MacRumors

We've begun keeping a track of early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 29.

Today we're starting with Best Buy, which announced its Black Friday sales today while simultaneously kicking off a notable early sale on Apple doorbusters.

Apple Doorbusters - Live Now

Ahead of Black Friday, Best Buy has opened up numerous discounts on Apple devices and accessories today, with a sale that will last through Sunday, November 10 at 11:59 p.m. CT. All of the discounts found below will be live through that time, unless they sell out.

Best Buy November Deals AppleNote: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Highlights in the sale include HomePod for $199.99, lowest-ever prices on the 2019 MacBook Pro and MacBook Air, and solid discounts on both storage capacities of the new 10.2-inch iPad. Check out all of the discounts below and if you're interested be sure to make your purchase before Sunday night.

Macs

iPhones and iPads

  • 10.2-inch iPad - My Best Buy members save $80 or $100 on select models / starting at $249.99 with lowest-ever prices

  • iPad Pro - My Best Buy members save $150 or $200 on select models / starting at $649.99

  • iPhone 11 - Save up to $500 with activation and in-store trade-in

  • iPhone 11 Pro - Save up to $500 with activation and in-store trade-in

Apple Watch, HomePod, and Accessories

Best Buy Black Friday - Doors Open 11/28 at 5 p.m.

Best Buy November Random2
Like in years past, Best Buy's Black Friday sales include a lot of markdowns on quality TV sets, Blu-Rays, smartphones, Dyson vacuums, smart speakers, video games, and much more. The sales listed below will not be live until Thanksgiving, unless otherwise noted.

Bluetooth speakers

Streaming Devices

Computer Accessories

Storage

Headphones

Miscellaneous

Video Games

There are quite a few solid video game deals set to hit Best Buy this Black Friday, including a headlining Nintendo Switch bundle that we've already seen pop up at places like Target. Best Buy is also offering the Nintendo Switch with a free copy of Mario Kart 8 Deluxe bundled in, but will throw in a free screen protector for the console as well.

You'll be able to get Joy-Cons for $20 off, as well as a handful of first-party Nintendo games for $39.99, including The Legend of Zelda: Breath of the Wild, Super Mario Odyssey, Super Mario Party, and Splatoon 2.

Best Buy November Deals Games
Moving over to Sony, another popular gaming bundle this year will see a discount at Best Buy this Black Friday: the 1TB PlayStation 4 console bundle with The Last of Us Remastered, God of War (2018), and Horizon Zero Dawn will be $199.99, down from $299.99. DualShock 4 controllers will be $39.99 ($20 off) and the official Sony Gold Wireless Headsets will be $30 off.

There are a few Xbox One bundles, with the lowest priced being the 1TB Xbox One S All-Digital Console for $149.99, down from $249.99. Those interested in the upcoming Star Wars Jedi: Fallen Order game can also get the 1TB Xbox One X Deluxe Edition bundle with the game at $349.99, down from $499.99. Xbox One Controllers will also be $39.99 ($20 off).

We've rounded up some notable game discounts below:

To keep track of these Black Friday sales and more, head to our full Black Friday Roundup as well as our separate Deals Roundup.

Related Roundups: Apple Black Friday, Apple Deals
Related Forum: Community Discussion

Apple today seeded the first beta of an upcoming macOS Catalina 10.15.2 update to developers, one week after releasing the macOS Catalina 10.15.1 update.

The new ‌macOS Catalina‌ beta can be downloaded using the Software Update mechanism in System Preferences after installing the proper software from the Developer Center.

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There's no word yet on what improvements the second update to macOS Catalina will include, but it most likely focuses on performance improvements, security updates, and fixes for bugs that weren't able to be addressed in the macOS 10.15.1 update.

When we find out what's new in the macOS Catalina 10.15.2 beta, we'll update this article.

‌macOS Catalina‌ is a major update that eliminates iTunes in favor of new Music, Podcasts, and TV apps, nixes support for 32-bit apps, adds a new Find My app, brings a new Photos interface, and includes multiple privacy enhancements and other app refinements.

For full details on what's new in ‌macOS Catalina‌, make sure to check out our macOS Catalina roundup.

Related Forum: macOS Catalina

Apple today released iOS and iPadOS 13.2.2, updates to the iOS 13.2 software that was released on October 28.

The iOS and ‌iPadOS‌ 13.2.2 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update.

