MacRumors

Apple on Monday announced that it would commit $2.5 billion to easing a housing shortage that has seen property prices skyrocket across California.

Apple's commitment includes $1 billion in affordable housing investments, $1 billion in mortgage assistance for first-time homebuyers, and $300 million worth of Apple land opened up to affordable housing projects.

"Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community," said Tim Cook, Apple's CEO. "Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution."

Apple is also launching a new $150 million affordable housing fund with Bay Area partners including Housing Trust Silicon Valley to support new affordable housing projects. The fund will consist of long-term forgivable loans and grants.

"This unparalleled financial commitment to affordable housing, and the innovative strategies at the heart of this initiative, are proof that Apple is serious about solving this issue. I hope other companies follow their lead," said Gavin Newsom, governor of California. "The sky-high cost of housing — both for homeowners and renters — is the defining quality-of-life concern for millions of families across this state, one that can only be fixed by building more housing. This partnership with Apple will allow the state of California to do just that."

In addition, Apple will donate $50 million to support Destination: Home's efforts to address homelessness in Silicon Valley. Apple says it will focus its contribution on driving systemic change across the many factors affecting homelessness. Apple will also be identifying similar efforts in Northern and Southern California, focusing on strategies that both end and prevent homelessness.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

DigiTimes is reporting this morning that Apple has partnered with U.S. game developer Valve to develop its rumored AR headset, which is expected to launch next year.

Apple reportedly has partnered with US game developer Valve to develop AR head-mounted display devices, which may be released in the second half of 2020 at the earliest, with Taiwan's ODMs Quanta Computer and Pegatron said to handle the assembly job, according to industry sources.

Creator of the popular Steam digital storefront and delivery platform, Valve launched Steam machine consoles in 2015 and released its first VR headset, Valve Index, in April 2019.

Notably, Valve worked with Apple in 2017 to bring native VR headset support to macOS High Sierra, leveraging the operating system's then-new eGPU support with a Mac version of Valve's SteamVR software. However, Apple's latest partnership with the company is said to be focused on AR, not VR.

Apple will cooperate with Valve on AR headsets rather than VR devices, as its CEO Tim Cook believes that AR can make digital content become part of the user's world and will be as popular as smartphones with consumers. This has also promoted Apple to step up the development of AR software by recruiting more engineers for graphic design, system interface and system architecture segments.

Back in July, DigiTimes reported that Apple had temporarily stopped developing AR/VR headsets and that the team working on them was disbanded in May and reassigned to other product developments.

However, according to the latest information from the Taiwan website's sources, Apple was actually in the process of shifting from in-house development to collaborative development with Valve.

Just last month, respected Apple analyst Ming-Chi Kuo said Apple was cooperating with third-party brands to launch its first head-mounted AR product. Kuo believes Apple's AR headset is rumored to enter mass production as soon as the fourth quarter of this year in time for an early 2020 launch.

Code found in Xcode 11 and iOS 13 as recently as September has confirmed that Apple is still working on an augmented reality headset of some kind. In addition, there is an icon within the internal Find My app bundlede picting what appears to be an AR or VR headset that looks similar to the Google Cardboard.

Kuo has said Apple's glasses would be marketed as an iPhone accessory and primarily take a display role while wirelessly offloading computing, networking, and positioning to the ‌iPhone‌.

As early as November 2017, Bloomberg's Mark Gurman reported that Apple's headset would run a custom iOS-based operating system dubbed "rOS" for "reality operating system." At the time, Gurman said Apple had not finalized how users would control the headset, but possibilities included touchscreens, Siri voice activation, and head gestures.

Apple originally aimed to have its AR product ready by 2019, but the company is said to have been relaxed about not shipping a product until 2020.

Quanta Computer and Pegatron are said to be handling the manufacturing and assembly job for Apple's headset. Quanta can reportedly produce AR headsets at a lower cost by leveraging camera lens technology licensed by Lumus, according to today's report.

