Apple designed Macs with Apple silicon chips to automatically turn on and start up when the Mac's lid is opened or when the Mac is connected to power, but there is a workaround in macOS Sequoia if you don't like this behavior.
In a new support document, Apple provided separate instructions on how to prevent an Apple silicon Mac from turning on when the lid is opened or when it's connected to power. Both processes require the Terminal app. Apple's instructions:
1. Make sure that your Mac laptop with Apple silicon is using macOS Sequoia or later. 2. Open the Terminal app, which is in the Utilities folder of your Applications folder. 3. Type one of these commands in Terminal, then press Return: - To prevent startup when opening the lid or connecting to power: sudo nvram BootPreference=%00 - To prevent startup only when opening the lid: sudo nvram BootPreference=%01 - To prevent startup only when connecting to power: sudo nvram BootPreference=%02 4. Type your administrator password when prompted (Terminal doesn't show the password as it's typed), then press Return.
If you use these commands to change your Mac's behavior and want to undo it, you can open up Terminal and enter sudo nvram -d BootPreference.
Apple today held an earnings call to report results for the first fiscal quarter of 2025 (fourth calendar quarter of 2024), with Apple CEO Tim Cook and new Apple CFO Kevan Parekh providing insight into Apple's performance, holiday quarter product sales, and more.
We've highlighted the most interesting takeaways from the Q1 2025 earnings call.
iPhone Sales and Apple Intelligence
Services revenue was up, and there was an increase in Mac and iPad sales, but iPhone sales were down. iPhone revenue came in at $69.1 billion, down from $69.7 billion last year. Apple Intelligence, which debuted in updates to iOS 18, does not appear to have resulted in a major upgrade cycle.
Cook said that the iPhone 16 models are, however, selling better in markets where Apple Intelligence is available.
On Apple Intelligence adoption increasing over time, Cook said that since the feature set is limited to the iPhone 15 Pro models and the iPhone 16 models in the iPhone lineup, growth will come as people upgrade to newer devices. Cook also said he expects to see some improvement when Apple Intelligence becomes available in additional languages in April.
"And I think I know from my own personal experience, once you start using the features you can't imagine not using them anymore," Cook said. "I know I get hundreds of emails a day, and the summarization function is so important."
In a separate answer, Cook said that new Siri Apple Intelligence features will be coming "over the next several months." Siri features were expected in iOS 18.4, and it's not yet clear if Apple's plans have changed or the "next several months" means April.
Best Quarter to Date
Apple CEO Tim Cook said that Q1 2025 was Apple's best quarter to date with revenue of $124.3 billion, a four percent increase year-over-year.
Apple's installed base of active devices reached a new all-time high across all products and geographic segments, and Apple now has over 2.35 billion active devices worldwide. Sales in China were down, however. China brought in $18.5 billion, down from $20.8 billion last year.
Services Revenue
Services revenue continues to see notable growth, and the category brought in $26.3 billion, up 14 percent from $23 billion in the year-ago quarter.
All-time records were set in the Americas, Europe, and the rest of Asia-Pacific.
Paid subscriptions grew double digits, and Apple has more than a billion subscriptions across its services.
Mac Sales
Mac sales saw significant year-over-year growth, with revenue at $9 billion, up from $7.8 billion last year. Cook said Mac growth was thanks to new M4 Mac models.
There was double digit growth in both upgraders and people new to the Mac.
iPad Sales
iPad sales grew 15 percent, and Cook said it was largely driven by the iPad Air and the low-cost iPad rather than the iPad Pro. Over half of sales in the December quarter went to customers who were new to iPad.
DeepSeek
Cook was asked about DeepSeek, and the perspective that Apple will benefit from lower cost on-device compute. Cook said that he believes that "innovation that drives efficiency is a good thing."
Upcoming Products
When Cook was asked if there was "a lot of room for form factor innovation" for future iPhone models, Cook said that "there's a lot more to come" and that "there's a lot of innovation left on the smartphone."
Tariffs
On the potential for tariffs, Cook said that Apple is "monitoring the situation" and doesn't have anything more to say.
