MacRumors

Nomad today announced the launch of the Tracking Card, a super thin Find My-enabled card that is designed to be carried in a wallet so that it's trackable with an iPhone.

nomad tracking card
The Tracking Card is about the thickness of two credit cards (2mm), so it doesn't take up too much space in a wallet. It's also credit card sized, which means it can be carried right alongside other cards. There are several Find My cards on the market now, and 2mm is among the thinnest that are available. The Eufy SmartTrack, Chipolo CARD Spot, and Tile Slim are all a bit thicker.

One side of the black plastic card is largely plain except for a logo, and the other side has a second subtle Nomad logo with light gray lines representing the hardware that's inside the card. It's not identifiable as a ‌Find My‌ tracking card, so if someone steals your wallet, it won't immediately tip the thief off that it's trackable. It actually looks a lot like a key card.

nomad tracking card 2
There's a hidden button on the card that's pressed to add it to ‌Find My‌, and adding it to the app is as simple as opening it up, pressing the "+" button, and then holding down the pairing button on the Tracking Card. From there, it can be given a name and an icon, and it's trackable right alongside other ‌Find My‌ items and also Apple devices with ‌Find My‌.

Nomad's Tracking Card connects to the ‌iPhone‌ over Bluetooth, but it is also able to take advantage of the full ‌Find My‌ network, utilizing nearby Apple devices if it is out of range of your own ‌iPhone‌. ‌Find My‌ provides the current location if it's with you, or the Tracking Card's last known location if it's been located with the ‌Find My‌ network.

When nearby, the Tracking Card can play a sound via ‌Find My‌, which is helpful for locating your wallet if it's been misplaced in the home or nearby. There is no Precision Finding as there is with Apple devices, so the ‌Find My‌ app can't lead you directly to the Tracking Card. The beeping is not loud enough to hear it from another room in most cases, especially if it's buried in couch cushions or similarly hidden, but it should be loud enough if you're in the same room with the card.

You can set the Tracking Card to notify you if it's left behind, which means it sends an alert when your ‌iPhone‌ gets out of range. That's perhaps the most useful feature of the ‌Find My‌ network because it lets you know right away if you've misplaced or dropped something.

There are options to get directions to the Tracking Card in the ‌Find My‌ app, plus you can share it with family members so they can track it and Lost Mode is available for adding your contact information should your wallet be lost. As with other ‌Find My‌ accessories, Nomad is able to deliver firmware updates should new software be needed.

Perhaps the best feature of the Tracking Card is the battery. The battery inside can be recharged by putting the card on a Qi-based charger, and the markings on the card show the alignment. I tested the card with several Qi/MagSafe chargers and they were all able to provide power, with charging indicated by a small red LED on the card. The light turns green when it's fully charged, and turns off when there's no charger connected. There is a small amount of metal inside, but it's enough that it's able to be attached to upright chargers as well as flat chargers. There isn't a magnet in the card so it's not going to affect the magnetic stripe on credit and debit cards.

nomad tracking card 3
According to Nomad, a single charge should last for around five months, so it isn't going to need to be charged often. Nomad says IPX7 waterproofing is included, so if the card happens to get wet, it'll survive.

Many of the wallet-sized Bluetooth trackers on the market do not have a rechargeable or replaceable battery inside, so it's nice that Nomad has designed the Tracking Card to last more than a couple of years. With the Chipolo Card Spot or Eufy SmartTrack, the entire device needs to be thrown out when the built-in battery dies.

At $40, Nomad's Tracking Card is about $10 more expensive than some competing products from well-known companies like Chipolo, but it does have built-in wireless charging and a slim design. There are some ‌Find My‌ wallet tracking cards on Amazon with the same Qi technology for around $10 to $15 less, so Qi charging for trackers isn't a totally new idea. Of course, these are not known Apple accessory makers so quality and functionality is unverified, plus the reviews are mixed, but there are other options out there.

Note that like all ‌Find My‌ Bluetooth tracking accessories, the Tracking Card from Nomad only works with Apple devices. It cannot be used on the Android platform.

Nomad's Tracking Card can be purchased from the Nomad website as of today.

Note: Nomad provided MacRumors with a Tracking Card for the purpose of this review. No other compensation was received.

Tag: Nomad

Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November.

airpods pro 2 pink
Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update.

