technology advantages as leverage to become the exclusive or main MIM part supplier. The new headphones will be priced higher than AirPods and should help boost the business momentum of Primax as the assembly provider.

We think the main difference of the upgraded AirPods, which won’t look much different from current AirPods, will be the wireless charging case and the adoption of an upgraded W1 chip. We believe that the charging case will adopt different processes for the external appearance and to meet thermal requirements from wireless charging, the hinge price will rise 60-80%.

Beyond this year's update for the AirPods, Bloomberg claimed this week that Apple is working on a subsequent AirPods update that would bring water resistance to the earphones, but that model wouldn't arrive until 2019 at the earliest.

New photos claimed to be of the rumored 6.5-inch "iPhone X Plus" screen and digitizer have been shared on the MacX forums [Google Translate], with the poster claiming the parts come from a "trial run of production equipment" at LG's facilities in Vietnam.

The first photo shows a single digitizer held in a person's hand, and the overall size certainly appears larger than an iPhone X part, while the relative size of the notch to the digitizer's width is slightly different than on the iPhone X. At least one rumor has, however, claimed the second-generation iPhone X could have a smaller notch, so we shouldn't necessarily expect the notch-to-display proportions to be the same between iPhone X generations.

The digitizer includes a flex cable at the bottom of the part for connecting to the iPhone's logic board, and the part number printed on the cable is similar to the format typically used by Apple.

An apparent date code also shown on the flex cable points to a production date in the 46th week of 2017, which would correspond to mid-November, so this isn't a particularly recent part although there could be substantial lag between digitizer production and the part's incorporation into a full display assembly.

The second photo shows a tray containing a set of four assembled display/digitizer components. Again, the size appears larger than the corresponding iPhone X part based on the relative size of the small earpiece slot visible on one of the parts. The rear design of the part is also very similar but not identical to the iPhone X display assembly.

Samsung is the exclusive supplier of OLED displays for the iPhone X, but previous rumors have indicated LG could become the supplier for the so-called iPhone X Plus this year, so the purported location of these photos at LG's plant in Vietnam fits with those rumors. Apple has reportedly invested billions of dollars to help LG get its OLED display production up and running to increase overall supplies and give Apple more flexibility in not needing to rely solely on Samsung.

Apple is rumored to be launching three new iPhones around the usual September timeframe this year: a second-generation iPhone X with the same 5.8-inch OLED display size, a larger "iPhone X Plus" with a 6.5-inch OLED display, and a new LCD-based model with a similar full-face display to the iPhone X design but measuring about 6.1 inches.

(Thanks, Siting!)

Apple yesterday published a new support document noting that security changes being implemented on May 25 will prevent the first-generation Apple TV and PCs running Windows XP or Vista from using the iTunes Store. Apple has also begun emailing users with active first-generation Apple TVs to warn them of the upcoming change.

Beginning on 2018-05-25, Apple will introduce security changes that prevent Apple TV (1st generation) from using the iTunes Store. This device is an obsolete Apple product and will not be updated to support these security changes.

Apple notes that second-generation and later Apple TV models will continue to work with the iTunes Store.

The first-generation Apple TV based on a traditional hard drive was introduced back in 2007 and was supplanted by the much smaller flash-based second-generation model in late 2010. The first-generation model was officially declared obsolete by Apple in late 2015.

As for PC users, Apple notes that machines running Windows XP or Vista are no longer supported by Microsoft and are unable to use the latest versions of iTunes, as iTunes 12 requires Windows 7 or later. With the upcoming changes, users running these older versions of Windows and iTunes won't be able to make new purchases or redownload previous purchases from the iTunes Store.

(Thanks, Greg!)

Former Apple CEO Steve Jobs, who co-founded Apple and was responsible for catapulting the company to wild success with products like the iPod and the iPhone, was born on February 24, 1955, and were he still alive, today would mark his 63rd birthday.

Jobs not only founded Apple alongside Steve Wozniak in 1976 and directed the future of technology with the development of some of the first personal computers, but he also brought Apple back from the brink of failure even after being ousted from the company he created.

Though he passed away in October of 2011 when he was just 56, Steve Jobs had a lasting impact on Apple's culture. As current Apple CEO Tim Cook often says, Steve Jobs' DNA -- his taste, his thinking, his unwavering perfectionism, his dedication to hard work, and his lust for innovation -- will "always be the foundation of Apple."

MacRumors shares a birthday with Steve Jobs, and as of today, the site is turning 18. MacRumors was founded on February 24, 2000 by Arnold Kim, and what started out as a small side project has flourished and grown right alongside Apple into the best Apple news site on the web.

We here at MacRumors are grateful to all of our dedicated readers, community members, and volunteers, and we look forward bringing you Apple news and rumors for the next 18 years.