The Pixel 6, Google's latest flagship smartphone, launched just two months after Apple's iPhone 13 lineup. Despite being touted as a leading Android competitor to the iPhone, the Pixel 6 suffers from considerably worse depreciation.
In the first month after launch, all of the iPhone 13 models depreciated by 24.9 percent on average. The Pixel 6 models, on the other hand, lost 42.6 percent of their value on average. Since then, the iPhone 13 has regained some of its value, with a recovery of 3.1 percent of its value since the first month. Overall, the iPhone 13 models are holding their value significantly better, leading to minimized losses for customers looking to sell their new device.
Looking at the most low-cost options in the respective lineups, the 128GB Pixel 6 lost the least value of all of the Google models with depreciation of 36.6 percent. This compares to depreciation of 26.9 percent for the 128GB iPhone 13 mini, which is among the least popular iPhone models.
Last month, it was reported that the iPhone 13 models were holding their value much better than any previous iPhone in the period after launch. Going into December, the iPhone 13 has shown continued buoyancy with the lowest depreciation rate in the entire smartphone industry. That being said, the Pixel 6 is still early in its release and the coming months will present a clearer picture of the depreciation contrast between it and the iPhone 13.
SellCell's research is based on data from 45 buyback vendors. See the full report for more detailed information.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
The popular messaging app WhatsApp has teased a long-awaited iPad app, which would be offered alongside its existing iPhone and Mac apps.
The official WhatsApp account on X today reacted with an eyes emoji to a post saying that WhatsApp should release an iPad app. This could be a hint that Meta is gearing up to release WhatsApp for iPad, which has already been available for beta testing via...
WWDC 2025 is just two weeks away as of today, with Apple's opening keynote scheduled for Monday, June 9 at 10 a.m. Pacific Time.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16, watchOS 12, tvOS 19, visionOS 3, and other software updates, along with new Apple Intelligence features. In some years, there are also hardware announcements at WWDC, but there are no...
Apple has scrapped some of the features that it had planned for its long-rumored smart home hub device, according to Bloomberg's Mark Gurman.
"I'm told that Apple has pulled some bolder features from the device that could reappear in subsequent models," wrote Gurman, in his Power On newsletter this week. However, he did not reveal any of the specific features that were pulled.
Apple made...
Apple is reportedly preparing to implement significant iPhone hardware redesigns each year for the next three generations.
According leaks from the Chinese supply chain disclosed by Weibo user "Digital Chat Station," Apple plans to carry out a series of phased industrial design changes affecting different parts of the iPhone across three consecutive years: 2025, 2026, and 2027. The changes...
WWDC is coming up quickly with a number of software announcements in store, but we're also looking further ahead to hardware launches like the iPhone 17 lineup and even Apple's smart glasses project.
This week also saw big news with former Apple design guru Jony Ive joining forces with OpenAI to build future AI-driven devices, while Fortnite returned to the U.S. App Store for the first time...
Apple recently raised prices for its iCloud+ plans in Brazil, Chile, and Peru, according to a support document updated last Thursday.
The table below outlines the price changes in each country.
Country
Old Prices
New Prices
Brazil
50GB: R$ 4.90
200GB: R$ 14.90
2TB: R$ 49.90
6TB: R$ 149.90
12TB: R$ 299.90
50GB: R$ ...
Apple had plans to offer a Starlink-like satellite home internet service in collaboration with Boeing, The Information reports.
Starting in 2015, Apple held discussions with Boeing about "Project Eagle," a plan to launch a service to provide wireless internet services to iPhones and homes. The companies would have launched thousands of satellites into orbit around the Earth to beam internet...
That's no surprise to anyone who owns a Pixel. I'm on my second one, and by the time you've kept one over two years, even Google isn't interested in them for trade-in. That's one of the reasons I'm considering coming back to iPhone in the new year.
This has always been the case. Try selling a 3 year old run of the mill Dell laptop and you can't give it away. Where a Mac will still get about 25% depreciation pear year.
