Apple in Discussions With Private Medicare Plans to Offer Apple Watch to Seniors

Apple is in talks with at least three private Medicare plans in regards to subsidizing the Apple Watch for people over the age of 65. The news comes from a report today by CNBC, citing sources familiar with Apple's plans.

apple watch series 3 close your rings ad
The discussions are centered around subsidizing the cost of an Apple Watch Series 3 or Series 4 -- which currently start at $279 for the Series 3 38mm Aluminum version -- for older Medicare users who can't afford the cost of the device. Series 4 models would be most beneficial for elderly users, thanks to the new fall detection and ECG features.

Apple's talks with the Medicare companies have not resulted in any official deals yet. The Cupertino company has paid visits to several large insurers in the market, as well as some smaller Medicare Advantage plans, but no specific names of the insurers were given.

“Avoiding one emergency room visit would more than pay for the device,” said Bob Sheehy, CEO of Bright Health, an insurance start-up with a Medicare Advantage plan and the former CEO of United Healthcare.

Apple Watch has been associated with insurance coverage a few times in the past, including discounted versions of the wearable offered to Aetna insurance customers. Apple's device was also integrated into the United Healthcare wellness program, providing participants access to an Apple Watch that they could use to earn up to $1,000 in incentives per year by meeting daily walking goals.

Related Roundup: Apple Watch 11
Tag: CNBC
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

fastlanephil Avatar
90 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.
This sounds like a broad generalization. My mother has steady hands and still plays the piano. She’ll be 96 this month.
Score: 9 Votes (Like | Disagree)
John Lobert Avatar
90 months ago
How is that going to work with their flip phones? Or older gen Android phones (Galaxy S8, J7, etc.) which are what are part of those low costs $10-20/mo packages sold to seniors (see Consumer Cellular). Up to 50% of all Seniors don't have $400+ to spend on a phone.
[doublepost=1547654323][/doublepost]

Is the $79 the Medicare co-pay?
Is this supposed to be a joke of some sort? I’m 74 and have owned almost every iPhone iteration since the first. Just because we’re old doesn’t mean we use Consumer Cellular or their flip phones.
Score: 9 Votes (Like | Disagree)
FlyBry Avatar
90 months ago
First, welcome to the forums and your first posts.

Second, Your not the norm. Most seniors cannot afford to upgrade their phones except for every 4 or 5 years. Look at the stats. Median incomes for people in your age group is in the $40K range. Buying a new $1000+ phone every year is not within their means. Paying for food, housing, and utilities are their top priorities. And the ones that need this device the most will be the ones with the most health issues, and largest health expenses with co-pays for doctors, prescriptions, etc. eating their funds.
I'm a senior with an iPhone 7 and a Series 4 cellular. From what I have observed in my area I am on the low end. Many seniors are sporting a iPhone X.
Score: 4 Votes (Like | Disagree)
StyxMaker Avatar
90 months ago
And how many of those are hand me down iPhone 3,4, and 5 that don't run IOS11 and above required for the Watch 4.
I’m 69 several people have iOS devices because I’ve handed then down to younger people, and taught them how to use the equipment. I’ve been using iPhones since version 1 and I’ve been using iPads and Apple watches since version 1 and series 0.

I’ve just upgraded to 11” iPad Pro and gave my 9.7 version 1 iPad Pros to (younger) friends of the family that can’t afford to buy new ones. I’ve had Apple Watch series 0 and 2. I will be upgrading to series 4 next month. I’ve also passed my used Apple Watches to younger family members/friends who cant afford to buy new. I’m also the one who every member of the family call for advice on all computer related problems.

There has been a virulent strain of agism infesting this forum for years. These people do not realize that the people they collectively believe cannot use technology forget that we are the generation that invented the PC, cell phone, etc.
Score: 4 Votes (Like | Disagree)
burgman Avatar
90 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.
Not sure if it’s ignorance or ageism, or both but not all seniors are in their late seventies, or infirm, or tech challenged. Medicare coverage starts at 65.
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
90 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.

Edit: Actually, I just remembered there’s an even more physically challenging part before that - actually putting it on. I’m perfectly able-bodied but it was initially taking ~5 minutes to put the watch on. It took a week before I could get it on in ~30 seconds.
Score: 3 Votes (Like | Disagree)