Apple does not give customers instructions on how to upgrade AirPods software, but firmware is generally installed over-the-air while the ‌‌AirPods‌‌ are connected to an iOS device. Putting the ‌‌‌‌‌AirPods‌‌‌‌‌ in the case, connecting the ‌‌‌‌‌AirPods‌‌‌‌‌ to a power source, and then pairing the ‌‌‌‌‌AirPods‌‌‌‌‌ to an iOS device or Mac should force the update.

You can check your ‌‌‌AirPods‌‌ firmware by following these steps:

  • Connect your ‌‌‌‌‌‌‌AirPods Pro‌‌‌‌‌‌‌ to your iOS device.
  • Open the Settings app.
  • Tap General.
  • Tap About.
  • Tap ‌‌‌‌‌AirPods‌‌‌‌‌.
  • Look at the number next to "Firmware Version."

If we learn more about what's new in the firmware release, we'll update this article.

Apple is planning a new Apple Watch activity challenge for June 5, which is Global Running Day. This is an Apple Watch activity challenge that Apple has not offered in the past, so it is a new day and a new award.

running day 2024 apple watch
To complete the challenge, Apple Watch owners will need to record a running workout of at least five kilometers on June 5.

Hit the road, trail, track, or tread for Global Running Day! Record a running workout and go at least 5 km on June 5 to earn this special badge.

Those who complete the challenge will unlock a dedicated badge in the Fitness app along with animated stickers that can be used in the Messages and FaceTime apps.

running day 2024 4

running day 2024 3

running day 2024 2

running day 2024 1
The World Running Day challenge is the second new challenge that Apple has introduced in 2024, and it follows the May 21 Meditation Day challenge.

As we prepare for the 2024 Worldwide Developers Conference, Apple today announced its finalists for the Apple Design Awards. Apple chooses the best apps and games annually, announcing the winners at WWDC.

2024 apple design award
The Apple Design Awards are meant to highlight apps with outstanding design, innovation, ingenuity, and technical achievement. Apps have been selected in the following categories: Delight and Fun, Inclusivity, Innovation, Interaction, Social Impact, Visuals and Graphics, and Spatial Computing. The last category is a new addition this year that's focused on Vision Pro apps.

Delight and Fun

  • Dudel Draw
  • Bears Gratitude
  • Rooms
  • WHAT THE CAR?
  • NYT Games
  • Hello Kitty Island Adventure

Inclusivity

  • Oko
  • Complete Anatomy 2024
  • Tiimo
  • Unpacking
  • Quadline
  • Crayola Adventures

Innovation

  • Copilot Money
  • SmartGym
  • Procreate Dreams
  • Call of Duty: Warzone Mobile
  • Lost in Play
  • Wavelength

Interaction

  • Procreate Dreams
  • Arc Search
  • Crouton
  • Little Nightmares
  • Rytmos
  • finity.

Social Impact

  • How We Feel
  • Ahead: Emotions Coach
  • Gentler Streak Fitness Tracker
  • The Wreck
  • Cityscapes: Sim Builder
  • The Bear

Visuals and Graphics

  • Sunlitt
  • Meditate
  • Rooms
  • Death Stranding Director's Cut
  • Lies of P
  • Honkai: Star Rail

Spatial Computing

  • Sky Guide
  • NBA
  • djay
  • Synth Riders
  • Blackbox
  • Loona: Cozy Puzzle Games

One app and one game will be chosen in each category, with Apple to announce winners during the 2024 Worldwide Developers Conference. Winners will receive a physical award and hardware to help them continue to create apps and games.

Links to all of the apps that are nominated can be found on Apple's website.

Apple today shared details on the schedule that it has prepared for the 2024 Worldwide Developers Conference, which is set to take place from June 10 to June 14.

wwdc 2024 main image feature
While WWDC always includes a keynote, Apple has confirmed that it will be held on June 10 at 10:00 a.m. Pacific Time. Apple is expected to announce iOS 18, iPadOS 18, macOS 15, tvOS 18, watchOS 11, and visionOS 2, and at this time, we have not heard rumors of hardware.

Apple will follow the keynote with the Platforms State of the Union, and the Apple Design Awards are typically also held on the same day.

  • 10:00 a.m. PDT - Apple Keynote, which provides a first look at "groundbreaking updates" coming to Apple platforms later in the year.
  • 1:00 p.m. PDT - Platforms State of the Union, which will take a deeper dive into the latest advances across iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, and new tools that will further empower Apple developers.

