MacRumors

A copy of the February 1984 premiere issue of Macworld magazine signed by Apple's late co-founder Steve Jobs will be up for auction on the RR Auction website between December 6 and December 13.

Jobs signed the magazine at the grand opening of Apple's iconic Fifth Avenue store in New York on May 19, 2006, writing "to Matt, steven jobs" on the front cover, which features a photo of Jobs posing with a trio of original Macintosh computers. The magazine is listed in fine condition with light handling and edge wear.

The premiere issue of Macworld magazine is considered to be scarce and desirable in its own right, while Jobs was often reluctant to provide his autograph, so this is a rare collectible estimated to fetch at least $10,000 at auction.

There is both photo and video proof of Jobs signing the magazine, along with letters of authenticity from verification services Beckett and PSA/DNA.

Also up for auction at RR Auction beginning tomorrow is a Steve Jobs business card listing him as Chairman of the Board at Apple Computer. The business card features Apple's classic rainbow logo and an address of 20525 Mariani Avenue, across the street from its Infinite Loop campus in Cupertino, California.

The business card is not signed by Jobs, but it is still a nice collectible and is estimated to fetch at least $500 at auction.

Apple has ranked 71st on Glassdoor's annual list of the best companies to work for in the United States, an improvement over its rank of 84th last year, but the iPhone maker remains far behind a handful of tech rivals.

Facebook and Google are both among the top of the 2019 list, ranking seventh and eighth respectively, followed by Adobe in 30th and Microsoft in 34th. Other tech-related companies that cracked the list include LinkedIn in sixth, Nvidia in 36th, VMware in 51st, T-Mobile in 59th, and HP in 87th.

Beyond tech, notable inclusions are In-N-Out Burger in third, Southwest Airlines in 10th, St. Jude Children's Hospital in 13th, and FedEx in 85th. The best place to work overall is considered to be management consulting firm Bain & Company.

Apple has an overall rating of 4.3 out of five stars based on over 14,000 reviews from employees at both the corporate and retail level. Glassdoor quoted one review about Apple having a "fast-paced, goal-oriented environment that makes personal development and team collaboration incredibly easy to cultivate."

Apple ranked as high as 10th in Glassdoor's list back heading into 2012, the first full year of Tim Cook serving as CEO. Cook continues to lead Apple, and was ranked the 96th best CEO in the United States on Glassdoor for 2018, with a 91 percent approval rating based on 8,063 employee reviews.

As far as methodology is concerned, Glassdoor says it takes quantitative and qualitative data into account. "Led by Glassdoor's Economic Research Team, our proprietary awards algorithm factors in what employees have to say and looks at trends over time to determine who makes the list."

Complete Rankings: Glassdoor's 2019 Best Places to Work - Employees' Choice

Continuing improvements to Apple's popular AirPods wireless earphones will trigger an intense round of ear-device innovation and competition in 2019 as tech companies look to other avenues for growth amid declining smartphone sales, according to respected analyst Ming-Chi Kuo.

In a research note published today and obtained by MacRumors, Kuo predicted that AirPods, which are the most successful current Apple product, will rapidly grow in popularity next year when upgraded models appear, with many brands to follow Apple's steps with their own competing products. Kuo also laid out how he expects the in-ear devices to evolve over the coming years in the context of Apple's ecosystem.

We believe that the AirPods are more than just earbuds for Apple and will become increasingly important in Apple's ecosystem for the following reasons. (1) They increase the switching costs for users to Android from the iOS ecosystem. (2) This is an important device for voice assistant/AI services because it can easily enable the voice assistant. (3) The ear is a perfect sensing area for detecting various health data. It may integrate with the Apple Watch to offer better health management in the future.

For an idea of the potential health integrations Apple has in mind for future AirPods, a new patent awarded to Apple on Tuesday (spotted by 9to5Mac) shows AirPod-like devices performing heart rate monitoring and taking body temperature measurements.

With smartphone shipments slowing, more brand vendors are said to be paying attention to wireless earbud sales as a way to generate growth in the near-term, with a view to long-term strategic improvements in the ear-device space, according to Kuo.

Google and Amazon are expected to become Apple's main competitors in the emerging market, due to the former's Android influence and the latter's mature Alexa voice assistant. AirPod-like products from both companies are expected to be launched in the second half of next year.

