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Pre-orders for the Samsung Galaxy S9 started last week, and the first S9 orders are set to arrive to customers on March 14. We managed to get our hands on a new Galaxy S9 ahead of the device's launch date, so we thought we'd compare Samsung's new flagship device to Apple's latest flagship device, the iPhone X.

With the Galaxy S9, Samsung uses multiple biometric methods, so there's a fingerprint sensor that's been relocated to the middle of the device's back underneath the rear camera, making it easier to reach. The iPhone X, of course, has fully embraced facial recognition, something Samsung hasn't been able to do because it's using an inferior 2D facial and iris recognition system that's not secure enough on its own.

A fingerprint sensor is, of course, an attractive offering for those who prefer fingerprint sensors to facial recognition, and offering multiple biometric methods provides consumers with choice. The Galaxy S9 also continues to offer a headphone jack, which Apple abandoned with the iPhone 7.

Samsung's Galaxy S9 is using variable aperture camera technology (with two cameras if you have an S9+), and it's putting out photos on par with the iPhone X (if not better), and to combat Animoji, Samsung has its own new AR Emoji, which are more realistic humanoid animated emojis that some have called creepy. We'll be looking into both AR Emoji and the Galaxy S9 and S9+ cameras in later videos, so make sure to visit MacRumors next week to check those features out in detail.

The Galaxy S9 runs Android 8.0 Oreo, with useful features like native multitasking and edge panel customization. Android is appealing to many because it's more customizable than iOS, but it can't match features like iMessage and Continuity, and these key differences are what draw people to the different operating systems and drive customer loyalty.

When it comes to performance, Samsung's Galaxy S9 doesn't quite measure up to the iPhone X in terms of benchmarks, but in day to day usage, the difference isn't noticeable. Both devices are responsive, fast, and offer the kind of performance you expect in an expensive flagship smartphone. It's worth noting, though, that Galaxy S9 pricing starts at $720 in the US, while pricing on the Galaxy S9+ starts at $840. That's a solid $280 to $160 price difference compared to the $999 price tag of the iPhone X, and lower price is often an edge that Android devices have over iOS devices.

With Samsung and Apple devices, deciding which one is "better" is often a matter of choosing your preferred features and your preferred operating system. Both of these smartphones are fast, modern, and highly capable devices and each one has its upsides and downsides.

We'll be further exploring similarities and differences between Samsung's new flagship smartphones and the iPhone X next week, but let us know what you think of the new Galaxy S9 in the comments below.

In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.

Friday, March 9

Apple's ecosystem explained: YouTube tech reviewer Marques Brownlee explains why Apple's ecosystem of products and services is so strong. He also advises against becoming too locked into just one ecosystem.

AAPL sets all-time high closing price of $179.98: The previous record was $179.26, set on January 18, 2018. Apple's overall all-time high remains $180.62, set during intraday trading on February 28, 2018. AAPL has been on the rise since bottoming out at $150.24 on February 9 amid a wider stock market selloff.

Commentary: Apple shares have technically traded for higher prices, but today's record high factors in multiple stock splits, including a 7-for-1 split in 2014. Apple's market cap now hovers around the $915 billion mark.

Timing of Apple's rumored March event: Apple typically invites the media to its special events roughly 10 to 12 days beforehand, so if there is a March event on its agenda, then we'll likely hear about it soon.

• 2015: Thursday, February 26 invites → Monday, March 9 event
  

• 2016: Thursday, March 10 invites → Monday, March 21 event
  

• 2017: No event.
  

• 2018: Thursday, March 15 invites → Monday, March 26 event (?)

Commentary: The big question is whether Apple will hold a media event or make its announcements via press releases as it did last year. Rumored products that could debut this month include a new iPhone SE, lower-priced 9.7-inch iPad and MacBook Air models, and the AirPower charging mat, along with iOS 11.3.

Other Reading:

• Swift is now the world's tenth most used programming language, tied with Objective-C, according to analyst firm RedMonk's analysis of GitHub and Stack Overflow data. Apple's open source programming language was released at WWDC in June 2014.
  
  

• Apple has applied to patent a crumb-resistant keyboard: The patent application describes a MacBook keyboard with mechanisms that prevent contaminant ingress, which is a fancy way of saying dirt and crumbs. This could involve the use of "brushes, wipers, or flaps" that block gaps around key caps.

For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

One of the minor disadvantages of buying an iPhone X early is having to wait for developers to update their apps with support for the smartphone's taller display. Many popular apps were updated within a few weeks after the device launched, but over four months later, there are still some notable omissions.

MacRumors recently asked our readers to share their favorite apps that have yet to be optimized for the iPhone X display. Then, we reached out to the developers of each app to ask them if and when they will release updates with iPhone X support. We've included comments from every company that responded below.