The keynote event will be available to stream on Apple's website, the Apple Developer App, the Apple TV app, and YouTube. The Platforms State of the Union will be available on the Apple Developer app and the Apple Developer website.

A select number of developers have been invited to a viewing party at the Apple Park campus in Cupertino, California, and they will be able to watch the keynote and the Platforms State of the Union in person.

Throughout WWDC week, Apple is hosting online labs and consultations for developers to get advice on implementing the new features that Apple plans to announce at WWDC, plus there will be more than 100 technical sessions from Apple engineers, designers, and other experts.

Apple recommends that developers download the Apple Developer app to keep up with the WWDC announcements.

Back at CES in January, Belkin confirmed that several wireless chargers using the Qi2 standard based on MagSafe would soon be rolling out, and I've recently been able to spend some time testing out the BoostCharge 2-in-1 Magnetic Charging Pad from that lineup.

belkin 2 in 1 pad parts
As the name suggests, the BoostCharge 2-in-1 Magnetic Charging Pad with Qi2 15W is a flat pad-style charger offering two surfaces on which to charge devices. One side has a Qi2 wireless charging pad supporting recent iPhone models at up to their maximum of 15 watts, while the other is a 5-watt Qi pad intended to work with AirPods models with wireless charging cases. Other devices which support Qi wireless charging like phones can also be charged on the pad, though they will not align magnetically and will charge at a much slower speed compared to using the Qi2 pad.

In my testing, I found that the Qi2 pad didn't charge my iPhone 15 Pro Max quite as quickly as Apple's ‌MagSafe‌ Charger does, but it was fairly close and definitely faster than an original Qi pad which is limited to 7.5 watts for iPhones. The pad was able to boost my ‌iPhone‌'s battery from 30% to around 70% in an hour, though as with all other charging methods, the rate began to slow significantly beyond about 80% to prevent overheating and overcharging as the battery began approaching a full charge.

In addition to the two wireless charging pads, the BoostCharge 2-in-1 Magnetic Charging Pad includes an additional USB-C port supporting up to 5 watts of output, allowing for wired charging of other devices such as an Apple Watch with an appropriate cable. (If you prefer integrated Apple Watch charging, Belkin also offers a BoostCharge 3-in-1 Magnetic Charging Pad with an Apple Watch charging puck already included to attach to that USB-C port.)

The BoostCharge 2-in-1 Magnetic Charging Pad is available in either black or white, and the unit is powered by a color-matched 30-watt power adapter and 5-foot (1.5-meter) USB-C to USB-C cable, with both thankfully included in the box. The U.S. power adapter is similar in size and shape to Apple's 20-watt USB-C adapter and unfortunately does not include folding prongs, which would have been convenient for travel. You're of course free to use any USB-C power source of 30 watts or more, so it's easy enough to substitute something that better fits your needs, but I would have liked to see a more travel-friendly adapter right in the box.

belkin 2 in 1 pad top
The pad design itself is ideal for travel as its minimal thickness allows it to fit nicely in a computer bag or backpack. It is on the heavy side though at around 11 ounces (310 grams) plus the cable and power adapter, which might hamper portability a bit. That heft does, however, contribute to stability on surfaces and makes it easier to detach an ‌iPhone‌ sitting on the magnetic pad. At around 6.4 x 3.2 x 0.6 inches (16.3 x 8.2 x 1.5 cm), the unit is pretty close to the size of an ‌iPhone 15‌ Pro Max but somewhat thicker due to the slightly elevated Qi2 pad.

The body of the charger is a matte plastic with some arcs of rubber-like material on the bottom to protect surfaces and limit sliding. The Qi2 charging pad on the left has a similar rubber-like surface to protect your phone from scratches, while the lower-power Qi pad on the right is simply a shallow depression in the smooth, hard plastic to help with accurate placement of an AirPods case for charging. Some magnets would have been nice to ensure easy alignment of AirPods cases supporting that feature, but I didn't have any trouble getting my AirPods to register properly with the charger.

The extra USB-C output port is on the right side of the unit, while the USB-C input port is on the rear. There's no status light for the Qi2 pad, but the AirPods pad has a small LED status light in front of it that shines white while a device is charging or orange if there is a charging error. It also briefly flashes white upon plugging the pad in, confirming the unit is receiving power.

belkin 2 in 1 pad ports
Overall, I've found the BoostCharge 2-in-1 Magnetic Charging Pad to be a reliable wireless charging accessory with some nice features but also some minor drawbacks. It has a relatively travel-friendly design, features a clean, unobtrusive look, and reliably charges devices, but the lack of magnetic alignment for the AirPods charging spot and lack of folding prongs on the power adapter are missed opportunities in my opinion.

