iPhone Shipments Up 13% Amid Global Smartphone Market Slowdown

Apple achieved impressive 13% year-over-year growth in Q1 2025, shipping 55 million iPhones worldwide and increasing its global market share to 19%, up from 16% a year ago, according to the latest Canalys research.

Apple iPhone 16 family lineup
Apple's performance is in stark contrast to the broader smartphone market, which recorded just 0.2% growth with 296.9 million units shipped globally.

Samsung maintained its lead with 60.5 million units and 20% market share, but it grew only 1% compared to last year. Xiaomi secured third place with 41.8 million units, followed by vivo and OPPO with about 8% market share each.

The U.S. smartphone market was a bright spot, growing 12% year-on-year, mainly driven by iPhone sales. According to Le Xuan Chiew of Canalys, "Apple proactively built up inventory ahead of anticipated tariff policies," which helped it lead the pack.

Apple has been diversifying production recently by ramping up iPhone manufacturing in India for both standard iPhone 15 and 16 models, as well as iPhone 16 Pro models. Ongoing fluctuations in reciprocal tariff policies are making Apple further shift U.S.-bound production to India to reduce exposure to future risks.

global smartphone shipments q1 2025 canalys
There was a lot of variation in regional demand in Q1. The U.S. market grew substantially and China benefited from government subsidies, but previously strong markets like India, Latin America, and the Middle East had notable declines.

Canalys expects the U.S. smartphone market to experience significant volatility over the next two to three quarters, due to inventory corrections and weakening consumer confidence in the face of fluctuating import tariffs.

Tag: Canalys

Popular Stories

iPhone 17 Pro Dark Blue and Orange

When Is iPhone 17 Coming Out?

Thursday July 24, 2025 9:11 am PDT by
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall. To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching in Two Months With These 16 New Features

Saturday July 26, 2025 5:50 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching in Two Months With These 16 New Features

Tuesday July 22, 2025 5:00 pm PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Thursday July 24, 2025 7:08 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro on Desk Centered 1

Tipster: iPhone 17 Pro to Feature 8x Zoom, Pro Camera App, and More

Sunday July 27, 2025 7:35 am PDT by
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today. The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
iOS 18

Apple Shares iOS 18.6 Release Notes

Thursday July 24, 2025 6:33 am PDT by
While the focus is now on iOS 26, there is still an iOS 18.6 update incoming. As noted by Aaron Zollo, Apple on Wednesday re-labeled iOS 18.6 Beta 4 as simply iOS 18.6, meaning that it is the Release Candidate version. This change effectively confirms that the update will be released to the public next week. Alongside the new label, Apple shared release notes for iOS 18.6, which is a...
Apple Partridge Creek

Apple Store in Michigan Permanently Closing Next Month

Saturday July 26, 2025 1:51 pm PDT by
Earlier this month, MacRumors was first to report that Apple was planning to permanently close its Partridge Creek store, just outside of Detroit, Michigan, and now the company has announced a closure date for the location. Apple Partridge Creek Apple Partridge Creek's final day of business will be Saturday, August 16, with the store set to close for good at 8 p.m. local time that day. All of ...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Leaked

Friday July 25, 2025 6:20 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a Macworld report this month, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report...
airpods pro 2 green

Apple Releases Public Beta Firmware for AirPods Pro 2 and AirPods 4

Thursday July 24, 2025 10:34 am PDT by
Apple today provided public beta testers with updated beta firmware for the AirPods Pro 2 and AirPods 4, allowing them to test the new AirPods features in iOS 26, iPadOS 26, and macOS Tahoe. The firmware is only available to developers and public beta testers at the current time, and a device running iOS 26, iPadOS 26, or macOS 26 is required to install the update. The firmware adds several...

Top Rated Comments

contacos Avatar
13 weeks ago
Well didn’t Apple ship tons of iPhones to avoid the tariffs
Score: 16 Votes (Like | Disagree)
DEMinSoCAL Avatar
13 weeks ago
Shipments does not equal sales. Like was stated above, Apple flew 5 cargo jets of iPhones to the US before the tariffs kicked in this past quarter. I'm guessing a lot of the "good news" here is just tons of iPhones sitting in warehouses now.
Score: 6 Votes (Like | Disagree)
neuropsychguy Avatar
13 weeks ago

...mainly driven by iPhone sales

I do wonder what other part has been driving the smartphone sales of Apple. Do they sell another smartphone besides the iPhone or, and that's my guess, is this sloppy writing?
Are you talking about this sentence? "The U.S. smartphone market was a bright spot, growing 12% year-on-year, mainly driven by iPhone sales."

That's saying the whole U.S. smartphone market had 12% growth in smartphone sales [across all brands]. Apple's 13% growth was a major component of the U.S. growth.

Not sloppy writing, probably just reading/skimming too quickly! We all do it.
Score: 4 Votes (Like | Disagree)
wbeasley Avatar
13 weeks ago
perhaps coming year is going to be more of a challenge with tariff issues...
Score: 3 Votes (Like | Disagree)
klasma Avatar
13 weeks ago

So you think the 16e was a hit?
Yes, there were previous reports that it is selling well. How much a role in that corporate purchases have is unclear, though we have threads in this forum that show there are many happy regular buyers as well. I personally think it's a bit overpriced for the feature set.
Score: 3 Votes (Like | Disagree)
webkit Avatar
13 weeks ago

It would be interesting to see what happened if those Chinese brands were able to sell their phones in the US.
It would be interesting to see what happened if China didn't impose restrictions on iPhone usage/ownership by government officials and employees of state-owned enterprises. China also puts restrictions on some iPhone features (such as those related to Apple Intelligence) which can make the phones less appealing.
Score: 2 Votes (Like | Disagree)