MacRumors

Linus Sebastian, who runs the popular YouTube channel Linus Tech Tips, recently shared a video in which he claimed Apple and an Apple Authorized Service Provider denied to service his damaged iMac Pro.

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For background, Sebastian and his team fully disassembled the iMac Pro in January for their video review, which shows components like the main logic board and memory modules laid out individually. The real-time footage of the damage occurring in the new video appears to be a reenactment with visual effects.

The damage resulted when they dropped the display while attempting to reattach it to the aluminum chassis. Towards the end of the video, Sebastian also says the iMac Pro requires a new logic board and power supply unit, suggesting there may have been a short circuit that caused damage to internal components as well.


Sebastian contacted Apple to inquire about repair options, and visited the Genius Bar at an Apple Store, but the company ultimately declined to service the iMac Pro. In an email, an Apple support advisor placed blame on limited availability of replacement parts, but the actual reason is likely rooted in policy.

As has long been the case, Apple's terms and conditions for repairs stipulates that the company will not service products that have failed due to "unauthorized modification," including "faulty installation, repair, or maintenance by anyone other than Apple or an Apple Authorized Service Provider."

Apple's limited one-year warranty is also void if a product has "damage caused by service, including upgrades and expansions, performed by anyone who is not a representative of Apple or an Apple Authorized Service Provider."

In his defense, Sebastian confirms he is aware of those policies, but his argument is that Apple should still be obligated to repair the iMac Pro if he pays out-of-warranty fees. In the video's comments section, reaction is mixed, with some people agreeing with him and others siding with Apple.

iMac Pro is a non-user-upgradeable, all-in-one workstation by design, so it's easy to see why Apple may not be interested in servicing one that was fully disassembled. While the team at Linus Tech Tips may be more tech savvy than some, a lot can go wrong when an average customer tampers with internals.

After the repair was declined by Apple, Sebastian and his team contacted an Apple Authorized Service Provider in Canada, where they are located. The repair shop also declined the repair, but their reason was allegedly that Apple has yet to offer the required certification courses to service the iMac Pro.

However, Apple's internal iMac Pro Service Readiness Guide obtained by MacRumors states that ATLAS online training and learning resources for servicing the iMac Pro have been available in English since December. We also spoke to multiple sources who completed the course and received certification months ago.

The guide adds that iMac Pro service parts availability began in early to mid January, with replacement logic boards, flash storage, and memory available by late February. Multiple sources at Apple Authorized Service Providers also confirmed that iMac Pro displays are available with two-week-or-less delivery estimates.

MacRumors contacted a reliable source who confirmed that Apple Authorized Service Providers are permitted to deny service for any product that has been opened or modified by a customer, regardless of warranty, both for safety reasons and to avoid responsibility if the machine cannot be fixed.

In the end, Apple has to draw a line somewhere, and not everyone will agree with it. MacRumors contacted Apple, but a spokesperson declined to comment. We've also contacted Linus Tech Tips for comment.

Related Forum: iMac

safaripreviewiconApple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced more than two years ago in March of 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.

Safari Technology Preview release 54 includes bug fixes and feature improvements for Clipboard API, Beacon API, Web API, WebRTC, and Web Inspector.

The Safari Technology Preview update is available through the Software Update mechanism in the Mac App Store to anyone who has downloaded the browser. Full release notes for the update are available on the Safari Technology Preview website.

Apple's aim with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

When Apple first announced its ARKit developer platform, one of the examples it gave was an image that showed someone playing Dejarik, a holographic board game from the Star Wars universe. The game has been available in an augmented reality experience on the iOS "Star Wars: Jedi Challenges" app [Direct Link], but it required pieces of hardware -- namely the Lenovo Mirage AR headset -- that currently costs $149.99.

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This week Disney updated the Jedi Challenges app with ARKit support, removing the requirement of a Lenovo Mirage AR headset and letting anyone with an iPhone or iPad running iOS 11 play Dejarik Holochess for free (via Gizmodo UK). ARKit users are able to access the full Holochess game mode, with 18 levels taking place across six planets and including eight unlockable creatures with unique abilities. Lenovo says that Holochess mode includes around two to three hours of gameplay.