While the pad design is simple and convenient for travel, some may prefer an angled charging surface for better visibility of the screen while their phone is charging on a desk or nightstand. Fortunately, Belkin offers chargers with that design as well, and even some that convert between the two, so you've got options.

Belkin's BoostCharge 2-in-1 Magnetic Charging Pad is priced at $79.99 in either black or white on both Belkin's site and Amazon. One of the anticipated advantages of Qi2 was the ability to have ‌MagSafe‌ charging performance without the need for Apple's ‌MagSafe‌ licensing that drives costs up, but Belkin's similar BoostCharge Pro 2-in-1 Wireless Charging Pad with Official MagSafe Charging is priced at the exact same $79.99. It does lack the extra USB-C output port that the Qi2 model has, but still, I've been hoping for bigger cost savings with Qi2 over ‌MagSafe‌ than I've seen so far.

As I mentioned previously, in addition to the 2-in-1 model, Belkin also offers a 3-in-1 model that includes an Apple Watch fast charger which mounts directly to the extra USB-C port on the main body of the unit. But due in part to licensing and sourcing of official Apple Watch charging components, moving to the 3-in-1 model adds a whopping $50 to the price, bringing it to $129.99.

Alternatively, you could get the 2-in-1 model and then spend just $29 for an official USB-C Apple Watch charging cable to plug into that USB-C port. It's not as clean a solution as the direct-attach module from Belkin, but it'll save you $20, or there are other multi-device charging solutions available to fit your particular needs.

Note: Belkin provided MacRumors with the BoostCharge 2-in-1 Magnetic Charging Pad with Qi2 15W for the purpose of this review. No other compensation was received. MacRumors is an affiliate partner with Belkin and Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Tag: Belkin

Apple's 10th generation 64GB Wi-Fi iPad has hit a new all-time low price today on Amazon, available for $299.99 in two colors, down from $349.00. You can also find another record low price on the 256GB Wi-Fi model, and both of these deals require you to clip an on-page coupon in order to see the deal price at checkout.

10th gen ipad newNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

For the 256GB Wi-Fi iPad, you can get this tablet for $449.99 in two colors, down from $499.00. Both tablets are available to be delivered as soon as this week, if you are a Prime member (or pay for the fastest delivery option), and early next week otherwise.

Note: You won't see the deal price until checkout.


Apple cut the prices of this iPad lineup earlier in the month, and each model is now $100 cheaper. After this, we quickly saw discounts measuring about $20-$30 on Wi-Fi models, and today marks the first time we've tracked steeper $49 markdowns on the new prices of the 10th generation iPad.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Apple today shared an update on the Apple Hearing Study that reveals new insights into the hearing condition tinnitus.

apple hearing study
In one of the largest surveys on tinnitus to date, researchers from the University of Michigan examined data from over 160,000 participants using Apple devices. Tinnitus, defined as the perception of sound without an external source, can manifest as ringing, buzzing, or other sounds and can impact quality of life by disrupting sleep, concentration, and clear hearing.

The study found that 77.6% of participants had experienced tinnitus at some point in their lives. The prevalence of daily tinnitus increased with age, with those aged 55 and older being three times more likely to experience it daily compared to younger participants aged 18-34. Male participants reported a slightly higher incidence of daily tinnitus, at 2.7% more than females, but a higher percentage of males stated they had never experienced tinnitus.

Participants reported employing various methods to manage their tinnitus. The most common strategies included using noise machines, listening to nature sounds, and practicing meditation. Regarding the causes of tinnitus, the study highlighted that noise trauma or exposure to excessively high noise levels was the primary reported cause, cited by 20.3% of participants. Apple highlighted several ways in which its devices can help support hearing health:

