MacRumors

This year marks the sixth anniversary of the first products launched by Philips Hue in October 2012, with an original system that came with three Hue bulbs and one bridge and was sold as an Apple Store exclusive. Over time, Philips Hue added HomeKit support after Apple introduced the software framework in 2014, and numerous new bulbs, lamps, lightstrips, and more have come out of Philips Lighting -- now Signify -- over the past six years.

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The latest lamps are a collection of fixtures that highlight your entertainment area, with one taller set (Hue Signe) and one shorter set (Hue Play) offering new and unique ways to attain bias lighting around your television, favorite pieces of art, and more. Signify sent me one pair of Hue Play lights for the purpose of this review, and over the past few weeks I've come to enjoy them as the latest addition to my dozen-bulb Hue setup, although I have yet to find them as indispensable as my other HomeKit devices and lights.

Setup

Like any new Hue bulb added onto an existing ecosystem, initial setup for Hue Play was pretty seamless. Out of the box, Hue Play comes with two light bars that each have a cord to connect with the main AC power adapter (which itself can power up to three Hue Play light bars). If you're going to lay Hue Play flat, you won't have to do anything but plug them in to an outlet and place them on your entertainment center, floor, etc.

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If you want to stand them up, Hue Play comes with two black plastic stands that can be attached to the bottom edge of each light bar using an included Allen wrench and screw. After this quick installation, Hue Play can sit vertically beside your TV. The box also includes two different plastic stands that attach to the center back of each light bar, with an adhesive tape that attaches Hue Play to a smooth surface, namely the back of your TV.

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Once the light bars are installed, you can add them into your HomeKit setup using the Philips Hue iOS app. In the Hue app I searched for and added Hue Play into my apartment's setup, renaming them and assigning them to the correct room. Once in Hue's app new lights sync to Apple's Home app, which is where I primarily interact with my Hue lightbulbs. It was just as easy to set up and add Hue Play into various scenes and automations in Home as it has been for all other Hue bulbs I've purchased.

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The calendar has rolled over to November and multiple retailers today kicked off pre-Black Friday savings, including eBay and Amazon. On eBay, the company has begun its "11 Days of Deals" event, which will provide a rolling list of savings on tech, apparel, and more, beginning with discounts on a trio of Apple devices.

Today is the first day of the event, and eBay is discounting the iPhone XS, iPhone XS Max, and AirPods for today only, and all of the items are sold as new. These are the unlocked and full-price versions of the new iPhone XS, and one of the first straight cash discounts we've seen on the 2018 devices. For AirPods, eBay's sale is also one of the lowest prices available online today.

iphone xs and airpodsNote: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

If you're interested, check out the deals below and head over to eBay to place your order before new bargains replace the Apple deals tomorrow:

Amazon has also debuted early deals for Black Friday, opening up an entire section for the weeks leading up to the shopping holiday. You can shop by Amazon Devices, Toys and Games, Computers and Accessories, Home, Electronics, and more, and many of these deals function similarly to Amazon's classic Lightning deals and Prime Day deals, lasting only a set amount of time. We've listed a few shopping ideas below, but there are many more to be found if you visit Amazon's Black Friday 2018 page.

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Computers and Accessories

Cell Phones and Accessories

We'll be keeping track of all the best deals throughout the holiday season, so be sure to visit our Deals Roundup.

Related Roundup: Apple Deals

A series of benchmark results have shown up on Geekbench for the new iPad Pro, and its new eight-core A12X Bionic chip is truly a powerhouse.

ipad pro 2018
The new iPad Pro achieved single-core and multi-core scores of 5,025 and 18,106 respectively based on an average of two benchmark results, making it by far the fastest iPad ever and comparable even to the performance of the latest 15-inch MacBook Pro models with Intel's six-core Core i7 chips.

We've put together a chart that compares Geekbench scores of the new iPad Pro and various other iPad, Mac, and iPhone models.

geekbench 2018 ipad pro chart
That the new iPad Pro rivals the performance of the latest 15-inch MacBook Pro with a 2.6GHz six-core Core i7 processor is impressive, but even more so when you consider that the tablet starts at $799. The aforementioned MacBook Pro configuration is priced at $2,799, although with 512GB of storage.

Even the new 11-inch iPad Pro with 512GB of storage is only $1,149, less than half that of the Core i7-equipped MacBook Pro.

At its special event in Brooklyn on Tuesday, Apple said the new iPad Pro achieves up to 90 percent faster multi-core performance compared to the previous-generation models, and the Geekbench results support that claim. In fact, the new iPad Pro's multi-core score is 94 percent higher than last year's models.