We believe that AirPods' success has drawn Google and Amazon's attention and these two companies will launch AirPod-alike products in 2H19. The combined shipments of two brands will likely reach 10–20mn units in 2H19. Goertek (assembly) and Unitech (Rigid-flex PCB) are sole suppliers for Google and Amazon. We think that Google and Amazon are Apple's main competitors because Google is the most influential brand in the Android ecosystem and Amazon has the best voice assistant service.

Earlier this week, Kuo said he expected Apple's AirPods to see "dramatic growth" over the next two years, with new AirPods with a wireless charging case to debut in the first quarter of 2019, and an "all-new design model" following in the first quarter of 2020.

Kuo also said that fewer than 5 percent of iPhone users currently own AirPods, and with over 1 billion iPhone users worldwide, there are "great potential growth opportunities" for the accessory. Almost a year ago, Kuo predicted Apple would launch upgraded AirPods in the second half of 2018, but Apple's difficulties in bringing its AirPower charging mat to market likely impacted those plans.

Just ahead of Apple's October media event, Kuo said he was uncertain about the timing for an AirPods update, suggesting the new models could come late in the fourth quarter or early in the first quarter of 2019.

Apple is reportedly waiting until at least 2020 to roll out next-generation 5G cellular data technology in its iPhone lineup, but according to Qualcomm president Cristiano Amon, "every" Android handset manufacturer will have a flagship phone with 5G support across U.S. carriers by the end of next year, reports CNET.

By the holidays next year, every flagship handset -- at least when it comes to those running Google's Android software and using Qualcomm's Snapdragon processor -- will tap into 5G, said Qualcomm President Cristiano Amon.

"When we get to exactly this time of year one year from now … we will see every [handset maker] on the Android ecosystem, their flagship across all US carriers will be a 5G device," he told CNET in an interview Tuesday at Qualcomm's Snapdragon Technology Summit in Hawaii. "Every Android vendor is working on 5G right now."

Apple is of course embroiled in a patent dispute with Qualcomm that has seen the iPhone maker shift its modem orders over to Intel. Apple is said to be targeting Intel's upcoming 8160/8161 5G modem for the iPhone, but that part won't enter mass production the second half of 2019, which means it won't start appearing in devices until the first half of 2020.

Regardless of its dispute with Qualcomm, Apple has historically not been on the cutting edge of adopting the latest cellular standards, preferring to wait until they've matured and chips have been better optimized before including the technologies in its devices, so it shouldn't necessarily come as a surprise that Apple will likely lag behind other manufacturers in pushing out 5G support.

70 percent of eligible iPhone, iPad, and iPod touch devices are running iOS 12, as measured by the App Store on December 3, 2018, according to the latest adoption figures shared by Apple on its App Store support page today.

iOS 12 was installed on 60 percent of all eligible devices as of October 29, 2018, so adoption is up 10 percentage points in five weeks.

Apple also says 72 percent of devices sold in the last four years are running iOS 12. By comparison, 63 percent of devices introduced since September 2014 were running iOS 12 as of October 29, 2018, but those figures cannot be directly compared due to Apple's tweaked wording for this particular chart.

iOS 12 adoption is outpacing iOS 11, which was installed on 59 percent of eligible devices as of December 4, 2017, according to Apple. This shouldn't come as much of a surprise, as iOS 11 suffered from quite a few bugs over its lifespan, while Apple has focused on performance and stability in iOS 12.

Meanwhile, Apple says 21 percent of all devices remain on iOS 11 and nine percent are running an older iOS version.

Apple has placed a straight-to-series order for "Swagger," a drama series based on the early life of NBA All-Star Kevin Durant, according to Variety. The series was put into development back in February.

The series, produced by Durant's Thirty Five Ventures, Imagine Television, and CBS Television Studios, is said to be inspired by Durant's youth basketball experiences. It reportedly explores the world of amateur basketball in the Washington, D.C. area, including players, their families, and coaches.

"Swagger" is said to "walk the fine line between dreams and ambition, and opportunism and corruption." Reggie Rock Bythewood will reportedly serve as writer, director, executive producer, and showrunner.