Star Wars: Jedi Challenges adds ARKit compatibility with this update. Users with an Apple device running iOS 11 can now experience the magic of augmented reality directly from their mobile device. Access the full Holochess game mode from Star Wars: Jedi Challenges including 18 levels across 6 planets and 8 unlockable creatures with unique special abilities.

Last month, Sensor Tower reported that iPhone and iPad owners worldwide have downloaded more than 13 million ARKit-only apps since the platform launched in September 2017. Games remain the dominant category for ARKit-only apps -- defined as "expressly using" Apple's framework, unlike Jedi Challenges -- having grown from representing 35 percent of downloads one month after iOS 11's launch, to 47 percent today.

Back in January, Apptopia claimed that developer use of ARKit had slowed down since it debuted in September, with growth steadily declining since the official launch. Apptopia's numbers suggested that 300 ARKit-related apps launched in September, around 200 came out in October, and 156 were released in November. The number climbed above 160 for December, but developers are said to still be figuring out the best use cases for augmented reality in general, with many ARKit-enabled apps designated as either games with AR modes attached onto them, entertainment and photo apps, or utilities.

Although ARKit has removed the need for a headset in Holochess mode, anyone who wants to partake in Star Wars: Jedi Challenge's Lightsaber Battles and Strategic Combat games will still need the Mirage headset. While Jedi Challenges is also available for Android smartphones, support for Google's ARCore has not yet been announced.

Just under two years after launching on the iOS App Store, Opera this week announced that its free "Opera VPN" app will be permanently discontinued as of April 30, 2018. Opera's virtual private network app masks the user's true IP address and allows them to bypass firewalls, block tracking cookies, change their virtual location to unlock geo-specific content, and more.

At the end of April, the app will be shuttered on both the iOS and Android App Stores, but the company noted that it aims to "make sure your privacy is still looked after" following Opera VPN's discontinuation. This mainly refers to users who were paying for Opera Gold on mobile, which introduced a Tracker Blocker, 10 additional regions, increased speeds, and dedicated customer support for $29.99/year.

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These subscribers will have the option to redeem a free one year subscription to SurfEasy's Ultra VPN and migrate all of their data from Opera to SurfEasy, a company that Opera acquired in 2016. Even those who don't have an Opera Gold plan will have the chance to obtain an 80 percent discount on SurfEasy's entry level Total VPN tier. In terms of pricing, SurfEasy's Ultra plan is currently priced at $6.49/month and the Total plan is $3.99/month.

This is a free upgrade for Opera Gold users, as SurfEasy Ultra offers unlimited usage on up to five devices, access to 28 regions and a strict no-log policy. SurfEasy is also available on more platforms, currently supporting Windows, Mac, iOS, Android and Amazon devices. Users will be able to enjoy world-class customer support, too. Opera Gold users will be able to migrate within the latest version of the Opera VPN iOS app.

In regards to the closure, Opera said: "All of us here at Opera VPN (including Olaf) are sincerely grateful for all your support over the last couple of years, and we're sorry for any inconvenience this may cause." Opera will still have its main web browser available for Mac users, including a built-in ad blocker and VPN.

Apple Music has seen a consistent rise in subscriber numbers over the past year, with the streaming music service's fastest growth yet -- hitting 40 million subscribers -- coming just this month. According to Macquarie Capital analyst Ben Schachter, Apple Music will keep up its progress and average 40 percent growth each year over the next three years (via The Wall Street Journal).

With this projection, Apple Music would see subscriber numbers reach about 56 million within the next year, 78 million in two years, and break the 100 million paid subscriber milestone in under three years. For comparison with previous growth, Apple Music sat at 10 million subscribers in January 2016, 20 million in December 2016, 30 million in September 2017, and 40 million in April 2018.

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Schachter explains that while Apple Music will continue to be a solid performer for Apple, music streaming royalties will prevent it from becoming Apple's most profitable service.

The rub, of course, is that music streaming isn’t a terribly profitable business, due mostly to the royalties streamers must pay to labels and artists. Mr. Schachter estimates that Apple Music commands a gross margin of around 15%. That is actually lower than the 24% that Spotify projects for this year. But even if Apple’s margins in music equaled that of its rival, they remain well below what the company makes by selling apps made by other developers. Mr. Schachter estimates that the latter commands gross margins of about 90%.

