Apple's WWDC 2025 begins today, with the event kicking off at 10:00 am Pacific Time via the traditional opening keynote. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to experience it without already knowing the outcome.
For those individuals, we've posted this news story, which will be updated with a direct link to the presentation once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.
Replays of Apple's recent events have been made available to view almost immediately following the conclusion of the broadcasts, and we expect similar timing for today's event.
Users waiting for the video to be posted are welcome to gather in the thread associated with this news story, and we ask that those who follow the events as they occur refrain from making any posts about Apple's announcements in this thread.
Apple recently announced that it will be opening a freshly remodeled store at La Encantada in Tucson, Arizona, on Saturday, June 14.
The grand re-opening will take place at 10 a.m. local time:
We're making moves. Come with us. Apple La Encantada opens June 14, at 10:00 a.m.
Apple La Encantada first opened in 2004, and it closed in November 2024 for renovations. Apple opened a temporary store at the outdoor mall in the interim, and now the original location will be reopening with a modern design and a larger layout than before.
We have not seen any photos of the remodeled store, but expect more wood paneling and an Apple Pickup station for online orders.
A newly published Apple Machine Learning Research study has challenged the prevailing narrative around AI "reasoning" large-language models like OpenAI's o1 and Claude's thinking variants, revealing fundamental limitations that suggest these systems aren't truly reasoning at all.
For the study, rather than using standard math benchmarks that are prone to data contamination, Apple researchers designed controllable puzzle environments including Tower of Hanoi and River Crossing. This allowed a precise analysis of both the final answers and the internal reasoning traces across varying complexity levels, according to the researchers.
The results are striking, to say the least. All tested reasoning models – including o3-mini, DeepSeek-R1, and Claude 3.7 Sonnet – experienced complete accuracy collapse beyond certain complexity thresholds, and dropped to zero success rates despite having adequate computational resources. Counterintuitively, the models actually reduce their thinking effort as problems become more complex, suggesting fundamental scaling limitations rather than resource constraints.
Perhaps most damning, even when researchers provided complete solution algorithms, the models still failed at the same complexity points. Researchers say this indicates the limitation isn't in problem-solving strategy, but in basic logical step execution.
Models also showed puzzling inconsistencies – succeeding on problems requiring 100+ moves while failing on simpler puzzles needing only 11 moves.
The research highlights three distinct performance regimes: standard models surprisingly outperform reasoning models at low complexity, reasoning models show advantages at medium complexity, and both approaches fail completely at high complexity. The researchers' analysis of reasoning traces showed inefficient "overthinking" patterns, where models found correct solutions early but wasted computational budget exploring incorrect alternatives.
The take-home of Apple's findings is that current "reasoning" models rely on sophisticated pattern matching rather than genuine reasoning capabilities. It suggests that LLMs don't scale reasoning like humans do, overthinking easy problems and thinking less for harder ones.
The timing of the publication is notable, having emerged just days before WWDC 2025, where Apple is expected to limit its focus on AI in favor of new software designs and features, according to Bloomberg.
Just hours away from WWDC’s opening keynote, some developers have been sharing the contents of their conference swag bags on social media. The bags are given to attendees when they register for the event, and typically contain limited-edition Apple gifts.
This year, developers have been registering at Apple's Infinite Loop campus, where they have been gifted a black tote bag emblazoned with the WWDC 2025 logo, along with a gun-metal black drinks flask, a purple lanyard, and collectible enamel pins.
Apple introduced the popular pin packs at WWDC 2017 and kicked off collections with the old rainbow-themed Apple logo, the "hello" Mac greeting, the Swift and Metal logos, the original Macintosh, and emojis. Attendees also received a flag pin of their home country.
Among the various pins this year are the Apple Intelligence logo, the "hello" Mac greeting, the Metal logo, California roses, and what looks like an octopus emoji. Attendees also receive a WWDC 25 badge.
MacRumors will be in attendance at the keynote, with live coverage of the event beginning shortly after 10:00 a.m. Pacific Time. Stay tuned to MacRumors.com and our @MacRumorsLive account on X (Twitter). We've also put together a guide explaining all the ways you can watch Apple's WWDC 2025 Keynote live as it happens.
The next version of Chrome that Google is currently testing drops support for devices running iOS 16, meaning it will be the end of the road for the browser on iPhone X and iPhone 8 models.
Apple dropped support for these devices when it released iOS 17, which Chrome will require to install. Likewise, the upcoming Chrome v138.7204.13 requires iPadOS 17 to run, so the browser will drop support for the iPad 5, iPad Pro (9.7-inch), and iPad Pro 12.9-inch (1st generation).
The upcoming Chrome is currently undergoing beta testing in TestFlight, but it's not clear when Google will release it. The current version includes support for tab groups on iPad, as well as Google Password Manager syncing for iPhone and iPad, along with stability and performance improvements.