‌DigiTimes‌' sources often provide reliable information, but the site has a mixed track record when it comes to interpreting that information and accurately deciphering Apple's plans, so treat this report with the necessary degree of skepticism for now until we can corroborate it from other sources.

Following Friday's launch of Apple TV+, new data on Apple's television and online advertising spend reveals that the company is taking a "slow-roll" approach in promoting the new streaming service (via The New York Times).

According to data gathered by iSpot.TV, Apple spent $14.9 million on television commercials ‌Apple TV‌+ in the month of September, compared to $28.6 million on ads promoting its new iPhone line-up in the same month.

In October, as the ‌Apple TV‌+ November 1 launch date approached, Apple ratcheted up its ad spending, but the budget share was broadly similar. The Cupertino-based company spent $19.9 million on television commercials for ‌Apple TV‌+, compared to $38.6 million on ‌iPhone‌ TV ads.

As for online marketing, October saw Apple spend $1.7 million on 139 unique digital ads for ‌Apple TV‌+, and $2.3 million for 245 separate ‌iPhone‌ ads, according to the advertising analytics platform Pathmatics.

Billboard tracking data for Apple's recent spate of outdoor ads are not yet available, but what we do know is that taken together, the company spent a total of $71.9 million on ‌iPhone‌ ads and $40.3 million on Apple TV Plus spots on television and online in the past two months.

The New York Times quotes business analyst Dan Rayburn of business consulting firm Frost & Sullivan as saying that Apple is playing a wise game by avoiding an iPhone-level marketing blast for ‌Apple TV‌+ because of the dearth of content on offer compared to the vast libraries of digital streaming rivals like Disney+ and Netflix.

"Consumers are just drowning in content right now, and all of these services are competing for our time," he said. "But they're all approaching the market differently. This isn't some race for Apple. It's a slow roll."

Wedbush Securities analyst Daniel Ives provided the report with a somewhat different perspective. Ives believes that ‌Apple TV‌+ marketing has so far been "aggressive" compared to most other Apple launches, and he expects advertising to pick up more over the holiday season as well as a year from now, when Apple tries to convert customers on free trials into paying subscribers.

"This is a pivotal juncture for Apple to be successful — they cannot trip over their shoelace," Mr. Ives said. "They were late to the game, they've underinvested in content and they have a lot of room to make up."

If you purchase or have purchased an ‌‌Apple TV‌‌, ‌iPhone‌, ‌iPad‌, Mac, or iPod touch after September 10, 2019, you're entitled to a free year of ‌‌Apple TV‌‌+ service, after which it costs $4.99 per month or $49.99 per year for up to six family members.

iOS 12.3, tvOS 13.2, and macOS Catalina are required for ‌Apple TV‌+ on ‌iPhone‌/‌iPad‌, ‌Apple TV‌, and Macs, respectively, but content can be watched on any device by going to tv.apple.com in Safari, Chrome, and Firefox.

For more on ‌Apple TV‌+, make sure to check out our Apple TV+ guide. You can also discuss shows in our new Apple TV+ forum.

During Apple's earnings call for the fourth fiscal quarter of 2019 this week, Apple CEO Tim Cook said he believed that the Apple Card had the "most successful launch of a credit card in the United states ever," and that Apple was "thrilled" with its reception.

More information on how the ‌Apple Card‌ launch went was shared in Goldman Sachs regulatory filings this week, with key details highlighted by Bloomberg.

From the launch of the card in August to September 30, Goldman Sachs extended credit lines totaling approximately $10 billion to Apple customers. There's no word, though, on how many iPhone users have signed up for an ‌Apple Card‌.

Customers who did get an ‌Apple Card‌ had $736 million in loan balances at the end of September, though it's not clear how that compares to other credit cards as Bloomberg says banks do not break out performance by individual cards.

