MacDailyNews reports that Apple has started a print campaign that complements the recent Get a Mac television ads.
A detachable insert in the September 8th issue of Entertainment Weekly contains a 14 page booklet showing "Why you'll love a Mac":
Macs are designed from the ground up to work better than any other computer. And they come with everything you need to have more fun, right out of thebox. Including iLife '06, Apple's award-winning suite of software that lets you easily crete photo books; websites, blogs; home movies and more. A built-in iSight camera for video chats with your friends and family. Mac OS X, the world's most advanced operating system that doesnt' suffer from all the viruses that plague PCs. And Intel's latest chip, so everything runs faster than ever. Say hello to a better computer. Say hello to Mac.
The booklet goes on to show pictures and descriptions of iPhoto, iWeb, iTunes, iMovie, GarageBand, iChat, Dashboard, Microsoft Office, iMac, MacBook, MacBook Pro and the Mac mini. Photos of the booklet can be seen here (Flickr).
Wednesday November 13, 2024 2:09 am PST by Tim Hardwick
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
Sunday November 17, 2024 5:18 am PST by Joe Rossignol
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
Thursday November 14, 2024 4:19 pm PST by Juli Clover
The M4 MacBook Pro models feature quantum dot display technology, according to display analyst Ross Young. Apple used a quantum dot film instead of a red KSF phosphor film, a change that provides more vibrant, accurate color results.
Young says that Apple has opted for KSF for prior MacBook Pro models because it doesn't use toxic element cadmium (typical for quantum dot) and is more...
Saturday November 16, 2024 9:45 am PST by Joe Rossignol
Earlier this month, we reported about some iPhone users temporarily losing all of their notes in the Notes app after accepting Apple's updated iCloud terms and conditions. Apple has now indirectly acknowledged this issue in a new support document that outlines steps to follow if your iCloud notes are not appearing on your iPhone, iPad, or Vision Pro.
Fortunately, the notes can be re-synced...
Friday November 15, 2024 8:09 am PST by Joe Rossignol
Apple today added a few older iPhone and Apple Watch models to the vintage and obsolete products list on its website.
Apple has now classified the iPhone 6s Plus and iPhone XS Max as "vintage" worldwide. Apple considers a device to be "vintage" once five years have passed since the company stopped distributing it for sale. Apple and Apple Authorized Service Providers sometimes offer repairs...