In other words, while music may be a key component to Apple’s growth, apps are far more vital to the company’s healthy bottom line. When it comes to services, Apple needs to get its playlist mix just right.

Still, the analyst's projections mark Apple Music as the "fastest-growing" service in Apple's services segment, which includes platforms like iTunes, the App Store, iCloud, Apple Pay, and AppleCare. In the company's upcoming quarterly earnings report on May 1, total services revenue is predicted to hit $8.3 billion for the second fiscal quarter, up 18 percent year-on-year. In the first fiscal quarter of 2018 Apple's services saw revenue of $8.5 billion, up 18 percent from 2017 and setting an all-time quarterly revenue record.

Morgan Stanley analyst Katy Huberty said earlier this year that Apple's services category will be the company's main revenue driver over the next five years. While iPhones will make up 22 percent of revenue growth through 2023, Huberty predicted that services will contribute more than 50 percent of Apple's total revenue growth over the same time period.

For Apple Music, the service's growth is believed to soon eclipse Spotify within the United States in terms of paid subscribers. A report from February said Apple Music was growing at a pace of about 5 percent monthly (which would total a faster annual growth than Schachter's prediction), compared to Spotify's 2 percent clip. According to these growth rates, Apple Music is expected to surpass Spotify in paid U.S. subscribers as soon as this summer. Spotify last updated its paid subscriber count in December 2017, marking 71 million users.

Facebook this week shared a blog post explaining "new privacy experiences" that will be available on the social network, in compliance with the European Union's General Data Protection Regulation (GDPR), coming into effect on May 25. Facebook originally detailed part of its plan for GDPR-related privacy features back in January, and is now following through in the wake of the Cambridge Analytica scandal.

The rollout will begin in Europe this week, but the company described the update as being "for everyone on Facebook," and it'll begin expanding worldwide "on a slightly later schedule." In the new blog post, Facebook chief privacy officer Erin Egan explained that users will be asked to make choices about multiple aspects of the social network from now on, including ads, profile data, and face recognition.

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As soon as GDPR was finalized, we realized it was an opportunity to invest even more heavily in privacy. We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook. We’ve brought together hundreds of employees across product, engineering, legal, policy, design and research teams. We’ve also sought input from people outside Facebook with different perspectives on privacy, including people who use our services, regulators and government officials, privacy experts, and designers.

Facebook will ask its users to review information about advertising based on partner data, such as websites and apps that use business tools like the Like button. They will be able to decide if they want Facebook to use data from partners to show them these type of ads or not.

For profile information, users that have opted into sharing political, religious, and relationship information will be asked whether to continue sharing this data, and if they want Facebook to use it. The update will make it easier to delete these personal tidbits from profiles as well.

Face recognition has been on Facebook in most parts of the world for about six years, allowing the service to detect when other profiles might be trying to use someone's profile image, among other features. Egan said that specifically in the EU and Canada, face recognition will return but be defaulted to an off state, and users will have the choice to turn it on. For everyone on Facebook, Egan explained that this feature is still "entirely optional" no matter where the user is located.

This week's blog post explained that these requests -- including an updated terms of service and data policy -- will have specific details relevant only to people in the EU, although "the substance" of the policy remains the same globally. As the update launches around the world, the company will "present the information in the ways that make the most sense for other regions."

Otherwise, Facebook users will also start to see new Settings and Privacy shortcuts around the world this week, allowing them to more easily check their data, delete it, or easily download and export it. The social network is also focusing on protecting teenagers with multiple GDPR compliant features that will be launching worldwide. These include limited advertising, disabling face recognition, defaulting audience options for posts to friends only, and more.

Screen ShotIn Chrome 66, rolling out now for Mac and iOS, Google has added a password export option to the web browser so that you can easily migrate your login details to another browser via a third-party password manager app. In this article, we'll show you how to export your passwords from Chrome on Mac and iOS.

At the end of the process, you'll be left with a CSV file containing all your login credentials. Popular password managers like Enpass and 1Password accept CSV files for importing login data. Just be aware that the CSV file you export from Chrome is in plain text. That means your credentials could be read by anyone with access to it, so make sure you securely delete the file once you've imported the data into your password manager of choice.

