New iPad Air Marketing Materials Hit Retail Stores, Suggesting Imminent Launch
Last month Apple unveiled a redesigned iPad Air with slimmer bezels that it said would become available in October, but it didn't give an exact date for when it would start taking orders. With October now upon us, there are indications that the new iPad Air could launch imminently, rather than later on in the month.
According to a tweet late on Wednesday from well-connected Bloomberg reporter Mark Gurman, "Apple marketing materials for the new iPad Air are starting to land at retail stores, suggesting a launch sooner rather than later."
The new iPad Air is the first Apple device with Touch ID built into the power button. That has allowed Apple to add a fully laminated 10.9-inch Liquid Retina display with True Tone, P3 wide color support, and an anti-reflective coating.
It's also the first time Apple has debuted a new AXX-series chip in an iPad before an iPhone. The new iPad Air is powered by the new 5nm-based, six-core A14 Bionic chip for up to 40 percent faster performance and up to 30 percent faster graphics than the previous-generation iPad Air. It's the same chip expected to be used for the iPhone 12 and iPhone 12 Pro models, which are expected to be announced this month.
Apple's iPad Air is also the first iPad to offer unique color options similar to iPhone colors. The iPad Air is available in silver, space gray, rose gold, green, and sky blue.
Like the iPad Pro, the new iPad Air features a USB-C port instead of a Lightning connector, and similarly features a 12-megapixel rear camera for higher-resolution photos and 4K video recording.
The new iPad Air will be available on Apple.com and the Apple Store app in 30 countries and regions when it launches. Wi-Fi models will start at $599, while cellular models will start at $729, with 64GB and 256GB storage capacities available.
Popular Stories
If you pay for iCloud storage on your iPhone, Apple introduced an additional perk for you this year, at no additional cost.
The perk is the ability to create invitations in the Apple Invites app for the iPhone, which was released in the App Store in February.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby...
While the spotlight has been on CarPlay Ultra lately, the regular version of CarPlay is set to receive some enhancements alongside iOS 26.
Apple will announce iOS 26 at WWDC 2025 next week, and the software update is expected to upgrade the CarPlay experience in at least two ways.
The first iOS 26 beta should be seeded to developers shortly after Apple's keynote, and the update will...
It has been three weeks as of today since Apple released iOS 18.5, and we are still waiting for the first iOS 18.6 beta to follow.
Below, we outline everything we know about iOS 18.6 so far.
Timing
Apple's software engineers have been internally testing iOS 18.6 since late March, according to the MacRumors visitors logs.
The first betas of iOS 13.6 through iOS 16.6 were all released...
The 2025 Worldwide Developers Conference is coming up quick, with less than a week to go before the big keynote event. We're sharing a series of rumor recaps this week, for those who want to get a sneak peek at some of the features expected in Apple's upcoming software updates.
iOS 26 is definitely the OS that we've heard the most about, and rumors suggest that it's going to get a major...
Designer Sebastiaan de With has published an impressive preview of what Apple's rumored iOS redesign might look like, complete with detailed mockups and a design philosophy that he believes could reshape how users interact with their devices.
With WWDC just days away, de With – co-founder of photography app maker Lux and former Apple designer – has created what he calls "Living Glass"...
WWDC is less than a week away, and as we ramp up to the big announcement, we're going to share details on what we know about each operating system. We're starting with the next-generation version of macOS, which Apple is apparently going to call macOS Tahoe.
Name
Since the current version of macOS is macOS 15, it would normally be followed by macOS 16, but Apple is changing its naming...
WWDC 2025 is just one week away, with Apple's opening keynote scheduled to begin on Monday, June 9 at 10 a.m. Pacific Time. Ahead of the annual developer conference, Apple updated its WWDC page today with a new "Sleek peek" tagline, which replaces the original "On the horizon" tagline that it used over the past few weeks.
The graphic for WWDC 2025 has also been updated. It is now a...
A Chinese leaker with a mixed track record for accurate predictions has today disputed claims that the regular iPhone 17 and all-new ultra-thin iPhone 17 Air will feature ProMotion displays.
ProMotion has been limited to the Pro models since it debuted on the iPhone 13 Pro and the iPhone 13 Pro Max in 2021, but several sources have suggested that Apple will this year fit the 120Hz variable...
