Gurman: Apple Working On Revamped Siri Experience That Doesn't Require 'Hey Siri' Trigger Phrase
Apple is working on an updated Siri experience that moves away from the "Hey Siri" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple is working on a way for Siri to be able to understand phrases and commands without the need to use "Hey Siri," simply saying "Siri" instead. Gurman added that the change is expected to roll out sometime in 2023 or 2024.
The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.
The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words—"Hey Siri"—increases the likelihood of the system properly picking up the signal.
Gurman also today reported that Apple is working to further integrate Siri into third-party services and apps to provide more context and assistance to users.
Popular Stories
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now.
Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act.
Mayday Labs founder Jeremy...
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it.
Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key iOS 19 rumors...
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020.
Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week.
With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
With Apple's developer conference where it will show off iOS 19 just a month away, the company is wrapping up work on iOS 18.5 ahead of an imminent release to deliver a few new features and updates.
This week also saw a number of iPhone-related rumors, encompassing not only this year's iPhone 17 lineup but also Apple's plans for 2026 and 2027, even as Apple's Eddy Cue suggested AI could make ...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain.
According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