Next Quarter
In the March quarter, Apple expects its overall revenue to grow low to mid single digits with gross margin between 46.5 and 47.5 percent.
During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room for form factor innovation in future iPhone models, with the question hinting perhaps spurred by rumors of the upcoming "iPhone 17 Air."
Cook often declines to provide insight into future products during earnings calls, but he did give an encouraging answer. "I think there's a lot more to come," Cook said. "I could not feel more optimistic about our product pipeline."
Cook went on to say that there is indeed room for change in the iPhone lineup. "I think there's a lot of innovation left on the smartphone," said Cook.
Rumors suggest that Apple is designing a super thin version of the iPhone that will replace the "Plus" model in the series. The device is expected to be between 5mm and 6mm thick, which would make it the thinnest iPhone to date.
In a separate question, Cook was asked whether the super thin design of the 12.9-inch M4 iPad Pro was driving iPad revenue, but Cook said that wasn't the case. It's the iPad Air and the iPad that were responsible for the 15 percent revenue growth the iPad category saw during the holiday quarter.
That's not a surprise given the high price of the iPad Pro. Rumors have been split on how much Apple's super thin iPhone will cost, but it is expected to be less expensive than the Pro models. Apple will focus on design, with the device set to use a lower powered chip than the Pro models and a single-lens camera.
There are more than 2.35 billion active iPhones, iPads, Macs, and other Apple devices worldwide, Apple CEO Tim Cook said today in the earnings call covering the first fiscal quarter of 2025.
2.35 billion active devices is a new record for Apple. Apple last shared its active install base numbers in February 2024, when the company had 2.2 billion active devices worldwide.
Apple did not provide numbers for individual devices, but Apple has long had more than a billion active iPhones worldwide.
Apple today announced financial results for the first fiscal quarter of 2025, which corresponds to the fourth calendar quarter of 2024.
For the quarter, Apple posted revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, compared to revenue of $119.6 billion and net quarterly profit of $33.9 billion, or $2.18 per diluted share, in the year-ago quarter.
Apple set all-time records during the quarter for total revenue, earnings per share, and services revenue. Total revenue was up 4 percent year-over-year, while earnings per share rose by 10 percent. Services, Mac, and iPad revenue figures were all up significantly year-over-year, while iPhone and Wearables saw small declines.
Gross margin for the quarter was 46.9 percent, compared to 45.9 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.25 per share, payable on February 13 to shareholders of record as of February 10.
"Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago," said Tim Cook, Apple's CEO. "We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we're unlocking new possibilities for our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we're excited that Apple Intelligence will be available in even more languages this April."
As has been the case for over four years now, Apple is once again not issuing guidance for the current quarter ending in March.
Apple will provide live streaming of its fiscal Q1 2025 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.
Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks."
In an attempt to maintain a relationship with X, Apple was one of the companies that did not pause ad buying when Elon Musk took over the company, but Apple did stop its ad buying in 2023 after Musk made antisemitic comments and there was evidence that Apple ads were being shown alongside pro-Hitler content.
Given that Musk just recently made a hand gesture that was widely interpreted as a Nazi salute at Donald Trump's inauguration, Apple's decision to resume purchasing ads on X could be perceived as ill-advised.
Musk is, however, a close Trump advisor and deeply involved with the Trump administration, so he could influence Trump's decisions concerning tech companies like Apple. Apple CEO Tim Cook donated $1 million to Trump's inauguration and also attended the event, and other tech CEOs and companies have been plying the administration with funds. Apple did not donate.
The Wall Street Journal says that several major companies are reevaluating their stance on advertising on X. Amazon plans to up its ad spending as well, and the boost in advertising could help X with some of its debt. In January, Musk said that user growth was stagnant, revenue was "unimpressive," and that the company was "barely breaking even."
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Mac apps can often go under the radar, with apps for the iPhone and iPad receiving more attention. For that reason, we have a Mac-focused video series that highlights useful Mac apps we've come across. Our first picks of the year are largely simple, one-task apps that add utility to your Mac.