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iOS and iPadOS 13.2.2 are minor updates focusing on performance improvements and bug fixes for issues that were not able to be addressed in iOS 13.2 rather than major outward facing changes.

According to Apple's release notes, the update fixes an issue that could cause apps running in the background to unexpectedly quit, which led to background apps refreshing more often than normal. These frequent app refreshes of Safari, YouTube, and other media apps, led to multiple user complaints. Apple has addressed this problem in the iOS 13.3 beta too.

The update also resolves an issue where the iPhone could lose cellular service after a call, and it fixes a bug that caused cellular data to be temporarily unavailable. Apple's full release notes for the update are below:

iOS 13.2.2 includes bug fixes and improvements for your iPhone. This update:

- Fixes an issue that could cause apps to quit unexpectedly when running in the background
- Resolves an issue where iPhone may temporarily lose cellular service after a call
- Addresses an issue where cellular data may temporarily not be available
- Fixes an issue that caused replies to S/MIME encrypted email messages between Exchange accounts to be unreadable
- Addresses an issue where using Kerberos single sign-on service in Safari may present an authentication prompt
- Resolves an issue where charging may be interrupted on YubiKey Lightning-powered accessories

The release notes for the iPadOS 13.2.2 update are the same, with the exception of the fix for cellular issues.

iPadOS 13.2.2 includes bug fixes and improvements for your iPad. This update:

- Fixes an issue that could cause apps to quit unexpectedly when running in the background
- Fixes an issue that caused replies to S/MIME encrypted email messages between Exchange accounts to be unreadable
- Addresses an issue where using Kerberos single sign-on service in Safari may present an authentication prompt
- Resolves an issue where charging may be interrupted on YubiKey Lightning-powered accessories

Apple has also seeded the first beta of an upcoming iOS 13.3 update that brings Communication Limits in Screen Time, and a toggle for turning off Animoji and Memoji stickers on the emoji keyboard.

Related Forum: iOS 13

European Union Competition Commissioner Margrethe Vestager today acknowledged that her department has received "many concerns" over Apple Pay and potential anticompetitive issues, noting that "people see it becomes increasingly difficult to compete in the market for easy payments," reports Reuters.

apple pay terminal
Vestager's comments come after the European Commission sent a questionnaire to a number of companies in August seeking information on whether Apple was restricting online payment options.

The questionnaire asked if companies were under a contractual obligation to enable a certain payment method and also if such contracts included conditions for integrating Apple Pay in their apps and websites.

Regulators wanted to know if Apple has rejected merchant apps as incompatible with the terms and conditions for integrating Apple Pay in their apps.

Apple touts the safety and security of ‌Apple Pay‌, but critics have claimed that Apple stifles competition by locking down the NFC chip in iOS devices to only work with ‌Apple Pay‌, making it difficult for other payment services to compete.

Antitrust concerns over ‌Apple Pay‌ are not the only issue for Apple and the EU at the moment, as the European Commission is also still dealing with Spotify's complaint that Apple's App Store unfairly disadvantages third-party app developers in favor of its own apps and services.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Roundup: Apple Pay

Amazon today opened up new sales on the latest models of the MacBook Pro and MacBook Air, with discounts starting as low as $899.99 for the MacBook Air and $1,099.99 for the MacBook Pro.

macbook pro 13 inch 2019Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Across the board, all models listed below are the lowest price that we have ever tracked among the major Apple resellers online. Be sure to head to Amazon to check out the discounts before they expire.

13-Inch MacBook Pro

For the MacBook Pro sale, Amazon is discounting the new models from Mid 2019, all focused on 13-inch sizes. Best Buy is matching the prices of these models, and offers a few discounts on alternate color options as well.

13-Inch MacBook Air

You can also save on a few models of the latest MacBook Air, starting as low as $899.99 for the 128GB configuration.

macbook air 2019

Visit our full Deals Roundup to stay up to date with all of the latest Apple-related sales.

Related Roundup: Apple Deals

Privacy oriented search engine DuckDuckGo today released an updated version of its browser extension for desktop Safari users running macOS Catalina.

safari duckduckgo privacy extension
The launch comes after DuckDuckGo Privacy Essentials had to be removed from the Safari extensions gallery following major changes introduced in Safari 12 that made the extension incompatible. From the DuckDuckGo website:

As you may be aware, major structural changes in Safari 12 meant that we had to remove DuckDuckGo Privacy Essentials from the Safari extensions gallery. With Safari 13, new functionality was thankfully added that enabled us to put it back. Consequently, you'll need Safari 13+ on macOS 10.15 (Catalina) or newer to install the updated version.