➜ Click here to read more...

Tags: Chrome, Google
Related Forum: macOS High Sierra

iPhone SEFrench website Consomac has discovered a new Russian-language regulatory filing in the Eurasian Economic Commission (EEC) database pointing towards several unreleased iPhone models that Apple could be launching relatively soon.

Versions of iPhone running iOS 11 are listed with the model numbers A1920, A1921, A1984, A2097, A2098, A2099, A2101, A2103, A2104, A2105 and A2106. None of the numbers correspond to Apple's existing smartphone lineup.

The EEC filing, published on Tuesday, satisfies Russia's requirement for companies to register all products containing encryption and/or cryptographic tools. On February 19, the EEC revealed the existence of two new models of iPad, which proved to be the Wi-Fi and cellular versions of Apple's 9.7-inch iPad unveiled on March 27, so there's a decent chance the new model numbers identify iPhones tipped for a May or June launch. Several new models of MacBook were also registered with the EEC in May of last year, and those laptops were announced at WWDC 2017.

iphone ecc apr18
Apple is rumored to be introducing three flagship iPhones in 2018: Two OLED models measuring in at 5.8 and 6.5 inches and a 6.1-inch lower-cost LCD model. All three will feature Face ID and edge-to-edge displays, but none are expected to arrive before the usual September timeframe when Apple's major annual iPhone event typically takes place.

However, rumors suggest Apple will bring a new entry-level smartphone model to market similar to the iPhone SE that will support wireless charging and be released in time for summer 2018.

Apple hasn't properly refreshed the iPhone SE since it launched back in March 2016, although it did double the available storage capacities to 64GB and 128GB in March 2017. A May/June launch would put it within touching distance of Apple's Worldwide Developers Conference, which starts on June 4, although Apple hasn't launched an iPhone at WWDC in the last seven years, the last announcement being the iPhone 4 in 2010.

Related Roundup: iPhone SE
Tag: EEC
Buyer's Guide: iPhone SE (Don't Buy)
Related Forum: iPhone

Popular to-do app Things received a "spit and polish" update today for both macOS and iOS. Version 3.5 of the software bundles in 29 features and improvements based on user feedback, including performance tweaks, tagging enhancements, and more.

Collapsible areas in Things has been one of the most requested features, according to the developers, which is why Things 3.5 enables users with particularly long project lists to collapse or hide them using new chevron buttons alongside project titles.

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On iOS, users should be able to find and add tags more quickly, now that the tag window is searchable. App-wide tag searches have also been made more broad, so that if a user searches for a tag, they'll see not only items with that tag, but also items with the tag nested under them. Additionally, the "No Tag" filter has been reinstated, due to popular demand.

Things 3.5 introduces some helpful copy/paste features for bringing content into the app, too. For example, if a user copies text from another app then switches to Things and pastes that text, a new to-do is automatically created containing the clipboard data. On top of that, several new to-dos are created when pasting multiple lines of text.

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The same thing works with Universal Clipboard, allowing you to copy some text on your Mac and paste it in Things on an iPhone to auto-create new to-dos. You can also drag text from another app into Things to achieve the same thing.

Elsewhere, thanks to a new "update" command it's now possible to edit workflows that make use of the recently launched Things URLs feature (for creating to-dos in Things from outside the app). The Today widget has also received a few tweaks, and now shows icons for checklists and reminders, as well as a moon icon for items in This Evening, and progress pies for projects.

things 3
In other notable changes, link and data handling in Things is now more consistent across the app, the iOS settings screen has been redesigned for clarity, and the Things MacBook Pro Touch Bar is now customizable. Lastly, the layout in fullscreen mode on Mac has also been tweaked, numerous bugs have been fixed, and a number of workflows for using Things in business tools are now available.

Things 3.5 can be downloaded from the Mac App Store for $49.99 and from the iOS App Store. The iPad version is priced at $19.99 [Direct Link] while the iPhone version (which includes Apple watch support) is priced at $9.99. [Direct Link] A 15-day trial of Things for Mac is available on the Cultured Code website.

Google Chrome Material Icon 450x450Google is currently rolling out its Chrome 66 update to users of the web browser on Mac and iOS. The Mac version now mutes autoplaying content by default, while both desktop and mobile versions include a passwords export option, security improvements and new developer features.