Ice Menu Bar Manager (Free) - Ice is a menu bar management tool that's an alternative to Bartender. Last year, Bartender was quietly acquired by a less than trustworthy company, and many no longer want to use it. Ice has a rich feature set. You can rearrange menu bar apps, change the look of the menu bar with colors, hide cruft, and more.
DropOver ($5.99)- DropOver is a simple macOS app that enhances the Mac's Drag and Drop functionality. You can grab multiple files and move them around without opening side-by-side windows. You activate DropOver with a shake of the cursor, add items to a "shelf" and then you can move to your destination folder and unload them.
Latest (Free) - Latest is a super simple app that checks to ensure that your apps are up to date. It supports apps that use the Mac App Store and those that use Sparkle for updates, which is a good deal of the Mac apps out there.
NotchNook ($25) - NotchNook turns your Mac's notch into a little Mac version of a Dynamic Island. You can click into it and get shortcuts like a media player, the Calendar, quick notes, and more, plus it has drag and drop functionality that makes it easy to move files and send them using AirDrop. It's $25, or $3 per month.
Shortwave (Free, but unlocking more features costs $7/month) - Shortwave is yet another email app, but it uses AI in a helpful way. It organizes your inbox to surface what's most important, it can create to-dos for you, add labels, archive unimportant email threads, search for content, alert you to emails that still need a response, and more. You can also use AI to summarize emails and get writing help, with the AI able to respond in your own voice based on past email correspondence. This is not a bare bones email app, so note that it can take some time to get used to. This is a subscription app and it starts at $7 per month, paid annually.
Local Send (Free) - If you need to share content between an iOS device or Mac and an Android device or a Windows PC, you can do so with Local Send. This is great if you're not entirely in the Apple ecosystem, because AirDrop doesn't work on non-Apple devices.
Hyperduck ($4) - With Hyperduck, you can share links between your Macs, iPhones, and iPads with more control than AirDrop. You can, for example, save a webpage on your iPhone and have it open up later on your Mac, even if your Mac isn't turned on when you first save the website.
Rocket (Free) - Rocket is another simple, one-function app that lets you add emojis in any app. Press on the colon key and then start typing in the emoji that you want. It's free to use, but a pro version adds options for adding GIFs and images.
Know of a great Mac app that we haven't highlighted yet? Let us know in the comments below and we might feature it in a future video. For more of our Mac app picks, check out our Mac apps archive.
Google today started rolling out a new experimental "Ask for Me" feature that's available as part of Search Labs. Google Search users can take advantage of AI to make calls to businesses for information like pricing and availability.
As of now, Google is testing the experimental feature with auto shops and nail salons, and it is designed to prevent users from having to place calls themselves. Businesses can opt out of the AI-based calls, and the feature does disclose that AI is being used at the beginning of a call.
To use Ask for Me, Google Search users can opt-in to Search Labs and then search for a phrase like "oil change near me" or "manicure near me" to test it out. There are capacity limits in place, so there could be a waitlist before a call can be placed.
We’re testing right now with auto shops and nail salons, to see how AI can help you connect with businesses and get things done. pic.twitter.com/inf5hhj1BS
— Rose Yao (@dozenrose) January 30, 2025
Google says that the feature uses some of the underlying technology used for making restaurant reservations through the Google Search and Google Maps apps.
While the other countries that saw the promotion launch this month offered either free AirPods 4 with Active Noise Cancellation with the purchase of any new MacBook Air, MacBook Pro, or iMac, or a free Apple Pencil Pro or Apple Pencil (USB-C) with the purchase of any new iPad Pro or iPad Air, the Japanese promotion is offering Apple Gift Cards with the purchase of select Mac and iPad models.
MacBook Air, MacBook Pro, or iMac: 22,000 yen Apple Gift Card
iPad Pro or iPad Air: 15,000 yen Apple Gift Card
This year's promotion in Japan runs from January 30 through April 9 and is available to qualified education customers who certify their eligibility through UNiDAYS at the time of order. Current and admitted students to universities, colleges, and vocational schools, as well as faculty, staff, and PTA officers at junior high, high, university, and vocational schools, are eligible.