Apple is working on an Apple Music reboot focused around AI, according to Bloomberg's Mark Gurman. The reporter made the comments during a Discord chat over the weekend.
Gurman didn't eleborate, except to say that Apple has no release ETA for the reboot, suggesting Apple won't mention it at WWDC this week. Turning to rivals like Spotify for inspiration, AI features could potentially include AI-produced playlists or an "AI DJ," but that's just speculation.
What is expected to be previewed for the Apple Music app this week is support for full screen animated art on the Lock Screen. The current Now Playing view tints the Lock Screen based on album art, but in iOS 26, album art could be even larger.
For all the other things we're expecting from iOS 26 and Apple's other software platforms, check out our comprehensive WWDC preview guide.
Apple's rumored AI-powered battery management feature may not be announced at WWDC as part of iOS 26, with Apple potentially launching the tool in tandem with the release of the iPhone 17 Air in September. That's according to Bloomberg's Mark Gurman, who made the prediction while hosting a Discord chat over the weekend.
Gurman reported in May that Apple plans to use AI to help you better manage your iPhone's battery life. iOS 26 will have an AI-powered battery management option that will analyze how you use your device and make adjustments where possible to cut down on battery usage.
According to the report, the battery option will be included in the Apple Intelligence suite of features, with Apple drawing on battery data that it has collected from users over time. The battery mode will be able to cut the power draw of apps and other system features based on device usage, and it will also include a Lock Screen indicator that shows how long it will take an iPhone charge.
Gurman has previously acknowledged that the new battery management tool was designed with the super-slim iPhone 17 Air in mind, but this is the first time he has suggested the feature may not arrive until the device is released later in the fall.
Apple's new ultra-thin iPhone doesn't have as much space for a battery inside, and some rumors have suggested that the iPhone 17 Air's battery will not be up to par with the battery life of other iPhone 17 models. Apple plans to improve iPhone 17 Air battery life with the AI optimizations, though the feature set will be available for all iPhones that are able to run iOS 26.
Apple will highlight its AI strategy at Monday's WWDC 2025 keynote, with its much-talked-about "Liquid Glass" software redesign playing a secondary role in announcements, claims industry analyst Ming-Chi Kuo.
Reports leading up to WWDC have indicated that iOS 26 will feature a major design overhaul inspired by visionOS, the operating system for Apple's Vision Pro headset. The redesign has been described as the biggest update to iOS since iOS 7, and it will be the main focus of the event.
Bloomberg's Mark Gurman has even suggested that Apple will use the "Liquid Glass" redesign to distract from its failure to roll out promised Apple Intelligence features – like a more personalised, context-aware Siri, which was heavily promoted at last year's developer conference and in the months thereafter, but turned out to be vaporware since it did not work as advertised in internal testing.
However, in a last-minute "key points to watch at WWDC" post on X, Kuo has argued that above all at this year's event, Apple will make pains to explain how upcoming AI features will work on devices ("though no major breakthroughs are expected") and that the company will even offer a development timeline for their launch.
According to Kuo, Apple's on-device AI focus will "likely" include "rebranding Apple Intelligence/Siri," demonstrations of AI integration at the OS level to improve user experience, the rollout of tools for third-party developers to incorporate AI into their apps (which we're already expecting), and a strengthening of privacy protections.
Lastly, Kuo says Apple will tout partnerships with other AI service providers, similar to its current deal with OpenAI to leverage ChatGPT via Siri. This is probably an allusion to Apple's reported partnership with Google to make Gemini an optional Siri extension, with Siri able to hand requests over to Gemini for more in-depth AI-powered answers.
Move Over Siri?
Kuo's predictions raise some intriguing questions. The argument has been put forward that the Siri brand is tarnished, and introducing a new AI chatbot powered by large language models under a new brand would signify a clean break from the past. But if Apple were to rebrand Apple Intelligence/Siri, this could be interpreted as an implicit acknowledgement that its original AI strategy has failed.
There is also the danger that Siri is already indelibly intertwined with Apple Intelligence in the public consciousness. Given the amount of marketing that has been spent on Apple Intelligence, or "AI for the rest of us," as Apple calls it, it's fair to react to Kuo's claim about a rebranding with some skepticism.
If Apple does have plans to rebrand Siri to launch the AI chatbot it has been working on – said to be on par with recent ChatGPT models – then a new name and persona for the virtual assistant could potentially revitalize its image. But Apple would have to ensure that any new product lives up to its promises, otherwise another misstep could be potentially disastrous.
Either way, we'll learn more about Apple's plans very soon.
Apple's WWDC 2025 keynote will begin on Monday, June 9 at 10:00 a.m. Pacific Time. Apple will live stream the event on its website, on YouTube, and in the TV app. If you're not able to watch live, we'll have a live blog and coverage of the announcements here at MacRumors, plus we'll be live tweeting the event on the MacRumorsLive account.