The configured-to-order 15-inch MacBook Pro with a 2.9GHz six-core Core i9 chip is still faster than the new iPad Pro in terms of both single-core and multi-core performance, as is the iMac Pro, but Apple's flagship tablet is quickly becoming one of the fastest products that it sells due to its advanced chip design.

The benchmark results also indicate that the new iPad Pro models have either 4GB or 6GB of RAM depending on the configuration. On Twitter, well-known developer Steve Troughton-Smith said 6GB of RAM is limited to the 1TB configuration, with 4GB of RAM in the 64GB, 256GB, and 512GB configurations.

With the iPad Pro now rivaling some higher-end Macs in performance, there is a compelling case for Apple to start using its own ARM-based A-series chips in some Macs. Apple reportedly plans to do exactly that as early as 2020.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

Spotify today reported its third quarter earnings for 2018, announcing that paid subscribers for its streaming music service have grown to 87 million and total monthly active users (including the free tier) now reach 191 million. This is an increase from 83 million paid subscribers and 180 million total users that Spotify had in July 2018.

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In terms of year-over-year growth, paid subscriber numbers have grown 40 percent in comparison to 2017 and MAUs have grown 28 percent. Spotify touted its various multi-partner bundles as a big help to signing up new subscribers, which are also retaining users for longer and driving churn lower. The latest bundle includes Spotify, Hulu, and Showtime for $4.99/month for students.

Spotify is in an ongoing race with Apple Music to add more subscribers, and as of now Spotify is still winning in terms of paid subscribers. It's been a while since we've heard news of updated Apple Music subscriber numbers, with the last count in April 2018 putting Apple's service at 40 million paid subscribers. Apple Music does not have a free tier like Spotify, but counting users on the three-month free trial along with paid users, Apple's service hit over 50 million subscribers in May 2018.

These numbers refer to global paid subscriber users, and in a report over the summer it was suggested that Apple Music is actually ahead of Spotify's paid subscriber count in the United States. Both Apple Music and Spotify were said to have more than 20 million paid subscribers in the U.S. as of July 2018, and at the time Apple was "a hair ahead" of its rival.

Looking into the fourth quarter of 2018, Spotify expects paid subscribers to reach 93-96 million users, while monthly active users are predicted to break the 200 million user milestone and sit somewhere between 199-206 million users globally.

Tag: Spotify

Twitter has added a new compose button to its official mobile app for iOS that's designed for one-handed scrolling and tweet composing.

Located in the bottom right of the Twitter interface, the new floating icon can be tapped to start composing a tweet.

twitter new compose button
Meanwhile, a 3D Touch or long press gesture on the button causes three options to fan out in a radial menu that includes quick access to drafts, images/videos and the GIF gallery.

Elsewhere, Twitter has announced new tools for users to report spam. The standard Report Tweet options remain as usual, but flagging a suspicious or spam tweet offers the following additional options:

  • The account tweeting this is fake.
  • Includes a link to a potentially harmful, malicious, or phishing site.
  • The hashtags included seem unrelated.
  • Uses the reply function to spam.
  • It's something else.

In addition to the above, Twitter has started testing an option to quickly access a classic reverse chronological timeline, as promised back in September. The feature, currently only available to a small number of users, comes in the form new icon in the top right of the interface providing a shortcut to switch between the latest and "top" tweets in the feed.

twitter chronological
Once the feature officially rolls out, it should allay user frustration with Twitter's curated selection of tweets, which often includes a mishmash of relatively old tweets, ads, and tweets your friends like.

Tag: Twitter

Apple has updated its vintage and obsolete products list to include the iPhone 5, six years after the smartphone's launch.

The iPhone 5 is now classified by the company as vintage in the United States and Turkey, and obsolete in the rest of the world. The addition was spotted by Japanese blog Mac Otakara.

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Apple defines vintage products as those that have not been manufactured for more than five but less than seven years. Macs and other products on the vintage and obsolete list are generally no longer eligible for hardware service.

The iPhone 5 introduced some major design changes to Apple's smartphone lineup when it was announced in September 2012.

New features included a lighter aluminum-based body, a taller screen with a nearly 16:9 aspect ratio, LTE support, and Apple's A6 system-on-chip.

The iPhone 5 was also the first Apple smartphone to include a Lightning port, replacing the 30-pin design used by previous iPhone models.