Apple and the University of Michigan have released new results from the Apple Hearing Study highlighting the increase in noise levels seen around recent Super Bowl games. The results come just ahead of Super Bowl LIX taking place in New Orleans on Sunday, February 9.
Based on data collected from over 115,000 users via the Noise app on Apple Watch in the Apple Hearing Study, researchers found that study partipicants were exposed to noise levels about 1.5 to 3 decibels higher over the past four Super Bowl games compared to the following Sundays.
While the study's authors note that a 3 dB increase may be "barely noticeable," given the logarithmic nature of the decibel scale it equates to up to a doubling of sound energy that can be detrimental to hearing health.
Noise levels were significantly higher for users in states where the Super Bowl was played and whose teams participated in the game each year, compared to those in other states, likely representing a higher number of users in those states gathering for the game, potentially in larger groups and louder environments.
Alongside the results, Apple has highlighted some of the hearing health features offered through the company's devices, including the Noise app on Apple Watch that can alert you to high environmental sound levels and the Hearing Protection feature of AirPods Pro 2 that can reduce your sound exposure in loud environments.
Samsung this week introduced a new sitewide sale with big discounts on TVs, monitors, storage accessories, and home appliances. You can also still save up to $1,250 when pre-ordering the new Samsung Galaxy S25 smartphone lineup, which includes the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra.
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In terms of TVs, the highlight of this sale is up to $1,300 off The Frame TVs, with the popular 65-inch model available for $1,299.99, down from $1,999.99. Another steep TV discount is on Samsung's 85-inch Neo QLED 4K TV for $1,749.99, down from $3,999.99.
Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.
Deals Newsletter
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Apple has been ranked as Fortune's Most Admired Company for the 18th consecutive year.
The Fortune rankings are based on a survey of 3,380 business leaders across a range of industries, who assess companies on nine criteria, including innovation, investment value, social responsibility, and the ability to attract talent. Apple once again secured the top spot, followed by Microsoft and Amazon, both of which have consistently ranked among the top three in recent years.
The 2025 rankings highlight the continued dominance of the technology sector, most notably with Nvidia making a significant rise to fourth place for the first time, driven by its growing influence in artificial intelligence and GPU development. The company has benefited considerably from the explosive growth of AI, with its chips serving as the backbone for generative AI models developed by OpenAI, Google, and Microsoft.
While technology companies continue to dominate the upper ranks, other industries remain well represented, with Berkshire Hathaway, Costco, and JPMorgan Chase rounding out the top seven. Meanwhile, ServiceNow, Taiwan Semiconductor, and Novo Nordisk made their debuts in the top 50. Another notable trend in this year's Fortune rankings is the increasing consolidation of American corporations at the top, with all ten of the most admired companies based in the U.S. for the second year in a row.
TSMC founder Morris Chang has revealed that Apple CEO Tim Cook rejected Intel as an iPhone chip manufacturing partner in 2011, and told him that "Intel just does not know how to be a foundry."
In a new YouTube interview with Acquired, Chang recounts how Apple briefly paused discussions with TSMC in February 2011 when Intel's CEO approached Cook about manufacturing Apple's iPhone chips. At the time, Intel was already supplying processors for Apple's Mac lineup.
Despite the existing relationship, Cook ultimately chose TSMC over Intel after just two months of consideration. According to Chang, Cook's decisive comment about Intel's foundry capabilities came during a private meeting at Apple's headquarters in March 2011.
"I wasn't too worried," Chang said, explaining that TSMC had advantages over Intel in manufacturing capabilities and customer trust. "I knew a lot of Intel's customers in Taiwan, and none of them liked Intel. Intel always acted like they were the only guy for microprocessors."
Chang said that TSMC's success was built on its responsive approach to customer needs. "When the customer asks a lot of things, we have learned to respond to every request," he explained. "Some of them were crazy, some of them were irrational, but we respond to each request courteously. Intel has never done that."
The decision proved pivotal for both companies. TSMC went on to become Apple's exclusive chip manufacturer, producing all Apple silicon chips, including those for iPhone, iPad, and Mac.