DuckDuckGo Privacy Essentials blocks hidden third-party trackers on websites and features a Privacy Dashboard, which generates a Privacy Grade rating (A-F) information card whenever a user visits a site. The rating aims to let them see at a glance how protected they are, while providing additional options to dig deeper into the details of blocked tracking attempts.

While the extension doesn't include private search, DuckDuckGo Search is built into Safari as a default search option, and they work together to help users search and browse privately.

DuckDuckGo Privacy Essentials is only available for desktop browsers, however DuckDuckGo Privacy Browser is available for iOS and uses the same privacy protection technology.

BritBox, a streaming service offering shows from ITV, the BBC, Channel 4 and Channel 5, has launched in the United Kingdom (via BBC).

BRITBOX
Priced at £5.99 a month, the joint-venture between ITV and the BBC is being pitched as an additional streaming service for viewers who want to view classic British television programs and films, rather than as a direct competitor to Netflix.

BritBox will mostly feature classic series like Cracker, Prime Suspect, Brideshead Revisited, Ashes to Ashes, with comedies including Absolutely Fabulous, Extras, Blackadder and Fawlty Towers. Some archive programs that have been on services like Netflix will now move to BritBox.

More than 600 classic episodes of Doctor Who will be available to stream by Christmas, while shows and movies from Channel 4 and Film4's back catalog will be available in 2020, and original shows from Comedy Central UK will also feature.

Other shows available on the service include Downton Abbey, Gavin & Stacey, Wolf Hall, Love Island and Broadchurch, but it will also include new shows, starting with the drama Lambs of God, which stars The Handmaid's Tale's Ann Dowd, The End of the F****** World's Jessica Barden, and Essie Davis from The White Princess as nuns living on a remote island.

However, some of ITV and the BBC's biggest hits of recent years, such as Killing Eve, Peaky Blinders, and Bodyguard, will not be on it at first, either due to deals with other streaming platforms or because they are still on the broadcasters' own catch-up platforms.

britbox uk
The Guardian reports that the streaming venture has been given a major boost through deals with BT, Channel 4, and mobile company EE.

One of the deals will make BritBox available to tens of millions of EE mobile customers across the U.K., while a wider deal with BT – which owns EE – will make Britbox available to the millions of customers who subscribe to its pay-TV service.

Meanwhile, Channel 4 will provide thousands of hours of TV and film content to BritBox as part of a three-year deal, meaning shows from all the U.K.'s main TV channels will be available on one catch-up platform for the first time.

BritBox enters a streaming market long-dominated by Netflix and Amazon Video, but now quickly flooding with rival services jostling for attention. Apple TV+ launched last week featuring $2 billion worth of original programming, while Disney+ is due to arrive on November 12 boasting 500 feature films and over 7,500 shows, including the entire Pixar library and a raft of original content.

BritBox is available in the U.K. via iOS and Android apps, ‌Apple TV‌, web browsers, and "smart" Samsung TVs released in 2017 or later. BritBox launched in the U.S. two years ago with a different catalog of content and has attracted 650,000 subscribers.

Apple today announced a new employee benefit that's designed to ease the transition back to work for new parents, expanding on the 16 weeks of leave that parents are already provided with an additional four-week grace period.

Apple's head of retail and human resources shared details on the changes with Fast Company.

apple park 416 security

"What we find a lot of times is people are really excited to get back to work," says O'Brien, Apple's head of retail and human resources. "At the same time, [they] feel like they need to make sure things are really stable and successful at home. And that weighs heavy on people's minds, I think."

Apple's new policy will give parents a four-week period after returning from leave where they'll be paid like full-time employees but will have the flexibility to work part-time or set their own hours with a manager's oversight.

The updated transition period will be available to all new parents, including those who adopt or take in foster children (non-birth parents are allowed six weeks of paid leave rather than 16). Retail workers are also able to take advantage of the parental leave changes.

Along with the new transition period, Apple is expanding leave for adoptive parents by four weeks through a Paid Family Care benefit that lets parents take time off for family illness. Apple is also tripling its financial assistance for families that choose to adopt, providing up to $14,000 towards an adoption.

For all employees, Apple is improving its mental wellness benefits and will double the number of free counseling sessions available to employees per year along with providing telemedicine options.