  • Noise app: The Noise app on the Apple Watch can notify users when environmental noise levels may impact their hearing health. The iPhone's Health app tracks a user's history of sound level exposure and indicates if headphone audio or environmental noise levels exceed World Health Organization standards.
  • Environmental sound levels: Users can view environmental sound levels over the course of a week on the ‌iPhone‌ and check noise levels in decibels on the Apple Watch, ensuring their exposure remains within safe limits.
  • Active Noise Cancellation and Loud Sound Reduction mode: Active Noise Cancellation on the AirPods Pro and AirPods Max uses built-in microphones to detect and counter external sounds with anti-noise, effectively canceling them before they reach the user's ears. For those who still wish to hear surrounding sounds, the Loud Sound Reduction mode on ‌AirPods Pro‌ (2nd generation) reduces loud noises while maintaining sound quality.
  • Reduce loud audio: To set a headphone volume limit, users can navigate to Settings, tap "Sounds & Haptics" (on ‌iPhone‌ 7 and later) or "Sounds" (for earlier models), then tap "Headphone Safety" to enable "Reduce Loud Audio" and adjust the slider to the desired decibel level.

The Apple Hearing Study, conducted in collaboration with the University of Michigan, seeks to advance understanding of sound exposure and its impact on hearing health. The study has already accumulated approximately 400 million hours of calculated environmental sound levels, supplemented by lifestyle surveys, to analyze how sound exposure affects hearing, stress, and related health aspects. The data collected is also being shared with the World Health Organization as part of its Make Listening Safe initiative. See Apple's full press release for more information.

After appearing alongside athletes and celebrities, in iOS 17.5 code, and in the FCC database over the past month or so, a next-generation Beats Pill speaker has now been listed on Apple's regulatory compliance website for Europe.

New Beats Pill iOS 17The new Beats Pill speaker

The original Beats Pill was a wireless Bluetooth speaker introduced in 2012, prior to Apple's acquisition of Beats. The speaker received a few updates in its first several years on the market, with the final revision being a redesigned Beats Pill+ with a Lightning charging port, introduced under Apple's ownership in 2015. Apple discontinued the Beats Pill+ in early 2022, but a new version now appears to be on the horizon.

beats pill f1 daniel ricciardoThe new Beats Pill speaker

The new Beats Pill is likely to feature a USB-C charging port, upgraded Bluetooth, and more. Leaked images revealed a built-in lanyard, which was not available on previous models, along with red, black, and gold color options.

Beats is releasing new Solo Buds earbuds in June, so perhaps the new Beats Pill will launch next month too, but Apple has yet to formally announce the speaker. The previous Beats Pill+ was originally priced at $229.95 in the U.S. when it launched in 2015, but it had been available for $179.95 prior to being discontinued.

The listing on Apple's regulatory website was spotted by MacRumors contributor Aaron Perris.

Tag: Beats

Samsung Display and LG Display have been granted approval for mass production of OLED screens for Apple's upcoming iPhone 16 Pro models, Korea's The Elec reports.

Apple iPhone 15 Pro lineup Action button 230912
Both suppliers apparently received approval earlier this month, paving the way for the commencement of mass production of screens for the ‌iPhone 16 Pro‌ models. While Samsung Display will supply OLED screens for all four iPhone 16 models, LG Display will supply screens exclusively for the Pro models. Additionally, BOE is expected to help supply OLED displays for the ‌iPhone 16‌ and ‌iPhone 16‌ Plus.

The development is particularly noteworthy for LG, which has historically struggled to meet Apple's production deadlines. Last year, LG Display received approval for the iPhone 15 Pro OLED screens several months after Samsung Display, allowing Samsung to increase its market share and secure higher prices.

Samsung Display is expected to undergo the approval process for the ‌iPhone 16 Pro‌ Max's OLED screens by the end of this month, with LG Display scheduled to follow in the middle of June. Currently, Samsung Display has received approval for the standard ‌iPhone 16‌ and the ‌iPhone 16 Pro‌, with the Plus and Pro Max models soon to follow.

The Elec claims that differences between the OLED displays for the ‌iPhone 15‌ Pro and ‌iPhone 16 Pro‌ are minimal, but the bezels may be slightly thinner thanks to Border Reduction Structure (BRS) technology. The entire ‌iPhone 16‌ lineup is expected to launch in the fall.

Related Roundup: iPhone 16 Pro
Tags: OLED, The Elec

Apple chip supplier TSMC is on track to deliver 2nm chip technology next year, BusinessKorea reports.

apple silicon feature joeblue
Apple is expected to move its custom silicon to the 2nm process next year to leverage TSMC's advancements. TSMC is said to be confidently progressing with the 2nm node. The chipmaker's Vice President of Process Development, Zhang Xiaogang, announced that "the development of the 2nm process is progressing smoothly" and mass production is on track for 2025.

