Tim Cook

By MacRumors Staff on November 17, 2024

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

No, Apple CEO Tim Cook Didn't Say He Prefers Logitech's MX Master 3 Over the Magic Mouse

Sunday November 17, 2024 3:03 pm PST by Joe Rossignol

While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false. The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...

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Apple to Donate Towards Relief Efforts in Spain Following Flash Floods

Thursday October 31, 2024 6:52 am PDT by Joe Rossignol

Apple CEO Tim Cook today said his company will be making a donation of an unspecified amount towards relief efforts on the ground in Valencia, Spain, following deadly flash floods in the region caused by torrential rainfall on Tuesday. "We're thinking of all those impacted by the devastating flash floods in the region of Valencia, Spain," said Cook, in a social media post. "Apple will be...

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Apple CEO Tim Cook and COO Jeff Williams Visiting China

Tuesday October 22, 2024 8:59 am PDT by Hartley Charlton

Apple CEO Tim Cook and COO Jeff Williams are in China this week to promote Apple's products and initiatives in the region. Throughout their trip, Cook has been active on Weibo. Cook and Williams met students from China Agricultural University and Zhejiang University, exploring how they use iPhones and iPads to improve sustainable agricultural practices. Cook thanked the China Rural...

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Tim Cook Admits Truth About Vision Pro Following Lackluster Sales

Monday October 21, 2024 9:21 am PDT by Joe Rossignol

The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more. Image Credit: Vanity Fair Cook admitted that the Vision Pro headset is not a mass-market product due to its high price. "At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have...

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Apple to Donate Towards Hurricane Milton Relief Efforts

Thursday October 10, 2024 2:16 pm PDT by Joe Rossignol

In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Milton relief efforts. "Our hearts go out to all of those impacted by the devastation of Hurricane Milton," said Cook. "To everyone still in harm's way, please stay safe. Apple will be making a donation to help with relief efforts on the ground." Hurricane...

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Apple CEO Tim Cook Sells Over $50 Million Worth of Stock

Wednesday October 2, 2024 2:46 pm PDT by Juli Clover

Apple CEO Tim Cook will soon be $50 million richer after selling 223,986 shares of Apple Stock, earning him a total of $50,276,076, according to an SEC filing. Cook was originally granted the stock as part of performance-based award based on Apple's shareholder return relative to other S&P 500 companies, and he often sells stock in October. Earlier this week, Cook was granted an additional...

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Apple to Donate Towards Hurricane Helene Relief Efforts, Tim Cook Says

Monday September 30, 2024 9:04 am PDT by Joe Rossignol

In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Helene relief efforts. "We're thinking of all those facing the catastrophic aftermath of Hurricane Helene," said Cook. "Apple will be making a donation to help with relief efforts on the ground." Hurricane Helene made landfall at Florida's Big Bend on late...

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Tim Cook and Jimmy Fallon Talk iPhones and Hot Dog Predictions

Tuesday September 24, 2024 5:14 am PDT by Tim Hardwick

In a lighthearted walk-and-talk around New York City, The Tonight Show's Jimmy Fallon caught up with Apple CEO Tim Cook on Friday to chat about the new iPhone 16 and Cook's love for the iconic Fifth Avenue Apple Store. Fallon – wearing Apple Vision Pro – met Cook with mock disbelief while picking up his new iPhone, with Cook personally handing him the device. As they strolled to Apple's...

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Apple CEO Tim Cook and Software Chief Eddy Cue Attend Sun Valley Conference

Friday July 12, 2024 4:08 pm PDT by Juli Clover

Apple CEO Tim Cook and Apple Software and Services chief Eddy Cue are attending the annual Sun Valley Conference in Sun Valley, Idaho, this weekend. The media finance conference is well-known for attracting some of the biggest names in tech. Image via Reuters The Sun Valley Conference has been likened to a camp for billionaires, where tech and media moguls can negotiate deals while golfing, ...

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Apple Vision Pro with battery Feature Blue Magenta

Apple CEO Tim Cook Uses Vision Pro Every Day

Thursday July 11, 2024 1:52 pm PDT by Juli Clover

Apple CEO Tim Cook uses the Apple Vision Pro every day, according to an interview he did with The Sun to highlight the headset's launch in the UK. Cook said that he uses the Vision Pro "in all aspects of [his] daily life." For specifics, Cook said he used the headset to watch Ted Lasso season three, and that he also watches other Apple TV+ content using the headset.And so the ability for me...