Related Forum: iPhone

Apple has held talks with iHeartMedia to buy a stake in the U.S. radio company, according to a new Financial Times report citing people familiar with the matter.

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iHeartMedia is currently $20 billion in debt, with audiences gradually turning away from radio in favor of digital music services like Spotify, Apple Music, and Pandora. The radio group filed for bankruptcy in March, and has been in contact with several potential investors ahead of a deadline later this month to file a reorganization plan with the bankruptcy court.

iHeartMedia is hoping Apple will take an equity stake worth millions of dollars, according to FT sources, although discussions between the two companies are still in the early stages and no deal has been agreed. Apple declined to comment, while iHeartMedia did not respond to multiple requests for comment.

The report suggests Apple is angling for a deal in order to gain a platform for wider distribution of its Beats 1 radio station and increase awareness of Apple Music:

A partnership could see Apple Music’s Beats 1 radio station, which is only available through its apps, make its debut on broadcast radio. Extra distribution would give Beats 1 and Apple Music greater awareness among older audiences who are later adopters of streaming services. A deal would also put the Apple station into more cars or kitchens.

Despite being billions of dollars in debt, iHeartMedia remains the largest radio broadcaster in the United States, with more than 850 stations operating across the country. One music industry executive who spoke to FT described the potential deal as a "power move" by Apple, as it aims to persuade more artists and labels to strike exclusive or early releases for its streaming service instead of its biggest rival, Spotify.

Apple Music surpassed 50 million subscribers and free trial users earlier this year, giving it a bigger share of listeners in the U.S. than Spotify, although Spotify is still the global leader with more than 80 million paying users around the world. Earlier this year, Apple acquired music recognition app Shazam for $400 million in order to improve Apple Music's listening recommendations.

Following the introduction of new iPad Pro, MacBook Air, and Mac mini models at yesterday's event, Apple provided some YouTubers with MacBook Air review units, and the first unboxing videos are now available.

For its last several product releases, Apple has been providing early review units to smaller YouTubers, a strategy that lets us get opinions on the new device from less mainstream sources. Today's unboxing videos provide some interesting MacBook Air tidbits and a first look at Apple's newest notebook.


The MacBook Air features a Retina display with slim black bezels like the MacBook or MacBook Pro, three color options, a slimmer body, two Thunderbolt 3 ports, a 1.6GHz Core i5 8th-Generation Amber Lake chip from Intel, integrated Intel UHD 617 graphics, a T2 chip for security, built-in Touch ID, a third-generation butterfly keyboard, and a Force Touch trackpad.

Full reviews of the MacBook Air from media sites will be shared next week, and the new machines are set to start arriving to customers who placed an order on November 7.

Related Roundup: MacBook Air
Related Forum: MacBook Air

If you missed Apple's "There's more in the making" October 30 event that focused on new iPad Pro models and Macs or if you just want to rewatch, the event video in its entirety is now available from Apple's YouTube channel, in addition to the Apple Event website.


At the event, which was held at the Brooklyn Academy of Music in New York City, Apple unveiled its fall iPad and Mac lineup. The company debuted overhauled iPad Pro models with an edge-to-edge display, no Home button, slim bezels, and a TrueDepth camera system for Face ID.

The new iPads, priced starting at $799 for the 11-inch model and $999 for the 12.9-inch model, feature USB-C instead of Lightning, have no headphone jack, and have a super fast A12X Bionic chip.

Apple also introduced a revamped $1,199 MacBook Air with a Retina display that features slimmer bezels, a smaller body, upgraded Amber Lake chips, a T2 chip, Touch ID, a third-generation Butterfly keyboard, a Force Touch trackpad, and Thunderbolt 3 ports.

The third major product that saw a debut at the October event was an upgraded Mac mini, now available in Space Gray with 8th-generation quad and 6-core Intel chips, up to 64GB RAM, up to 2TB storage space, Thunderbolt 3 support, and a T2 chip for enhanced security. Apple's new Mac mini is priced at $799.

We had extensive coverage of all of Apple's product unveilings yesterday, which is worth checking out in case you missed any of the tidbits that were announced. We've added links to our event-related articles below, so make sure to check those out.

iPad Pro

MacBook Air

Mac mini

Software Updates

These weren't part of the event, but Apple yesterday released major software updates for iOS devices, the Apple TV, Macs, and the Apple Watch, which you won't want to miss out on.

Other Announcements

Apple's new iPad Pro, MacBook Air, and Mac mini models can be purchased now from the Apple online store, with the products set to be delivered starting on November 7.