Some rumors suggested that TSMC may be forced to delay full-scale mass production of its 2nm process until 2026 due to technical challenges associated with the first-time application of Gate-All-Around (GAA) technology. These rumors were dispelled by Zhang, who confirmed that "the yield when applying GAA has reached 90 percent of the target," indicating substantial progress. Jeff Williams, Apple's Chief Operating Officer, recently made a discreet visit to Taiwan to meet with TSMC President Wei Zhejia and secure supply of 2nm chips.

The iPhone 15 Pro is powered by the A17 Pro chip, which is manufactured with TSMC's 3nm process. This process allows for more transistors to be packed into a smaller space, delivering improvements in performance and efficiency. Apple's M4 chip, which just debuted in the new iPad Pro, uses an enhanced version of this ‌‌3nm‌‌ technology. The transition to 2nm chips should bring further improvements, with projected performance gains of 10 to 15 percent and power consumption reductions of up to 30 percent compared to the ‌‌3nm‌‌ process.

TSMC remains the only company capable of manufacturing 2nm and ‌3nm‌ chips at the scale and quality Apple requires. For its ‌‌3nm‌‌ chips, Apple booked all of TSMC's available chipmaking capacity, and the chipmaker plans to triple its production capacity for the node by the end of the year to meet soaring demand. 2nm chips could first appear in 2025's iPhone 17 lineup.

Apple is "highly likely" to introduce new MacBook Pros featuring OLED displays in 2026, market research firm Omdia claims.

New MacBook Pros Launching Tomorrow With These 4 New Features 2
According to Omdia's Display long-term demand forecast tracker, demand for OLED displays in mobile devices is projected to grow by 37 percent from 2023 to 2031. This substantial growth reflects a significant shift as many tech companies, including Apple, are increasingly incorporating OLED panels into their high-end notebooks and tablets. Ricky Park, Senior Principal Analyst in Omdia's Display research practice, said:

Apple is highly likely to incorporate OLED into its MacBook Pro models as early as 2026. This move could spark a significant surge in OLED demand within the notebook market, potentially reaching over 60 million units by 2031.

OLED panels can individually control each pixel, resulting in more precise color reproduction and deeper blacks compared to other common display technologies. They also provide superior contrast, faster response times, better viewing angles, and greater design flexibility.

Apple's move to offer OLED displays on the iPad Pro for the first time is projected to triple demand for OLED tablets in 2024 compared to the previous year. The company is expected to bring OLED display technology to most of its tablet lineup, including the iPad mini and iPad Air. This decision is expected to influence competitors' OLED adoption strategies and drive tablet OLED demand to exceed 30 million units by 2029.

A report from last week claimed that Samsung has started developing a new 8-inch OLED display panel for the ‌iPad mini‌. The same report predicted that Apple would update the ‌iPad mini‌ and ‌iPad Air‌ with OLED technology in 2026. Last year, Samsung was rumored to be investing $3.14 billion into its facility in Asan, South Korea to produce OLED panels for upcoming 14-inch and 16-inch MacBook Pro models with OLED displays.

Related Roundup: MacBook Pro
Tags: OLED, Omdia
Buyer's Guide: MacBook Pro (Buy Now)
Related Forum: MacBook Pro

Apple's iPhone sales in China surged by 52% in April, reflecting a significant rebound driven by aggressive price cuts and renewed consumer demand, Bloomberg reports.

iphone 15 series store
The surge in shipments from 2.3 million units in April 2023 to 3.5 million units in April 2024, revealed in data from the China Academy of Information and Communications Technology (CAICT), follows a series of strategic price reductions from Apple aimed at boosting sales in the region. The ‌iPhone‌'s recovery in China is part of a broader resurgence in the smartphone market, which saw overall sales rise by 25.5% to 22.7 million units in April. The CAICT data revealed that ‌iPhone‌ sales contributed significantly to this growth.

This change comes after a challenging start to the year for Apple in China, where the company experienced a 37% slump in sales during the first two months of 2024. The recovery began in March with a 12% increase in shipments, continuing into April.

Apple's comeback strategy in China involved substantial discounts on iPhones, with price cuts reaching up to 2,300 yuan (approximately $318) on its official Tmall site. These discounts, which are double those initially offered in February, were part of an aggressive campaign to compete with local companies like Huawei.