In his Power On newsletter today, Gurman said that the 20th-anniversary iPhone will feature curved glass edges, extraordinarily slim bezels, and a truly edge-to-edge screen with no cutout. Inside Apple, he said that the device is known as the "Glasswing," in reference to a type of butterfly that has transparent wings.
The new iOS design will pair nicely with the simplistic, all-glass 20th-anniversary iPhone, which is expected to launch in September 2027.
The new Liquid Glass design will be unveiled during Apple's WWDC 2025 keynote this Monday.
Apple's long-rumored AirTag 2 might be coming soon.
In his Power On newsletter today, Bloomberg's Mark Gurman briefly mentioned that a new AirTag is "nearly ready" to launch. Last year, he said that it would be released around the middle of 2025, and the midpoint of the year is just a few weeks away.
"The new AirTag is nearly ready, having been prepared for launch over the past several months, but I'd hardly consider that notable and it doesn't make much sense to debut at WWDC," wrote Gurman, in the Q&A section of his newsletter.
Three upgrades have been rumored for the AirTag 2 so far:
The start date for Apple's annual Back to School promotion has been leaked.
In his Power On newsletter today, Bloomberg's Mark Gurman said that Apple is planning to launch the promotion in the U.S. on Tuesday, June 17 this year. He has accurately revealed the starting date of the promotion for the past three consecutive years.
The promotion will likely launch in the U.S. and Canada at first, followed by select countries in Europe, the Middle East, and Asia a few weeks later. The offer will likely be available until mid-September, with the exact end date varying by country.
Apple will once again be offering students and qualifying educational staff a complimentary gift card with the purchase of an eligible Mac or iPad, according to Gurman. Last year, the gift card values in the U.S. ranged between $100 and $150.
The free gift card is provided in addition to Apple's standard year-round educational discounts, with eligible students and educational staff already able to receive up to 10% off of a new Mac, iPad, Studio Display, Pro Display XDR, and AppleCare+ plans.
The gift card can be used towards purchases of Apple products and accessories, App Store apps, subscriptions to services like Apple Music, iCloud+ storage, and more.
The offer is typically available through Apple's online education store, and at Apple Store locations, for students attending or accepted to a higher-education institution, faculty and staff of higher-education institutions, parents purchasing on behalf of an eligible student, employees of a K-12 institution, and select other groups.
Amazon today has a few discounts on Apple accessories including AirTag, Apple Pencil Pro, and Beats headphones. If you're shopping for AirPods, Amazon still has low prices across the AirPods Pro 2 and AirPods 4 right now.
AirTag
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Amazon has the AirTag 1-Pack on sale for $22.98, down from $29.00, which is the best price we've tracked so far in 2025. You can also get the AirTag 4-Pack on sale for $74.99, down from $99.00, a solid second-best price.
Amazon this weekend is discounting a wide collection of Beats headphones and speakers, including an all-time low price on the Powerbeats Pro 2. You can get this new 2025 model for $199.95 in four colors, down from $249.99. This deal on the Powerbeats Pro 2 is being matched at Best Buy, along with a few other Beats deals.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
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Samsung's new Discover Samsung sale is still going on this weekend, and it includes savings on monitors, TVs, Galaxy products, and more.
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One of the best overall deals during this sale is on The Frame TVs, which are available for up to $1,300 off, depending on the size of the model you purchase. Nearly every size is being discounted during this event, with the popular 65-inch The Frame TV available for $1,499.99, down from $1,999.99.
The best monitor deals include the popular 27-inch ViewFinity S9 5K Smart Monitor for $999.99, down from $1,599.99. At $600 off this is a solid second-best price on the display, which has a matte display, modular 4K SlimFit camera, and support for Thunderbolt 4.
Of course, there's a lot more on sale than just monitors. This sale also covers the newest Galaxy S25 smartphones, The Frame TV, and Samsung's line of home appliances, including refrigerators and washer/dryers. We've accumulated some of these deals in the lists below, but be sure to check out Samsung's website for the full sale.
Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Best Buy is hosting a new "Apple Shopping Event" this weekend, with major discounts across MacBook Air, iPad Air, iPad mini, iPad, and Apple Watch.
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Starting with the 13-inch models, Best Buy has $150 off all three of the new configurations of the M4 MacBook Air. Prices start at $849.00 for the 256GB model, then raise to $1,049.00 for the 16GB/512GB model and $1,249.00 for the 24GB/512GB model. These are all solid second-best prices.
Moving to the larger display models, Best Buy is matching the all-time low prices on two 15-inch models of the M4 MacBook Air, but Amazon has the best prices around on the 24GB/512GB model.