AppleCare+ for Mac with accidental damage coverage is now available in Canada, Mexico, and many countries across Europe and the Middle East, including Austria, France, Germany, Ireland, Italy, the Netherlands, Saudi Arabia, Sweden, Switzerland, the United Arab Emirates, and the United Kingdom.

applecare plus mac
AppleCare+ for Mac was previously limited to the United States, Australia and New Zealand, and Japan, but its availability expanded to the aforementioned countries following the conclusion of Apple's special event in Brooklyn on Tuesday.

AppleCare+ provides up to three years of hardware coverage and tech support for an eligible Mac, effective on the purchase date of the plan. This includes up to two incidents of accidental damage, each subject to a service fee that varies based on damage to the screen, external enclosure, or other components.

In the UK, for example, the per-incident fees are £79 for screen or external enclosure damage, and £229 for other damage.

The accidental damage fees are in addition to the cost of the AppleCare+ for Mac plan itself, which varies. The plan is available for the MacBook, MacBook Air, 13-inch and 15-inch MacBook Pro, iMac, iMac Pro, Mac Pro, and Mac mini.

AppleCare+ for Mac benefits are in addition to any legal rights provided by consumer law in the aforementioned countries.

AppleCare+ can be purchased alongside a new Mac on Apple's website, at Apple retail stores where available, and at select Apple Authorized Resellers or Apple Authorized Service Providers. It can also be added within 60 days of a Mac's purchase date, pending an inspection or diagnostic test.

In these countries, AppleCare+ for Mac replaces the basic AppleCare Protection Plan for Mac, which didn't include accidental damage coverage. Apple continues to offer the AppleCare Protection Plan for Mac in certain countries, such as Spain, Finland, Norway, Poland, Taiwan, Singapore, and Brazil.

A month and a half after release, Apple's iOS 12 operating system is installed on 63 percent of active devices released over the course of the last four years, according to updated iOS 12 installation statistics shared on the App Store support page for developers.

Following the release of iOS 12, Apple has been sharing details on installation rates in a new way, providing information on both newer and older devices.

ios12installation63percent
While 63 percent of devices released in the last four years are running iOS 12, 60 percent of all iOS devices out in the wild have the update installed.

Among all iOS devices, 29 percent continue to run iOS 11 while 11 percent run an earlier version of iOS. As for devices released within the last four years, 30 percent continue to run iOS 11 while 7 percent have an earlier version of iOS installed.

iOS 12 installation has grown 10 percentage points over the course of the last two and a half weeks, as the update was installed on 53 percent of devices released within the last four years back on October 10.

Between October 10 and October 29, the date Apple last collected installation numbers, the new iPhone XR was released, which likely explains the 10 percent jump in active devices using the new operating system. The iPhone XR, like the XS and XS Max, came pre-installed with iOS 12.

We'll probably see another significant jump in installation numbers the next time Apple provides an update as the new iOS 12.1 update is likely spurring people who haven't yet upgraded to iOS 12 to download the update.

iOS 12.1 introduces 70 new emoji characters, which are always a big draw, and it introduces support for Group FaceTime, allowing iOS users to video chat with up to 32 people at once.

Related Forum: iOS 12

Following in the wake of Apple's Mac and iPad event yesterday, MacBook Pro models that were refreshed over the summer have received a few discounts at Adorama and B&H Photo. The new sales are currently the best found online among the major retailers and offer $100-$300 off original prices.

macbookpro2018sidebysideNote: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

  • 13-inch MacBook Pro (2.3 GHz, 8GB RAM, 256GB SSD) - $1,699.00, down from $1,799.00 at B&H / Adorama
  • 15-inch MacBook Pro (2.2 GHz, 16GB RAM, 256GB SSD) - $2,199.00, down from $2,399.00 at B&H / Adorama
  • 15-inch MacBook Pro (2.6 GHz, 16 B RAM, 512GB SSD) - $2,499.00, down from $2,799.00 at Adorama

For older model MacBook Pros, there are also numerous sales on Mid 2017 refreshes:

  • 15-inch MacBook Pro (2.8 GHz, 16GB RAM, 256GB SSD) - $1,899.00, down from $2,399.00 at B&H
  • 15-inch MacBook Pro (2.9 GHz, 16GB RAM, 512GB SSD, Silver) - $2,099.00, down from $2,799.00 at B&H / Adorama
  • 15-inch MacBook Pro (2.9 GHz, 16GB RAM, 512GB SSD, Space Gray) - $2,149.00, down from $2,799.00 at B&H / Adorama

A few of these sales will expire later tonight at 11:59 p.m. ET, so be sure to browse both websites and place your order soon if you're interested. If you're on the hunt for USB-C accessories to go along with a new MacBook Pro or 2018 MacBook Air, RAVPower has kicked off notable sales today that will last through most of November.

ravpower vava october 31 sale

For more information on the latest sales, visit our Deals Roundup.