Bloomberg noted that Apple's market share in China may soon stabilize, as consumer interest in upgrading to new ‌iPhone‌ is increasing. A recent survey indicated that more than half of Chinese consumers are willing to spend over 4,000 yuan (approximately $550) on their next phone, a significant rise from the 33% who currently use premium handsets. This trend toward "premiumization" is expected to benefit Apple just four months away from the debut of the iPhone 16 lineup.

Tag: China

French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads.

iPad Pro Landscape Apple Logo Feature
While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape orientation with a keyboard attached, which results in the Apple logo appearing on its side. Apple even moved the front camera to the longer right-side edge on the new iPad Pro and iPad Air models, so that it appears at the top-center when the devices are in landscape orientation.

With landscape usage becoming increasingly popular, Apple product designer Molly Anderson said a landscape Apple logo is a possibility on future iPads.

"I think it could change," said Anderson, per a computer translation of the French-language interview. "We are thinking about it. The iPad has long been a product that is used in portrait mode, but we are using it more and more in landscape mode."

On the software side, Apple already began showing the Apple logo that appears when an iPad is booting up in a landscape position starting with iPadOS 14.5, when the device is in landscape orientation. With Apple seemingly open to making the change on the hardware side too, it will be something to look for on future iPads.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Neutral)

iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports.


A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing practical tools for ordinary users, with new features for core apps like Safari, Photos, and Notes. Apple will apparently use AI to deliver the following new features:

  • Photo retouching.
  • Voice memo transcription.
  • Suggested replies to emails and messages.
  • Auto-generated emojis based on the content of a user's messages, providing all-new emoji for any occasion beyond the existing catalog.
  • Improved Safari web search.
  • Faster and more reliable searches in Spotlight.
  • More natural interactions with Siri.
  • More advanced version of Siri designed for the Apple Watch, optimized for "on-the-go tasks."
  • Smart recaps of missed notifications and individual messages, web-pages, news articles, documents, notes, and more.
  • Developer tools for Xcode.

AI features that require less processing power will run entirely on-device, but more demanding tools will operate via the cloud. Apple will apparently tout the privacy advantages of this plan.

Apple is purportedly considering marketing many of its new AI tools as a "preview," at least in beta versions of iOS 18 before its official launch in September, to make it clear that the technology is unfinished.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman.


In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in ‌iOS 18‌. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen customization is currently only possible by creating single-action shortcuts with a custom icon that serve to launch an app.

Gurman also corroborated previous reports that ‌iOS 18‌ will allow users to place apps anywhere on the home screen's grid. This will enable users to arrange icons more freely, similar to how widgets can currently be placed.

‌iOS 18‌ is expected to be previewed alongside Apple's other major software updates at WWDC in June, before officially releasing to the public in the fall.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

It's Memorial Day weekend, and retailers across the Internet are hosting a wide variety of discount events to honor the holiday and celebrate the unofficial start of summer. In this article, we're tracking discounts on Apple products and related accessories from Amazon, Anker, Eufy, Samsung, Target, and more.

Memorial Day Deals 2021 AppleNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

If you're looking for discounts on iPads and MacBooks, be sure to check out our post from yesterday that focused on Memorial Day deals from Best Buy. There you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro.

Amazon

airpods pro final memorial day not again
Like most other retailers, Amazon's Memorial Day discounts are sitewide discounts across a number of different product categories. In terms of Apple devices, we're tracking steep discounts on Apple Pencil 2, AirPods, Apple Watch, iPad, and MacBook Air, all of which we've collected in the list below.

Anker

anker memorial day
Anker has quite a few discounts this Memorial Day weekend, highlighted by the best price we've ever seen on the popular Portable Power Station with Smart Display + Retractable Light, available for $94.99 with an on-page coupon, down from $149.99. You'll also find sales on MagSafe-compatible accessories, Bluetooth speakers, Eufy's Bluetooth trackers, and Jackery's best portable power stations.

Audio

Portable Batteries

Power Stations

Wall Chargers

Hubs

Eufy

eufy memorial day

Jackery

jackery memorial day

Target

target memorial day
Target is joining in on the Memorial Day deals with its "Hello Summer" sale, set to last through Monday, May 27. This event has sitewide savings on everything from food and drinks to TVs and soundbars, which we've highlighted in a list below.

Samsung

samsung memorial day
Samsung is hosting a new "Discover Samsung" sale this week, which includes discounts on multiple product lines sitewide. The popular ViewFinity S9 5K Smart Monitor and Smart Monitor M8 are both discounted during this sale, but you'll also find sales on storage, audio, TVs, smartphones, and home appliances.