Durant is a two-time NBA champion with his current Golden State Warriors team, a nine-time NBA All-Star, and was the NBA's Most Valuable Player in 2014 and Rookie of the Year in 2008. He is also a two-time gold medal winner in men's basketball at the 2012 and 2016 Summer Olympic Games.

"Swagger" will be one of well over a dozen original TV series and movies that will be distributed through Apple's widely expected streaming video service, which will reportedly launch in more than 100 countries in 2019. A full list of Apple's planned TV shows and movies is available in our Apple TV roundup.

Apple-certified Lightning to USB-C cables should be available from select third-party accessory makers starting early next year.

Last week, Apple informed members of its Made for iPhone or "MFi" licensing program that Lightning to USB-C cables for charging and syncing are now permitted to be manufactured. These cables require a new Lightning connector with part number C94, which Made for iPhone program members can now order.

Apple is selling the new Lightning connector to eligible hardware manufacturers for $2.88 per, and it is estimated to ship in six weeks, according to documentation shared with MacRumors by Hong Kong website ChargerLab.

This means that third-party accessory makers enrolled in the Made for iPhone program, such as Anker, Aukey, Belkin, and Incipio, should have the part necessary to create MFi-certified Lightning to USB-C cables by mid-January and, allowing time for production, could be available to purchase by February or March.

A Lightning to USB-C cable is required to fast charge the iPhone 8 and newer with an 18W-plus power adapter. Otherwise, the new C94 connector is expected to provide a maximum of 15W of power with a standard power adapter.

Apple is currently the only retailer of certified Lightning to USB-C cables at a cost of $19 for the one-meter option and $35 for two-meters in the United States. The one-meter cable was originally $25, but it received a price cut in November 2016 alongside some of Apple's other USB-C adapters and cables.

The biggest advantage to third-party Lightning to USB-C cables is that many will likely be significantly less expensive than Apple's own, while still meeting Apple performance standards under the Made for iPhone program. Many third-party options will likely have more durable designs too, such as a braided cable.

Apple first informed its Made for iPhone program members about its plans to allow third-party Lightning to USB-C cables earlier this year.

Apple moved some of its marketing staff off other projects to focus on bolstering sales of the latest iPhone lineup in late October, around the time the iPhone XR launched, according to Bloomberg's Mark Gurman.

The report cites an unnamed person familiar with the situation who described the move as a "fire drill" and "a possible admission that the devices may have been selling below some expectations," a concern shared by some analysts and investors. Apple's stock price has plunged nearly 17 percent since November 1.

Apple is certainly marketing the latest iPhones more aggressively than in previous years. A banner at the top of its website advertises the iPhone XR "from $449," but with an asterisk, as that price requires trading in an iPhone 7 Plus for a $300 credit as part of a limited time promotion rarely seen from Apple.

Cirrus Logic, a supplier of audio-related components for iPhones, expects its revenue for the current holiday season quarter to be around 16 percent lower than it originally forecasted due to "recent weaknesses in the smartphone market." While not named, Apple accounts for around 80 percent of Cirrus Logic's business.

Making matters worse, The Wall Street Journal reported that Apple recently slashed production orders for the iPhone XS, iPhone XS Max, and iPhone XR due in part to "lower-than-expected demand."

Apple CEO Tim Cook has dismissed those supply chain reports in the past. During an earnings call in January 2013, he noted that the company's supply chain is very complex and that conclusions shouldn't be drawn from singular data points:

Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.

It certainly doesn't help that Apple recently announced that it will no longer disclose iPhone unit sales in its quarterly earnings results, leading some to believe that iPhone sales have peaked and Apple has something to hide.

Apple's financial chief Luca Maestri said unit sales are "not particularly relevant for our company at this point," as they are "not necessarily representative of the underlying strength of our business." He did note that Apple may provide qualitative commentary if the info is valuable to investors.

While there were similar concerns about the iPhone X, that device ultimately sold well, so time will tell whether these headlines are baseless again. However, analysts will now have to rely exclusively on iPhone revenue to gauge sales, so the situation will no longer be as transparent going forward.

Apple has yet to announce a date for its next quarterly earnings report, but it will likely be released at the end of January. Apple expects revenue of between $89 billion and $93 billion, which would be an all-time company record.