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Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices. The 38-second spot depicts a titanium fragment exploding into view and torpedoing through the Solar System towards the surface of the Earth. "From the edge of the universe... to the palm of your hand," reads the ad's tagline. Might meets light. Introducing the new titanium iPhone ...

A British advertising regulatory body has overruled objections to an Apple television ad in which the company claims iPhone X is capable of "studio quality" portraits (via AppleInsider). The TV ad in question, which began airing in March, showcases the smartphone's "radically new cameras with Portrait Lighting" and uses the phrasing, "Studio-quality portraits. Without the studio." The...

Apple Australia has published a series of new iPhone X ads to its YouTube channel showcasing the smartphone's camera being used at various weddings. Titled "First Dance", the short ads continue the company's "Shot on iPhone" series by demonstrating the general quality of the iPhone X camera rather than highlighting any specific feature. Of the four videos, three are 15-second spots...

Apple tonight debuted an ad for its Home app on the Home app webpage on its site, showing off what users can with the HomeKit ecosystem. The ad is not yet on Apple's YouTube page, and is only available on Apple's website. The ad depicts a woman who uses the Home app to get through the day. When she wakes up, she tells Siri good morning, prompting Siri to tell the woman that her home is ready ...

Super Bowl LI is almost here, not forgetting of course the high-profile TV commercials that accompany the event. While recollections of notable Super Bowl ads from years gone by typically reference Apple's groundbreaking "1984" commercial, fewer mention the company's 1999 ad starring HAL, the malicious computer from Stanley Kubrick's 2001: A Space Odyssey. "HAL" was Apple's first Super Bowl...

Apple tonight has posted a new Apple Music ad that continues its "distractingly good" campaign. The ad stars Drake, an artist who has developed a good relationship with Apple and its music service. In the ad, Drake is working out with a friend and listening to music. When his friend leaves, he decides to use Apple Music's curated "Pop Workout" playlist to play Taylor Swift's "Bad Blood."...

Apple today debuted a new ad aimed at exploring some of the new features in the redesigned Apple Music. The full ad functions as a basic overview of the service, letting potential users know what they can expect from it. The ad is built around the five tabs on the bottom of the app. It starts out showing off that users can build a library of their own music, segueing into Apple Music's "For...

As expected, Apple has begun showing developer ads in the iOS App Store today for U.S. users, reports The Verge. Now, searching for popular terms like "taxi", "calendar", or "to do list" returns a banner ad for promoted apps above the search results. Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store...

Apple debuted a new Apple Music ad tonight during the 2016 Emmy Awards, featuring "Late Late Show" host James Corden pitching commercial ideas to Apple Music executives Jimmy Iovine, Eddy Cue and Bozoma Saint John. Iovine, Cue and Saint John task Corden with pitching commercial ideas that can easily get across some Apple Music features, like offline listening, hand-picked playlists and over...

Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2. The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping. Watch owners are seen measuring swimming...

Apple has posted two new iPhone 7 ads to its YouTube channel showcasing the phones' water-resistance and camera performance in low light conditions. The first ad, titled "Midnight" and about a minute long, follows the impromptu twilight journey of a skateboarder around suburban streets as he utilizes the camera's photo and video capture capabilities in various solitary encounters. The...

Apple Music and Sonos have partnered to create a new ad that was shown during tonight's Grammy Music Awards. The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music. The ad features musical artists Killer Mike, Matt Berninger and Annie Clark...

In the spirit of the holiday season, Microsoft today released a new ad that focuses on calling for peace between the company and its public rival, Apple. The 60-second advertisement sees Microsoft employees making their way from the company’s new Fifth Avenue store in New York City over to Apple's flagship store to share a festive carol with the Apple employees and others. The ad's event...

Apple has launched (via AppleInsider) a brand new outdoor ad campaign for the Apple TV a week after debuting its first TV commercials for the new set-top box. The new ads feature a variation of the SMPTE color bars, a television test pattern, as a backdrop to the simple Apple TV logo. Image via SMPTE Connect The color bars are also featured in the TV ads, dispersing in different ways as the...

Apple debuted a brand new Apple Music ad during the Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying Apple Music with singer Mary J. Blige. The ad has a focus on Apple Music's playlists. Playlists, the new mixtapes. Go ahead ladies! @maryjblige @kerrywashington @TherealTaraji http://t.co/cctGZAhwuP https://t.co/VTnkmeEr4E— Apple Music ...

Apple tonight debuted two brand new iPhone 6 ads that appear to be a part of a new marketing campaign. The ads feature a voice over detailing what makes an iPhone unique compared to other smart phones and smart phone platforms while showing off multiple iPhones doing different things on a white background. Both ads end with a new tagline: "If it's not an iPhone, it's not an iPhone." The...

Hours before the Apple Watch is set to officially launch, Apple has debuted three new ads called "Rise", "Up" and "Us". The three ads focus on the three aspects of the device CEO Tim Cook highlighted when the Apple Watch was first introduced: a device that helps you with time, a comprehensive health and fitness device and an intimate communication device. The first ad, "Rise", shows people...