As with previous sales, the highlight of the new event is the 27-inch ViewFinity S9 5K Smart Monitor for $899.99, down from $1,599.99. At $700 off this is an all-time low price on the 2023 display, which has a matte display, modular 4K SlimFit camera, and support for Thunderbolt 4.

Samsung's 27-inch Smart Monitor M8 is also being discounted during this sale, available for $349.99 in Warm White, down from $699.99. This is a 4K smart monitor with a design that looks similar to the iMac line, and this is another record low price.

The Discover Samsung Summer Sale is set to run through this Sunday, May 26, so be sure to browse all of the deals this week before anything expires. Remember that this sale is sitewide and you can save on many more devices, including TVs, Galaxy devices, household appliances, and more.

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

It's been quite a week of Apple news and rumors, ranging from a concerning bug with deleted photos reappearing on users' devices to hot rumors about a new high-end iPhone model for 2025 and a MacBook with a foldable screen coming as soon as 2026.

top stories 25may2024
Other news and rumors this week included fresh expectations for iOS 18 features and new headphones from Sonos to compete head-to-head with AirPods Max, so read on below for all the details on these stories and more!

Apple Releases iOS 17.5.1 With Fix for Concerning Photos Bug

Apple released iOS 17.5.1 for the iPhone this week, and the software update includes a fix for a concerning bug that caused deleted photos to reappear in the Photos app for some users. iPadOS 17.5.1 and tvOS 17.5.1 were also released with the same fix for those devices.

iOS 17
"This update provides important bug fixes and addresses a rare issue where photos that experienced database corruption could reappear in the Photos library even if they were deleted," explained Apple, in the release notes for the iOS 17.5.1 update. Apple has since explained that the issue was a result of corrupted local database entries. The issue did not involve iCloud syncing and Apple never had access to the deleted photos.

iPhone 17 Lineup Rumored to Feature All-New Slim Model Above Pro Max With 'Major Redesign'

The Information last week reported that Apple plans to release an all-new, high-end iPhone 17 model next year that sits above the Pro Max model.

iPhone 17 Plus Feature
The device will allegedly feature a "major redesign" akin to the iPhone X, and this is said to include a "significantly thinner" chassis and a narrower Dynamic Island. In addition, the rear cameras might be relocated from the top-left corner of the device to the "top center," the report said. Dan and Hartley discussed the developments and other topics on this week's episode of The MacRumors Show.

18.8-Inch MacBook With Nearly 'Crease-Free' Foldable Screen Rumored

Apple is developing a MacBook with a foldable screen that is "as crease-free as possible," according to supply chain analyst Ming-Chi Kuo. The device is rumored to be released as early as 2026.

space black mbp
This new MacBook model would be equipped with around an 18.8-inch screen, according to display industry expert Ross Young. Kuo expects the device to be powered by an M5 chip, which Apple has yet to announce.

iOS 18 to Use AI to Summarize Notifications, Add to Calendar, and More

iPhones running iOS 18 will be able to auto-summarize notifications and auto-populate calendar entries, according to Bloomberg's Mark Gurman. These features will be two of the many widely-rumored AI capabilities coming with iOS 18, which will be unveiled during Apple's WWDC keynote on June 10.

Apple Silicon AI Optimized Feature Siri 1
We recently shared a list of more than 15 Apple apps that are rumored to gain new AI features on iOS 18.

Hands-On With the New Sonos 'Ace' Headphones

Move aside AirPods Max, you've got competition.

sonos ace headphones
The popular speaker brand Sonos this week unveiled its first-ever headphones. The over-ear Sonos Ace feature active noise cancellation, support for lossless audio and spatial audio, up to 30 hours of battery life per charge, a USB-C charging port, and more. Watch our hands-on video to learn more about the headphones, which launch in the U.S. on June 5 for $449.

iPad 10 vs. iPad Air Buyer's Guide: Is the $250 Difference Worth It?

One of our latest buyer's guides compares the new sixth-generation iPad Air to the tenth-generation entry-level iPad, which now starts at $349.

iPad 10 vs Air Feature
Is it worth spending an extra $250 to buy the new iPad Air instead of the iPad 10? Find out.

Also, check out our guide comparing the new iPad Pro models with the M4 chip to the new iPad Air models.

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