Apple

Apple did not respond to multiple requests for comment.

• iMovie
  

• iTunes Connect
  

• iTunes Remote
  

• Beats Pill+
  

• AirPort Utility
  

• Music Memos

Google

Google said it does not have anything to share at this time.

• Google Authenticator
  

• Google Analytics
  

• Google Admin
  

• Google Street View
  

• Google Wifi
  

• Google Cloud Console
  

• Inbox by Gmail
  

• Chrome Remote Desktop
  

• Snapseed

Microsoft

Microsoft confirmed it is working on updating its remaining apps to be optimized for the iPhone X, but it did not provide a timeframe.

• Microsoft Remote Desktop
  

• Microsoft Solitaire Collection
  

• Office 365 Admin

Apple recently announced that, starting April 2018, all new iOS apps submitted to the App Store, including universal apps, must support the iPhone X display. The rule doesn't apply to existing apps.

Barclays analyst Blayne Curtis and his associates recently spent a week in Asia meeting with companies within Apple's supply chain, and today they shared research on iPhones, AirPods, and the HomePod gathered from their trip.

In terms of AirPods, the analysts expect Apple will continue to increase production of the wireless earphones. Barclays forecasts that AirPods shipments will likely approach 30 million units in 2018, within the ballpark of KGI Securities analyst Ming-Chi Kuo's estimate of 26-28 million units.

AirPods remain backordered on Apple's online store, with orders placed today estimated for delivery within 12 to 13 days in the United States and several other countries. The wireless earphones have been in short supply since December after availability briefly improved during the fall months.

The lengthy shipping estimates for AirPods suggests Apple may still be having difficulties manufacturing the wireless earphones, can't keep up with strong demand, or is dealing with some combination of those two factors.

Apple doesn't disclose AirPod sales, but chief executive Tim Cook said the company's total revenue from wearables was up almost 70 percent year over year. Apple's broad "Other Products" category, including AirPods, Apple TV, and Apple Watch, set a new all-time record with $5.5 billion in revenue last quarter.

In contrast with the popularity of AirPods, Barclays says HomePod sales have been "underwhelming" so far. The research note says Apple planned an initial production run of 6-7 million units, but it's unclear how many have sold.

Apple will soon release a wireless charging case for AirPods to be used with its upcoming AirPower charging mat. Beyond that, Bloomberg reported that Apple may release new AirPods with "Hey Siri" functionality as early as this year, and a subsequent pair with water resistance as early as next year.

Barclays also believes Apple will release a new pair of AirPods in early 2019, but it's unclear if they are referring to the pair with "Hey Siri" functionality or the subsequent water-resistant ones.

And for the HomePod, a relatively sketchy rumor out of China suggests Apple may release a smaller version of the speaker later this year for between $150 and $200 in the United States. No further details were provided.

The research note corroborates Apple's widely rumored plans to launch a new iPhone X, a so-called iPhone X Plus, and a lower-priced 6.1-inch iPhone X-like device with some design compromises such as an LCD instead of OLED display, 3GB of RAM instead of 4GB, a single-lens rear camera, and no 3D Touch.

An excerpt from the research note, edited slightly for clarity:

Looking ahead, we expect iPhone X production to cease entirely before this year's launches and now believe the 6.1" LCD model could be half or even more of the mix in the second half of 2018. The LCD version will likely be tiered between the iPhone 8 and iPhone X2 with cut down features; we expect it will have only 3GB RAM, a single rear camera, and lack 3D Touch, but still have the new form factor with Face ID. In terms of lower Bill of Materials, we note the LCD screen module costs less than half the cost of an OLED one. Further, we expect the iPhone X2 and a Plus-sized version to also be launched, likely with 4GB of RAM, and Intel to gain modem share this cycle. However, rear 3D-sensing doesn't happen until 2019 or later.

The information about the new iPhones is entirely in line with research previously shared by KGI Securities analyst Ming-Chi Kuo.

MBLM this week published part of its Brand Intimacy 2018 Report, with the preliminary findings focusing on responses from millennials and other young age groups. MBLM surveyed 6,000 consumers and performed 54,000 brand evaluations across 15 total industries in the United States, Mexico, and the United Arab Emirates in order to discover which brands had the deepest emotional connections with respondents.

For millennials (typically individuals in their early twenties to late thirties as of 2018), Apple earned the top spot as the most intimate brand in the U.S. In second place was Disney, followed by YouTube, Target, and Amazon. The top four spots last year for millennials were Disney in first, followed by Amazon, Netflix, and then Apple, so the company has climbed and beaten out a few well-known brands this year.

"We were surprised and pleased to see YouTube as an addition to the top three most intimate brands for millennials this year," stated Mario Natarelli, managing partner, MBLM. "We believe its rise is due to our culture's continued need for escape and the brand's immediate, diverse content, personalities and growing offerings in movies and live TV. YouTube is clearly an established ritual in the lives of many millennials today."