According to O'Brien, Apple is hoping to make it easier for parents to ultimately return to work after a period of leave. "I think many times working parents feel like they need to deal with that quietly and make it seem perfectly seamless," O'Brien told Fast Company. "We all know life is complicated. So [we're] making it really clear that we're supporting them in that journey."

IPSWFollowing the release of iOS 13.2 on October 28, Apple today stopped signing iOS 13.1.3, which means downgrading to this version of iOS is no longer possible.

iOS 13.1.3 was a minor update released in mid-October with bug fixes for issues with Phone, Mail, Health, iCloud, and more.

Apple routinely stops signing older versions of software updates after new releases come out in order to encourage customers to keep their operating systems up to date. Apple has also stopped signing iOS 13.1.2, which was another minor bug fix update.

iOS 13.2 is the current public version of iOS, and it brought support for AirPods Pro, included new emojis, added Deep Fusion for the iPhone 11 and 11 Pro, and more.

Developers and public beta testers can also download iOS 13.3, an upcoming update that introduces Communication Limits for Screen Time.

"See" director Francis Lawrence, who also directed the "Hunger Games" movies, recently sat down for an interview with Business Insider where he shared some details on the filming of "See" and the research that went into the show.

According to Lawrence, rumors that "See" cost $240 million for two seasons were incorrect. "See" is "an expensive show," said Lawrence, but that budget "got blown out of proportion." It's nowhere near the scale of other big shows like "Game of Thrones."

see
When filming "See," Lawrence had a "think tank" with blind consultants, an evolutionary biologist, and a survivalist to brainstorm ideas. "See," for those unfamiliar with the show, is set in a post-apocalyptic timeline where most of the world was wiped out by a virus, and those who were left were rendered blind.

How long after civilization had vanished does the story take place and what would things look like and what would remain? We built out a blindness bootcamp with our consultants and [figured out] how that crosses over with our art and props department. What do the huts [in the village] look like? How are people navigating?

The actors in the show are made to look blind using special effects rather than contacts, as Lawrence said that it was impractical to use contacts for so many people due to the risk of cornea issues and the cost of hiring optometrists.

While much of the cast of "See" can see, some of the main tribe are low vision or blind. "See" aimed to find low vision or blind actors, and hopes to improve upon that in the second season.

Primarily the cast can see. Some of our main tribe, like Bree Klauser and Marilee Talkington, in the first couple episodes are both low-vis. Some of the actors in the Queen's court are blind. We tried to find as many blind and low-vis actors as we could. The goal would be to improve upon that in the next season.

Much of the show was filmed out in the wilderness and "pretty far from any cities," which made it difficult. The battle in episode one, for example, took four days to film because it involved a lot of people and a lot of stunts.

"See" has a rather surprising introductory scene introducing Queen Kane, who is the queen of the region, which Lawrence also commented on. When he saw that part of the script, he said, he "loved it."

The blindness idea fed into every [creative] choice we made. To connect spirituality with the senses and euphoria and pleasure in that way was really interesting. I also loved when I watched the episode the feeling of getting to the Queen and discovering a new facet of the world. Two-thirds of the way through the [first] episode, you kind of feel like you know the kind of show you're [watching]. Lou Reed is playing on a record player. It opens up the show tonally.

Lawrence's full interview, which goes into even more detail on filming, can be read over on Business Insider. "See," which stars Jason Momoa and Alfre Woodard, is available on Apple TV+ now.

Apple today seeded the first public betas of upcoming iOS and iPadOS 13.3 updates to its public beta testing group, one day after seeding the first developer beta and a week after the release of iOS 13.2 with new emoji, Siri privacy controls, Deep Fusion, and more.

iOS and ‌‌iPadOS‌‌ 13.3 can be downloaded over the air after the proper profile has been installed from the public beta testing site.

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iOS 13.3 brings Communication Limits for Screen Time, a feature that Apple promised would be coming in an iOS 13 update. Communication Limits allow parents to control who their children are able to contact both during downtime and during Screen Time.

The iOS 13.3 update also addresses a multitasking issue where iOS 13.2 users were seeing poor RAM management that caused apps like YouTube and Safari to reload more frequently than normal. After installing iOS 13.3, affected users are now seeing fewer refreshes when accessing these apps, doing another task, and then opening them again.

In the Keyboards section of the Settings app (under General), there's a new toggle that prevents Animoji and Memoji stickers from being displayed as an option on the Emoji Keyboard. Apple has also tweaked the Apple Watch app icon, changing the color of the Digital Crown from black to gray.