Goldman Sachs has historically worked with corporations and major investors, but is aiming to reach a mainstream market through ‌Apple Card‌. With the launch of ‌Apple Card‌, Goldman has cut down on unsecured personal loans through its Marcus brand, intentionally slowing that growth while to focus on the Apple-branded offering.

Due to this, nearly all of Goldman's growth came from credit card loans over the course of the last quarter.

Apple has been steadily adding new benefits to ‌Apple Card‌ since its launch to continue to draw new users. ‌Apple Card‌ now offers three percent cash back when using the card for purchases from Uber, Uber Eats, T-Mobile, Walgreens, and Duane Reade, with plans to expand the three percent cash back offering to additional merchants in the future.

At other stores, Apple offers two percent cash back when making an Apple Pay purchase or one percent cash back when making a non-Apple Pay purchase with the physical card or online.

Most recently, Apple announced an upcoming option that will let ‌Apple Card‌ customers purchase a new ‌iPhone‌ and then pay it over 24 months with no interest. It's the same setup as Apple's current device payment plans, but more conveniently integrated into the ‌Apple Card‌ for ‌Apple Card‌ users.

Apple has asked the United States government to exclude Apple Watch, AirPods, HomePod, iPhone components, and other devices and parts imported from China from the 15 percent tariff that went into effect on September 1, reports Bloomberg.

Apple filed for exclusions on 11 products or components on Thursday, which was the first day that companies were able to ask for relief from tariffs.

During Apple's earnings call earlier this week, Apple CEO Tim Cook confirmed that Apple is already paying tariffs on some of its products. Cook also said that Apple is hopeful the United States and China will resolve the trade dispute.

"I don't know every chapter of the book, but I think that will eventually happen," Cook said. "I certainly hope it happens during the quarter, but we'll see about that."

In its request for tariff waivers, Apple said that it has been unable to find a source outside of China able to meet the U.S. demand for products or components in the coming year.

Apple asked for tariff exemption for Mac Pro components earlier this year, and though Trump initially said Apple would not be granted tariff relief, Apple did indeed receive exemptions for some of the Chinese made components, and in turn agreed to manufacture the new Mac Pro in Texas.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple Arcade received another weekly refresh today with five new games across iPhone, iPad, Apple TV, and Mac. The service now has 94 games available on iOS and tvOS, as well as 87 titles on the Mac.

The latest titles:

• The Mosaic by Raw Fury: "Mosaic is a dark surrealistic ad atmospheric adventure game about urban isolation and the dread of being a piece in a giant machinery you can't understand."
  

• Super Mega Mini Party by Red Games Co.: "Compete with players from around the world in hyper casual competitive mini-games or throw a Super Mega Mini Party with friends!"
  

• Star Fetched by Crescent Moon Games: "Star Fetched is a sci-fi platformer about a young space-adventurer who is mysteriously teleported to a far-away solar system to help defend against an incoming alien invasion. It combines side-scrolling action with elements of tower-defence, exploration & RPG."
  

• Monomals by Picomy: "There's a big music contest going on amongst the world's best animal DJs! Armed with a big fishing rod and a plug, go fishing in deep waters to help the DJs catch all of the Monomals™, and create your very own music in the MonoMaker™!"
  

• Jumper Jon by Esteban Duran: "Jumper Jon is a 30 seconds metroidvania style platforming adventure where Jon, our hero, will die and respawn every 30 seconds keeping items and abilities already obtained."

Apple Arcade is Apple's new subscription-based gaming service, providing iPhone, iPad, Apple TV, and Mac users with access to dozens of premium games for $4.99 per month, with no in-app purchases or ads. The service launched in late September in over 150 countries, with a one-month free trial available.

Google today announced it plans to release its own "Made by Google" wearables following its $2.1 billion acquisition of fitness tracker maker Fitbit. The deal is expected to close in 2020 pending regulatory approvals.

Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

Fitbit confirmed that it will continue to support both Android and iOS, and that Fitbit health data will not be used for Google ads.