iPhone Shipments Up 13% Amid Global Smartphone Market Slowdown

Apple achieved impressive 13% year-over-year growth in Q1 2025, shipping 55 million iPhones worldwide and increasing its global market share to 19%, up from 16% a year ago, according to the latest Canalys research.

Apple iPhone 16 family lineup
Apple's performance is in stark contrast to the broader smartphone market, which recorded just 0.2% growth with 296.9 million units shipped globally.

Samsung maintained its lead with 60.5 million units and 20% market share, but it grew only 1% compared to last year. Xiaomi secured third place with 41.8 million units, followed by vivo and OPPO with about 8% market share each.

The U.S. smartphone market was a bright spot, growing 12% year-on-year, mainly driven by iPhone sales. According to Le Xuan Chiew of Canalys, "Apple proactively built up inventory ahead of anticipated tariff policies," which helped it lead the pack.

Apple has been diversifying production recently by ramping up iPhone manufacturing in India for both standard iPhone 15 and 16 models, as well as iPhone 16 Pro models. Ongoing fluctuations in reciprocal tariff policies are making Apple further shift U.S.-bound production to India to reduce exposure to future risks.

global smartphone shipments q1 2025 canalys
There was a lot of variation in regional demand in Q1. The U.S. market grew substantially and China benefited from government subsidies, but previously strong markets like India, Latin America, and the Middle East had notable declines.

Canalys expects the U.S. smartphone market to experience significant volatility over the next two to three quarters, due to inventory corrections and weakening consumer confidence in the face of fluctuating import tariffs.

Tag: Canalys

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...

Top Rated Comments

contacos Avatar
22 weeks ago
Well didn’t Apple ship tons of iPhones to avoid the tariffs
Score: 16 Votes (Like | Disagree)
DEMinSoCAL Avatar
22 weeks ago
Shipments does not equal sales. Like was stated above, Apple flew 5 cargo jets of iPhones to the US before the tariffs kicked in this past quarter. I'm guessing a lot of the "good news" here is just tons of iPhones sitting in warehouses now.
Score: 6 Votes (Like | Disagree)
neuropsychguy Avatar
22 weeks ago

...mainly driven by iPhone sales

I do wonder what other part has been driving the smartphone sales of Apple. Do they sell another smartphone besides the iPhone or, and that's my guess, is this sloppy writing?
Are you talking about this sentence? "The U.S. smartphone market was a bright spot, growing 12% year-on-year, mainly driven by iPhone sales."

That's saying the whole U.S. smartphone market had 12% growth in smartphone sales [across all brands]. Apple's 13% growth was a major component of the U.S. growth.

Not sloppy writing, probably just reading/skimming too quickly! We all do it.
Score: 4 Votes (Like | Disagree)
wbeasley Avatar
22 weeks ago
perhaps coming year is going to be more of a challenge with tariff issues...
Score: 3 Votes (Like | Disagree)
klasma Avatar
22 weeks ago

So you think the 16e was a hit?
Yes, there were previous reports that it is selling well. How much a role in that corporate purchases have is unclear, though we have threads in this forum that show there are many happy regular buyers as well. I personally think it's a bit overpriced for the feature set.
Score: 3 Votes (Like | Disagree)
webkit Avatar
22 weeks ago

It would be interesting to see what happened if those Chinese brands were able to sell their phones in the US.
It would be interesting to see what happened if China didn't impose restrictions on iPhone usage/ownership by government officials and employees of state-owned enterprises. China also puts restrictions on some iPhone features (such as those related to Apple Intelligence) which can make the phones less appealing.
Score: 2 Votes (Like | Disagree)