Apple Shares 11 Reasons Why Business Users Should Choose Macs
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business."
On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of Apple's M1 marketing materials.
The M1, Apple explains, offers up to 2x faster Excel performance, 50 percent faster web app responsiveness, and 2x longer battery life when video conferencing on Zoom.
When compared with the latest model of the best-selling PC notebook purchased by businesses in its price range, MacBook Air with M1 offers up to 2x faster Excel performance, up to 50% faster web application responsiveness, up to 2x faster browser graphics performance and up to 2x longer battery life when video conferencing with Zoom on a single charge.
Apple also highlights the MacBook Air's long battery life, device security, and integration with iPhone as reasons why the Mac is superior to PCs.
Businesses can set up Macs from anywhere with zero-touch deployment, and Macs are intuitive to use and easy to manage with features like Migration Assistant so companies won't need to rely as much on IT support staff. Apple cites a study that says the Mac is less expensive to run because it needs fewer support tickets and less software, saving businesses up to $843 over a three-year period.
According to Apple, 84 percent of the "world's top innovators" like Salesforce, SAP, and Target run Macs at scale, and business apps "run beautifully" on the Mac. Apple's site aims to convince businesses that employees should be given the "power to work the way they want" using the "tools they love" to inspire them to do better work.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Top Rated Comments
“Apple provides a clear road map of future plans so business can feel secure in their future with Mac computers.”
Then they realized that this wasn’t true.
I work for a multi-million dollar company, and we still have to use the same Applecare service that the common plebians use. While I'm not knocking it, it means that something like a piece of dirt under a keyboard caused multiple-day downtime (and that's with a loaner laptop purcahsed by my company at their own expense), and taking it in to get the keyboard fixed might result in all of your data being wiped. There's nothing business friendly about it.
Dell will come on site and replace a keyboard, no downtime at all except while they're physically working on the computer.
This is why IT doesn't want to support Macs. Look at it from the IT perspective. If RAM/SSD starts acting flakey, they have to replace the whole machine, which means worker looses all their data/work. Worker gets mad at IT guy for not replacing RAM/SSD, because those are replacable/upgradable in PCs.
If Apple wants the enterprise business, they need to make Macs flexible/modular so an IT guy can get the worker back up and running in the shortest time possible. Ugly PC business machines can have its RAM or HD or video card or PS replaced and running again in 5-10 minutes.