Mute autoplay was originally slated for Chrome 64, which introduced autoplay settings on a per-site basis, but the function got pushed back for unspecified reasons. However, Chrome 66 now rolls out the default behavior for all users, and feeds into Google's wider intention to make the media playback experience more consistent when users navigate the web.

Going forward, web-hosted media can only automatically play if it has no audio, if the user interacted with the page during a previous browsing session, or if the user frequently plays media on the site. Similarly on mobile, media can only autoplay if the site was added to the Home Screen by the user.

The new passwords export option was previously hidden in Chrome's backend flag menus, but Chrome 66 adds the option to the user-facing settings. That said, it's still not obvious how to generate the CSV file containing your login credentials, so we've published a separate how-to article that goes through the process step by step.

As for enhancing security, Chrome 66 follows through on Google's plan to deprecate Symantec-issued certificates, after the company failed to comply with industry security standards. The decision to end its trust for Symantec certificates was made when certificates for example.com and variations of test.com escaped into the wild.

Additionally, Chrome 66 includes a Site Isolation feature that offers additional protection from the Spectre CPU vulnerability, by forcing websites to run as different processes, with blocks to prevent them receiving certain types of sensitive data.

Google Chrome for Mac is a free download available directly from Google's servers.

Google Chrome for iOS is a free download for iPhone and iPad available on the App Store. [Direct Link]

Tags: Chrome, Google

Best Buy is continuing its recent string of solid deals with a new discount offering up to $300 off select MacBook Air models, bringing the cost of the entry-level model down to just $699.99. Students and parents of students can sign up for Best Buy's Student Deals program to knock an additional $50 off on all eligible models.

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Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is likely a very short-term deal, so be sure to take advantage of it quickly if you're interested in picking up a MacBook Air. It's part of Best Buy's larger Computing Savings Event that runs through Saturday with a rotating selection of deals.

Best Buy's other weekly deals are still ongoing, including up to $200 off MacBook Pro models (up to $250 off with Student Deals), discounts on iPhone 7 and 6s models, and an iPad trade-in program. And as always, head over to our full Deals Roundup for even more deals.

Related Roundup: Apple Deals

The iPhone X accounted for 35 percent of total worldwide handset profits in the fourth quarter of 2017, according to new estimates shared this morning by Counterpoint Research.

The device generated 5x more profit than the combined profit of more than 600 Android OEMs during the quarter, despite the fact that it was only available for purchase during the final two months of the year and in spite of reports pointing towards lackluster sales of the device.

handsetprofitsbymodel
Other Apple iPhones, including the iPhone 8, iPhone 8 Plus, iPhone 7, and iPhone 7 Plus accounted for a second large chunk of global handset profits, with iPhones holding 8 of the top 10 profit share rankings. Apple was the most profitable brand with 86 percent of total handset market profits.

While overall global handset profits declined by one percent compared to the fourth quarter of 2016, Apple's profits grew one percent year over year.

"Global handset profits declined 1% YoY, but Apple grew 1% YoY even with the iPhone X being available for only two months in Q4 2017. The iPhone X alone generated 21% of total industry revenue and 35% of total industry profits during the quarter and its share is likely to grow as it advances further into its life cycle. Additionally, the longer shelf life of all iPhones ensured that Apple still has eight out of top ten smartphones, including its three-year-old models, generating the most profits compared to current competing smartphones from other OEMs."

Apple does not break out iPhone sales by device, so it is difficult to confirm Counterpoint Research's specific numbers, but Apple did set new revenue records in Q4 2017, earning $10.7 billion on $52.6 billion in revenue. The company sold a total of 46.7 million iPhones during the quarter.

Similar reports and estimates published in the past have also confirmed that Apple's iPhones bring in the lion's share of smartphone industry profits, earning significantly more than its closest competitors like Samsung and Huawei. Apple has been the most profitable smartphone company for several years running.

Related Forum: iPhone

Apple today seeded the second beta of an upcoming iOS 11.4 update to its public beta testing group, two weeks after seeding the first beta and three weeks after releasing iOS 11.3, the last major update to the iOS 11 operating system. Today's public beta is identical to the developer beta that was provided to developers earlier this week.

