Apple in Discussions With Private Medicare Plans to Offer Apple Watch to Seniors

Apple is in talks with at least three private Medicare plans in regards to subsidizing the Apple Watch for people over the age of 65. The news comes from a report today by CNBC, citing sources familiar with Apple's plans.

apple watch series 3 close your rings ad
The discussions are centered around subsidizing the cost of an Apple Watch Series 3 or Series 4 -- which currently start at $279 for the Series 3 38mm Aluminum version -- for older Medicare users who can't afford the cost of the device. Series 4 models would be most beneficial for elderly users, thanks to the new fall detection and ECG features.

Apple's talks with the Medicare companies have not resulted in any official deals yet. The Cupertino company has paid visits to several large insurers in the market, as well as some smaller Medicare Advantage plans, but no specific names of the insurers were given.

“Avoiding one emergency room visit would more than pay for the device,” said Bob Sheehy, CEO of Bright Health, an insurance start-up with a Medicare Advantage plan and the former CEO of United Healthcare.

Apple Watch has been associated with insurance coverage a few times in the past, including discounted versions of the wearable offered to Aetna insurance customers. Apple's device was also integrated into the United Healthcare wellness program, providing participants access to an Apple Watch that they could use to earn up to $1,000 in incentives per year by meeting daily walking goals.

Related Roundup: Apple Watch 11
Tag: CNBC
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
john ternus on stage

Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
iCloud iPhone 17 Pro

Apple Highlights Five Perks for iPhone Users Who Pay for iCloud Storage

Monday October 6, 2025 6:29 am PDT by
After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users. As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range...
ipad mini 7 feature blue

iPad Mini 8 on the Way: Expected Features and Release Timeline

Monday October 6, 2025 5:05 am PDT by
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago? Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...
ios 26 1 slide to stop

Apple Fixes Alarms in iOS 26.1

Monday October 6, 2025 11:56 am PDT by
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before. Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe. Transitioning from a tap to a slide gesture to...

Top Rated Comments

fastlanephil Avatar
88 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.
This sounds like a broad generalization. My mother has steady hands and still plays the piano. She’ll be 96 this month.
Score: 9 Votes (Like | Disagree)
John Lobert Avatar
88 months ago
How is that going to work with their flip phones? Or older gen Android phones (Galaxy S8, J7, etc.) which are what are part of those low costs $10-20/mo packages sold to seniors (see Consumer Cellular). Up to 50% of all Seniors don't have $400+ to spend on a phone.
[doublepost=1547654323][/doublepost]

Is the $79 the Medicare co-pay?
Is this supposed to be a joke of some sort? I’m 74 and have owned almost every iPhone iteration since the first. Just because we’re old doesn’t mean we use Consumer Cellular or their flip phones.
Score: 9 Votes (Like | Disagree)
FlyBry Avatar
88 months ago
First, welcome to the forums and your first posts.

Second, Your not the norm. Most seniors cannot afford to upgrade their phones except for every 4 or 5 years. Look at the stats. Median incomes for people in your age group is in the $40K range. Buying a new $1000+ phone every year is not within their means. Paying for food, housing, and utilities are their top priorities. And the ones that need this device the most will be the ones with the most health issues, and largest health expenses with co-pays for doctors, prescriptions, etc. eating their funds.
I'm a senior with an iPhone 7 and a Series 4 cellular. From what I have observed in my area I am on the low end. Many seniors are sporting a iPhone X.
Score: 4 Votes (Like | Disagree)
StyxMaker Avatar
88 months ago
And how many of those are hand me down iPhone 3,4, and 5 that don't run IOS11 and above required for the Watch 4.
I’m 69 several people have iOS devices because I’ve handed then down to younger people, and taught them how to use the equipment. I’ve been using iPhones since version 1 and I’ve been using iPads and Apple watches since version 1 and series 0.

I’ve just upgraded to 11” iPad Pro and gave my 9.7 version 1 iPad Pros to (younger) friends of the family that can’t afford to buy new ones. I’ve had Apple Watch series 0 and 2. I will be upgrading to series 4 next month. I’ve also passed my used Apple Watches to younger family members/friends who cant afford to buy new. I’m also the one who every member of the family call for advice on all computer related problems.

There has been a virulent strain of agism infesting this forum for years. These people do not realize that the people they collectively believe cannot use technology forget that we are the generation that invented the PC, cell phone, etc.
Score: 4 Votes (Like | Disagree)
burgman Avatar
88 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.
Not sure if it’s ignorance or ageism, or both but not all seniors are in their late seventies, or infirm, or tech challenged. Medicare coverage starts at 65.
Score: 3 Votes (Like | Disagree)
ArtOfWarfare Avatar
88 months ago
It seems to me that people who are in their late 70s and older have difficulties keeping their hands steady, leading to difficulties using touchscreens... it's painful enough watching them struggle to use the keyboard on a 3.5" iPhone. I can only imagine the disaster that would be having them type in their PIN on a 38 mm Apple Watch.

Edit: Actually, I just remembered there’s an even more physically challenging part before that - actually putting it on. I’m perfectly able-bodied but it was initially taking ~5 minutes to put the watch on. It took a week before I could get it on in ~30 seconds.
Score: 3 Votes (Like | Disagree)