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Tim Cook Discusses Apple Intelligence and More in Videos With iJustine, MKBHD, and Others

Wednesday June 12, 2024 10:23 am PDT by Joe Rossignol

Following the WWDC keynote on Monday, Apple CEO Tim Cook discussed Apple Intelligence and more with popular tech content creators Justine Ezarik (iJustine), Marques Brownlee (MKBHD), and Safwan AhmedMia (SuperSaf). The videos are now on YouTube. Cook touched on how Apple Intelligence features are designed to improve the lives of customers, with strong privacy safeguards in place. Apple...

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Tim Cook Sells Nearly 200,000 Apple Shares

Friday April 5, 2024 8:55 am PDT by Joe Rossignol

Apple's CEO Tim Cook this week sold 196,410 shares of the company's stock, which had a total value of approximately $33.2 million based on the average sale price of the transactions, according to a U.S. Securities and Exchange Commission filing. After taxes, Cook netted nearly $16.4 million from the sales. Cook received all of the shares that he sold this week as a performance-based stock...

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Apple Vision Pro to Launch in China Later This Year

Sunday March 24, 2024 5:46 am PDT by Hartley Charlton

Apple CEO Tim Cook today confirmed that the Vision Pro headset will go on sale in China later this year (via Reuters). Responding to a question from the press at the China Development Forum in Beijing, Cook confirmed that Apple's first spatial computer will launch in the country in 2024. He added that Apple will continue to increase research and development investment in China. Earlier this...

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Tim Cook Visits China Ahead of New Apple Store Opening in Shanghai

Wednesday March 20, 2024 7:54 am PDT by Joe Rossignol

Apple CEO Tim Cook is touring Shanghai, China this week, meeting with retail employees, suppliers, developers, the film industry, and others. He has been sharing photos from his trip on Chinese social media platform Weibo. Cook's visit is timed with the upcoming grand opening of Apple's new Jing'an store in Shanghai on Thursday, March 21 at 7 p.m. local time. Apple provided more details...

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Apple Agrees to Pay $490M to Settle Lawsuit Alleging That Tim Cook Defrauded Shareholders

Friday March 15, 2024 9:08 am PDT by Joe Rossignol

Apple has agreed to pay $490 million to settle a class action lawsuit alleging that Apple CEO Tim Cook defrauded shareholders by concealing falling demand for iPhones in China, according to Reuters, which cited a court filing today. The proposed settlement requires approval by U.S. District Judge Yvonne Gonzalez Rogers in California. On a November 1, 2018 earnings call with analysts, Cook sai...

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Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video

Monday March 11, 2024 9:35 am PDT by Hartley Charlton

Apple CEO Tim Cook today appeared in Porsche's video announcement for the Taycan Turbo GT electric performance car. The Porsche Taycan Turbo GT is the most powerful production car the brand has ever made. During its premiere video, Porsche briefly showed off its custom race engineer cockpit app for the Vision Pro that allows a spectator to view laps from the perspective of the driver...

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Apple Defeats Lawsuit Claiming It Overpaid Tim Cook and Other Execs

Thursday February 8, 2024 2:08 am PST by Tim Hardwick

Apple will not have to face an investor lawsuit accusing it of overpaying CEO Tim Cook and other top executives by tens of millions of dollars, after a federal judge on Wednesday dismissed the case (via Reuters). The plaintiff, a pension fund affiliated with the International Brotherhood of Teamsters, said Apple in 2021 and 2022 awarded a respective $92.7 million and $94 million to Cook and...

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Apple Vision Pro with battery Feature Orange

Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac

Friday February 2, 2024 1:38 pm PST by Juli Clover

Apple CEO Tim Cook today sent out a memo to employees, thanking them for their work on the Apple Vision Pro headset that was introduced today. In the memo, which was shared by Bloomberg, Cook compared the Vision Pro to the Mac, iPhone, iPad, and Apple Watch, and said that it is joining Apple's "pantheon of groundbreaking products" that have both "defined Apple" and "redefined technology as we...

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Here's What Tim Cook Looks Like Wearing Apple Vision Pro

Thursday February 1, 2024 4:42 am PST by Tim Hardwick

Tim Cook has been finally pictured wearing the Apple Vision Pro headset. The photographs accompany a Vanity Fair article about the device, which leads on the digital cover of the magazine. This is the first time the Apple CEO has been seen wearing the device since its unveiling at WWDC 2023 in June. Given that Cook is usually keen to model and be seen using Apple devices, particularly during ...

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Tim Cook Meets EU Antitrust Chief Ahead of iPhone App Sideloading Deadline

Friday January 12, 2024 6:10 am PST by Hartley Charlton

Apple CEO Tim Cook yesterday met the European Union's antitrust chief, Margrethe Vestager, at Apple Park amid a series of disputes between the organizations. The meeting focused on European competition policy and digital regulation. On X (formerly Twitter), Vestager explained that she stressed Apple's impending obligation to allow users to install third-party app stores and sideload apps...

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