Beta testers who are members of Apple's beta testing program will receive the iOS 11.4 beta update over-the-air after installing the proper certificate on an iOS device.

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Those who want to join the beta testing program can sign up on Apple's beta testing website, which gives users access to iOS, macOS, and tvOS betas. iOS betas are not always stable and should not be installed on a primary device.

The iOS 11.4 beta is much like the iOS 11.3 beta because several key features that were removed from iOS 11.3 ahead of its release have been reintroduced in iOS 11.4.

The update includes support for AirPlay 2 features, allowing you to play the same song on multiple devices and adding the Apple TV and speakers connected to AirPort Express to the Home app.

iOS 11.4 also reintroduces Messages on iCloud. Messages on iCloud was present throughout the iOS 11.3 beta testing period, but it did not make it into release. With Messages on iCloud, your iMessages are stored in iCloud rather than on each individual device, allowing for improved syncing capabilities. Currently, incoming iMessages are sent to all devices where you're signed in to your Apple ID, but there is no true cross-device syncing.

Messages on iCloud will allow you to download all of your iMessages on new devices, and a message deleted on one device will remove it on all devices. Older messages and attachments are also stored in iCloud rather than on-device, saving valuable storage space.

The most recent beta introduces new (PRODUCT)RED wallpaper on the iPhone 8 and 8 Plus and it removes mentions of stereo sound on the HomePod that were present in the first beta.

Related Forum: iOS 11

Apple today seeded the second beta of an upcoming tvOS 11.4 update to its public beta testing group, two weeks after seeding the first beta and three weeks after releasing tvOS 11.3, a minor update that introduced a few smaller features.

The tvOS 11.4 public beta can be obtained by going to the Settings app on the Apple TV and navigating to the Software Updates section under "System." "Get Public Beta Updates" will need to be toggled on, and once it is, the Apple TV will download the beta software.

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tvOS 11.4 and iOS 11.4 reintroduce AirPlay 2 features that were included in early iOS 11.3 and tvOS 11.3 betas but were pulled from the update ahead of its release.

AirPlay 2 is designed to let you play the same audio content on multiple devices throughout your home, full a whole-home audio experience. AirPlay 2 works with the Apple TV, the HomePod, and it will work with future speakers that implement AirPlay 2 support.

Following the installation of iOS 11.4 and tvOS 11.4, the Apple TV will once again be listed in the Home app, as it was when AirPlay 2 features were available in iOS and tvOS 11.3 betas.

No other major feature changes were discovered in the first two tvOS 11.4 betas that were provided to developers.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today seeded the second beta of an upcoming macOS High Sierra 10.13.5 update to developers, two weeks after seeding the first beta and three weeks after releasing the macOS High Sierra 10.13.4 update.

The new macOS High Sierra 10.13.5 beta can be downloaded through Apple Developer Center or the Software Update mechanism in the Mac App Store with the proper profile installed.

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macOS High Sierra 10.13.5 introduces support for Messages on iCloud, a feature that was previously present in macOS High Sierra 10.13.4 betas before being pulled ahead of the release of the update. Messages on iCloud is also available in iOS 11.4.

The update also likely includes bug fixes and performance improvements for issues that weren't addressed in macOS High Sierra 10.13.4, but as Apple does not provide detailed release notes for macOS High Sierra updates, we may not know exactly what's included until the new software is provided to the public.

No major outward-facing changes were found in the first beta of macOS High Sierra 10.13.5, but we'll update this post should any new features be found in the second.

The previous macOS High Sierra 10.13.4 update brought support for external graphics processors (eGPUs) along with Business Chat in Messages and several other bug fixes and smaller feature improvements.

Related Forum: macOS High Sierra

Apple has expanded its office space at Two Union Square, a 56-story office tower in Downtown Seattle, according to GeekWire.

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The report claims Apple will soon occupy five floors inside the skyscraper, up from a floor-and-a-half of space it originally leased, based on permits filed with the city and the publication's own visits to the building.

The expansion gives Apple more than 70,000 square feet of space, enough for potentially close to 500 people, the report adds.