A younger age group of individuals between 18 and 24 years old kept Apple as their most intimate brand, but listed Amazon in second, then YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca Cola, and Walmart.

This is just a snapshot of the larger Brand Intimacy 2018 Report, which MBLM said it will be sharing next week, on March 13. Since Apple has earned the top spot in two important age groups, it's expected for the company to sit at number one for the overall rankings. For the 2017 list, Apple was MBLM's "top-ranked brand overall" and earned high marks in various categories like "can't live without" and frequency of use.

Since Siri's introduction in the iPhone 4s in 2011, responses to Apple's AI assistant have often weighed towards the unfavorable side, most recently in several HomePod reviews that specified Siri as one of the biggest downsides of owning the speaker. This week, Siri creator, co-founder, and former board member Norman Winarsky added in his own commentary about the assistant's current state, saying that he didn't think this is where Siri would be at this point (via Quartz).

In 2008 Siri began as spin-off of SRI International, where Winarsky was the President, and eventually launched as an app for iOS in February 2010. Two months later Apple acquired Siri, and just over a year after that introduced it within the iPhone 4s, shutting down the standalone app shortly thereafter. Seven years later, Winarsky said that Siri's capabilities have fallen short of his earlier predictions for where he thought the assistant, and Apple's development, would end up.

Specifically, Winarsky's comments focus on what Siri's intention was "pre-Apple" versus where the assistant is today. According to the co-founder, Siri was originally meant to be incredibly intelligent in just a few key areas -- travel and entertainment -- and then "gradually extend to related areas" once it mastered each. Apple's acquisition pivoted Siri to an all-encompassing life assistant, and Winarsky said that this decision has likely led Apple to search "for a level of perfection they can't get."

But part of it is also likely because Apple chose to take Siri in a very different direction than the one its founders envisioned. Pre-Apple, Winarsky said, Siri was intended to launch specifically as a travel and entertainment concierge. Were you to arrive at an airport to discover a cancelled flight, for example, Siri would already be searching for an alternate route home by the time you pulled your phone from your pocket—and if none was available, would have a hotel room ready to book.

It would have a smaller remit, but it would learn it flawlessly, and then gradually extend to related areas. Apple launched Siri as an assistant that can help you in all areas of your life, a bigger challenge that will inevitably take longer to perfect, Winarsky said. [...] “These are hard problems and when you’re a company dealing with up to a billion people, the problems get harder yet,” Winarsky said. “They’re probably looking for a level of perfection they can’t get.”

Last September, Apple VP of marketing Greg Joswiak commented on a few aspects of Siri's development, stating that Apple's aim from the beginning has been to make Siri a "get-s**t-done" machine. Joswiak did a series of interviews around the same time last September, after Siri leadership moved to Craig Federighi and before the assistant's six year birthday. In one, he discussed the claim that Siri development has been hindered by Apple's commitment to privacy, describing these reports as "a false narrative."

Netflix is said to be in advanced negotiations with former President Barack Obama and his wife Michelle to produce a series of high-profile shows for the streaming service, with Apple said to be waiting in line if a deal between the two parties falls through.

The New York Times reports that Netflix is offering to pay the Obamas to produce the exclusive content, according to people familiar with the discussions, although it's unclear how much is on the table given the couple's lack of experience in the media business.

However, rather than use the shows to respond to President Trump or conservative critics, Obama is reportedly interested in treating them as a platform for topics that dominated his presidency, such as health care, voting rights, immigration, foreign policy, and climate change.

Another program could feature Mrs. Obama on topics, like nutrition, that she championed in the White House. The former president and first lady could also lend their brand — and their endorsement — to documentaries or fictional programming on Netflix that align with their beliefs and values.

Several people familiar with the Netflix discussions said that executives from Apple and Amazon, which have their own streaming services, have also expressed interest in talking with Mr. Obama about content deals.

The New York Times notes that Obama retains close ties to Ted Sarandos, Netflix's chief content officer. Sarandos is married to Nicole A. Avant, an activist who served as Obama's ambassador to the Bahamas. Reed Hastings, the chief executive of Netflix, was also close to Obama while he was president and an attendee at state dinners, according to the report.

Apple has been comparatively slow at securing original content for its television offering, but the company now has at least 10 television shows in the early stages of development, including an untitled morning show drama starring Jennifer Aniston and Reese Witherspoon and an "Amazing Stories" reboot from Steven Spielberg.