Meanwhile, Intel's foundry business struggled for years to gain traction with external customers. Only recently did the company revamp its manufacturing strategy with the establishment of Intel Foundry, set up to produce integrated circuits for external clients. In September 2024, for example, Intel's foundry business secured Amazon’s AWS cloud services unit as a customer for custom AI chips.
Microsoft has announced an update to Windows 11 that allows iPhone users to access their devices directly from the Start menu, bringing feature parity with its existing Android phone integration.
The new functionality lets you view your device's battery status, cellular connectivity, and recent activities without leaving the Windows environment. You can also access messages, calls, and file sharing capabilities directly from the Start menu interface.
Setting up the integration is straightforward. Just open the Start menu and select "iPhone" from the right-side pane, then follow the on-screen instructions to establish the connection between your iPhone and PC.
The feature is currently rolling out to Windows Insiders in both Dev and Beta channels. To access the new functionality, you must be running Windows 11 Insider Preview Build 4805 or higher in the Beta Channel, or Build 26120.3000 or higher in the Dev Channel. Additional requirements include Phone Link version 1.24121.30.0 or higher and a PC with Bluetooth LE capability.
Note that not all Windows 11 users will have immediate access to the feature. Microsoft says the integration is not supported on PCs running Windows 11 Pro Education or Education SKUs.
On January 27, Apple released iOS 18.3, iPadOS 18.3, and macOS Sequoia 15.3, which means we're now ready for a new round of beta testing. The next betas are rumored to have important new SiriApple Intelligence features, so when can we expect the software?
There are typically few pauses between beta updates, and Apple often seeds a new beta just a day or two after new software comes out. That's not always the case, though, and sometimes we're left waiting for a couple of weeks. With significant features coming in iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4, there's a possibility that there could be a delay before the betas are introduced.
In past years, there have also been some .4 updates with key features, and historical release cycles can give us some insight into when we might see the .4 betas this year.
iOS 17.3 release to iOS 17.4 beta - 3 days
iOS 16.3 release to iOS 16.4 beta - 24 days
iOS 15.3 release to iOS 15.4 beta - 1 day
iOS 14.3 release to iOS 14.4 beta - 2 days
iOS 13.3 release to iOS 13.4 beta - 57 days
Expected iOS 18.4 Features
Given that we're still waiting on some of the Apple Intelligence features that Apple announced at WWDC in June, and that Apple has already mentioned that some new capabilities will be coming in April, it's not too hard to figure out what could be included in iOS 18.4.
Apple Intelligence
Apple plans to add new functionality to Siri, which should make Siri more capable.
Siri Personal Context
Siri will be able to keep track of your emails, messages, files, photos, and more, learning more about you to help you complete tasks and keep track of what you've been sent.
Show me the files Eric sent me last week.
Find the email where Eric mentioned ice skating.
Find the books that Eric recommended to me.
Where's the recipe that Eric sent me?
What's my passport number?
Siri Onscreen Awareness
Siri will be able to tell what's on your screen and complete actions involving whatever you're looking at. If someone texts you an address, for example, you can tell Siri to add it to their contact card. Or if you're looking at a photo and want to send it to someone, you can ask Siri to do it for you.
This is separate from the feature where you can have Siri capture a screenshot and send it to ChatGPT.
Deeper App Integration with Siri
Siri will be able to do more in and across apps, performing actions and completing tasks that are just not possible with the personal assistant right now. We don't have a full picture of what Siri will be capable of, but Apple has provided a few examples of what to expect.
Moving files from one app to another.
Editing a photo and then sending it to someone.
Get directions and also sharing the ETA with someone at the same time.
Sending an email draft.
More Countries
Apple is planning to expand Apple Intelligence to additional countries, with the feature set to be available in languages that include English (India), English (Singapore), Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese.
Emoji
Apple's .4 updates typically introduce new emoji characters. Right now, we're waiting on the Unicode 16 emoji, which includes face with bags under eyes, fingerprint, leafless tree, root vegetable, harp, shovel, and splatter.
