At Macworld San Francisco 2006, Steve Jobs showed a new television advertisement for the new Intel Macs.
http://www.apple.com/intel/ads/
"The Intel chip: for years, its been trapped inside PCs, inside dull little boxes, dutifully performing dull little tasks, when it could have been doing so much more. Starting today, the Intel chip wlll be set free and get to live life inside a Mac. Imagine the possibilities."
Be sure to read todays MacRumors stories for all the updates that came at Macworld.