The Pixel 6, Google's latest flagship smartphone, launched just two months after Apple's iPhone 13 lineup. Despite being touted as a leading Android competitor to the iPhone, the Pixel 6 suffers from considerably worse depreciation.
In the first month after launch, all of the iPhone 13 models depreciated by 24.9 percent on average. The Pixel 6 models, on the other hand, lost 42.6 percent of their value on average. Since then, the iPhone 13 has regained some of its value, with a recovery of 3.1 percent of its value since the first month. Overall, the iPhone 13 models are holding their value significantly better, leading to minimized losses for customers looking to sell their new device.
Looking at the most low-cost options in the respective lineups, the 128GB Pixel 6 lost the least value of all of the Google models with depreciation of 36.6 percent. This compares to depreciation of 26.9 percent for the 128GB iPhone 13 mini, which is among the least popular iPhone models.
Last month, it was reported that the iPhone 13 models were holding their value much better than any previous iPhone in the period after launch. Going into December, the iPhone 13 has shown continued buoyancy with the lowest depreciation rate in the entire smartphone industry. That being said, the Pixel 6 is still early in its release and the coming months will present a clearer picture of the depreciation contrast between it and the iPhone 13.
SellCell's research is based on data from 45 buyback vendors. See the full report for more detailed information.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Wednesday June 25, 2025 2:08 pm PDT by Joe Rossignol
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
That's no surprise to anyone who owns a Pixel. I'm on my second one, and by the time you've kept one over two years, even Google isn't interested in them for trade-in. That's one of the reasons I'm considering coming back to iPhone in the new year.
This has always been the case. Try selling a 3 year old run of the mill Dell laptop and you can't give it away. Where a Mac will still get about 25% depreciation pear year.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