Digital Markets Act Changes in EU
iPhone users in the European Union may get the option to change their default navigation and translate apps as Apple is planning to add support for this functionality in spring 2025.
iOS 18.4 Release Date
After a beta testing period that spans through March, Apple will likely release iOS 18.4 in April. Previously, the company said that Apple Intelligence will be available in new languages in an update coming in April 2025, which aligns with the iOS 18.4 testing period and subsequent launch date.
Apple Pay now supports Citi Flex Pay, allowing U.S. Citi credit card holders to pay for Apple Pay purchases over time with the Flex Pay option.
Citi Flex Pay is available for Apple Pay purchases over $75. The default payback period is three months, but there are longer payback durations available with a monthly fee. Flex Pay can be used when making purchases on websites or in apps.
To use Citi Flex Pay, an eligible Citi credit card needs to be added to Apple Pay. When making a purchase, select the Citi credit card and then tap on "Pay Later." From there, select a Citi Flex Pay option.
Apple previously had its own buy now, pay later service called Apple Pay Later, but it was discontinued last year. Apple now partners with third-party providers for pay over time options. Apple's other U.S. partners include Affirm, Klarna, and Synchrony.
Apple and Major League Soccer today introduced Sunday Night Soccer. Apple TV+ subscribers will be able to watch a featured MLS match every Sunday evening during the upcoming 2025 season, at no additional cost. In the U.S., Apple TV+ is priced at $9.99 per month or $99 per year, and it is also included in all Apple One subscription bundles.
Apple TV+ now offers Friday Night Baseball for MLB and Sunday Night Soccer for MLS, as part of its growing professional sports portfolio.
The 2025 regular season kicks off with the MLS is Back weekend on Saturday, February 22 and Sunday February 23, with all 30 clubs set to take the field.
Sunday Night Soccer will spotlight the most compelling MLS matchups, with enhanced production and studio programming, according to Apple. The inaugural matchup will see the league's newest franchise, San Diego FC, make its debut against the reigning MLS Cup champions LA Galaxy, on Sunday, February 23 at 7 p.m. Eastern Time.
Sunday Night Soccer will also be included with an MLS Season Pass subscription, which is now available for the 2025 season. In the U.S., MLS Season Pass is priced at $14.99 per month, or $99 for the full season, and this subscription also lets you watch select preseason matches, all regular season matches, the MLS Cup playoffs, and more. MLS Season Pass is available in the Apple TV app on Apple devices, most smart TVs, and many other streaming devices and game consoles, as well as on the web at tv.apple.com.
T-Mobile is offering qualified customers complimentary access to MLS Season Pass this season. The offer can be redeemed in the T-Life app, starting Tuesday, February 18. MLS Season Pass is also available through Comcast Xfinity and DIRECTV this season.
2025 marks the third year of a 10-year partnership between Apple and Major League Soccer.
Netflix has introduced a new "Season Download" button for iPhone and iPad users, making it possible to download an entire season of a series with a single tap for offline viewing (via The Hollywood Reporter).
The feature was previously only available to Android users. To date, Netflix subscribers using iOS or iPadOS were required to download each episode individually, which could be time-consuming. Now, full seasons can be downloaded directly from a show's display page, where the option is available next to the Share button. Subscribers can continue to manage their downloaded content through the My Netflix tab.
Netflix first introduced offline viewing in 2016. Over the years, the company expanded the feature with improvements such as Smart Downloads, which automatically replaces watched episodes with the next available installment in a series.
As part of the announcement, Netflix revealed the most-downloaded series on its platform, which include "Squid Game" seasons one and two, "Monster: The Jeffrey Dahmer Story," "One Piece," and "Queen Charlotte: A Bridgerton Story."
The timing of the update coincides with Netflix's latest round of price increases. The company recently increased the cost of its premium ad-free plan to $24.99 per month, while the standard ad-free plan now costs $17.99. The ad-supported tier was raised to $7.99 per month. Subscribers on ad-free plans can store up to 100 active downloads per device, while those on ad-supported plans face stricter limits, allowing only 15 total downloads per month.
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