Related Roundup: Apple Deals

Mophie's newest wireless charger, the Charge Stream Desk Stand, is now available for purchase from the Mophie website for $70.

Designed to work with the iPhone 8, 8 Plus, X, XS, XS Max, and XR, Mophie's Charge Stream Desk Stand is its first upright wireless charging option, designed to hold the iPhone in an upright vertical or horizontal position while it charges rather than a flat horizontal position.

mophiechargestreamstand
Mophie's Charge Stream looks a lot like Mophie's Charge Stream Pad+ or Wireless Charging Base propped up with a metal stand, and that's because it can be removed from the base and used as a standard wireless charging pad.

The Charge Stream delivers up to 10W of wireless charging power, and it will charge Apple's iPhones at the faster 7.5W charging speed. A Quick Charge 2.0 wall adapter and a 1.5m USB-A to micro-USB cable are included to power the Charge Stream.

Tag: Mophie

Apple has been updating the HomePod software alongside major iOS updates, so it was something of a surprise when iOS 12.1 was released yesterday with no accompanying HomePod 12.1 software to go along with it.

As it turns out, though, there is a HomePod 12.1 update, it just appears to be bugged for those who updated their HomePod to the version 12 software after updating to iOS 12.

homepod duo
On Reddit, a user who purchased a brand new HomePod running HomePod software version 11 was able to update to the 12.1 software, which apparently includes stability updates and bug fixes.

On Twitter, developer Khaos Tian said that Apple is offering up the HomePod update with an internal URL that prevents people from downloading it.


Apple may be able to fix this HomePod software issue relatively easily, so we could see the HomePod 12.1 software become available for download shortly.

Update: Just after this article was posted, Apple made the HomePod 12.1 software available. It can be downloaded from the Home app on the iPhone and the iPad by tapping on the house-shaped icon in the upper left, tapping on "Home Settings," selecting your home, and choosing the "Software Update" option.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

Apple today seeded the first beta of an upcoming tvOS 12.1.1 update to developers for testing purposes, one day after releasing tvOS 12.1, the second update to the tvOS 12 operating system designed for the fourth and fifth-generation Apple TV models.

The new tvOS 12.1.1 developer beta can be downloaded onto the Apple TV via a profile that's installed using Xcode.

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We're not yet sure what fixes and changes the tvOS 12.1.1 update might bring, but it's likely to focus on bugs that were not able to be addressed in the tvOS 12.1 update.

Apple provides little information on its tvOS software and tvOS updates have historically been minor in scale, so we may not know what's included in this update. Should anything new be found, we'll update this post.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today seeded the first beta of an upcoming macOS Mojave 10.14.2 update to developers, just one day after releasing macOS Mojave 10.14.1.

The new macOS High Sierra 10.14.2 beta can be downloaded through the Software Update mechanism in System Preferences after the proper profile has been installed from Apple's Developer Center.

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We don't yet know what improvements the second update to macOS Mojave will bring, but it is likely to include bug fixes and performance improvements for issues that weren't able to be addressed in the macOS 10.14.1 update.

Should we discover anything new in the 10.14.2 beta, we'll update this post.

The new 10.14.2 software comes just a day after Apple released macOS 10.14.1, an update that brought support for Group FaceTime on the Mac and introduced new emoji characters.

Update: Apple has removed the macOS Mojave 10.14.2 developer beta from the Developer Center for unknown reasons.

Update 2: The macOS Mojave 10.14.2 developer beta is available for download again.

Related Forum: macOS Mojave

Apple today seeded the first beta of an upcoming iOS 12.1.1 update to developers, one day after the release of iOS 12.1, a major update that brought multiple new features to the operating system that runs on the iPhone and iPad.

Registered developers can download the new iOS 12.1.1 beta from Apple's Developer Center or over-the-air once the proper configuration profile has been installed from the Developer Center.

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As a 12.1.x update, the new software is minor in scale and has been released to address bugs that were not able to be fixed in the iOS 12.1 update. According to Apple's release notes, iOS 12.1.1 "contains bug fixes and improvements."