Best Buy this weekend is matching record low prices on every Wi-Fi model of the iPad mini 7, starting at $399.00 for the 128GB Wi-Fi tablet, down from $499.00. You'll also find a few deals on cellular models during this sale.
In terms of deals on the 11th generation iPad, the standout deal this time around is on the 512GB Wi-Fi iPad, available for $499.00, down from $649.00. This is a new all-time low price on the tablet.
For the M3 iPad Air, Best Buy has $100 off every model of the 2025 tablet. Our list below focuses on Wi-Fi models, but you'll also find many cellular models on sale at $100 off right now.
Best Buy has a match of the all-time low prices on nearly every Apple Watch Series 10 model, starting at $299.00 for the 42mm GPS device. You'll find both GPS and cellular watches on sale at Best Buy, with multiple band styles available as well.
In addition to Series 10 deals, Best Buy is discounting the 40mm GPS Apple Watch SE to $169.00 today, down from $249.00. This is the best price we've tracked so far in 2025, and it's available in Starlight, Silver, and Midnight Aluminum color options.
Additionally, you can get the 44mm GPS Apple Watch SE at an all-time low price of $199.00 today on Best Buy, down from $279.00. This one is also available in Midnight, Silver, and Starlight Aluminum colors, and multiple band sizes.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
Apple's big week is almost here, with WWDC 2025 kicking off on Monday with what we're expecting to be a jam-packed look at the company's software platforms, including some redesigns and rebranding.
While we're not expecting any imminent hardware launches to come out of WWDC, we're just three months away from the debut of the iPhone 17 lineup and we've got fresh details on not only some of those models but also what's in the works for the iPhone 18 lineup in 2026, so read on below for all the details on these stories and more!
WWDC 2025 Preview: Apple's iOS 26 Design Overhaul, macOS Tahoe, and Much More
macOS Tahoe Name Leaked Ahead of Apple's WWDC Event Next Week
For over a decade, Apple's macOS releases have come with a California-themed name in addition to a version number, and according to Bloomberg's Mark Gurman, macOS 26 coming next week will be known as macOS Tahoe in honor of the scenic mountain lake on the California–Nevada border.
For a look at what we're expecting to see in macOS Tahoe, including that visionOS-inspired design update that Apple is looking to unify its platforms with, check out our overview article.
iPhone 17 Base Model Now Said to Feature A18 Chip and 8GB of RAM
Apple's iPhone 17 lineup is just three months away from launch, but there are still some conflicting rumors about what to expect from the devices.
While some of the iPhone 17 models are expected to see a bump to 12GB of RAM, rumors have been conflicting about whether the base model will see an increase from the current 8GB and the latest report from analyst Jeff Pu claims the base iPhone 17 model will stick at that number.
Meanwhile, rumors have indicated the non-Pro models in the iPhone 17 lineup will finally gain 120Hz displays, but a fresh claim says they will be fixed 120Hz displays rather than variable refresh, suggesting they while they will get the faster refresh rates for improved performance, they won't be able to dial down to the low refresh rates needed to support an always-on display.
And finally, rumors are split on whether potential changes to the Face ID system will lead to a smaller Dynamic Island in the iPhone 17 lineup.
iPhone 18 Pro and iPhone 18 Fold Said to Use A20 Chip With New Design
The change could bring an array of benefits including faster performance, longer battery life, improved thermal performance, and a smaller chip footprint.
Apple's Long-Rumored 'homeOS' Possibly Trademarked Ahead of WWDC
The device isn't expected to launch until late this year or even early next year, as delays to the Apple Intelligence-powered Siri revamp that is crucial to its functionality have impacted the hardware, but recent trademark filings around "homeOS" just ahead of WWDC are fueling speculation that Apple could provide a preview of what's coming.
Filmmakers Used 20 iPhones at Once to Shoot '28 Years Later'
Some sequences used a custom rig of 20 iPhones in an arc around the scene's subject, offering unique ways to edit the film and bring the viewer into the scenes.
MacRumors Newsletter
Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.
macOS 26 will drop support for several older Intel-based Mac models currently compatible with macOS Sequoia, according to a private account on X with a proven track record of leaking information about Apple's software platforms.
macOS 26 will be compatible with the following Mac models, the account said:
MacBook Air (M1 and later)
MacBook Pro (2019 and later)
iMac (2020 and later)
Mac mini (M1 and later)
Mac Studio (all models)
Mac Pro (2019 and later)
That is the exact same list that was previously reported by AppleInsider, but there could be one slight difference, the leaker said with uncertainty.
According to the private account on X, it is said that macOS 26 will also drop support for the MacBook Pro (13-inch, 2020, Two Thunderbolt 3 ports). However, the account said they "don't quite believe" that, so do not put too much stock into that particular claim. Just know that this particular model is potentially on the chopping block too.
We do not link to the account due to its private nature, but we consider it to be a reliable source.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