Last year, Apple confirmed that its Seattle engineering hub is focused on artificial intelligence and machine learning, technologies that power the likes of Siri and advanced facial recognition on the iPhone X.

Apple's jobs website lists 19 open positions in its Seattle office in a variety of fields, including artificial intelligence, machine learning, smart home automation, cloud computing, and natural language processing.

Apple's senior director of artificial intelligence and machine learning Carlos Guestrin back in February 2017:

We're trying to find the best people who are excited about AI and machine learning — excited about research and thinking long term but also bringing those ideas into products that impact and delight our customers. The bar is high, but we're going to be hiring as quickly as we can find people that meet our high bar, which is exciting.

Seattle has become a hotbed for technology companies because of its talent pool and lower cost of living compared with the San Francisco area, with Amazon, Facebook, and Google among the tech giants with offices in the region.

Last year, Apple became a member of the Partnership on AI, a non-profit organization established "to study and formulate best practices, to advance the public's understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society."

Apple recently hired John Giannandrea, the former head of Google's search and artificial intelligence division. Apple's Machine Learning Journal documents the company's efforts in the artificial intelligence area.

Sonos today announced the upcoming debut of new color options for the Sonos One speaker, launching in addition to the device's current colors of white and black. Created in collaboration with Danish design brand HAY, the Sonos One will be available in red, yellow, and green in September 2018.

Although not mentioned specifically, the announcement of the new speaker colors also includes an image with a light pink speaker, so there could be additional colors coming as well. The update is focused on new colors and does not appear to include any changes or overhauls to other features of the Sonos One, but the price will be increased to $229/£229/€259, from $199/£199/€229 (via The Verge).

sonos one new colors
Inspired by the Danish company's 2018 color palette, the HAY Sonos One Limited Edition Collection will provide customers with a bit more personalization options for Sonos's latest speaker, according to representatives from both companies.

“Our speakers aren’t designed to claim attention but to blend naturally into their surroundings,” says Sonos VP of Design Tad Toulis. Even with the addition of colors to the typically black-and-white Sonos product line, the new HAY Sonos One still manages to maintain that aesthetic subtlety.

“These speakers deserve to be treated like furniture: strong, independent objects that fit different needs and spaces,” says Hay. By leveraging HAY’s singular approach to color, this limited edition collection fully realizes the Sonos philosophy of sonic architecture and harmonizes both brands’ ability to create products that can transform a home.

Sonos announced and launched the Sonos One in October 2017, placing the speaker as an entrant in the ever-growing smart speaker market. In January, on the same day that pre-orders for Apple's HomePod went live, Sonos launched a bundle that included two Sonos One speakers together for $349/£349, saving customers $50 and directly matching HomePod's $350 price tag.

sonos one yellow
Sonos says that today's announcement is just the start of its collaboration with HAY, so users can likely expect more colorful Sonos devices down the line. The HAY Sonos One will debut this September on Sonos.com and in Sonos flagship stores in New York City, London, and Berlin, and at the HAY House in Copenhagen.

Tag: Sonos

Apple plans to offer a subscription-based news service within the next year, according to Mark Gurman, reporting for Bloomberg News. Apple declined to comment on the report, as it has not announced the plans publicly.

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The service is said to be based on subscription-based digital magazine app Texture, which is expected to be integrated into the Apple News app on iPhone and iPad, pending approval of Apple's agreement to acquire the company.

Texture provides unlimited access to over 200 digital magazines for $9.99 per month. Available magazine titles include People, Vogue, Rolling Stone, National Geographic, GQ, Sports Illustrated, Wired, Maxim, Men's Health, GQ, Bloomberg Businessweek, ESPN The Magazine, and Entertainment Weekly.

"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users," said Apple's services chief Eddy Cue, on Apple acquiring Texture.

The service would essentially be like Apple Music, which provides unlimited streaming of over 45 million songs for $9.99 per month, but for news and magazines. The revenue would help boost Apple's growing services division, including the App Store and iCloud, while a cut would also go to publishers.

The premium tier would likely complement the existing ad-supported content available within the Apple News app, which is currently available in the United States, Australia, and the United Kingdom on iOS 9 and later.

Apple previously offered a Newsstand app with digital magazines and newspapers, but subscriptions were only available on a title-by-title basis.