Related Forum: iOS 13

Apple today seeded the first beta of an upcoming tvOS 13.3 update to its public beta testing group, one day after seeding the first beta to developers and one week after releasing the tvOS 13.2 update.

Public beta testers can download the new update by going to the Settings app on the Apple TV and navigating to the Software Updates section under "System." "Get Public Beta Updates" will need to be toggled on, and once it is, the ‌‌Apple TV‌‌ will download the beta software.

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Those who want to beta test the software can sign up to do so on Apple's beta testing website.

tvOS updates (aside from major releases) have historically been minor in scale, focusing on under-the-hood bug fixes and improvements rather than major outward-facing changes.

Apple provides little to no information on what's included in tvOS beta updates, so we may not discover any major changes after installing the software. There were no significant updates found in yesterday's tvOS 13.3 beta.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple today uploaded the latest trailer for its upcoming Apple TV+ series "Servant," which is a thriller created for the streaming service by M. Night Shyamalan.

Servant follows a Philadelphia couple who hire a nanny to look after their child following a tragedy, unknowingly setting a series of strange events into motion.

"Servant" will be the first major new series to land on ‌Apple TV‌+ following its launch last week. Apple debuted "The Morning Show," "See," "For All Mankind," and "Dickinson" as the major shows to kick off the service on November 1.

While Apple plans to upload new episodes of its hour-long shows like "The Morning Show" every Friday until their season finales, "Servant" is premiering on a Thursday with 10 episodes that last for 30 minutes each. This will be similar to the way the 30-minute show "Dickinson" was released on November 1.

Head to the MacRumors Apple TV+ forum to join in discussions for all of the new shows that have launched, and will soon launch, on Apple's streaming service.

Apple today announced an update to its privacy website that touches on various new privacy benefits found in iOS 13, iPadOS 13, watchOS 6, and more. Apple's updated website includes white papers on how the company approaches privacy in Safari, Sign in with Apple, Location Services, and Photos, providing visitors with a deeper insight into the company's privacy mission.

apple privacy nov 2019
The website reinforces Apple's four core privacy principles: minimizing the data collected from users, processing the data on the device when possible, transparency when collecting data and how it's used, and strong device encryption. You can visit the website for yourself at Apple.com/privacy, which is now highlighting iOS apps like Maps, ‌Photos‌, and Messages, and how they each enhance iPhone users' privacy.

According to Apple, there are multiple recent privacy and security innovations that it has accomplished with its latest software updates:

  • Contacts: Any notes stored in the notes section of the Contacts app will not be shared with third party applications when they are granted access to the Contacts app.

  • Find My: Apple uses end-to-end encryption to communicate with other Apple devices nearby in order to find lost iPhones and Macs, ensuring that it doesn't know the location of the device or the identity of the device that discovered it.

  • Arcade: No advertising or third-party tracking is ever permitted.

  • Background tracking notifications: ‌iPhone‌ owners now get notifications when apps are using their location in the background, providing them with a chance to turn this feature off.

You can click on different tabs on the website to view the new white papers for services like Safari, Face ID, Location Services, and more. While the website itself remains a straightforward look at how Apple handles user data, each white paper offers a more nuanced dive into specific programs and services at Apple, and how the company is aiming to enhance privacy with every new update.

The site also includes a tab for its transparency reports, showcasing how Apple is committed to being transparent about responding to government requests for user data around the world. Here you can scroll through each region to see how often Apple has shared user data with the local government, beginning as far back as 2013 and stretching to 2018.

Apple today announced that its partnership with the U.S. Department of Veterans Affairs (VA) to roll out access to the Health Records feature for iPhone has launched, with veterans who receive care through the VA now able to access their information right in the Health app on iOS.

apple va health records

“Helping veterans gain a better understanding of their health is our chance to show our gratitude for their service,” said Jeff Williams, Apple’s chief operating officer. “By working with the VA to offer Health Records on iPhone, we hope to help those who served have greater peace of mind that their health care is in good hands.”

Apple announced the initiative back in February, but it's taken a number of months to get everything in place to launch it to country's largest medical system covering over 9 million veterans at over 1,200 medical facilities.