Other shows on the tech giant's books include an untitled space drama from Battlestar Galactica creator Ronald D. Moore, a series written by "La La Land" creator Damien Chazelle, a Kristen Wiig comedy series, See, an epic world-building drama, Home, a docuseries focusing on incredible homes, and "Little America," an anthology series from "The Big Sick" creators Kumail Nanjiani and Emily V. Gordon.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Samsung is unlikely to introduce an under-display fingerprint recognition feature in its 2018 flagship smartphone line-up, according to KGI Securities research analyst Ming-Chi Kuo. Kuo had earlier predicted that the South Korean firm was planning to debut an under-screen fingerprint sensor in its Galaxy Note 9, due for release in the third quarter of this year, but Kuo now believes Samsung will cancel the feature because of technical issues. The following quote is taken from a KGI research note obtained by MacRumors and has been edited for clarity.

While we previously predicted that Samsung's new flagship Galaxy Note 9, due out in 3Q18, will come equipped with an under-display fingerprint recognition function, we now believe Samsung will cancel this feature on Note 9 because both ultrasonic (provided by Qualcomm) and optical (provided by Samsung LSI, Goodix, Egis, and Synaptics) solutions cannot meet Samsung's technical requirements.

According to Kuo's understanding of the technologies involved, under-display fingerprint solutions continue to have many technical issues surrounding the use of screen protectors as well as different environments affecting recognition rates and power consumption.

Previous reports suggested Samsung decided not to include a fingerprint scanner under the display of the recently launched Galaxy S9 and Galaxy S9+ smartphones due to similar technical difficulties. The fingerprint scanner remains positioned on the back of each device, just like the previous Galaxy S8 and Galaxy S8+ models. However, despite the ongoing problems, KGI remains "positive" on the outlook for under-display recognition in OLED panels and sees Samsung leading the way in this regard, although he doesn't expect mass-market adoption of the technology until the first quarter of 2019 at the earliest.

We recognize that under-display fingerprint recognition is key for full-screen designs, and we don't think that facial recognition can fully replace fingerprint recognition. For these reasons, we remain positive on this technology over the long term. Also, as under-display fingerprint recognition module has a unit price 4-6 times that of capacitive fingerprint recognition module (or higher), we think that once the former module goes into mass production, the contribution to suppliers' sales and profits will be significant.

Apple was widely rumored to be attempting to integrate Touch ID under the display on the iPhone X, or even on the side or back of the device, but Apple hardware engineering chief Dan Riccio has suggested it ditched any form of fingerprint scanning after hitting "early line of sight" with the company's Face ID depth-sensing facial recognition. Indeed, Apple is said to be so confident in Face ID that it is expected to abandon Touch ID in favor of the TrueDepth system on all of its new iPhone and iPad models released in 2018.

Notwithstanding Samsung's longer-term aims, Kuo believes the launch of iPhone X late last year has tilted general interest in the mobile industry away from under-display fingerprint recognition, and towards camera-based 3D sensing technologies as the ideal user authentication solution. Inquiries by Android smartphone vendors into 3D-sensing technologies are said to have at least tripled since Apple unveiled its TrueDepth camera and Face ID technology.

Kuo went on to say he believes the next two to three years will see shipments of 3D sensor-equipped Android devices to exceed those with under-display fingerprint recognition by a factor of two or three or more. This will be mainly due to 3D-sensing's wider compatibility with LCD screens than under-display optical fingerprint recognition, which is exclusive to OLED panels.

Android customers continue to be loyal to the Android operating system than iOS users are to the iOS operating system, according to new data shared today by Consumer Intelligence Research Partners.

Android saw a 91 percent loyalty rate in 2017, compared to 86 percent for iOS, with loyalty rates for the two operating systems remaining largely steady since early 2016. Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent.

Operating system loyalty for the year was measured by the percentage of customers that remained with each operating system when activating a new phone over the twelve months ending in December 2017. CIRP says its findings are based on quarterly surveys with a sample of 500 subjects each.

"Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both operating systems," said Mike Levin, Partner and Co-Founder of CIRP. "Loyalty is also as high as we've ever seen, really from 85-90% at any given point. With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases."

With the Android operating system, customers have access to a range of different smartphones that are all able to run Android, which may explain why it has a higher loyalty rate. Android devices are also typically more affordable than iOS devices, with a wider range of low-priced options available.

As CIRP points out, with fewer and fewer first-time smartphone buyers available, poaching customers from competing operating systems is becoming increasingly important. Apple regularly aims to lure Android users to iOS through trade-in options, videos, a Move to iOS app to make transitioning simple, and a "Switch" website dedicated to explaining all of the reasons why the iPhone is better than competing smartphones.

"We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS. Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users."

These loyalty rates are not equivalent to switcher rates, where iOS wins out. With a larger Android customer base, more customers are switching over to iOS devices on a regular basis. During earnings calls, Apple CEO Tim Cook always touts the high number of Android switchers Apple sees, with each quarter setting a new record.