Given the non-specific information provided by Apple, we may not know exactly what issues are fixed in the beta until more specific release notes are provided, but we'll update this post if we find anything new in the update.

iOS 12.1.1 follows iOS 12.1, which was the first major update to iOS 12. iOS 12.1 introduces Group FaceTime for video chatting with up to 32 people, real-time Depth Control and eSIM support for Apple's newest iPhones, and fixes for several major bugs.

The update fixes a problem that could cause excessive skin-smoothing when using the front-facing camera on the iPhone XS, XS Max, and iPhone XR, and it addresses LTE connectivity issues on those same devices. It's also worth noting that the iOS 12.1 software introduces battery-related performance management features on the iPhone 8, 8 Plus, and X to prevent unexpected shutdowns.

What's new in iOS 12.1.1: The iOS 12.1.1 update reintroduces the feature that lets you take a Live Photo while on a FaceTime call, and it makes improvements to the FaceTime user interface.

Following the update, FaceTime features a reworked bottom bar that includes quick access buttons for muting a call and flipping the camera. Sliding up on the bottom bar brings up additional options with conversation participants.

Previously, FaceTime users were required to tap on three dots to access a secondary menu with these features.

Related Forum: iOS 12

A new article by Business Insider today takes a look into failed talks that occurred between Apple and startup Leap Motion, which the Cupertino company tried to acquire twice in less than five years. Leap Motion is a company that focuses on making advances in the fields of virtual reality, augmented reality, and hand tracking technology.

According to multiple unnamed insiders, the most recent deal was nearing completion in spring 2018 before poor management, "swirling negatives," and "eccentric behavior" of Leap Motion's young co-founders Michael Buckwald and David Holz halted the talks.

apple leap motion fails
Prior to that, in 2013 the first meeting was held between the two companies and things reportedly went very poorly after Holz -- then 24 years old -- said he had no interest in joining Apple. Sources say Holz was insulting to Apple's staff, told the company representatives that Apple was no longer innovative, its technology "sucked," and discussed the ways that Google's Android was better than iOS. During this time, Apple was said to have been mainly interested in Leap Motion's team to help work on its own AR and gesture-based projects.

Despite this poor first meeting, Apple continued to express interest in acquiring Leap Motion in the ensuing years, particularly as augmented reality and virtual reality technologies began to be more mainstream. Some of Leap Motion's original employees even left the company to work for Apple over the years, and are now helping with Apple's various AR projects, some former Leap Motion employees said.

The latest rumors point towards Apple developing AR smart glasses, which could potentially include a VR component. Apple's interest appears to lean more towards AR, since it has already backed AR as a service with the ARKit developer platform, and CEO Tim Cook often talks excitedly about the potential of AR.


Because of this, Apple made another attempt to acquire Leap Motion earlier this year, but talks fell through once again. Apple was on the verge of acquiring Leap Motion for between $30 million and $50 million in the spring, and had already started talks with the startup's human resources department and sent out offer letters to employees. As Leap Motion celebrated the upcoming acquisition, Apple pulled its offer.

Business Insider says it remains unclear why exactly Apple made this move at the last minute, but one thing appears certain: "the founders ultimately thought [Leap Motion] was more valuable than the offers on the table."

Many people close to the company say that the issues afflicting Leap Motion are a case of poor management: Much of the company's venture capital was spent on sleek office space in San Francisco's pricey SoMa neighborhood, complete with tech industry perks including beanbag chairs and daily lunches, and costly engineering salaries.

That Leap Motion should fall upon dire financial straits when the company's core technology had such great potential was described by many as a failure that could have been easily avoided.

Increasingly, it looks like Leap Motion's technology might end up bought as a hidden gem for a company looking to add its hand-tracking technology to future smartglasses products — but only if it can get the founders on board with the deal.

Now, Leap Motion is said to have new meetings lined up to explore other potential deals outside of Apple's offer, but it may be too late for the startup. According to sources familiar with the company, Apple's latest bid for Leap Motion was the AR/VR company's "last-ditch opportunity" to sell the business, which has faced financial instability for years.

Apple makes acquisitions of smaller companies like Leap Motion all the time, with news coming just in the past month of Apple acquiring Asaii and Spektral. Asaii is a music analytics platform that Apple will likely integrate into Apple Music and iTunes, while Spektral creates real-time green screens that can intelligently separate people and objects from their original backgrounds to overlay a new setting, which could be integrated into a future iPhone.