The U.S. Federal Communications Commission on Tuesday formally approved the $26 billion merger between T-Mobile and Sprint. The approval was the last regulatory hurdle to creating a new mobile carrier.

tmobile sprint logos
The FCC filing means T-Mobile and Sprint will be allowed to join together as "New T-Mobile" to become a dominant third carrier in the United States alongside Verizon and AT&T. The Department of Justice approved the merger in July.

The finalized order came after a 3-2 vote along partisan lines, with both Democrats against it. FCC boss Ajit Pai said in a statement that the merger would be good for consumers and the U.S. as a whole:

"It would bring the benefits of the next generation of wireless technology to American consumers and advance American leadership in 5G. It would help millions in rural America benefit from high-speed 5G mobile broadband service... and it would promote competition."

However, FCC Commissioner Jessica Rosenworcel was one of the dissenting voices, and argued that the consolidation of the two companies would likely follow the same path as previous mergers, leading to higher prices and poorer service for the majority of customers:

"We've all seen what happens when market concentration increases following a merger. A condensed airline industry brought us baggage fees and smaller seats, even as the price of fuel fell. A condensed pharmaceutical industry has led to a handful of drug companies raising the prices of lifesaving medications, taking advantage of those struggling with illness. There's no reason to think the mobile-phone industry will be different."

Together, the two companies have committed to building out a nationwide 5G network covering 97 percent of the U.S. population within three years and 99 percent within six years. T-Mobile and Sprint have also promised that they will not raise prices for three years following the completion of the merger.

In an attempt to ensure a competitive wireless carrier market, the FFC also wants to see Dish become the fourth nationwide facilities-based wireless carrier in the United States. Dish has announced that it plans to deploy a 5G broadband network capable of serving 70 percent of the U.S. population by June 2023.

A number of states have filed an antitrust lawsuit in U.S. federal court to block the proposed transaction, arguing that the merger is not in the public interest, just like AT&T's attempted acquisition of T-Mobile in 2011 and the attempted merger between Sprint and T-Mobile in 2014, both of which regulators blocked. The lawsuit filed by the bipartisan coalition of more than a dozen state attorneys general remains on the docket and must be resolved before the merger can go forward.

T-Mobile and Sprint anticipate that the merger will be permitted to close by the end of the year. If it does go ahead, it will combine two of the four major wireless carriers in the United States, giving the new company nearly 100 million customers.

twitterlogoTwitter has pushed out a point release for its official iPhone and iPad app after numerous reports of buggy auto-refresh behavior began appearing on social media.

A number of users who updated to version 8.1 of the app, released last week, said that their Twitter timeline was refreshing randomly and making them lose track of what they were reading.

It's unclear what's been causing the jumpy auto-scrolling behavior – presumably whatever changes were made to the auto-refresh function were supposed to happen invisibly and update the top of the timeline so that scrolling up to see new tweets would be seamless.


Regardless, Twitter acknowledged the "frustrating" issue on Monday and asked users for patience while it looked into the problem.

This morning, the company released a fix to its iOS app in the form of version 8.1.5, so make sure you visit the App Store to update if you've been affected by the issue. Direct Link

Tag: Twitter

Apple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client.

Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for its newest products.


In a statement to Bloomberg, a Media Arts Lab spokesperson said that the firm's relationship with Apple "has never been stronger."

"Yesterday was a difficult day, as we had to part with some of our talented colleagues," a Media Arts Lab spokeswoman said in an emailed statement. "Our relationship with Apple has never been stronger, but as the needs of our client continue to evolve, we must adapt and continue to evolve the composition of our teams."

Apple's VP of Marketing Communications Tor Myhren said that Apple asked Media Arts Lab to evolve its marketing approach as Apple evolves its own approach too.

Apple's confidence and trust in MAL as our singular ad agency is as strong as it's ever been. As we continue to evolve our marketing approach, we've asked MAL to do the same.

Media Arts Lab has worked with Apple for decades and has been responsible for some of Apple's most compelling ads, including the famous "1984" ad for the original Macintosh, the "Get a Mac" series with Justin Long, and the well-known silhouette ads used for the iPod and iTunes.

More recently, Media Arts Lab was responsible for the "Welcome Home" video for the HomePod starring FKA Twigs, Apple's 2019 "Shot on iPhone" tour featuring bands like Florence and the Machine, and the "Bounce" ad for the AirPods.


Apple started creating some of its ads in house approximately five years ago, but has also continued to work with outside ad agencies. Apple two years ago began focusing more heavily on digital and regional ad campaigns, which previously led to layoffs at TBWA\Media Arts Lab.