Gurman: Apple Working On Revamped Siri Experience That Doesn't Require 'Hey Siri' Trigger Phrase
Apple is working on an updated Siri experience that moves away from the "Hey Siri" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple is working on a way for Siri to be able to understand phrases and commands without the need to use "Hey Siri," simply saying "Siri" instead. Gurman added that the change is expected to roll out sometime in 2023 or 2024.
The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.
The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words—"Hey Siri"—increases the likelihood of the system properly picking up the signal.
Gurman also today reported that Apple is working to further integrate Siri into third-party services and apps to provide more context and assistance to users.
Popular Stories
Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after the personalized Siri features it promoted when launching the iPhone 16 were delayed.
A smarter, Apple Intelligence version of Siri was shown off at WWDC 2024, and then promoted in ads and videos when the iPhone 16 launched in September 2024. After Apple delayed the Siri ...
Apple has agreed to pay $250 million to settle a U.S. class action lawsuit over delayed Siri features, and eligible iPhone users could receive up to a $95 payout.
Below, we have answered some key questions regarding the lawsuit.
Why Was Apple Sued?
In June 2024, Apple previewed new Siri capabilities powered by Apple Intelligence, including understanding of a user's personal context,...
Apple is introducing an overhauled version of Siri in iOS 27, evolving the personal assistant into a more capable chatbot and AI agent able to compete with ChatGPT, Claude, and Gemini. With Siri's transition, Apple will be making multiple Siri-related design changes in iOS 27, according to a new report from Bloomberg. Siri will largely live in the Dynamic Island in iOS 27, but there will also be...
